Speaking Of Wealth with Jason Hartman

Zoom Virtual Event: October 17th, 2020

Early Bird Admission: PandemicInvesting.com

Get Instant access to Jason Hartman’s newest report, you'll learn…

  • The modified square root shaped recovery
  • Understanding the rare economic malady of supply/demand shock
  • Generational PTSD and what it means to you & society
  • The six lifestyle mega-trends that will change the world forever
  • And much much more!

PandemicInvesting.com

Direct download: SoW_Special_Announcement__Pandemic_Investing_Summit.mp3
Category:general -- posted at: 10:00am EST

Phil Harvey is today’s guest, discussing his recent book and a few ways that tax dollars are distributed to some for questionable reasons. Phil shares everything from billionaires receiving million-dollar payouts for owning farmland to customers paying double the price of sugar in the local grocery store. 

Book:

Welfare for the Rich: How Your Tax Dollars End Up in Millionaires’ Pockets-And What You Can Do About It by Phil Harvey

Key Takeaways:

[1:40] How are taxpayers getting burned by welfare going to many of the wrong places?

[4:30] How are the well-to-do getting welfare?

[6:30] Jason and Phil discuss the bonuses received by owners of farmland for no apparent reason.

[11:30] Some coastal cities have zoned land in such a way that housing has become unaffordable.

[16:30] Is the open spaces argument, “you’ve already got yours, so you’re not going to share?”

[18:15] Everyone pays twice as much as they should have to pay for sugar, to benefit which sugar baron?

Websites:

WelfareForTheRich.com

JasonHartman.com/Fund

JasonHartman.com/Asset

JasonHartman.com/Webinar

www.JasonHartman.com

www.JasonHartman.com/properties

Direct download: SoW_356_Phil_Harvey_NEW.mp3
Category:general -- posted at: 12:00pm EST

Kirky Galt, Founder, CEO and Creative Director of Creative Real Estate Copy, and Host of Real Estate Thought Leadership Podcast, joins Jason Hartman today, discussing marketing tactics in real estate. As well, how will developers reshape commercial real estate for the ever-growing need for real estate? Kirky iterates time and again to generate value in your content. 

Key Takeaways:

[2:00] There have been many concerns about commercial space, but many are looking into converting it to residential.

[3:00] More than likely, we will see more infill developments rather than new construction. 

[5:40] What kind of alternate uses can we expect to see with shopping malls?

[8:45] Companies should take this downtime in business to focus on marketing techniques such as podcasting. 

[10:00] Content length has gotten shorter, but valuable content still has strengths, specifically white-paper.

[12:20] How has the PR world change, and what’s working nowadays?

Websites:

creativerealestatecopy.com

JasonHartman.com/Asset

JasonHartman.com/Webinar

www.JasonHartman.com

www.JasonHartman.com/properties

Jason Hartman Quick Start

Jason Hartman PropertyCast (Libsyn)

Jason Hartman PropertyCast (iTunes)

1-800-HARTMAN

Direct download: SoW_Kirky_Galt_.mp3
Category:general -- posted at: 12:00pm EST

Jason Hartman interviews Bob Bly, author of over 100 books. Today, Bob discusses how to get traffic to your website, convert people, and have a more successful business. Bob shares tips and tricks about SEO placement and different uses of marketing to build your multi-channel program. Bob and Jason also discuss the customer experience and the importance of building platforms designed around their thoughts. 

Key Takeaways:

[2:15] Bob opens with a quick explanation of the customer journey online. 

[3:30] What are some ways to drive traffic to your website?

[4:00] Explaining affiliate marketing for online traffic.

[7:45] Pros/Cons of long copy vs. a short copy. 

[10:45] Bob goes through credibility with web design. 

[14:00] SEO should be stronger set on the main site, and the sales aspect should be saved for the microsite.

[15:00] The best marketers have integrated multi-channel programs or campaigns to grow their visibility. 

[16:45] When a potential customer is on your site, they either buy the product or leave. Make sure you capture their name and email address. 

[18:30] Bob’s fundamental tips on how to be a good copywriter.

[21:15] Why are sales letters so long?

Websites:

bly.com

A GIFT FROM BOB BLY: www.bly.com/digital

www.JasonHartman.com

www.JasonHartman.com/properties

Jason Hartman Quick Start

Jason Hartman PropertyCast (Libsyn)

Jason Hartman PropertyCast (iTunes)

1-800-HARTMAN

Direct download: SoW_Bob_Bly_Digital_Marketing_Handbook_Traffic__Copy_Conversation.mp3
Category:general -- posted at: 12:00pm EST

Dr. Bryan Taylor joins Jason Hartman as they rewind the clock 1,000 years to look at the history of interest rates and housing costs. The bubonic plague and the Spanish Flu have both had an impact on economics. How does this relate to Coronavirus? 

Living in urban areas has historically been out of necessity. Currently, technological advances have taken away the demand for living in highly populated areas. Taylor and Hartman discuss the change in housing costs as influenced by the bubonic plague 800 years ago, but how reliable is this information?

Key Takeaways:

[2:00] Are interest rates the lowest they’ve ever been in history?

[3:20] Government debt explained based on the influences surrounding World War II

[4:20] Did Paul Volcker make the right moves?

[5:30] Are interest rates too low? What’s the fallout?

[8:30] Prices are being controlled mainly by a lack of demand.

[12:00] Flashback 102 years to the Spanish Flu, what happened economically?

[16:00] Are we to face a repeat of the roaring ’20s?

[20:00] Technology has solved the necessity of living in urban areas.

[21:15] During the bubonic plague, 1/3 third of the population was wiped out, while the houses remained, causing the most significant housing price drop in history.

[25:25] How reliable is 800-year-old data?

Websites:

GlobalFinancialData.com

JasonHartman.com/Asset

JasonHartman.com/Webinar

www.JasonHartman.com

www.JasonHartman.com/properties

Jason Hartman Quick Start

Jason Hartman PropertyCast (Libsyn)

Jason Hartman PropertyCast (iTunes)

1-800-HARTMAN

Direct download: SoW_Bryan_Taylor_1521.mp3
Category:general -- posted at: 9:00pm EST

Subscription services have become a regular facet of modern business. Robbie Kellman Baxter shares her expertise with Jason Hartman. Robbie discusses details of when a company should apply subscriptions, how a business model changes, and why the sale doesn’t end when a client subscribes. Over-complication is a sure way to detract potential clients. Keep it simple, and keep the client feeling valued with a model that is always up-to-date. 

Key Takeaways:

[2:30] Surprising subscription services from the unexpected business.

[4:30] The concept of having a subscription is that it’s a different way of the packaging value.

[9:00] How can a business optimize its services for a subscription-based model?

[11:00] Keep your customers by keeping your subscription simple. 

[12:45] Reasons for a free trial: I don’t understand it, or it’s too good to be true.

[17:00] When is a membership model good for your business?

[24:00] What are the best retention models?

[26:00] Everyone talks about tracking churn? 

Websites:

RobbieKellmanBaxter.com/audience

JasonHartman.com

Direct download: SoW_The_Membership_Economy_Robbie_Kellman_Baxter.mp3
Category:general -- posted at: 12:00pm EST

Dr. Richard D. Wolff, professor of economics and author of Understanding Marxismjoins Jason Hartman today, discussing the global economic meltdown. Wolff shares his interpretation of marxism and why he believes that is has been poorly applied. As well, Hartman and Wolff discuss capitalism in America, the perception and the reality. 

Wolff and Hartman discuss the disproportionate pay between CEO and workers. The CEO to worker compensation ratio has changed dramatically. Wolff states that a cooperative/directorship might work using the example of The Mondragon Corporation. 

Key Takeaways:

[2:15] Was Karl Marx's ideas applied wrong?

[8:45] "A liberal and a marxist are not the same things."

[10:30] What is a Marxist? 

[12:45] Capitalism didn't make the break from fatalism and slavery that it thought it did. 

[16:45] Did any country have genuine pure marxism?

[20:30] "There's a reason that a very small number of people are capitalists (entrepreneur) and a very large number of people are workers" - Wolff

[20:45] How do we solve the issue of disproportionate pay between boss/worker, redistribution? 

[24:00] How would a company run with a representative republic, cooperative, or directorship?

[25:10] Successful Co-op, The Mondragon Corporation. 

[31:45] What is the Yellow Vests Movement?

Websites:

Richard Wolff Youtube

www.democracyatwork.info

www.rdwolff.com

1-800-HARTMAN

JasonHartman.com/Webinar

www.JasonHartman.com

www.JasonHartman.com/properties

Jason Hartman Quick Start

Jason Hartman PropertyCast (Libsyn)

Jason Hartman PropertyCast (iTunes)

Direct download: SoW_1503_Richard_Wolff_Part_1-2.mp3
Category:general -- posted at: 12:00pm EST

Jason Hartman interviews best selling author Scott Turow. Jason and Scott discuss what changes to expect in the wake of coronavirus. They travel through a conversation of technology in legal settings and positive changes in the pharmaceutical industry. Will we see some constitutional changes? 

Scott Turow is a best-selling author, widely known for One L. He has recently published The Last Trial, a legal thriller about a criminal defense lawyer and a lifelong friend accused of murder. Now available everywhere.

Key Takeaways:

[2:45] Scott talks about The Last Trial, from where the characters came. 

[4:30] Speaking of coronavirus, everyone has an agenda. How can we tell heads from tails?

[7:00] Can we design a better system, one in which the government takes over the testing of pharmaceuticals?

[13:45] The law has always put tremendous weight on who is holding the records.

[18:45] Do you think that supreme court justices should still be lifelong appointments? 

[21:00] Has COVID-19 pushed the legal industry to use technology and stray away from primitive processes?

[26:45] What kind of constitutional challenges do you see coming from these changes?

Websites:

scottturow.com

JasonHartman.com/Webinar

www.JasonHartman.com

www.JasonHartman.com/properties

Jason Hartman Quick Start

Jason Hartman PropertyCast (Libsyn)

Jason Hartman PropertyCast (iTunes)

Direct download: SoW_The_Last_Trial_Scott_Turow.mp3
Category:general -- posted at: 9:00pm EST

Ryan Moran, author of, 12 Months to $1 Million, joins Jason Hartman today to discuss some of his tactics that led to his success. Sometimes better business isn’t about what you sell, but more-so, how your business is focused. While we often think of the question, “what is the product,” the focus needs to be, “who is the audience?” As well, Ryan shares his views on real estate investing and the economy, post-pandemic. 

Books:

12 Months to $1 Million by Ryan Moran

Key Takeaways:

[4:20] “I’ve discovered that there are a lot of things not worth pursuing, but the pursuit is worth it.”

[10:15] “Minimum wage is an institution, something that you’re trying to force into society…”

[13:00] Moran, how did you get your career started, and what role did the early affiliate marketing role play in where you are today? 

[15:20] Your business is determined not by what you sell, but who you sell to.

[16:50] The game is about building to an audience quickly, and monetizing to that audience. 

[17:00] What Joe Rogan did for Spotify!

[20:10] What’s the extent of e-commerce beyond Amazon?

[21:00] Eventually we will drop the E in e-commerce.

[22:00] What goes on outside the Amazon world?

[26:00] Is the magic question, “what’s the product?”

[32:00] You can have two brands for the same product, and market them to two audiences. They can both be wildly successful. 

[42:00] Real estate trends post Coronavirus.

[46:00] Cocooning, from home theatre systems to home gyms.

[50:00] Considering the Federal Reserve the fourth branch of government.

Websites:

Capitalism.com

JasonHartman.com

Jason Hartman PropertyCast (Libsyn)

Jason Hartman PropertyCast (iTunes)

1-800-HARTMAN

Direct download: SoW_1473-74_Ryan_Moran_Part_2.mp3
Category:general -- posted at: 12:00pm EST

Mike Robbins joins us for some important lessons in mental health and dealing with grief. We are all grieving together, for ourselves and for those that surround us. It’s time to stop, pause, and reflect. How can we focus on the moment?

Key Takeaways:

[1:30] Mike Robbins, the author of five books, Focus on the Good Stuff, Be Yourself Everyone Else is Already Taken, Nothing Changes Until You Do, and, Bring Your Whole Self to Work

[5:45] Perspective is important, and when we are in the middle of something, it’s difficult to have perspective on it

[7:30] Even though it may not seem like it right now, you have more than this requires

[8:15] If we are experiencing difficulty the common element is that we are focusing internally instead of externally

[11:30] The world has intervened in a way, and forced all of us to stop, pause, and reflect

[17:30] How do we focus on the moment?

[23:30] You can control your attitude and you can control your effort, everything else is some form of out of your control

Websites:

Mike-robbins.com

1-800-Hartman

www.JasonHartman.com

Direct download: SoW_480_1440_Mike_Robbins.mp3
Category:general -- posted at: 12:00pm EST

Great news for investors, people are buying homes in the suburbs! Jason Hartman speaks about the importance of exact numbers. And as a prelude to our guest on public speaking, Jason answers some questions from our listeners. We thank you for your questions and always invite more JasonHartman.com/ask

James Rosebush, a former Deputy Assistant to President Reagan, is on the show to discuss his book, Winning Your Audience. He shares tips to sound more like Reagan, the great communicator. 

Key Takeaways:

[6:00] Knowing when your numbers need to be exact, and when they can be rough estimates for purposes of comparison. 

[8:20] Newly pending homes up almost 50%! Does this mean the housing market is already rebounding from Covid-19?

JasonHartman.com/quickstart

[12:00] Answering questions for listeners

[20:30] Reagan, the great communicator, loved his audience. This was his secret to success as a speaker. 

[26:20] Speech abilities given to Reagan because of his history as an actor.

[30:00] Some tips to speak a little more like Reagan.

[32:00] Visualize what you want to give brilliance to your speech.

[36:00] The experience of being blessed by the Pope. 

[37:00] 65% of communication is non-verbal.

[41:00] If you speak from your heart, you will win.

[44:00] We need more speakers that are sherpas.

