Fri, 6 October 2017
Today's Flash Back Friday comes from Episode 117, from November 2013.
Tim Grahl is the Chief Thinker of the Out:think Group and author of, Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book. He joins the show to discuss how any book can sell at least 1,000 copies on Amazon.
Thu, 5 October 2017
For this 10th Episode, Jason Hartman talks with author Dan Millman about his new book The Hidden School and his best-seller The Peaceful Warrior.
The two discuss Dan's spiritual search, the difference in Eastern and Western cultures, the difference between selfish and Selfish, and other philosophical questions.
[2:42] How Dan's new book fits in with his original book The Peaceful Warrior
[6:46] The importance of travel
[11:35] The power of media
[15:50] It's important to think of the more existential questions in life
[21:18] How understanding and understanding that we're all connected helps us
Fri, 29 September 2017
Today's Flash Back Friday comes from Episode 121, from November 2013.
In this episode, Jason talks with Dan Norris, owner of WP Curve, about tips on protecting your WordPress site, as well as some common mistakes content providers make. WP Curve provides technical support for Wordpress users and owners.
[2:01] The business model of WP Curve
[6:32] Why websites break, when it seems like they should just work forever after they're created
[10:43] Some good products (and themes) that people should be using with WordPress
[14:04] What kind of features are smart (and not so smart) to add to your WordPress site
[16:55] How big a threat is hacking and viruses?
[21:13] Does Google have too much power?
[28:17] Typical mistakes that people with blogs make
Fri, 22 September 2017
Today's Flash Back Friday comes from Episode 111, from November 2013.
Mike Muhney is the CEO & Co-Founder VIPorbit Software Int'l, Inc and co-founder & co-inventor of ACT!. VIPorbit improves marketing to customers and leads through iPhone contacts. Muhney is dubbed as the father of CRM.
Fri, 15 September 2017
This Flash Back Friday comes from Episode 82, from July 2013.
Brian Solis is the Principal at Altimeter Group and author of, "What's the Future of Business: Changing the Way Businesses Create Experiences." He is viewed as a stellar keynote speaker.
In this interview, Solis explains a new generation of consumerism and how he is reaching Generation Connected, or Gen C. He is working on ways to improve business performance engagement and relationships for a new generation of consumerism. Solis also breaks down how digital culture is changing the landscape of business, consumerism, and the workplace. Recently, Solis faked Tweets from notable celebrities in support of his book. He explains his thought-process.
Fri, 8 September 2017
Today's Flash Back Friday takes us to Episode 171 from October 2014.
Jason Hartman welcomes Brian Horn of The Authority Alchemy podcast to the show. Brian has helped top celebrity entrepreneurs with their branding, search engine results, and internet marketing. In 2010, he was named 'Google Guru' by Inc Magazine and he has recently released a new book titled The Authority Mindset. He talks to Jason today about SEO and shares some important insider SEO tricks with him.
5:00 – Brain saw a dramatic increase in his conversions when he told people he had been featured on high-end news websites.
8:20 – Amazon has more best-selling authors than anywhere else, because it's so easy to get into their system.
11:00 – All people want to know is if you can help them or not. It's important to cater to that or else you won't succeed. Brain calls this, 'Educator/Advocate'. Focus on helping others succeed.
14:40 – Focus on a specific market or niche. This helps you become an expert.
22:00 – Ask yourself what your target customer is asking? Then target those specific keywords for them.
25:20 – The Google Penguin update really scared Brain's clients away from SEO services.
27:40 – Stay consistent with your message. Brain explains how you can fit into one of these fours characters to help with you brand.
Mentioned In This Episode:
R.O.I. Marketing Secrets Revealed by Brain Horn
Fri, 1 September 2017
Today's Flash Back Friday comes from Episode 68, from January 2013.
As speaking expert Vickie Sullivan says, “Buyers do not want content that they’ve heard before.” So how do you offer unique content? Jason Hartman and Vickie, President of Sullivan Speaker Services, Inc., talk about what this means from a market intelligence standpoint.
There are three standards that define uniqueness in thought leaders: 1. What haven’t I heard before that I can agree with? 2. What helps me right now in real time? (Relevancy) 3. What information can change my perspective on my current reality? (Inspiration) Vickie shares some favorite branding strategies of thought leaders, such as those of Malcolm Gladwell , Jim Collins and many CEOs, discussing their approaches. She also talks about tactics that people use to get attention. Vickie and Jason talk about the difference between redefining something and reinventing, with the previous being the preferred method, drilling down to add to the conversation.
Vickie K. Sullivan, President of Sullivan Speaker Services, Inc., is internationally recognized as the top market strategist for experts who want strong brands with high-fee buyers. Since 1987, she has worked with thousands of experts in a wide variety of industries to launch their big-fee speaking, professional service, and book / product empires in highly lucrative markets. Vickie speaks and consults for clients throughout the world about selection trends in high-fee segments and strategies that position experts for those opportunities.
Fri, 25 August 2017
Today's Flash Back Friday takes us back to Episode 77 from April 2013.
