Fri, 27 September 2019
Today's Flash Back Friday comes from Episode 48, originally published in April 2012.
In this first episode of our series on podcasting, Jason Hartman hears founder of Palladium Education, Inc, Alex Haddox’s story of how he began podcasting to enhance his business. One of Alex’s favorite things to do was radio shows and was in public relations for many years. He began marketing his seminars through podcasts and building his brand. Alex currently has over 200 podcasts.
He explains how he tracked downloads, noting that it takes a while to build up a listening audience. He learned how to engage the audience and to fulfill their desire for more episodes. He came up with the idea of doing a Quick Tip every other episode. As he posted these podcasts, his listening audience increased six-fold. He encourages consistency and diligence, explaining that having a passion for it, for the content, is very important for success.
Alex calls podcasting a “long game.” He has his own equipment, does his own editing and uploading, and has low overhead costs. By joining a podcasting network, Alex’s audience doubled. He explains the benefits of the podcast network, i.e. the support and rapport that is built, leading to a close knit group of podcasters. All in all, Alex has experienced great success with his podcasts, having never spent money on advertising for his show, and managing the process himself.
Fri, 20 September 2019
Today's Flash Back Friday comes from Episode 186, originally published in February 2015.
Whether it’s your spouse, significant other, family, friends, or even business associates, each individual speaks his or her own love language. “The Five Love Languages” are: Words of Affirmation, Quality Time, Receiving Gifts, Acts of Service, and Physical Touch. Understanding which of these languages makes that special someone feel loved can be essential to the success of any relationship. Join Jason Hartman and renowned author, Dr. Gary Chapman as they discuss these timeless concepts and how our primary language affects our interactions in our relationships.
Dr. Gary Chapman seeks to fulfill his call to the ministry as a pastor, speaker, and author. He speaks extensively throughout the U.S. and internationally on marriage, family, and relationships. The government of Singapore invited him to present his marriage seminar there and the Chaplain’s Office of NATO issued a special invitation for Dr. Chapman to speak to the NATO forces in Germany. Other engagements have taken him to England, Africa, Saudi Arabia, Turkey, Mexico and Hong Kong. Sales exceeding 5 million copies earned him the Platinum Book Award from the Evangelical Publishers Association for The Five Love Languages, which has been translated into over thirty-six languages. Twenty-seven other books and five video series are also among his publications.
Fri, 13 September 2019
Today's Flash Back Friday comes from Episode 194, originally published in April 2015.
Jason Hartman invites Brian Gruber President of Lucky Orange to the Speaking of Wealth Show. On today's episode, Brian talks about the customer data you can get from heat mapping, polls on your website to find out how to make your customers purchase your products, and the beneficial ways of using Lucky Orange's product.
2:14 – Heat mapping can show you which pages are the most visited and which ones are not.
3:13 – A poll is a quick question that can help you find out what your customer is thinking.
5:47 – Brian explains how the privacy of their product works.
7:56 – Brian explains more about different types of heat mapping.
11:45 – Lucky Orange has a feature called Behavior Tagging which segments the recordings of people by the actions they take on your website.
13:59 – Lucky Orange has another feature called Form Analytics that allows you to see people in real-time and see where they're stuck on your forms.
15:00 – Brian's advice is to get information from your customers by watching their movements on your website and asking them questions.
16:56 – Listeners of this podcast can get an extended free trial on Lucky Orange's product via email.
Mentioned in this episode:
Fri, 6 September 2019
Today's Flash Back Friday comes from Episode 262, originally published in March 2017.
Jason Hartman talks with Chris Guillebeau, author, world traveler, and non-conformist. From 2002-2013, Chris made it his mission to visit all 193 countries, and succeeded. His first book, The Art of Non-Conformity, led him to his second book, The $100 Startup. Those books have been translated into more than 20 languages and sold over half a million copies.
Chris joined Jason to talk about his travel adventures, his beliefs on entrepreneurialism, and the power that being geographically independent brings to each individual.
[2:27] How Chris' trip across the US and Canada led to his book The $100 Startup
[5:35] What being geographically independent can mean for you and your lifestyle
[9:20] Why Chris decided he should write about non-conformity
[12:20] Chris' experience between writing his thesis paper compared to blogging
[16:07] What The Happiness of Pursuit means to Chris
[20:16] Chris' advice to any aspiring authors
Thu, 5 September 2019
Jason Hartman talks with James Malinchak, #1 speaker coach & trainer and former Secret Millionaire on ABC, about his time on the TV show as well as how people can take what they have, get the right mindset, and turn their life into a success. There are a lot of external forces on you in your life, but the response you have to all of them is strictly up to you.