Websites:

ImpactSpeakerCoach.com

Winning Your Audience

JasonHartman.com/Properties

JasonHartman.com

JasonHartman.com/Ask

Jason Hartman PropertyCast (Libsyn)

Jason Hartman PropertyCast (iTunes)

1-800-HARTMAN

Direct download: SoW_True_Reagan.mp3
Category:general -- posted at: 12:00pm EST

Today, Jason Hartman discusses the Phillips curve and its relevance to our current economic situation. While we are all challenged in ways to adapt to our shelter-in-place advising, several benefits are being popularized out of necessity. Telemedicine, or telehealth, is growing rapidly, and not just for humans. Veterinary practices are using telemedicine for your pet's health as well.

Steve Hochberg returns to elaborate on the Elliott Wave. How do we know when we have too much debt, the U.S., or the individual? 

Key Takeaways:

[1:00] Is Kim Jong-Un alive?

[5:30] Telemedicine, we’re finally there

[8:00] The Phillips curve

[14:00] Monetary policy comes from central banks, and fiscal policy comes from the government 

Guest: Steve Hochberg

[22:00] Everything the Fed has said they’re going to do has been backed by the Treasury. The treasury has pledged to cover any losses that the Fed is going to incur through their lending programs, and this can’t go on forever

[24:00] How do we know when we have too much debt?

[28:30] “I think there’s a huge bull market starting right now, and it’s the bull-market in cash” -Hochberg

Websites:

www.elliottwave.com

Jason Hartman University Membership

1-800-HARTMAN

www.JasonHartman.com

Jason Hartman Quick Start

Jason Hartman PropertyCast (Libsyn)

Jason Hartman PropertyCast (iTunes)

Jason Hartman’s Blogcast

Direct download: SoW_1448_Phillips_Curve_Elliot_Wave_Steve_Hochberg_PART_2.mp3
Category:general -- posted at: 12:00pm EST

Jason Hartman shares sound advice on the top four reasons that a company fails. Steve Hochberg joins Jason to break down the methods of the Elliott Wave Principle. Listen to how the Elliott Wave Principle used collective investor psychology to predict 2020 stock market trends, without the influence of Coronavirus, as early as late 2019. Will we continue to see the stability of linear markets vs the volatility of cyclical markets, post-pandemic? Do recessions cause cautious businessmen or do cautious businessmen cause recessions? 

Key Takeaways:

[2:30] From a discussion: the four primary reasons a company fails

[4:00] Number one, FEAR - Faults, education, appearing, real

[5:15] Number two, mindset

[9:00] Number three, lack of connections

[11:30] Number four, Lacking systems and process

[15:20] What is going on in the financial world?

[17:00] Unfolding the Elliott Wave Principle 

[18:20] “Late 2019, the U.S. economy had some very strong economic numbers, the social mood was very elevated, but there were some underlying problems going on”

[19:20] The yield curve: the three month U.S. Treasury bill yield minus the ten year U.S. Treasury note, had inverted, which was a key indicator in the last months of 2019. 

[23:00] Cyclical vs linear markets, post-pandemic

[28:00] Do recessions cause cautious businessmen or do cautious businessmen cause recessions? 

[30:00] An Elliot Wave is a hierarchical fractal, it has self-similar patterns at all degrees of the scale

[30:45] Why do you prefer the DOW over the S&P?

Websites:

www.elliottwave.com

Jason Hartman University Membership

1-800-HARTMAN

www.JasonHartman.com

Jason Hartman Quick Start

Jason Hartman PropertyCast (Libsyn)

Jason Hartman PropertyCast (iTunes)

Jason Hartman’s Blogcast

Direct download: SoW_1447_Phillips_Curve_Elliot_Wave_Steve_Hochberg.mp3
Category:general -- posted at: 12:00pm EST

Beware of the 'invisible tax,' inflation. Jason Hartman discusses inflation, poverty, and work-from-home lifestyle and advantages. In these challenging times, what professionals are able to stay optimistic? How are the elites transferring wealth?

In part II of today’s show, Jason interviews Jessica Mah, founder of inDinero. Tune in for pro-tips on loan approval for PPP & EIDL. How can you optimize your time with loan delays, and get ahead of the game? And, don’t forget to prep for the end-game of these loans, will they be forgiven? Follow the rules and we shall see. 

Key Takeaways:

[3:15] There are two types of taxation that we are paying: 1) The tax that we see, income tax, sales tax, etc 2) The inflation tax, which destroys the purchasing power of our money

[7:30] People are being driven into poverty in this quarantine, making it very difficult for some to adjust to the work-from-home lifestyle

[13:30] “Tis the set of the sails, And not the gales, Which tell us the way to go.” -Ella Wheeler Wilcox

[16:00] How are the elites transferring wealth?

[19:30] Jessica Mah, founder of inDinero, helping entrepreneurs run better businesses

[20:50] PPP has run out? Only 6% of all applications have been approved by the SBA and funded. 

[21:15] The SBA is saying the best option is to use the bank you are already with, although Jessica has seen more success getting a loan through smaller regional banks

[23:15] Have you seen success in getting loans with brokers?

[25:30] Every bank is accepting PPP & EIDL applications even though they’re both on hold due to running out of money

[26:45] How can you be successful at getting your slice of the bailout pie?

[18:30] Pro-Tips: Show your work; have an excel spreadsheet that shows how you came to your figures

[30:30] How difficult is the one-page application? 

[31:00] The Magic Question, “What is all of the information you need from me in order for the bank to formally process my loan application and submit it to the SBA?”

[34:00] This loan could be forgiven if properly played out

[38:00] Encouraged to apply for PPP & EIDL, but PPP is the better of the two options for covering big payroll sheets

Websites:

Blog.indinero.com

covid@indinero.com

www.PandemicInvesting.Com

TAX SALE Webinar Link

www.JasonHartman.com

Jason Hartman PropertyCast (Libsyn)

Jason Hartman PropertyCast (iTunes)

1-800-HARTMAN

Direct download: SoW_1439_Jessica_Mah_inDinero_SBA_LOANS_PPP_EIDL.mp3
Category:general -- posted at: 12:00pm EST

Nick Unsworth is the CEO of Life on Fire and a renowned Facebook marketing expert. He joins the show to describe how people can use Facebook as a tool to increase their customer base and revenue. 

Unsworth fills us in on the the newest updates to Facebook that businesses and entrepreneurs can utilize to get their message out and shares ways to get “targeted Facebook Likes” from people in intended audiences, FAST. He then discusses how people can leverage a page with many Likes to improve the bottom line. 

The conversation then turns to financial literacy. Unsworth has raised nearly $7,000 to purchase 100 Kindle eReaders for extended foster children ages 18-21 to promote reading and inspire entrepreneurship. He believes young adults are often pushed out of the “system” and forgotten about due to their age.

Website:

www.NickUnsworth.com

www.LifeOnFire.com

Direct download: SW_475_FBF_Nick_Unsworth.mp3
Category:general -- posted at: 4:57pm EST

Today's Flash Back Friday comes from Episode 78, originally published in April 2013.

Naresh Vissa is a Digital Media Sales Consultant, having done work for clients such as the Hard Assets Alliance, The Wall Street Shuffle, and The Institute for Energy Research. He is also the former Director of The Stansberry Radio Network and former Director of Media Strategy for Stansberry & Associates Investment Research, which is one of the largest private investment publishers in the world.

Naresh has a very unique skillset in the online media and publishing areas. He tells us how he got started in this arena while still an underclassman in college. By the time he graduated from Duke University with a Master's Degree, he was able to launch the Stansberry Radio Network into one of the most successful podcasting businesses on the Internet. 

In this high-energy interview, Naresh discusses the power of podcasting and why he thinks it's the future of radio. He also shares some data and trends to help explain where the digital landscape is heading.

As an entrepreneur, marketing strategist, journalist, and media producer for various national networks and renowned publishers, Naresh Vissa is now the Manager of the Hard Assets Alliance: the only online physical precious metals trading platform available to retail investors. 

Naresh freelances in broadcast and print media for several national publications, including USA Today, Business Insider, Yahoo!, HumDesi Radio, and Minyanville. He has been featured on MSNBC, Bloomberg, Business Week, Huffington Post, Hindustan Times, India Today and other media. In 2009, Naresh co-hosted the top-rated financial talk show in the Dallas/Fort Worth metropolis, The Wall Street Shuffle. Regular guests on his shows have included Congressman Ron Paul, CNN Chief Business Correspondent Ali Velshi, Senate candidate Peter Schiff, Girls Gone Wild founder Joe Francis, and authors Steve Forbes, Michael Lewis and Robert Kiyosaki. He has booked more than 800 guests in the fields of finance, economics, business management & consulting, self-help, leadership, sales and marketing.

Naresh also founded Krish Media & Marketing, Inc., consulting for an eclectic set of clients that includes The Financial Survival Network and Racine Assets. He has worked for JP Morgan Chase, Houston Astros, and the American Junior Golf Association. In addition, Naresh aided the Houston Rockets’ staff in selecting draft picks Aaron Brooks, Carl Landry and Donte Greene in the 2007 and 2008 NBA Drafts.

While making a name in the business world, Naresh never compromised his education. Despite taking as many as 27 credit hours a semester while at Syracuse University, Nareshgraduated Magna Cum Laude from the Renée Crown University Honors Program, triple majoring in broadcast and digital journalism, finance, and accounting at the S.I. Newhouse School of Public Communications and Martin J. Whitman School of Management. He was given numerous awards for his academic, leadership and speaking abilities, and Morgan Stanley nominated him as an Emerging Student Leader. During his junior and senior years, he served as an analyst for the Orange Value Fund, where he managed an investment portfolio in excess of $1.2 million of private investor money. Upon graduation, he was named as one of the highest achieving students in his graduating class.

Naresh earned a Master’s Degree from Duke University’s Fuqua School of Business, concurrently working as an admissions recruitment coordinator, marketing and communications blogger, and strategy research assistant to Executive in Residence Professor Bill Sax.

Website:

www.NareshVissa.com

www.KrishMediaMarketing.com

Direct download: SW_475_FBF_Naresh_Vissa.mp3
Category:general -- posted at: 4:20pm EST

Today's Flash Back Friday comes from Episode 62, originally published in July 2012.

Jason Hartman is joined by Marc Ostrofsky, bestselling author of Get Rich Click!, to talk about making money on the internet with the right knowledge and timing. Marc says domain names and websites are real estate, comparable to buying a piece of land and building on it. He explains how to find good names, how to get started with little to no money through affiliate marketing, outsourcing parts of a business, and using social media sites to make money. He also talks about ways to save money online by taking advantage of technology. Marc explains how reverse e-commerce works, the benefits of crowdsourcing, defines pay-per-action, shares a bit about SEO, and more.

Marc Ostrofsky is a professional speaker, consultant, venture capitalist and serial entrepreneur. Known as a “Technology Wildcatter,” he founded the Prepaid Phone Card industry and was an early pioneer in the Voice Mail Industry, Pay Phone Industry, Prepaid Cellular Market and other deregulated telecommunications markets. He created numerous magazines, trade shows and market research studies and later sold those firms for $50 Million+. He is one of the few keynote speakers and authors that actually owns a portfolio of highly profitable online business ventures. His current Internet companies generate $75 Million+ annually and include Blinds.com, CuffLinks.com, SummerCamps.com, eTickets.com, MutualFunds.com, Photographer.com, Consulting.com, TechToys.com, BeautyProducts.com, Bachelor.com and others. He has been quoted in over 1000 media outlets including ABC’s 20/20, The Today Show, the New York Times, the Wall Street Journal, USA Today,CNN, FORBES and Inc. Magazine. His firms have won countless business awards including the Inc. 500 and the Ernst & Young “Entrepreneur of the Year” Award.

Marc is one of the leading experts on making money online and teaches businesses how to compete effectively in the new digital world. He is known for selling the domain name Business.com for $7.5 million which landed in The Guinness Book of World Records as the most expensive domain name ever sold. He then invested in Business.com which later sold for $345 Million. He is a graduate of the University of Texas at Austin with a bachelor’s degree in Business Administration and a major in Marketing. Marc and his wife live in Houston with their five teenage daughters and two dogs.

Website:

Find Marc's Books

Direct download: SW_474_FBF_Marc_Ostrofsky.mp3
Category:general -- posted at: 3:53pm EST

Chris Stoikos is a serial entrepreneur and chief executive officer of Dollar Beard Club. He is the archetypal "mover and shaker" with a number of entrepreneurial credits to his name. His true genius lies in the ability to creatively market and commercialize products, and in building and maintaining teams of experts to run businesses independently. Despite his youth, Chris brings a practical knowledge of business in tandem with a firm grasp of market psychology for a younger and "hipper" consumer base. He also brings his manly beard, named "Grizz".

Key Takeaways:

[1:20] The creation of The Dollar Beard Club

[4:15] The history of the rise of the beard culture

[6:10] The impact viral videos have had on The Dollar Beard Club's success

[10:10] Unconscious Content conference he's throwing to teach people to create viral videos

[13:30] Dissecting the elements of viral videos

[17:50] How you can tell a story in a 90 second video

[20:10] Chris' background that led to his viral videos

[21:40] How Chris writes his scripts for the videos and how much the videos have cost

Resources Mentioned:

www.DollarBeardClub.com

www.UnconsciousContent.com

www.ChisStoikos.com

Direct download: SW_473_FBF_Chris_Stoikos.mp3
Category:general -- posted at: 10:57pm EST

Today's Flash Back Friday comes from Episode 232, originally published in October 2013.

Tom Asacker is the author of five critically acclaimed books: The Business of Belief, Opportunity Screams, A Little Less Conversation and A Clear Eye for Branding, groundbreaking books that redefine business for the new, customer-controlled economy, and Sandbox Wisdom, a heartwarming story about a CEO's search for meaning and success in the world of business and work.