Jason Hartman welcomes Zac Johnson, a widely respected leader in the blogging and online marketing community. Through Zac’s popular blogs, bloggingtips.com and zacjohnson.com, he has helped thousands of readers grow their brands and make money online. Zac shares his success story, including tips for gathering leads, the step-by-step affiliate marketing process, becoming a merchant, finding offers to promote and much more. He discusses using Amazon.com, Click Bank, and more to get the best commission sales. He also answers the question about how to pick a niche to focus on if you want to be a successful affiliate marketer.
A self-taught entrepreneur, Zac has been making money online for over 15 years and has been involved in nearly every facet of internet marketing, while also finding great success in the world of blogging. In 2007, Zac launched his first blog at ZacJohnson.com, which is focused on his successes and failures, case studies, industry news and guides on how to make money online. In addition to his own personal experiences, Zac also writes about the latest online marketing trends and informs his readers on how and where they could be creating new revenue online. Zac's personal blog currently has thousands of daily readers and has referred over $5,000,000 in new business to his advertisers and network partners since launching the blog.
Fri, 18 August 2017
Today's Flash Back Friday comes from Episode 63, from July 2012.
Jason Hartman is joined by head of The Net Results, James Jones, to talk exclusively in this interview about Kindle and how to create direct profits. James defines Kindle Triangulation, which starts with picking the right niche by doing market research. Most books that don’t perform well in the Kindle marketplace are the result of a topic in which buyers are not interested.
Seller rank of 25,000 or less and a topic or subtopic with fewer than 500 available products is key to finding the best niche. James explains the math process used to determine that competitive niche. He also talks about promoting books on Amazon. The second side of the triangle is Book and Game Creation, and the third is Ranking.
Before Facebook, Myspace, Twitter, Linkedin, or PPC…before spam was anything other than a lunch meat…before any human being ever uttered the words “Google” or “Yahoo”…James J Jones was making money online with Bulletin Board Systems (BBSes) and Online Services by selling info products and computer supplies. Back then James found email to be the absolute best method for marketing his products.
In 1996, James put up his first website. Though he could only afford to work online a few hours a week, he saw his online income continue to grow. By January of 2002, James realized if he put just a little more effort into his “hobby” he could quit his job and work online full-time. So he made a commitment to do just that and by July of 2002, James was making enough money to realize his dream of working for himself.
Today James runs The Net Results — a company that specializes in developing leading edge software and training materials for the Internet Marketing Industry. He uses most if not all of the popular marketing methods to promote his business including: Adwords, Facebook, PPL, SEO, Twitter, etc. But email is still his most powerful marketing weapon.
Fri, 11 August 2017
This week's Flash Back Friday takes back to Episode 53 from April 2012.
For those new to podcasting, terms like RSS Feed, media hosting, and platforms can be a foreign language. Jason Hartman interviews long-time podcaster, Rob Walch, Vice President of Podcaster Relations for Wizzard Media/Libsyn, about his career in podcasting.
Rob talks about starting his first podcast, Podcast411, in 2004, which he began in order to teach the ins and outs of the trade to others aspiring to get in on this type of media delivery. He lists the best sources for statistics, such as Libsyn, Feedburner, and Blubrry. He talks about some of techniques of the biggest podcasters, who have hundreds of thousands of downloads per day or multiple millions per week, gives examples of premium content versus free content, and also the benefit of a podcasting service/community to provide media hosting, delivery, and track stats. He also stresses the importance of editing and professionalism to produce a quality show.
Rob Walch is the Vice President of Podcaster Relations for Wizzard Media / Libsyn. Prior to joining Wizzard Media
in 2007, he was President and founder of podCast411, Inc. Rob is co-author of the book “Tricks of the Podcasting Masters” – Que 2006, which was an editors pick as a Top 10 Reference book for 2006 by Amazon.com. Rob was listed as the 5th most influential person in podcasting according to the book “Podcasting for Dummies” – Wiley Press 2005. He has consulted on podcasting for Senator Edwards, Governor Bill Richardson and the Sacramento Kings/Monarchs to name just a few. He was also a monthly columnist for Blogger and Podcaster Magazine – the first print magazine covering this new media space. Rob is currently Chair of the Education and Outreach Committee for the Association of Downloadable Media. Rob started podcasting in late 2004, and is the host of the award winning podCast411 podcast, where he has interviewed such prominent podcasters such as Quincy Jones, Walt Mossberg, Colin Ferguson (Eureka), Ronald Moore (Executive Producer of Battlestar Galactica), Phil Gordon (World Series of Poker), Larry Kudlow (CNBC’s Kudlow and Company) and Leo Laporte (TechTV, G4 TV).
Additionally Rob is host of Today in iOS (iPhone) Podcast – the first podcast about the iPhone. In the past seven years Rob has presented at over 80 events on the subject of podcasting and New Media including the Newspaper Association of America Marketing Conference, the US Latino Film Festival, the Corporate Podcasting Summit, The Association for Women in Communications 2006 Annual Professional Conference, Social Media 2007, New Media Expo, and Blogworld Expo. He is also a regular guest lecturer at the University of Kansas School of Journalism. Rob was the Track Leader for the Podcasting sessions at the 2009 Blog World Expo – where he recruited 25 of the top experts to speak on podcasting. In 2004 Rob received his MBA from the University of Connecticut. He also has an engineering degree from the University of Dayton.