[2:47] James' experience on The Secret Millionaire
[10:56] What are the traits that lead someone who is poor to become successful?
[13:42] In every situation you can either have excuses or results, and excuses don't matter
[17:25] The response you choose to tell yourself after an event is all that really matters
[20:58] What James will be talking about at the upcoming Profits in Paradise
[24:54] It is an absolute necessity to invest in yourself
Fri, 23 August 2019
Today's Flash Back Friday comes from Episode 136, originally published in February 2014.
Al Ries & his daughter Laura Ries have been working together as focusing consultants for 18 years.
Ries & Ries was founded in New York in 1994. Three years later, Al & Laura relocated to Atlanta, Georgia.But the Ries team spends most of its time on the road consulting with top corporations around the world from Microsoft to Ford, Disney, Merck, Frito-Lay, and many others.
The dynamic duo and bestselling authors have been profiled by Business Week, Marketing News, Advertising Age, The Wall Street Journal, Atlanta Journal-Constitution, and countless other domestic & international publications.
Al first rose to fame in 1972 when a series of three articles on a new concept called “Positioning” authored by Al Ries & Jack Trout appeared in Advertising Age. The positioning idea took the ad world by storm and was voted by AdAge as one of the 75 most important advertising ideas of the past 75 years.
In 1981, the Positioning book was published and has since sold well over 1 million copies. The book has sold over 400,000 copies in China alone. The two authors also wrote Marketing Warfare, Bottom-Up Marketing, Horse Sense and The 22 Immutable Laws of Marketing.
More recently, Al & Laura have written six books together and have continued to rattle the establishment by breaking with traditional conventions.
Wed, 21 August 2019
Jason Hartman talks with Michelle Tillis Lederman, author of The Connector’s Advantage, The 11 Laws of Likability, Heroes Get Hired and Nail The Interview – Land The Job, about how likability works and the mindset you have to have in order to succeed in business. There's no way to make people like you, but there are ways to present yourself that will allow you to have a better chance of being liked.
[2:21] What is Mood Memory?
[5:44] How do you segue out of a conversation without offending the person you're speaking to?
[9:16] The definition of a "niche connector"
[11:29] The 7 Mindsets of connectors
[15:15] Always have the mindset that when you connect online your goal is to bring it offline
Fri, 16 August 2019
Today's Flash Back Friday comes from Episode 231, originally published in January 2016.
Doug Sandler has over 30 years of business experience as an entrepreneur, business owner, manager and staff member. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller. He specializes in making connections, building relationships and strengthening bonds both inside and outside organizations. Don’t let the “Mr. Nice Guy” tag fool you, Doug has entered into many high level negotiations and is anything but a pushover. His speaking and consulting business is geared towards improving relationships and winning business through his time tested sales, service and relationship building system. Doug is a nationally recognized speaker, and writer for Huffington Post. His weekly posts reach over hundreds of thousands of readers. Doug has been titled by a leading social media marketing company in the top 100 of Social Media Thought Influencers to follow.
[4:36] The importance of always being on the lookout for what the next step is in your life
[8:31] How to make yourself start reaching out to clients/friends/anyone and improve your life
[14:02] The importance of empowering others and how it will cause your business to thrive
[18:09] Companies that have the "Nice Guy" environment
[22:28] The differences between companies people like working with and companies everyone wants to avoid
Wed, 14 August 2019
Jason Hartman talks with Michael E Gerber, founder of Michael E Gerber Companies and E-Myth, as well as author of The E-Myth, about why small businesses fail, as well as how to successfully systemitize your processes to achieve success.
[5:47] Why Michael created Radical U
[7:55] Small business owners almost always fail to understand what a business is, and that includes real estate investors
[11:38] Why the idea that McDonald's is in the real estate business is a myth
[16:49] The most important tool for running your business
[21:03] Why successful contractors fail when they try to scale their business
Fri, 9 August 2019
Today's Flash Back Friday comes from Episode 188, originally published in February 2015.
Patrick Hanlon joins the Speaking of Wealth audience and talks to Jason Hartman about his book, Primal Branding. Patrick sits down with Jason to talk about the seven primal rules of branding and how it can apply to small and big businesses alike. As a side note, Primal Branding was released in 2006 and there is now a newer version of the book with more recent tech examples entitled Social Code.