A popular speaker, Tom lectures to corporations, associations, and universities around the world, and works confidentially with executives and management teams at a number of world-class companies. Prior to his role as a writer, professional speaker and corporate catalyst, Tom was an agitator in management posts at GE and throughout his entrepreneurial endeavors as founder of an internet startup; owner of an electronics manufacturing firm; and co-founder and CEO of a medical device company.

He is a recipient of the George Land Innovator of the Year Award; he holds medical patents and product design awards; and he is recognized by Inc. Magazine, MIT, and YEO as a past member of their "Birthing of Giants" entrepreneurial executive leadership program. Tom holds a degree in Economics and Business Management, and lives in the great Northeast.

Website:

www.TomAsacker.com

Direct download: SW_472_FBF_Tom_Asacker.mp3
Category:general -- posted at: 10:31pm EST

Today's Flash Back Friday comes from Episode 236, originally published in February 2016.

Gerri Detweiler is Head of Market Education for Nav, a website that helps entrepreneurs manage and build their personal and business credit. She is also co-author of the new book Finance Your Own Business with Garrett Sutton.

Jason and Gerri have an in-depth discussion about what business credit is, how you can obtain it, how you can actually attain GOOD business credit and what you can do with it in your business.

Key Takeaways:

[5:19] Specific examples of using business credit and protecting your personal credit score

[9:51] Managing your business credit report

[11:35] How you actually get started with business credit

[12:55] Some important business credit terminology

[15:23] A tip that can help improve your credit score by simply changing the day you're paying your bills

[18:14] Looking at the time commitment that's likely required when you start getting your business credit underway

[21:49] The coming rise of equity crowdfunding

Websites:

www.NAV.com

www.CorporateDirect.com

www.Kiva.org

Direct download: SW_471_FBF_Gerri_Detweiler.mp3
Category:general -- posted at: 12:00pm EST

Jason Hartman talks with Sharon Lechter, former CEO of Rich Dad & Pay Yourself First and author of Success & Something Greater: Your Magic Key, about her experiences with both the Rich Dad company and the Napoleon Hill Foundation. Sharon provides unique insights into the impact both organizations have had on society today, as well as what she has discovered success means for various people.

Key Takeaways:

[3:24] Napoleon Hill one of the original self-help authors?

[7:39] The different types of success Sharon saw while writing her latest book

[10:00] Why the man who sold the patent for the jet ski for $75,000 doesn't regret it

Website:

www.SharonLechter.com

Direct download: SW_470_Sharon_Lechter.mp3
Category:general -- posted at: 12:00pm EST

Today's Flash Back Friday comes from Episode 242, originally published in April 2016.

Craig Valentine is the President of The Communication Factory, LLC, which is an award-winning company that helps organizations profit by presenting with impact and persuading with ease. As a motivational speaker, he has spoken in the United States, Taiwan, Canada, Jamaica, Qatar (Doha), England, Bahamas, Hong Kong, China, Saudi Arabia, Kuwait, Indonesia, Japan, South Africa, India, Sri Lanka, and Australia giving as many as 160 presentations per year. He is the 1999 World Champion of Public Speaking for Toastmasters International.

Craig Valentine is also the Co-Founder of the World Class Speaking program, which helps up-and-coming speakers and speech coaches turn their presentations and programs into huge profits. Craig is the author of the groundbreaking book, The Nuts and Bolts of Public Speaking, Co-Author of the books, World Class Speaking and World Class Speaking In Action, and contributing author for the books Guerrilla Marketing on the Front Lines, Success Secrets of the Social Media Marketing Superstars, and Guerrilla Marketing Remix.

Jason and Craig talk today about how to properly use humor in your speeches to help sell.

Key Takeaways:

[2:22] How winning the 1999 World Champion of Public Speaking gave him a new motto

[5:45] The importance of stories as anchors in speeches

[7:51] The progression of a successful story

[10:00] Some of the master speakers that Craig likes

[12:32] Using self deprecating humor

[16:34] How to not fear the sell

[18:49] Always sell the result

[21:45] Using facial expressions in speeches to maximize impact

Websites Mentioned:

www.52SpeakingTips.com

Direct download: SW_469_FBF_Craig_Valentine.mp3
Category:general -- posted at: 4:53pm EST

Jason Hartman talks with Jonathan Slain, a high growth leadership coach, founder of www.Recession.com, and author of Rock the Recession, about how to prepare your business to ensure that you not only survive, but thrive through recessions. Having a war chest BEFORE it starts is absolutely crucial to your continued success, so make sure you have a plan and rock your way through any recession.

Key Takeaways:

[2:00] How do you grow during a recession?

[5:52] You can increase your business significantly by spending into a recession

[11:32] Make sure you have a recession plan BEFORE the next recession

[14:14] Why Jonathan thinks a pullback will happen in 2020

[17:47] Examine your business to find what you can do that will make your competition irrelevant

[21:32] The big opportunities lie on the fringes of creativity

Website:

www.Recession.com

Rock the Recession: How Successful Leaders Prepare for, Thrive During, and Create Wealth After Downturns

Direct download: SW_468_Jonathan_Slain.mp3
Category:general -- posted at: 10:46pm EST

Jamie was born knowing that SOMEDAY she would have a million dollars. Initially she assumed that meant she had to put on work clothes, pack a lunch, and trudge into the office for a salary. By the age of 22 she was making six figures, and by the age of 24 she was over $70,000 in debt.

Eventually she realized there was another way to make a million dollars. While she may not be there yet, she has been interviewing millionaires for the past 4 years on her podcast and has a wealth of knowledge from the more than 150 millionaires that she's talked to. She's committed to bringing everyone the greatest tools and advice for growing your business, and help you create an amazing life while building your net worth.

Key Takeaways:

[2:25] Jamie's back story

[3:47] The realizations that Jamie's had while interviewing millionaires

[6:53] Focusing on finding the things you're doing today that are moving you towards the wealth

[8:58] The cliche, but terribly important, piece of advice that you need to hear

[11:22] The story of Jamie's first mastermind group

[14:19] How Jamie found people to join her mastermind group when she was a nobody

[17:11] Ways to run your mastermind group so it doesn't turn into a farce

[21:34] In person versus virtual masterminds, the pros and cons

[24:15] Jamie describes "The Hot Seat" method her group uses

[28:20] Following up to keep everyone accountable

[31:00] Jamie's mastermind group absence policy

Websites Mentioned:

www.EventualMillionaire.com

www.RemarkablyHuman.com

www.KanbanFlow.com

www.Slack.com

Direct download: SW_467_FBF_Jamie_Tardy.mp3
Category:general -- posted at: 1:18pm EST

Today's Flash Back Friday comes from Episode 196, originally published in April 2015.

Zach Swinehart, founder of Online in a Day, joins Jason Hartman on the Speaking of Wealth Show. Zach talks about how Online in a Day came about, the process of what it does for their clients, what kind of themes Zack uses for sites, and his advice on how to understand better and more about user experience on people's websites on today's episode.

Key Takeaways: 

1:29 – Zach talks about how Online in a Day happened.

3:54 – Zach explains what the typical work schedule for the day looks like. 

7:37 – Zach explains the development process of the designs that he does and what a child theme is.

9:03 – Zach talks about which web themes he would use depending on what type of site it is.

11:09 – Zach explains more about what he exactly does for clients.

12:18 – Zach shares some of his best tips on user experience.

16:09 – Zach advice is to learn how people use your site and also testing it.

18:35 – Zack gives a tip about properly analyzing your user visits. 

21:28 – The pricing of Zach's services depends on which package you want. 

Mentioned in this episode:

www.ZachSwinehart.com

Direct download: SW_466_FBF_Zach_Swinehart.mp3
Category:general -- posted at: 3:23pm EST

Today's Flash Back Friday comes from Episode 172, originally published in November 2014.

Jason gives a warm welcome to Justin Gilchrist, who is an author and an expert in buying online businesses. He and two others co-founded Centurica, which helps people with online business assessment and does the necessarily due diligence and verification to make sure an online company is worth purchasing. Today, Justin provides some great tips for anybody looking to purchase an online business. 

Key Takeaways:

6:00 – A good online business should be at least 3 years old before a customer should purchase it. 

8:30 – Part of Centurica's due diligence package is to verify how an online business receives their customers.   

12:00 – Depending on your technical expertise, Justin would recommend different types of online businesses that would be a good fit for you.

15:40 – Far too often do businesses over report their revenue or doing crazy accounting schemes to make a business appear more valuable than it really is.  

20:40 – It's important to gather all the necessary information and make sure the website doesn't look 'too good to be true'. 

22:00 – Justin gives out a very technical example as to why one of the seller's websites didn't meet requirements. 

23:50 – Remember to always use leverage when buying a website. This can help decrease your costs and make it easier for you to pay off over time.

Website:

www.YoungWealth.com

www.ExitPlan.co/Digitally-wed

www.Centurica.com

Direct download: SW_465_Justin_Gilchrist.mp3
Category:general -- posted at: 4:46pm EST

Today's Flash Back Friday comes from Episode 119, originally published in November 2013.

"The Prudent Marketer," Steve Mills is the founder of the LinkedIn Academy. He joins the show to discuss his "Marketing without Money Formula" and gives some tips for more effective location marketing. Mills believes in creating targeted, local content, so he shares some secrets to automating such services.

Mills is also one of the foremost experts on LinkedIn. He shares how publishers can use LinkedIn to effectively market.

Website:

www.ThePrudentMarketer.com

www.SteveMillsMarketing.com

www.TheLinkedinAcademy.com

Direct download: SW_464_FBF_Steve_Mills.mp3
Category:general -- posted at: 12:00pm EST

Jason Hartman talks with George "Monk" Foreman III, son of boxing legend George Foreman II and founder of EverybodyFights gym, about the sport of boxing and how you can market your business in a way that helps you grow the right way. Monk also tells Jason about some ways his gyms are helping people who can't make it to the gym, as well as some stories from his life growing up with a boxing legend as a father.

Key Takeaways:

[1:53] Why George left boxing to be a fitness entrepreneur and 3 things that differentiate his product

[6:03] How George goes around marketing to fill his gyms

[9:22] Why audio classes are a thing at Everybody Fights

[9:55] Growing up in the Foreman house

Website:

www.EverybodyFights.com

Direct download: SW_463_George_ForemanIII.mp3
Category:general -- posted at: 3:59pm EST

Today's Flash Back Friday comes from Episode 32, originally published in January 2011.

Jason Hartman talks with Darren LaCroix, the World Champion of Public Speaking, who out-spoke 25,000 contestants from 14 countries to win that title. That was just a benchmark. Since that victory, Darren has traveled the world demystifying the process of creating a powerful speech. He has roused audiences in faraway places like Saudi Arabia, China, Malaysia, and Taiwan with his inspirational journey from first-rate chump to first-class champ, proving anything is possible if you are willing to work for it.

Darren may have been “born without a funny bone in his body,” but he possessed the desire to learn and the willingness to fail necessary to achieve his dream. The self-proclaimed “student of comedy” is living proof that humor is a skill that can be learned. As a keynote speaker since 1994, he brings his incredible story to conferences around the world. He is consistently the top rated speaker at conferences.

He changes the way people think about challenges, humor, and presentations… forever. His clients include IBM, Fidelity investments, and numerous associations too long to list! He is known as the person who helps speakers launch their careers in professional speaking. His trademarked program Get Paid to Speak by Next Week.

Now, Darren is in high demand as a speaking coach. The new standard for advanced presentation skills was created when he co-created How Professional Presenters Can Own the Stage. There is no other program on the market that even comes close to this transformational program. Viewers witness exactly how coaches can create lasting significant improvement in just two days.

His successful book, Laugh & Get Rich: How to Profit from Humor in Any Business (6th printing), contains interviews with corporate executives who share his philosophy. Now translated into three languages, it is a mainstay on business bookshelves. As co-founder of The Humor Institute and a co-creator of The Humor Boot Camp®, Darren directs seminars that help presenters wisely use the power of humor to “lighten up” their presentations. He is also an award-winning producer of the film Healing, Hope, and Humor.

Website:

www.DarrenLaCroix.com

Direct download: SW_462_FBF_Darren_LaCroix.mp3
Category:general -- posted at: 3:52pm EST

Today's Flash Back Friday comes from Episode 287, originally published in July 2017.

Jon Benson, the creator of the Video Sales Letter, joins the show to talk copy writing. Jon gives out some tips on key words to focus on when you're writing, the mindset you need to influence your customers, and some specific steps you can take to boost your online sales by 100%.

Key Takeaways:

[1:33] The power of the word "you"

[4:48] How one word can change the dynamic of your copy dramatically

[7:05] The big secret of copy writing to influence your customers

[9:58] How you create your customer avatar that you write your copy for

[11:16] THE biggest problem advertisers have today

[13:58] People want to follow people who have the guts to take a position

[18:02] Honesty is missing in copy writing today

[21:36] The importance of modality marketing

[24:01] Even the decisions we make that we think are rational are driven by emotions

[29:37] Jon's challenge that will help you double your online sales

Website:

www.Sellerator.com

Direct download: SW_461_FBF_Jon_Benson.mp3
Category:general -- posted at: 12:00pm EST

Jason Hartman talks with David Osborn, co-founder of Magnify Capital and best-selling author of Wealth Can't Wait: Avoid the 7 Wealth Traps, Implement the 7 Business Pillars, and Complete a Life Audit Today!, about making the conscious decision to be wealthy and how you can actually follow through on that decision while avoiding common pitfalls. They also discuss how absolutely vital the morning is to your life and how you can win the morning.

Key Takeaways:

[2:21] Being wealthy starts with making a choice

[6:27] The mindset is critical but often overlooked

[10:50] When you become successful you eventually just have to learn to deal with being in lawsuits

[14:07] Do NOT hire someone just because you like them

[21:16] Miracle Morning Millionaires

[23:19] By 11am the world is coming at you and you're in reaction mode

Website:

www.DavidOsborn.com

Direct download: SW_460_David_Osborn.mp3
Category:general -- posted at: 3:06pm EST

Today's Flash Back Friday comes from Episode 156, originally published in July 2014.

