Thu, 31 July 2014
Scott Petinga is the Founder of Akquracy, which specializes in data driven marketing to better optimize leads and existing contacts. Petinga joins the show to explain how to better segment lists and use marketing correlations to boost revenue.
Direct download: SOW_159_-_Big_Data_Marketing_with_Scott_Petinga.mp3
Category:Podcast -- posted at: 4:10pm EDT