Fri, 24 May 2019
Today's Flash Back Friday comes from Episode 174, originally published in November 2014.
Corey Coates has edited both radio and podcasting shows for the last 10 years. He is also the owner of Podfly, a company that produces professional podcasts and provides audio editing services. Corey talks with Jason about the future of podcasting and how easy it is to make one-on-one connections with listeners through this up and coming medium.
2:20 – Corey has been podcasting since 2006 and has worked with a lot of industry leaders in podcasting over the last 9 years.
4:20 – With podcasting you can target a very specific audience on your own terms.
7:50 – Overseas Radio Network had a regular radio stream of shows, but also had it available for download in case people wanted to listen to a specific show on their own time.
9:10 – Podcasting takes time and patience. Developing a good podcast is still best done organically and through word of mouth.
12:37 – You don't need a large audience to be a successful podcaster.
15:50 – Audio equipment is so cheap and compact that you can literally record your show using GarageBand on your iPhone.
19:18 – Corey talks about the company Buzzsprout, who is looking at new ways to make podcasting easier.
23:45 – Corey talks a little bit about Podfly and how they help clients with the pre and post-production aspect of their podcast.
25:15 – Jason loves Podfly. He says that he is able to produce content faster than ever before because Podfly takes a load off his hands.
28:15 – Having a lot of content available on a regular basis is what builds a great audience.
29:15 – You can't game the Apple iTunes system. Apple ranks you based on a number of downloads and the number of subscribers you have over a 4 week period.
Mentioned In This Episode:
Fri, 24 May 2019
Jason Hartman talks with John Warrilow, author of Built To Sell, as well as The Automatic Customer, about how to improve your businesses value to the point where you can sell it for top dollar. Personal branding can be great for your business when you start, but can create a rough environment for selling. Listen in as John explains how you can utilize subscription models in today's world to drastically increase your business value.
[1:18] How John started helping companies increase their value
[2:15] How a consulting company John had with blue chip clients and several million dollars in sales was worthless, and how he turned it around
[5:22] The 3 attributes to scale
[9:19] The good and bad of personal branding
[13:02] Don't try to ride your business to the peak and get every last penny before selling, but you want to sell earlier in the game than that
[17:17] How much should you be willing to lose in customer acquisition in order to get that monthly recurring revenue?
[21:33] The 9 subscription models
[24:55] Amazon is a trillion dollar business is because of their subscription models