Dale Brown writes military-action-aviation techno-thrillers and was a navigator-bombardier in the G-model B-52 Stratofortress heavy bomber and the FB-111, a supersonic medium bomber. He rose to the rank of captain via automatic promotion and is the recipient of several military decorations and awards, including the Air Force Commendation Medal, the Combat Crew Award, and the Marksmanship ribbon. He is also a Life Member of the Air Force Association and the U.S. Naval Institute. 

His new book is called, "Starfire," which challenges notions of what is possible in the realm of cutting-edge weaponry and spacecraft and with life and humanity itself. 

Previously Dale wrote "TIGER’S CLAW" - a rapidly unfolding narrative of U.S.-China relations today. He believes China is America’s #1 military, economic and political rival, and he explains how he expects US-Chinese relations to play out. 

Brown writes military-action-aviation techno-thrillers, so he tell us more about his history and background to qualify him to write on such topics, and hands out advice to writers who want to get their work out there.

Dale was a navigator-bombardier in the B-52G Stratofortress heavy bomber and the FB-111A supersonic medium bomber, and is the recipient of several military decorations and awards including the Air Force Commendation Medal with oak leaf cluster, the Combat Crew Award, and the Marksmanship ribbon. Dale was also one of the nation's first Air Force ROTC cadets to qualify for and complete the grueling three-week U.S. Army Airborne Infantry paratrooper training course. He was also an Air Force instructor on aircrew life support and combat survival, evasion, resistance, and escape.  

Nowadays Dale supports a number of organizations to promote law enforcement, education, and literacy. He is a Life Member of the Air Force Association, U.S. Naval Institute, and National Rifle Association. He is a command pilot for Angel Flight West (www.angelflightwest.org), a group that donate their time, skills, and aircraft to fly medical patients free of charge. He is also a mission pilot with the Civil Air Patrol, flying a variety of missions in support of the U.S. Air Force and other federal agencies. He is a multi-engine and instrument-rated private pilot and can often be found in the skies all across the United States, piloting his Piper Aztec-E airplane. On the ground, Dale enjoys tennis, scuba diving, and soccer. Dale, his wife Diane, and son Hunter live near Lake Tahoe, Nevada.

Website:

www.DaleBrown.info

Direct download: SW_459_FBF_Dale_Brown.mp3
Category:general -- posted at: 7:30pm EST

Jason Hartman talks with Josh Elledge, founder of both Savings Angel and Up My Influence, about how he was able to gain PR from the beginning of his business when he had absolutely no money to pay for advertising. Josh explains the crucial factors in generating media attention, what journalists and content creators are looking for and some magic words that will get you what you want more often than anything else.

Key Takeaways:

[2:36] How did Josh go about getting media attention with no money?

[6:01] How to approach traditional media

[9:16] It's not enough to just produce content, you need to build relationships

[14:31] Every journalist and influencer is available, you don't have to pay to approach them, but you need the right approach

[17:42] The magic words when pitching a journalist or influencer

Website:

www.UpMyInfluence.com

www.SavingsAngel.com

Direct download: SW_458_Josh_Elledge.mp3
Category:general -- posted at: 10:41pm EST

Today's Flash Back Friday comes from Episode 146, originally published in June 2014.

Jason Mott is the New York Times best-selling author of, "The Returned." Mott wrote "The Returned" while working as a customer service rep at a Verizon call center. How explains how he was able to write while working. The book was haphazardly on a mail pile when a bored literary agent waiting for a meeting picked it up off an assistant’s desk and leafed through. He contacted Mott and sold the book to Harlequin. Brad Pitt bought the TV rights and sold it to ABC to create the new ABC TV series “The Resurrection.”

Jason Mott lives in southeastern North Carolina. He has a BFA in Fiction and an MFA in Poetry, both from the University of North Carolina at Wilmington. His poetry and fiction has appeared in various literary journals. He was nominated for a 2009 Pushcart Prize award and Entertainment Weekly listed him as one of their 10 "New Hollywood: Next Wave" people to watch.

Website:

www.JasonMottAuthor.com

Direct download: SW_457_FBF_Jason_Mott.mp3
Category:general -- posted at: 5:00pm EST

Jason Hartman talks with Cameron Herold, host of The Second in Command podcast and author of Free PR, about how to get free PR, how to hold PR firms and employees accountable, as well as how to go about pitching yourself to the media effectively.

Key Takeaways:

[1:57] The potential monetary issue with hiring a PR firm vs an employee

[6:09] Sales people are the best option for landing free publicity

[10:24] Publishing press releases that get picked up by wire scraping websites gets you good link backs and helps SEO significantly

[13:54] How do you work best with remote PR employees and freelance PR people?

[18:43] Always think about your PR pitches to the media as how they can help their target market

Website:

www.TheCOOAlliance.com

Direct download: SW_456_Cameron_Herold.mp3
Category:general -- posted at: 12:11am EST

Jason Hartman talks with Mark Ford, an American author, entrepreneur, publisher, real estate investor, filmmaker, art collector, and consultant to the direct marketing and publishing industries.

Ford is the author of essays and books on entrepreneurship, wealth-building, economics, and copywriting. He has also written a book of poetry and a book on word use titled Words that Work.

Ford's business writing is published under the pen name Michael Masterson. His books, Automatic Wealth and Ready, Fire, Aim, were recognized on the Wall Street Journal and New York Times Best Sellers lists.

Ford is active in real estate development both in the United States and abroad.

Key Takeaways:

[3:07] The history of the financial newsletter

[10:04] Breaking down "Ready, Fire, Aim"

[13:33] His movie making ventures

[17:42] Finding your optimal selling proposition

[23:05] Real estate investing

[28:53] How we let some industries teach us terribly

Website:

www.PalmBeachGroup.com

Direct download: SW_455_FBF_Mark_Ford.mp3
Category:general -- posted at: 9:14pm EST

Today's Flash Back Friday comes from Episode 138, originally published in March 2014.

Christopher Johnson is the CEO of the Whitehorn Group and a contributor to Branding Magazine. He joins the show to discuss the development of facial recognition software for marketing. 

The conversation then turns to branding and how a celebrity association with a brand can be like lightning in a bottle. Johnson believes brands can positively impact humanity, so he shares tips on how people can improve their own personal brands.

Website:

www.WhitehornGroup

www.ChristopherWJohnson.com

Direct download: SW_454_FBF_Chris_Johnson.mp3
Category:general -- posted at: 12:00pm EST

Today's Flash Back Friday comes from Episode 215, originally published in September 2015.

Jason Hartman talks with Jenny Q. Ta, CEO of Sqeeqee, about monetizing social networking.

Key Takeaways:

[4:25] How the user can profit from social networking on her site

[10:43] The viral growth of Sqeeqee

[15:23] If we're in another technology bubble

Website:

www.Sqeeqee.com

Direct download: SW_453_FBF_Jenny_Ta.mp3
Category:general -- posted at: 12:00pm EST

Jason Hartman talks with Jeff Fromm, the Millennial Marketing Guy, about the differences between Gen Y and Gen Z. While the two generations are close in age, they are incredibly different when it comes to advertising, so it's crucial that you know the difference in the two. Jeff explains how those differences will impact society at large and certain industries specifically.

Key Takeaways:

[3:04] Gen Z are NOT Millennials to the 2nd degree. They're more like Gen X

[6:36] Some of the big differences between Gen Y and Gen Z

[15:10] Gen Z and Y both like to be involved with companies that support their causes, but there are some differences

[19:18] Will the Millennials and Gen Zers have interest in the McMansions that were built?

Website:

www.JeffFromm.com

Direct download: SW_452_Jeff_Fromm.mp3
Category:general -- posted at: 2:06pm EST

Today's Flash Back Friday comes from Episode 108, originally published in October 2013.

Dave Delaney is a recognized leader, consultant and speaker on digital marketing, social media strategy, and business networking. He hosted one of the first parenting podcasts from 2005 – 2008, and he has been blogging for nearly a decade. His book, New Business Networking, is available from Que Publishing.

Since moving to Nashville, TN in 2007, Dave has co-founded two annual unconferences, PodCamp and BarCamp Nashville. He has also launched two monthly networking events, Nashcocktail and Geek Breakfast. The latter now has chapters across the US, South Africa and Australia.

In July 2012, Delaney was selected by Billboard Magazine as a digital marketing expert to follow. In May 2012, Delaney was featured by the Nashville Business Journal as a Power Leader of Technology in Nashville, TN. In 2011, Dave was awarded the prestigious Digital Media Champion AIM Award by the American Marketing Association in Nashville. In 2009, he was nominated for Nashville’s blogger of the year by the Nashville Technology Council.

Website:

www.NetworkingForNicePeople.com

Direct download: SW_451_FBF_Dave_Delaney.mp3
Category:general -- posted at: 12:00pm EST

In this off-topic 10th episode, Jason Hartman talks with Lawrence Susskind, Ford Professor of Environmental & Urban Planning at MIT and Vice-Chair of the Program on Negotiation at Harvard Law School and author of Entrepreneurial Negotiation: Understanding and Managing The Relationships That Determine Your Entrepreneurial Success, about what urban development means in today's age and ideas coming up that can help alleviate many of our city's difficulties.

Jason and Lawrence also discuss the importance of negotiation and the mindset you must have whenever you enter into them. Many people's attitudes these days are skewed toward doing what's best for themselves, and Lawrence explains why that's wrong and why the methods we're trying to use for negotiations are all wrong.

Key Takeaways:

[3:04] The art of urban planning and its changing nature

[6:06] Cities are going through a process of change and we're likely to see big cities continuing to spread rather than becoming denser

[11:09] Some ideas for the future on how to reduce or eliminate traffic

[15:47] The single most important thing to becoming a better negotiator

[20:49] You need to know the other party's options so that you can know where you stand in negotiations

[24:42] How negotiation can make you a better leader

[29:10] We need to stop thinking that text based communication can be a way to run a business

Website:

www.EntrepreneurialNegotiation.com

www.LawrenceSusskind.mit.edu

Direct download: SW_450_Lawrence_Susskind.mp3
Category:general -- posted at: 10:05pm EST

Today's Flash Back Friday comes from Episode 27, originally published in November 2010.

Jason Hartman talks with author, editor and literary coach, Ariel Gore. Some call her The Indiana Jones of literature” and her books include Bluebird: On Women and Happiness (forthcoming from Farrar, Straus and Giroux), the critically acclaimed writing guide How to Become a Famous Writer Before You’re Dead, the Booksense pick novel The Traveling Death and Resurrection Show, the Oregon Book Award finalist Atlas of the Human Heart, and cult classic The Hip Mama Survival Guide.

She founded the award-winning parenting zine Hip Mama back in 1993. Over the years, the zine featured many new and emerging writers. Still, The New Yorker raved: Gore’s the quality of the writing that sets Hip Mama apart. Ariel now serves as Hip Mama’s consulting editor. The Utne Reader said, Ariel Gore’s transformation from globetrotting teenager to the hippest of mamas reads like a movie script about a Gen-X slacker following her bliss to unlikely success.

Website:

Bluebird: Women and the New Psychology of Happiness

Direct download: SW_449_FBF_Ariel_Gore.mp3
Category:general -- posted at: 2:11pm EST

Today's Flash Back Friday comes from Episode 115, originally published in November 2013.

Note: Please excuse the poor audio quality. Edward Meyer is the VP of Exhibits and Archives at Ripley Publishing. He's been with Ripley's for more than 30 years. He joins the show to explain what has helped make Ripley so sustainable, engaging and entertaining. He also shares some of the new marketing tactics he's utilizing for his books and exhibits.

Meyer then shares some crazy stories in this year's edition, such as: 

- Oscar the Incredible Traveling Dog visiting over 30 countries in the past three years

- Creepy and crazy Halloween-theme stories

Website:

www.Ripleys.com.

Direct download: SW_448_FBF_Edward_Meyer.mp3
Category:general -- posted at: 9:00pm EST

Jason Hartman talks with Travis Lee, co-founder of 3D Mail Results, about whether direct mailing is still an effective marketing strategy in today's environment. Jason and Travis explore ways that people can make sure their marketing products actually get seen by their intended targets and some of the unique items that Travis has seen used by companies to promote their business.

Key Takeaways:

[1:11] There's been nothing but talk about e-mail marketing for years now that it's hard to remember that direct mail is nowhere near dead

[5:35] Some of the unique pieces Travis' company has mailed for advertising clients

[7:59] How you separate self-mailers and packaged mailers

[11:42] 3D Mail nearly guarantees that your mail will at least be opened, not tossed out like most other mailers

[12:57] The 3 components of direct mail

Website:

www.3DMailResults.com

www.3DMailSuccess.com

Direct download: SW_447_Travis_Lee.mp3
Category:general -- posted at: 2:40pm EST

Today's Flash Back Friday comes from Episode 48, originally published in April 2012.

In this first episode of our series on podcasting, Jason Hartman hears founder of Palladium Education, Inc, Alex Haddox’s story of how he began podcasting to enhance his business. One of Alex’s favorite things to do was radio shows and was in public relations for many years. He began marketing his seminars through podcasts and building his brand. Alex currently has over 200 podcasts.

He explains how he tracked downloads, noting that it takes a while to build up a listening audience. He learned how to engage the audience and to fulfill their desire for more episodes. He came up with the idea of doing a Quick Tip every other episode. As he posted these podcasts, his listening audience increased six-fold. He encourages consistency and diligence, explaining that having a passion for it, for the content, is very important for success.

Alex calls podcasting a “long game.” He has his own equipment, does his own editing and uploading, and has low overhead costs. By joining a podcasting network, Alex’s audience doubled. He explains the benefits of the podcast network, i.e. the support and rapport that is built, leading to a close knit group of podcasters. All in all, Alex has experienced great success with his podcasts, having never spent money on advertising for his show, and managing the process himself.

Website:

www.PalladiumEducation.com

www.AlexHaddox.com

Direct download: SW_446_FBF_Alex_Haddox.mp3
Category:general -- posted at: 12:00pm EST

Today's Flash Back Friday comes from Episode 186, originally published in February 2015.

Whether it’s your spouse, significant other, family, friends, or even business associates, each individual speaks his or her own love language.  “The Five Love Languages” are:  Words of Affirmation, Quality Time, Receiving Gifts, Acts of Service, and Physical Touch.  Understanding which of these languages makes that special someone feel loved can be essential to the success of any relationship.   Join Jason Hartman and renowned author, Dr. Gary Chapman as they discuss these timeless concepts and how our primary language affects our interactions in our relationships.

Dr. Gary Chapman seeks to fulfill his call to the ministry as a pastor, speaker, and author. He speaks extensively throughout the U.S. and internationally on marriage, family, and relationships. The government of Singapore invited him to present his marriage seminar there and the Chaplain’s Office of NATO issued a special invitation for Dr. Chapman to speak to the NATO forces in Germany. Other engagements have taken him to England, Africa, Saudi Arabia, Turkey, Mexico and Hong Kong. Sales exceeding 5 million copies earned him the Platinum Book Award from the Evangelical Publishers Association for The Five Love Languages, which has been translated into over thirty-six languages. Twenty-seven other books and five video series are also among his publications.

Website:

www.5LoveLanguages.com

Direct download: SW_445_FBF_Gary_Chapman.mp3
Category:general -- posted at: 4:40pm EST

Today's Flash Back Friday comes from Episode 194, originally published in April 2015.

Jason Hartman invites Brian Gruber President of Lucky Orange to the Speaking of Wealth Show. On today's episode, Brian talks about the customer data you can get from heat mapping, polls on your website to find out how to make your customers purchase your products, and the beneficial ways of using Lucky Orange's product.

Key Takeaways: 

2:14 – Heat mapping can show you which pages are the most visited and which ones are not.

3:13 – A poll is a quick question that can help you find out what your customer is thinking.

5:47 – Brian explains how the privacy of their product works.

7:56 – Brian explains more about different types of heat mapping. 

11:45 – Lucky Orange has a feature called Behavior Tagging which segments the recordings of people by the actions they take on your website.

13:59 – Lucky Orange has another feature called Form Analytics that allows you to see people in real-time and see where they're stuck on your forms.

15:00 – Brian's advice is to get information from your customers by watching their movements on your website and asking them questions. 

16:56 – Listeners of this podcast can get an extended free trial on Lucky Orange's product via email.

Mentioned in this episode:

 

www.LuckyOrange.com

Direct download: SW_444_FBF_Brian_Gruber.mp3
Category:general -- posted at: 4:17pm EST

Today's Flash Back Friday comes from Episode 262, originally published in March 2017.

Jason Hartman talks with Chris Guillebeau, author, world traveler, and non-conformist. From 2002-2013, Chris made it his mission to visit all 193 countries, and succeeded. His first book, The Art of Non-Conformity, led him to his second book, The $100 Startup. Those books have been translated into more than 20 languages and sold over half a million copies.

Chris joined Jason to talk about his travel adventures, his beliefs on entrepreneurialism, and the power that being geographically independent brings to each individual.

Key Takeaways:

[2:27] How Chris' trip across the US and Canada led to his book The $100 Startup

[5:35] What being geographically independent can mean for you and your lifestyle

[9:20] Why Chris decided he should write about non-conformity

[12:20] Chris' experience between writing his thesis paper compared to blogging

[16:07] What The Happiness of Pursuit means to Chris

[20:16] Chris' advice to any aspiring authors

Websites:

www.ChrisGuillebeau.com

www.ArtOfNonconformity.com

Direct download: SW_443_FBF_Chris_Guillabeau.mp3
Category:general -- posted at: 3:56pm EST

Jason Hartman talks with James Malinchak, #1 speaker coach & trainer and former Secret Millionaire on ABC, about his time on the TV show as well as how people can take what they have, get the right mindset, and turn their life into a success. There are a lot of external forces on you in your life, but the response you have to all of them is strictly up to you.

Key Takeaways:

[2:47] James' experience on The Secret Millionaire

[10:56] What are the traits that lead someone who is poor to become successful?

[13:42] In every situation you can either have excuses or results, and excuses don't matter

[17:25] The response you choose to tell yourself after an event is all that really matters

[20:58] What James will be talking about at the upcoming Profits in Paradise

[24:54] It is an absolute necessity to invest in yourself

Website:

www.JasonHartman.com/Events

www.BigMoneySpeaker.com

Direct download: SW_442_James_Malinchak.mp3
Category:general -- posted at: 10:36pm EST

Today's Flash Back Friday comes from Episode 136, originally published in February 2014.

Al Ries & his daughter Laura Ries have been working together as focusing consultants for 18 years.

Ries & Ries was founded in New York in 1994. Three years later, Al & Laura relocated to Atlanta, Georgia.But the Ries team spends most of its time on the road consulting with top corporations around the world from Microsoft to Ford, Disney, Merck, Frito-Lay, and many others.

The dynamic duo and bestselling authors have been profiled by Business Week, Marketing News, Advertising Age, The Wall Street Journal, Atlanta Journal-Constitution, and countless other domestic & international publications.

Al first rose to fame in 1972 when a series of three articles on a new concept called “Positioning” authored by Al Ries & Jack Trout appeared in Advertising Age. The positioning idea took the ad world by storm and was voted by AdAge as one of the 75 most important advertising ideas of the past 75 years.

In 1981, the Positioning book was published and has since sold well over 1 million copies. The book has sold over 400,000 copies in China alone. The two authors also wrote Marketing Warfare, Bottom-Up Marketing, Horse Sense and The 22 Immutable Laws of Marketing.

More recently, Al & Laura have written six books together and have continued to rattle the establishment by breaking with traditional conventions.

Website:

www.Ries.com

Direct download: SW_441_FBF_Al_Ries.mp3
Category:general -- posted at: 12:00pm EST

Jason Hartman talks with Michelle Tillis Lederman, author of The Connector’s Advantage, The 11 Laws of Likability, Heroes Get Hired and Nail The Interview – Land The Job, about how likability works and the mindset you have to have in order to succeed in business. There's no way to make people like you, but there are ways to present yourself that will allow you to have a better chance of being liked.

Key Takeaways:

[2:21] What is Mood Memory?

[5:44] How do you segue out of a conversation without offending the person you're speaking to?

[9:16] The definition of a "niche connector"

[11:29] The 7 Mindsets of connectors

[15:15] Always have the mindset that when you connect online your goal is to bring it offline

Website:

www.MichelleTillisLederman.com

Direct download: SW_440_Michelle_Tillis_Lederman.mp3
Category:general -- posted at: 10:32am EST

Today's Flash Back Friday comes from Episode 231, originally published in January 2016.

Doug Sandler has over 30 years of business experience as an entrepreneur, business owner, manager and staff member. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller. He specializes in making connections, building relationships and strengthening bonds both inside and outside organizations. Don’t let the “Mr. Nice Guy” tag fool you, Doug has entered into many high level negotiations and is anything but a pushover. His speaking and consulting business is geared towards improving relationships and winning business through his time tested sales, service and relationship building system. Doug is a nationally recognized speaker, and writer for Huffington Post. His weekly posts reach over hundreds of thousands of readers. Doug has been titled by a leading social media marketing company in the top 100 of Social Media Thought Influencers to follow.

Key Takeaways:

[4:36] The importance of always being on the lookout for what the next step is in your life

[8:31] How to make yourself start reaching out to clients/friends/anyone and improve your life

[14:02] The importance of empowering others and how it will cause your business to thrive

[18:09] Companies that have the "Nice Guy" environment

[22:28] The differences between companies people like working with and companies everyone wants to avoid

Website:

www.DougSandler.com

Direct download: SW_439_FBF_Doug_Sandler.mp3
Category:general -- posted at: 12:00pm EST

Jason Hartman talks with Michael E Gerber, founder of Michael E Gerber Companies and E-Myth, as well as author of The E-Myth, about why small businesses fail, as well as how to successfully systemitize your processes to achieve success.

Key Takeaways:

[5:47] Why Michael created Radical U

[7:55] Small business owners almost always fail to understand what a business is, and that includes real estate investors

[11:38] Why the idea that McDonald's is in the real estate business is a myth

[16:49] The most important tool for running your business

[21:03] Why successful contractors fail when they try to scale their business

Website:

www.MichaelEGerberCompanies.com

www.FreeBook.MichaelEGerber.com

Direct download: SW_438_Michael_Gerber.mp3
Category:general -- posted at: 4:46pm EST

Today's Flash Back Friday comes from Episode 188, originally published in February 2015.

Patrick Hanlon joins the Speaking of Wealth audience and talks to Jason Hartman about his book, Primal Branding. Patrick sits down with Jason to talk about the seven primal rules of branding and how it can apply to small and big businesses alike. As a side note, Primal Branding was released in 2006 and there is now a newer version of the book with more recent tech examples entitled Social Code.

Website:

Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future

Direct download: SW_437_FBF_Patrick_Hanlon.mp3
Category:general -- posted at: 7:37pm EST

Jason Hartman talks with Anita Campbell, founder and publisher of Small Business Trends, about what markets are currently the friendliest to entrepreneurs. Some rankings are surprising and there's a big surprise when it comes to entrepreneurs in rural areas. They also discuss the potential impacts of minimum wage on small business.

Key Takeaways:

[2:03] Some of Anita's rankings for best cities for entrepreneurs really suprised her

[4:53] How Anita's company was able to use the US Census to help in the rankings

[7:49] Technology has allowed rural areas to start flourishing as entrepreneurial havens

[10:20] Does having more entrepreneurs in an area make the market more or less stable?

[16:34] How the movement to a $15/hr wage is impacting entrepreneurs

Websites:

www.JasonHartman.com/Properties

www.SmallBizTrends.com

www.DataUSA.io

Direct download: SW_436_Anita_Campbell.mp3
Category:general -- posted at: 10:30pm EST

Today's Flash Back Friday comes from Episode 234, originally published in June 2016.

Jane Root is a leading creative executive producer who has transformed major networks on both sides of the Atlantic, and delivered innovative, acclaimed programming to the content market worldwide in both television and digital. Previously President of Discovery Networks and controller of BBC2, Jane established herself as co-founder of Wall to Wall Television creating a number of hit programs for the British and US markets. In 2008, Jane set up Nutopia and since its launch has created international formats, won awards, achieved record-breaking ratings and pioneered a new genre of television – the mega-doc.

Key Takeaways:

[1:20] An overarching look at the peaceful beginning of the 2000s

[3:05] The flavor of the decades, the 80s created the world we now have, the 90s were peace and prosperity

[7:39] The technologies that changed society in the 2000s, starting with Napster

[9:31] A look back at the financial side of the 2000s and how it was a continuation of the 90s weakening of restrictions

[12:20] The changing speed of technological advances

[15:42] Some fun facts about the 2000s

Websites Mentioned:

www.nutopia.com

Direct download: SW_435_FBF_Jane_Root.mp3
Category:general -- posted at: 12:00pm EST

Jason Hartman talks with Brian Kurtz, author of Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing, about how it's important to look past the short game and why direct response marketing can help you in the long game. They also discuss the importance of copywriting and how you can figure out if you're hiring a good one.

Key Takeaways:

[1:24] Most people see direct response marketing as a short game, why does Brian say it's part of the long game?

[5:04] How do you differentiate yourself in today's market

[7:38] The most dangerous number in business is 1. You need multiple channels

[11:19] The characteristics you're looking for in a copywriter

[15:39] How to structure your payments with your copywriters

Website:

www.OverdeliverBook.com

Direct download: SW_434_Brian_Kurtz.mp3
Category:general -- posted at: 3:18pm EST

Today's Flash Back Friday comes from Episode 233, originally published in February 2016.

Harpreet Singh is Co-founder and Co-CEO of ExperFy, as well as a Fellow at Harvard Innovation Lab. He is responsible for Experfy's strategy and operations. He is an entrepreneur with experience leading cross-functional teams in global execution of product development, business strategy, operations, and technology functions. With exceptional emphasis on structured governance, he managed the program management initiatives for sixty technology startups from Citigroup's e-Citi Venture Portfolio Office. In a later role as Director of Technology, also at Citigroup, he architected the infrastructure of global multi-tiered, web-based electronic exchanges. Harpreet subsequently established the Project Management Office (PMO) for FX Alliance, a global foreign exchange platform, where he was responsible for enabling project and risk management functions for New York, London and Tokyo locations. Harpreet earned Master's and PhD degrees from Harvard University, where he currently serves as a faculty member.

In 2001, Harpreet co-founded the Sikh Coalition—a civil rights group—in the wake of hate crimes against Sikh-Americans after the September 11 attacks. In 2003, along with Desmond Tutu, Harpreet was honored with the James Parks Morton Interfaith Tribute by the Interfaith Center of New York for his work to help heal local communities on the grassroots level.

Key Takeaways:

[1:26] Dr. Singh breaks down the 3 characteristics of big data: volume, variety and velocity

[4:11] How big data is being used in a way that small businesses can actually use

[7:15] How big data has been used in conferences to aid in seating people, at a price that businesses can actually afford

[9:21] How Experfy has been able to recruit and retain some of the big names in the data scientist world

[10:15] Using big data can help your company automate things previously done manually, drive down your prices and help you expand

[14:34] The future of big data and analytics

[16:00] Describing the Harvard Innovation Lab

Websites Mentioned:

www.experfy.com

Direct download: SW_433_FBF_Harpreet_Singh.mp3
Category:general -- posted at: 8:56am EST

Today's Flash Back Friday comes from Episode 235, originally published in February 2016.

Kevin Jans is the President and Founder of Skyway Acquisition Solutions (“Skyway”). After 16 years as a Department of Defense contracting officer, he founded Skyway to help companies navigate the increasingly complex process of competing for Federal contracts. Kevin built the company on the premise that no one knows the Federal acquisition system better than contracting officers who managed it from the inside. Following this idea, he built a team of experts with actual contracting officer experience. What separates this podcast is the insight that Kevin and Paul bring from having been Contracting Officers (COs).

In addition to his hands on experience, Kevin has extensive credentials in the contracting and source selection field. He is an active member of the National Contract Management Association (NCMA), Suncoast Chapter. Kevin also has elite training and development experience in the Federal contract market. He was competitively selected for both the US Air Force’s Copper Cap Training Program and the Career Broadener Programs. Both of these targeted Department of Defense training programs are designed to accelerate the experience and knowledge of high-performing professionals in the DOD contracting and acquisition field. He is a Certified Federal Contracts Manager (through NCMA), DOD-Certified in both Contracting and Program Management (through Defense Acquisition University) and he holds a Yellow Belt Certification in Six Sigma.

Key Takeaways:

[4:27] Kevin's new 80/20 rule

[6:21] A few places you can go to find government contracts out there and if you might be a fit

[9:02] Getting started and learning the basics of learning to get government contracts

[11:04] How to compete for government contracts with small businesses and minority owned businesses

[14:07] Comparing the government contract market to the stock market

[17:05] How long it takes to get a government contract going

[21:09] Exploring the all important topic of how much it costs to get help submitting your government contract proposal

[23:54] Looking at what the government's going to look at when they're considering if you'll win the contract

Websites Mentioned:

www.USASpending.gov

www.FederalBusinessOpporunities.gov

www.SkywayAcquisition.com

www.ContractingOfficerPodcast.com

Direct download: SW_432_FBF_Kevin_Jans.mp3
Category:general -- posted at: 9:58am EST

Today's Flash Back Friday comes from Episode 283, originally published in July 2017.

We've been hearing for years that print media is dead, but it's still around and some venues are even doing quite well. But with pay walls abound and different publications having different takes that you want to read it can get real expensive real fast to read all your favorite news.

Jason Hartman talks with Alex Gruntsev, Chief Innovation Officer at PressReader, about how their service allows customers to subscribe to a huge variety of publications for a low monthly fee. They discuss how businesses can use hot spots to add value to their customers, how publishers can get in on the action, and why people would want the app.

Key Takeaways:

[1:54] What is PressReader?

[6:13] How PressReader pays the publishers

[11:18] What Alex sees as the future of PressReader

[14:44] Whether things like PressReader will also cause a revolution in advertising

Webste:

www.PressReader.com

Direct download: SW_431_FBF_Alex_Gruntsev.mp3
Category:general -- posted at: 9:04pm EST

Today's off-topic 10th episode has Jason Hartman talking with Sally Kohn, CNN political commentator, host of The State of the Resistance podcast and author of The Opposite of Hate: A Field Guide to Repairing Our Humanity, about why there's so much hate in our country at the moment and how we need to continue acknowledging problems and working to get better.

Key Takeaways:

[3:22] Technology makes us feel more anonymous, which isn't always the best thing

[6:00] Does the US deserve credit for being better than the rest of the world?

[10:51] What definition of "hate" Sally's working from

[15:02] Most people don't think they're hateful, they believe "those people" are hateful so the things they do are justified

[18:46] We have been taught throughout history that men should be in positions of power, which is a powerful thing to have to break through

Website:

www.SallyKohn.com

Direct download: SW_430_Sally_Kohn.mp3
Category:general -- posted at: 11:05pm EST

Today's Flash Back Friday comes from Episode 222, originally published in November 2015.

Christian Fioravanti is the founder and creator of Attractionology, co-founder and co-creator of 20 Minute Video Payday and founder and publisher of Project Catapult. He has been a small business owner since 2007. He owns and operates several web-based businesses and has authored several books and other pieces of literature related to business.

Key Takeaways:

[4:45] A good reason for dealing with physical products

[9:12] The secret sauce for giveaways

[14:56] The sweet spot to make free offers really work

[20:31] The Jason Hartman bumper sticker tag

[27:58] The funnel process that's 3 years ahead of everyone else

[31:08] If there's a barrier to what size companies can use funnels

Websites Mentioned:

www.MouseFlow.com

www.ClickFunnelsComp.com

www.Stripe.com

www.ChristianFioravanti.com

Direct download: SW_429_FBF_Christian_Fioravanti.mp3
Category:general -- posted at: 4:07pm EST

Jason Hartman talks with Stephen Davis, author of Truthteller: An Investigative Reporter’s Journey Through the World of Truth Prevention, Fake News and Conspiracy Theories, about the prevalence of fake news online and in every form of media. The two try to find ways to combat the issue head on and what the average person can do today (and in the future) to avoid being fooled.

Key Takeaways:

[1:54] It's easier now than ever before for governments to lie to you and get away with scandals

[3:58] Fake news travels faster than truth on Twitter

[7:02] If you want good, investigative journalism, you're going to have to pay for it

[13:07] We need to stop letting companies like Facebook and Google escape the responsibility that media outlets have

[19:21] How governments deceive you

[25:43] Dealing with fake reviews on sites

Website:

www.StephenDavisWriter.com

Direct download: SW_428_Stephen_Davis.mp3
Category:general -- posted at: 8:40pm EST

Today's Flash Back Friday comes from Episode 101, originally published in October 2013.

David Meerman Scott is a marketing strategist, advisor to emerging companies, bestselling author of eight books including three international bestsellers, and a professional speaker on topics including marketing, leadership, and social media.

His previous experience is as a recovering marketing VP for two U.S. publicly traded companies and was also an Asia marketing director for Knight-Ridder, at one time the world’s largest information company. David has lived and worked in New York, Tokyo, and Hong Kong. He currently resides in the Boston area.

David currently works as an advisor to numerous emerging companies in the marketing technology field including HubSpot, GrabCAD, Libboo, VisibleGains, ExpertFile, GutCheck, and Newstex. He also spends his time working with various nonprofits that interest him including the Grateful Dead Archive at UC Santa Cruz, HeadCount, and Nashaquisset. In the past he was on the boards of directors of NewsWatch KK (successfully sold to Yahoo Japan) and Kadient (successfully merged with Sant) and the board of advisors of Eloqua (successful IPO in mid-2012 and sale to Oracle in early 2013).

Website:

www.DavidMeermanScott.com

Direct download: SW_427_FBF_David_Meerman_Scott.mp3
Category:general -- posted at: 1:03pm EST

Jason Hartman talks with Geoff Cook, co-founder and CEO of MeetMe and The Meet Group, about the creation of his company that has created a $400 market cap. MeetMe is a dating app like many others, but has differentiated itself by using live streaming. Geoff and his team have noticed that people are segmenting their personalities across brands rather than trying to change their privacy settings on one platform, and was able to take advantage of that.

Key Takeaways:

[1:45] How live streaming made Geoff's dating app revenue explode

[4:44] Deciding to go forward with live streaming was an all in bet for the company

[7:30] The problem right now with video on dating apps is that many people don't want to be in a video

[10:17] People share different aspects of their life with different brands

Website:

www.MeetMe.com

Direct download: SW_426_Geoff_Cook.mp3
Category:general -- posted at: 10:22pm EST

Today's Flash Back Friday comes from Episode 237, originally published in March 2016.

Gerard Adams is a thought leader, serial entrepreneur, angel investor, and philanthropist. His lifes purpose is to inspire other Millennials to leverage their passions for success and create the lifestyle they dream of.

Gerard started from the bottom, and made it his mission to get to the top, doing what he was passionate about, and giving a voice to the millenial generation. He co-founded a well-loved news platform called EliteDaily.com, hustled, and recently sold it for $50,000,000.

After meeting Tony Robbins, Gerard is now dedicating his life to mentoring aspiring entrepreneurs to help them avoid the pitfalls he faced.

Key Takeaways:

[4:06] How EliteDaily.com got started

[7:40] How to hire and pay writers for your publication/company/blog

[11:10] How EliteDaily.com was able to ensure they were speaking with the right voice

[14:24] EliteDaily.com's current size

[16:26] The rising importance of video in today's online landscape

[19:07] Gerard's new thought leader business

Website Mentioned:

www.GerardAdams.com

Direct download: SW_425_FBF_Gerard_Adams.mp3
Category:general -- posted at: 4:48pm EST

Jason Hartman talks with Dan Martell, founder of SaaS Academy, about how to scale your business using software as a service. Dan and Jason explore how current conditions have actually created an even bigger opportunity for software services than originally thought. Most every problem that pops up can be solved with a service you can provide a subscription for.

Key Takeaways:

[2:12] You need to perfect 4 core pillars to get to scale

[4:21] Dan likes using the acronym MEVO rather than MVP

[8:33] Outline your product and go try and get 10 orders

[11:34] What you need to make freemium work

[14:16] Dan believes you succeed in business when you fall in love with the problem rather than the solution

[17:48] We're moving toward a subscription society

Website:

www.DanMartell.com

Direct download: SW_424_Dan_Martell.mp3
Category:general -- posted at: 10:41pm EST

Today's Flash Back Friday comes from Episode 74, originally published in March 2013.

Jason Hartman invites Michael Houlihan and Bonnie Harvey, co-founders of Barefoot Wine, to discuss “out-of-the-box” marketing principles that led to Michael’s and Bonnie’s highly successful wine business. Though his business card reads, “Head Stomper,” Michael officially served as president and CEO for 19 years. She was Vice President and “The Original Foot” for 19 years. There she had a wide variety of duties, doing whatever was necessary to operate the business. While Michael’s role was “big picture visionary,” Bonnie translated his ideas into workable processes and displayed a genius for managing the millions of details that come with a start-up. She proved to possess a rare combination of creativity and business savvy that served Barefoot well.

 

Starting with no money and no knowledge of the wine industry, Michael and Bonnie used out-of-the-box thinking coupled with solid business principles to build a leading national brand. They relied on “worthy cause marketing” instead of conventional advertising to grow a loyal following and promote their favorite causes. Their new book is entitled:  The Barefoot Spirit: How Hardship, Hustle and Heart Built a Bestselling Wine.

Barefoot Wines went on to win the industry’s top sales awards. They were selling well over a half a million cases annually when the E&J Gallo family purchased the brand in 2005. Since then, along with Bonnie, Michael has been a valued advisor to large and small corporations and start-ups, offering his real world experience to improve their profitability, grow their brands, and improve their culture. Sales, marketing, and performance-based compensation are his sweet spots. He also donates professional time to non-profits to help them improve their image, increase donations and achieve financial sustainability.

Website:

www.TheBarefootSpirit.com

www.TheBrandAuthority.net

Direct download: SW_423_FBF_Barefoot.mp3
Category:general -- posted at: 4:14pm EST

Jason Hartman talks with Greg S Reid, author of the new book Wealth Made Easy: Millionaires and Billionaires Help You Crack the Code to Getting Rich, about the hacks he learned by interviewing multiple multi-millionaires and several billionaires.

Greg also dispels some old advice that he doesn't think holds true today, as well as providing an important concept when planning your future.

Key Takeaways:

[2:22] Some of the hacks that Greg discovered in his research

[6:22] The concept of CPC: Clues, Patterns, Choices

[9:54] If the concept of "your income is the average of the 5 people you spend the most time with" is outdated, what's the solution nowadays

[12:48] It's important to remember, thoughts are not things

[15:40] Don't follow your passion to make money, create opportunities and wealth for yourself so you can follow your passion

Website:

Wealth Made Easy

www.KeynoteSpeaker.tv

Direct download: SW_422_Greg_Reid.mp3
Category:general -- posted at: 4:17pm EST

Today's Flash Back Friday comes from Episode 96, originally published in September 2013.

Dave Jackson has been educating people about technology since 1995. He once designed a class to teach people how to surf the Internet because they had no idea what it was. At one point in his his career he was the three time “Employee of the Year” winner for a company that was netting over 40 million dollars a year. Mr. Jackson worked in about every department the company had including a technician, customer service rep, marketing director, software developer, and training manager.

In late 2005 he launched the School of Podcasting, a website with step by step tutorials on how to podcast. This has lead to other podcasting related sites and services including Podcast Mechanic dealing with consulting in the world of podcasts, Podcast Clicks which is geared towards promotion, Learn to Subscribe a free tutorial for listeners of his shows, and many more.

When he is not podcasting  he is a musician in a local band, active in his church, and is currently working on his Bachelor’s Degree (in education specializing in Tech Ed) at the University of Akron in Akron, Ohio.

Website:

www.SchoolOfPodcasting.com

Direct download: SW_421_FBF_David_Jackson.mp3
Category:general -- posted at: 9:00pm EST

In this 10th episode, Jason Hartman talks with Cynthia Kane, author of How to Communicate Like a Buddhist, as well as Talk To Yourself Like a Buddhist, about how we should be communicating with ourself and with others. Too often we say things hurtful to ourselves and our loved ones which we don't even realize until it's too late. Cynthia explains the elements of right speech that will point us in the right direction, as well as the importance of silence.

Key Takeaways:

[2:39] How does communicating like a Buddhist help you?

[6:18] The importance of "Mindful Listening"

[8:48] How we can use silence in a positive way

[16:22] How do you talk to YOURSELF as a Buddhist?

[20:27] You need to pump yourself up with self talk a little bit

[22:17] The importance of questioning

Website:

www.CynthiaKane.com

Direct download: SW_420_Cynthia_Kane.mp3
Category:general -- posted at: 11:52pm EST

Today's Flash Back Friday comes from Episode 149, originally published in July 2014.

Bryan Dulaney has helped companies more than triple their revenue using his Perfect Funnel System when consulting and when implementing it for clients.  His recent case study he helped a vacation company, Vacation Strategy, scale from $1.5 million to over $5 million dollars in less than 5 months and is what he now calls “The $5,357,728 Case Study.”

Bryan started marketing online while finishing up his Masters in Marketing at Liberty University in Lynchburg, VA.  It was back then that Bryan taught himself how to build lead capture and sales pages that could convert.  His first day, was while he was at Liberty University, where he made just over $10,000 in sales for a product launch.  Then again a few weeks later over $20,000 where he outranked his mentor, Mike Filsaime, at the time.  Now they are friends.

Bryan has been paid upwards of $100,000 to help people launch products and services online and his normal consulting fee is $10,000 for a one day strategy session where he helps you personally roll out a Perfect Funnel System.  Why $10,000?  Because it’s worth 10x that amount in actual revenue and sales immediately, in his experience.

Bryan has helped people launch Webinars, where they generated over $150,000 in 90 days and the list goes on and on.  So what are you waiting for?  Click Here to Get a Quote and let Bryan and his OptimizePress Ninja’s do it for you while you can “guide them” or just sit back and kick it on the beach, spend time with your family, take a break from all of the learning that you’re doing and start putting other people to work in your business so that you can work ON your business as Michael Gerber says it best.

Website:

www.OptimizePressNinja.com

Direct download: SW_419_FBF_Bryan_Dulaney.mp3
Category:general -- posted at: 12:00pm EST

Jason Hartman talks with Stephan Evergreen, founder of Evergreen Data and author of Effective Data Visualization, about how to improve your presentations by improving your visual aids. Sight is our dominant sense, so your presentation can be made or broken depending on how your audience sees what you're showing them. Confuse them with information presented poorly and sometimes it doesn't matter what you say.

Key Takeaways:

[1:41] What's the problem with the way we try and communicate data in presentations?

[5:19] How to choose the right way to present data visually

[7:36] What software does Stephanie recommend?

[12:24] Ways you need to tweak your presentation from the default Excel design

[16:06] We have 5 senses, but sight is probably the king

[18:43] There are cultural differences around color

[21:55] How much data can you show in a presentation?

Website:

www.StephanieEvergreen.com

Direct download: SW_418_Stephanie_Evergreen.mp3
Category:general -- posted at: 10:28am EST

Today's Flash Back Friday comes from Episode 174, originally published in November 2014.

Corey Coates has edited both radio and podcasting shows for the last 10 years. He is also the owner of Podfly, a company that produces professional podcasts and provides audio editing services. Corey talks with Jason about the future of podcasting and how easy it is to make one-on-one connections with listeners through this up and coming medium. 

Key Takeaways:

2:20 – Corey has been podcasting since 2006 and has worked with a lot of industry leaders in podcasting over the last 9 years. 

4:20 – With podcasting you can target a very specific audience on your own terms. 

7:50 – Overseas Radio Network had a regular radio stream of shows, but also had it available for download in case people wanted to listen to a specific show on their own time. 

9:10 – Podcasting takes time and patience. Developing a good podcast is still best done organically and through word of mouth. 

12:37 – You don't need a large audience to be a successful podcaster. 

15:50 – Audio equipment is so cheap and compact that you can literally record your show using GarageBand on your iPhone.  

19:18 – Corey talks about the company Buzzsprout, who is looking at new ways to make podcasting easier. 

23:45 – Corey talks a little bit about Podfly and how they help clients with the pre and post-production aspect of their podcast. 

25:15 – Jason loves Podfly. He says that he is able to produce content faster than ever before because Podfly takes a load off his hands. 

28:15 – Having a lot of content available on a regular basis is what builds a great audience. 

29:15 – You can't game the Apple iTunes system. Apple ranks you based on a number of downloads and the number of subscribers you have over a 4 week period. 

Mentioned In This Episode:

http://www.podfly.net/

overseasradio.com/

http://www.libsyn.com/

http://www.buzzsprout.com/

Direct download: SW_417_FBF_Corey_Coates.mp3
Category:general -- posted at: 12:00pm EST

Jason Hartman talks with John Warrilow, author of Built To Sell, as well as The Automatic Customer, about how to improve your businesses value to the point where you can sell it for top dollar. Personal branding can be great for your business when you start, but can create a rough environment for selling. Listen in as John explains how you can utilize subscription models in today's world to drastically increase your business value.

Key Takeaways:

[1:18] How John started helping companies increase their value

[2:15] How a consulting company John had with blue chip clients and several million dollars in sales was worthless, and how he turned it around

[5:22] The 3 attributes to scale

[9:19] The good and bad of personal branding

[13:02] Don't try to ride your business to the peak and get every last penny before selling, but you want to sell earlier in the game than that

[17:17] How much should you be willing to lose in customer acquisition in order to get that monthly recurring revenue?

[21:33] The 9 subscription models

[24:55] Amazon is a trillion dollar business is because of their subscription models

Website:

www.ValueBuilder.com

Direct download: SW_416_John_Warrilow.mp3
Category:general -- posted at: 11:09am EST

Today's Flash Back Friday comes from Episode 202, originally published in May 2015.

Ben Krueger is the owner of Authority Engine and is an avid podcaster. His company specializes in helping people start podcasts and other podcast related trainings. He talks to Jason on some very helpful podcast marketing tips to better utilize your audience and how you can build stronger relationships with your listeners. 

Key Takeaways:

[2:30] Podcasting allows you to create content in a very easy way and it builds relationships. 

[5:20] Can podcasting work for the local provider? The dentist, chiropractor, etc? 

[9:45] Don't be afraid to turn some people off. 

[14:15] Develop a podcast the way you'd develop any friendship. 

[16:25] Ben shares direct response marketing tips to convert listeners into potential customers.

[22:10] Jason loves Tucker Max's show notes. 

[29:00] Podcast between 17-22 minutes long works really well for listeners. 

Website:

www.CashFlowPodcasting.com

Direct download: SW_415_FBF_Ben_Krueger.mp3
Category:general -- posted at: 4:30pm EST

After a tour of an Amazon fulfillment center, Jason Hartman has an "investigative report" from the inside of a ride-sharing trip talking with a former employee of Amazon on how we have been misled a little by the company.

Key Takeaways:

[2:23] Amazon pickers are walking at least 10 miles a day to get orders together

[4:08] The pay raise that Amazon gave their warehouse employees was offset by a slash in benefits

Website:

www.JasonHartman.com/Properties

Direct download: SW_414_Amazon.mp3
Category:general -- posted at: 8:50pm EST

Today's Flash Back Friday comes from Episode 128, originally published in December 2013.

Donald Katz is the founder & CEO of Audible. He successfully built the world's largest seller and publisher of audiobooks. He joins the show to discuss how he built his company. Audible isn't just a successful company. It also impacts local communities. Katz believes companies should do more social work to revitalize its surroundings. He thinks "do-good" helps businesses and their goodwill assets. 

Amazon recently announced that it has launched some upgrades to its Whispersync for Voice technology to make it easier for people reading Kindle books to switch between reading and listening to the Audible audiobook version on a smartphone or tablet. Katz explains this new feature.

Audible just launched a creative partnership with Playtone, the celebrated television, film and music production company founded by Academy Award-winning actor-director Tom Hanks. Katz tells us more about this partnership.

Website:

www.Audible.com

Direct download: SW_413_FBF_Don_Katz.mp3
Category:general -- posted at: 4:58pm EST

Jason Hartman talks with Joe Calloway, author of Becoming a Category of One, as well as Be the Best at What Matters Most, about how you can avoid becoming commoditized as a business (and why you absolutely don't want that to happen to you). There are things you can learn from commoditized businesses, and one thing in particular you absolutely need to copy from Amazon, Google and Apple.

Key Takeaways:

[2:07] Why you don't want to become a commodity as a business

[6:10] Your customers are the only vote that matters, so no matter what you think of your product/price/etc, it all comes down to what they think

[7:59] One thing you need to copy from Amazon, Google and Apple

[12:04] Most people are not spending enough time on their #1 thing

[15:14] People crave simplicity, so deliver it and you'll succeed immensely

Website:

www.JoeCalloway.com

Direct download: SW_412_Joe_Calloway.mp3
Category:general -- posted at: 12:00pm EST

Today's Flash Back Friday comes from Episode 66, originally published in January 2013.

Jason Hartman and Ken McArthur get together to talk about making an impact in people’s lives. People have the ability to make either a positive or negative difference in the lives of millions of people. Creating products and services or providing valuable solutions to problems can make a positive impact and Ken explains some of the techniques that aid in delivering that impact, such as color, sound, and repetition.

Ken then delves into the topic of joint ventures, a most powerful way to succeed from building great relationships. He stresses the importance of thinking of the other person in the venture and being relevant to the people with whom you are trying to network. He also encourages people, “Don’t think you have to do things alone and don’t think small."

Ken, best-selling author of “Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World,” has enabled thousands of people to achieve amazing impact by championing the philosophy that partnerships and collaboration build value for everyone. Ken challenges us to realize we ALL have an impact – whether we want to or not – on thousands of people who we touch in our day-to-day lives by demonstrating that simple things make a HUGE difference.

Website:

www.KenMcArthur.com

Direct download: SW_411_FBF_Ken_McArthur.mp3
Category:general -- posted at: 12:00pm EST

In this 10th episode, Jason Hartman talks with Tal Ben-Shahar, co-founder of The Happiness Studies Academy and best-selling author of Happier and the new book, Short Cuts to Happiness: Life-Changing Lessons from My Barber, about how you measure happiness, predictors of happiness and what sorts of things Tal was able to learn from his barber. They also discuss whether Millennials and Generation Z to see if they've been coddled too much or if we've just learned how to better communicate with them.

Key Takeaways:

[3:06] How do you rate a country's happiness?

[5:33] There's only one thing that predicts happiness levels on a national level

[9:52] The hazards of social media on happiness

[11:55] Lessons learned from Tal's barber

[17:24] How to praise people properly to encourage growth

[20:13] If you don't teach people to face reality then you're setting them up for failure

[23:38] The first step toward happiness is, surprisingly, allowing in unhappiness

Website:

www.TalBenShahar.com

Direct download: SW_410_Tal_Ben_Shahar.mp3
Category:general -- posted at: 8:34pm EST

Today's Flash Back Friday comes from Episode 104, originally published in October 2013.

Greg Hickman is the Creator/Host of Mobile Mixed, a Mobile Marketing Consultant focused on retail. Hickman is also the co-founder of Thumbfound, a boutique, independent mobile marketing agency. Greg started off as a self-professed "agency guy," and had the opportunity to work on brands like Pepsi, Lipton, and Walmart. In this line of work, he created and managed digital, in-store and grassroots marketing campaigns.

In 2005, Greg moved on from the larger agency to a smaller operation, but still worked with major brands, including AT&T, EA Games, Sony Pictures, The New York Jets, Florida Marlins, Winterfresh and Axe. Greg created mobile marketing campaigns for these giants, bringing them into a new space.

Over the last 3 years, Greg has spent his time and focused his passion towards developing, implementing and managing mobile marketing programs for a media network of 300 shopping centers across the country. It's an understatement to say that the mobile marketing space for retail is a hot commodity right now. According to Hickman, "Implementing the right mobile strategies can have huge impacts on your business. Whether it’s driving people to your establishment, generating increased sales online or improving retention I can help. I’ve managed initiatives that cover Mobile Web, Smartphone apps, SMS, QR Codes, Location based services, mobile SEO etc."

Mobile marketing for businesses big and small in the retail space is not going anywhere any time soon. That's what makes Greg so passionate about his strategy through Mobile Mixed. Greg wants to help you create integrated mobile marketing strategies by talking with the best and most successful mobile marketers out there.

Website:

www.System.ly

Direct download: SW_409_FBF_Greg_Hickman.mp3
Category:general -- posted at: 12:00pm EST

Jason Hartman talks with Joe Apfelbaum, founder and CEO of Ajax Union, about the recent changes to the LinkedIn platform. LinkedIn is a platform that many people no longer understand the importance of. It has changed direction to a content management platform and is a good way to reach over 600 million people currently. The audience of LinkedIn is much more busienss oriented as opposed to platforms like Facebook, which makes it a potentially huge asset to your business.

Key Takeaways:

[1:41] Why Microsoft paid over market price for LinkedIn and how you can utilize the new platform

[5:19] LinkedIn is a different mindset than Facebook

[6:08] The 3 activities you should do on LinkedIn in only 15 minutes a day

[8:37] The 3 steps to messaging people on LinkedIn

[12:38] The power of the feed

Website:

www.SocialSellin.com

Direct download: SW_408_Joe_Apfelbaum.mp3
Category:general -- posted at: 3:19pm EST

Today's Flash Back Friday comes from Episode 179, originally published in December 2014.

Today’s  Speaking of Wealth Show features the ultimate in the world of travel, Chris Guillebeau, who has visited every one of the world’s countries. Together, he and Jason Hartman discuss many of the issues facing those looking at finding alternative sources of income, as well as providing general life tips to achieve the most success and satisfaction from what you do. He also describes some of the personal, real-life stories included in his latest book The Happiness of Pursuit. 

Key Takeaways

02.36 – Chris Guillebeau is one of the rare few who can say they’ve visited every country in the world, but it’s not just about bragging rights.

04.47 – Having just a $100 start-up gives you the chance to branch out, become empowered and find meaningful freedom.

10.20 – Once you’ve figured out what you want to get from life, you can work your projects around that.

12.16 – There are certain questions you need to ask yourself to be sure you’re really getting everything you can out of life.

16.12 – Try not to regret late starts – it’s almost never the first movers who end up most successful. 

18.55 – Chris Guillebeau’s book, The Happiness Pursuit, deals with the undertaking of various challenges, how real people have dealt with them and the effects they’ve had on them.

21.21 – People like having some kind of marker that shows how far they’ve come and how far they’ve got to go. It can help to make the challenge feel even more real. 

22.39 – For more information and to read Chris’s blog, head to www.ChrisGuillebeau.com

23.21 – Whatever it is you want to do, start it. No-one’s going to do it for you and you have to start somewhere.

Mentioned in this episode

The $100 Start Up by Chris Guillebeau

The Happiness Pursuit by Chris Guillebeau

www.TheMilesGuy.com

Direct download: SW_407_FBF_Chris_Guillebeau.mp3
Category:general -- posted at: 12:00pm EST

Jason Hartman talks with James Whittaker, author of Think and Grow Rich: The Legacy and host of Win the Day with James Whittaker, about how Napoleon Hill's original Think and Grow Rich still applies in today's world. James and Jason look at how you can reprogram your brain and why his book still matters all these years later.

Key Takeaways:

[1:36] What's the big deal about Napoleon Hill's Think and Grow Rich?

[4:55] The mastermind principle

[10:33] Is everything from the original Think and Grow Rich still valid or do we have to modify it for today's world?

[13:19] Opportunities will come, so you have to constantly be ready

[17:06] Reprogramming your mind to conquer limiting beliefs and start living with intent

Website:

www.JamesWhitt.com

www.Facebook.com/JamesWhitt

Direct download: SW_406_James_Whittaker.mp3
Category:general -- posted at: 4:43pm EST

Today's Flash Back Friday comes from Episode 199, originally published in May 2015.

Steven Essa started out as a broke musician and now has done over $8 million in webinar sales. He shares some fantastic tips on how to make a great 60 minute webinar presentation, utilizing other people's marketing lists to generate sales, and much more on today's episode. 

Key Takeaways:

[1:35] Steven talks a little bit about his story. 

[5:40] Doing your webinars live brings a more natural message to the audience. 

[7:00] A product $1,000 or less, it's a 60 minute webinar. If it's more than $1,000, then it's 90 minutes.

[14:10] You want to have between 3 to 5 steps and really break it down so the content is simple. 

[21:00] Steven explains how he closes the deal in a webinar. 

[26:25] How do you get people to your webinar? 

[31:05] If you're getting more than a 10% conversion rate, your prices are too low.  

Website:

www.SteveEssa.com

Direct download: SW_405_FBF_Steven_Essa.mp3
Category:general -- posted at: 12:00pm EST

Today's Flash Back Friday comes from Episode 52, originally published in April 2012.

Further exploring why and how people podcast, Jason Hartman interviews philosopher Mark Linsenmayer about the origins of The Partially Examined Life, a free philosophy podcast hosted by Mark and two of his philosophical counterparts.

At first, Mark was doing all of the editing of the tracks and combining them together, but as the podcast grew, he reached out to the other hosts and to his listening audience through the Cloud for assistance with editing, receiving a good response. Mark talks about the various software programs that he and the other hosts use, such as Audacity for recording and Cubase for combining tracks, and services they use, such as Libsyn for a server and tracking downloads. The podcast was featured on iTunes, which boosted downloads and reviews quickly.

He’s got a band called New People, a big catalog of work with previous bands, and dabbles in fiction. When in grad school for philosophy, he mostly studied continental philosophy and philosophy of mind, with interests in phenomenology and explanations of consciousness. He more recently taught an ethics course for several semesters at Lakeland College.

Website:

www.PartiallyExaminedLife.com

Direct download: SW_404_FBF_MarkLinsenmayer.mp3
Category:general -- posted at: 5:16pm EST

Today's Flash Back Friday comes from Episode 94, originally published in September 2013.

Everte Farnell is President at 9 World's Publishing, Inc. and a freelance copywriter. He joins the show to share some secrets to copywriting and whether success within the publishing industry is dependent solely on copywriting.

He also tells us about the hedge fund advertising regulations and whether hedge fund advertising makes it easier to defraud the public.

Website:

www.EverteFarnell.com

Direct download: SW_403_FBF_Everte_Farnell.mp3
Category:general -- posted at: 4:26pm EST

Today's Flash Back Friday comes from Episode 169, originally published in October 2014.

Lane Fournerat is a YouTuber or who has had 3 million video views on one video and has 56,000 subscribers on his main channel YouTube.com/LaneVid. He joins Jason today to talk a little bit about YouTube and video editing.

Key Takeaways:

3:10 – Doing a collaboration with another user on YouTube really strengths your YouTube brand.

7:00 – Youtubers make money off ad-sense advertising, product or brand promotion, and merchandising.

10:20 – A sponsor can pay anywhere between $50 - $75 per 1,000 views.

13:25 – Equipment is easy. Lane edits his videos on iMovie using his Mac Book Pro and shoots his videos on a Canon PowerShot ELPH 330 that shoots HD video.

14:40 – Lane's lighting tips; Stay near a window or turn on every light that's in front of you, but not the ones that are behind you.

16:00 – He doesn't film videos on iPhones often because it's too shaky and because of hard drive space issues.

17:30 – YouTube.com is a major player, because it's owned by Google.

Mentioned In This Episode:

www.YouTube.com/LaneVid

www.YouTube.com/TheFunnyRats

 

Direct download: SW_402_FBF_Lane_Fournerat.mp3
Category:general -- posted at: 12:00pm EST

Jason Hartman talks with Mitch Russo, CEO of Mindful Guidance and author of The Invisible Organization and the new book Power Tribes: How Certification Can Explode Your Business, about how to install corporate culture, how to create a tribe of people who will make you money, and how to avoid franchise laws with one simple maneuver.

Key Takeaways:

[2:26] What is a Power Tribe?

[5:10] If you don't create, install, and define a culture it will grow on its own

[9:30] Does Mitch's concept work in every business?

[13:47] You need to create videos for people so they understand you're offering them a new profession

[17:34] How do you get started?

[21:20] You need to steer clear of franchise laws, and Mitch has your solution

Website:

www.PowerTribesBook.com

Direct download: SW_401_Mitch_Russo.mp3
Category:general -- posted at: 10:24pm EST

Today's Flash Back Friday comes from Episode 200, originally published in May 2015.

Jason Hartman talks with Shane Snow, co-founder of Contently and the author of the book Smartcuts: How Hackers, Innovators, and Icons Accelerate Success. Shane's book talks on the patterns of people throughout history beating expectations and revolutionizing their industry. In today's episode, Shane talks on the different ways you can think about ideas, problem solve, and three important questions to ask yourself when you're trying to be innovative.

Website:

www.Contently.com

www.ShaneSnow.com

Direct download: SW_400_FBF_Shane_Snow.mp3
Category:general -- posted at: 8:35pm EST

Jason Hartman talks with Paul Jarvis, internet consultant and author of Company of One: Why Staying Small is the Next Big Thing for Business, about what scaling is like these days. You don't have to have a ton of employees to have a big company anymore, but your business does need a personality.

Key Takeaways:

[3:25] You can scale a business without actually growing these days

[7:17] Everyone's playing the short game, how can we fix that?

[10:49] Begin. Define. Maintain.

[15:18] Your business needs to have a personality

[20:45] Adding more is an easy "solution" to business problems, but not necessarily the best one

Website:

www.PJRVS.com

www.JasonHartman.com/Masters

Direct download: SW_399_Paul_Jarvis.mp3
Category:general -- posted at: 11:23pm EST

Today's Flash Back Friday comes from Episode 114, originally published in November 2013.

Yaro Starak is an acclaimed blogger and Internet entrepreneur from Australia, Brisbane. He joins the show to discuss how people can make more than $10,000 a month just by sitting in front of their laptops. He follows up by discussing Tim Ferris' book, "4-Hour Work Week".

Yaro has been creating, buying and selling internet assets since 1998. He teaches people how to make a full-time income from blogging part time through his Blog Mastermind coaching program and how to launch online membership sites through his Membership Site Mastermind course. 

Website:

www.Yaro.blog

www.2HourWorkDay.com

www.BlogMastermind.com

Direct download: SW_398_FBF_Yaro_Starak.mp3
Category:general -- posted at: 5:34pm EST

Jason Hartman talks with Beerud Sheth, founder of Elance and his new project, Gupshup, about the changing nature of working with freelancers and how AI is going to change our work habits and customer interactions forever.

Key Takeaways:

[4:48] How many people utilize all of Beerud's platforms?

[10:04] The profile of typical Elance/Upwork's freelancers

[12:24] Beerud's newest venture, Gupshup

[17:09] How AI customer service agents are changing the landscape

[20:35] The perception of online anonymity has brought out the worst in some people

Website:

www.Gupshup.io

www.Twitter.com/Beerud

Direct download: SW_397_Beerud_Sheth.mp3
Category:general -- posted at: 12:18am EST

Today's Flash Back Friday comes from Episode 118, originally published in November 2013.

Eder Holguin is the founder of Ideal Media, former Chief Revenue Officer at Virtual Fan Network, former Chief Revenue Officer at Integrate, former Chief Marketing Officer at Krush, and the founder of OnDemand Research and Iron Traffic. He's an accomplished marketing entrepreneur and speaker.

Holguin tells us about Ideal Media's content discovery platform and how he's able to offer free content marketing services to his advertisers. He describes the model and how its different from Outbrain.

Holgui then shares some content marketing rules for success. He answers what is left for advertisements to be placed on and discusses the next major place we will see ads. He also elaborates on consumers becoming numb to current advertising.

Website:

www.IdealMedia.com

Direct download: SW_396_FBF_Eder_Holguin.mp3
Category:general -- posted at: 3:48pm EST

Today's Flash Back Friday comes from Episode 89, originally published in September 2013.

Libby Gill is a former senior executive at media giants Universal, Sony, Turner Broadcasting, and the Dr. Phil Show. She's now the CEO of business coaching and brand strategy firm Libby Gill & Company and author of, “Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands.”

Gill discusses how businesses can create compelling brands based on emotional connection, authentic value and flawless delivery. She shares a few core mindshare methods and how businesses can capture the mindshare of their customers.

Website:

www.LibbyGill.com

Direct download: SW_395_FBF_Libby_Gill.mp3
Category:general -- posted at: 4:04pm EST

Today's Flash Back Friday comes from Episode 124, originally published in December 2013.

In this episode, Jason talks with Adam Swart about his unique and important business model. Adam's company Crowds on Demand allows anyone to hire real actors to protest and picket your next movement.

Website:

www.CrowdsOnDemand.com

Direct download: SW_394_FBF_Adam_Swart.mp3
Category:general -- posted at: 12:00pm EST

Today's Flash Back Friday comes from Episode 142, originally published in April 2014.

Kate Mosse is an English novelist, non fiction and short story writer and broadcaster. She is best known for her 2005 novel Labyrinth, which has been translated into more than 37 languages.Although best known for her adventure and ghost fiction, inspired by real history, Mosse's first two works were non fiction. Becoming A Mother (now in its seventh edition) was published by Virago in 1993, followed in 1995 by The House: Behind the Scenes at the Royal Opera House, Covent Garden, published by BBC books to accompany the award-winning BBC 2 fly-on-the-wall documentary series of the same name. She then turned her hand to fiction, publishing two contemporary novels. Eskimo Kissing, about a young, adopted woman searching for her background, was published to critical acclaim in 1996. This was followed in 1998 by the biotech thriller Crucifix Lane. From 1998 up to 2001, she held the position of executive director of the Chichester Festival Theatre. Meanwhile she also remained engaged in research work for the first of a series of timeslip historical adventure novels set in southwest France in the past and present day.

In 2005, the first of the Languedoc Trilogy, Labyrinth, was published. A number 1 bestseller all over the world, it has sold millions of copies throughout the world, was the bestselling title in the UK for 2006 and won the Richard & Judy Best Book at the British Book Awards 2006 and was named as one of Waterstones Top 25 books of the past 25 years. Television rights were sold to Scott Free and Tandem Communications and the Labyrinth miniseries was broadcast in 2013. The international cast included John Hurt, Janet Suzman, Jessica Brown Findlay, Tom Felton, and Sebastian Stan.

In October 2007, the second novel in the Languedoc Trilogy - Sepulchre - was published in 2007. A tale of haunting and Tarot set in fin-de-siècle and 20th century France, it was also a No.1 bestseller in the UK and an international bestseller. While Mosse was researching for the third and final novel in the Trilogy, she released her novel The Winter Ghosts in 2009, based on a novella she previously contributed to the Quick Reads Initiative. Film rights have been sold to Ruby Films. Citadel, the third novel in Mosse's Languedoc Trilogy, came out in 2013 and was also an international bestseller. Inspired by the real history of the resistance in Carcassonne during WW II, it tells the story of an imagined all-female resistance unit.

In October 2013, Mosse's collection of short stories, The Mistletoe Bride & Other Haunting Tales was published. The Mistletoe Bride & Other Haunting Tales is a collection of ghost stories inspired by traditional folk tales and country legends from England and France, throughout Sussex, Brittany and the Languedoc (settings Mosse is known for).

Website:

www.KateMosse.co.uk

Direct download: SW_394_FBF_Kate_Mosse.mp3
Category:general -- posted at: 12:00pm EST

Jason Hartman talks with Jami Stout, founder of the Financial Market Summit, about her history in affiliate marketing and how she's set up her conferences to be massive successes. Jami was hired by Agora to run their affiliate marketing and has some suggestions on what kinds of commissions to give, what prices have worked for her, and optimizing your sponsorships.

Key Takeaways:

[4:50] Some affiliate marketing tricks of the trade for the financial sector

[9:13] Jami's conference is able to attract the top executives and decision makers partially because of their ticket prices

[15:53] How to utilize sponsorships in your events

Website:

www.FinancialMarketingSummit.com

Direct download: SW_393_Jami_Stout.mp3
Category:general -- posted at: 10:40pm EST

Today's Flash Back Friday comes from Episode 33, originally published in March 2011.

Join Jason Hartman as he and Don Osborne, President and Founder of INQUARTA, discuss powerful, yet simple internet marketing techniques to boost your small business.

Don shares his expertise on how to get started and what to do next when marketing your business online, as well as how to get the financial results you desire.

Don Osborne founded INQUARTA in 1994 and has counseled over 2,000 applicants to graduate school. Don has worked for The Princeton Review as co-author of their MCAT verbal program and author of the “Verbal Accelerator” course. A prolific speaker and author, Don has delivered more than 400 speeches and is the author of 15 books, guides, planners and DVDs available through INQUARTA Publishing.

Website:

www.Inquarta.com

Direct download: SW_392_FBF_Don_Osborne.mp3
Category:general -- posted at: 7:29pm EST