Fri, 17 November 2017
Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the CEO and co-founder of DragonSearch, with more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing. As an artist, Ric has been shown in countless group and solo shows.
He is a regular guest columnist for Marketing Land, and Social Media Monthly, and a speaker at many marketing and business conferences.
Wed, 15 November 2017
Nice guys finish last, right? Or maybe our long held maxims don't hold up under scrutiny. Jason Hartman talks with Shayne Hughes, President at Learning As Leadership and author of Ego Free Leadership, about whether ego is good or bad, how we can identify our negative tendencies, ways we can counter our natural instincts, and how we're not alone in our feelings of inadequacies.
[1:18] Is ego always bad?
[4:40] Our desire to prove ourselves hijacks our purpose
[8:53] Some of our ego baggage comes from things that happened when we were young, and can come off as personality but aren't truly that
[12:51] Work places with turf wars aren't committed to their endeavor, and can tear apart a company
[16:12] When your ego is ratcheted up in intensity you can feel an impulse of tension. They key is to not beat ourselves up
[19:16] We all feel alone with our stress and insecurities, but every other person has something similar going on.
"People, deep down, are yearning for a sense of safety, authenticity, belonging, and a larger purpose"
Fri, 10 November 2017
Today's 10th Episode Flash Back Friday comes from Episode 100, from February 2012.
On this episode, Jason Hartman is joined by Jack Canfield, America’s #1 Success Coach, to talk about Jack’s journey to success as founder and CEO of Chicken Soup for the Soul Enterprises, founder and chairman of The Canfield Training Group, and his latest project, Bestseller Blueprint Training Program. As the beloved originator of the Chicken Soup for the Soul® series, Jack Canfield fostered the emergence of inspirational anthologies as a genre - and watched it grow to a billion dollar market. As the driving force behind the development and delivery of more than 123 million books sold through the Chicken Soup for the Soul® franchise (and over 500 million copies in print worldwide), Jack Canfield is uniquely qualified to talk about success. His proven formula for success reached global acclaim with his most recent National Bestseller, The Success Principles™: How to Get from Where You Are to Where You Want to Be. For his fascinating story, listen at: www.SpeakingofWealth.com.
Jack is a multiple New York Times bestselling author, including titles such as The Power of Focus, The Aladdin Factor, Dare to Win, You’ve Got to Read This Book! and The Key to Living the Law of Attraction. He is the Founder and Chairman of The Canfield Training Group in Santa Barbara, California, which trains entrepreneurs, educators, corporate leaders and motivated individuals how to accelerate the achievement of their personal and professional goals. Jack is also the founder of The Foundation for Self-Esteem in Westlake Village, California, which provides self-esteem resources and trainings to social workers, welfare recipients and human resource professionals. Jack wrote and produced the Goals Program, a video training program for California welfare recipients. To date, the program has been responsible for helping 450,000 people get off welfare.
Jack is a featured teacher in the movie “The Secret”, “The Opus”, “The Cure”, "The Tapping Solution”, and “Yes IS the Destination...No is How You Get There.” He has recently been filmed for inclusion in two more films entitled “Discover the Gift” and “Awakening.”
Wed, 8 November 2017
Jason Hartman talks with Jason Treu, author of Social Wealth: How to Build Extraordinary Relationships by Transforming the Way We Live, Love, Lead and Network. The two discuss ways that you can improve your social worth, expanding your network by focusing on others rather than on your own self.
The two look into the potential power of mastermind groups or just informal get togethers, as wel as why you should never let your network become stagnant.
[1:29] The basic concept of social wealth
[4:38] The one downside to paying to be in the right room with experts
[8:01] Deep self awareness is crucial to building relationships with other people
[10:22] The building blocks of building relationships are repoire, likeability, and trust
[13:47] The easiest way to build likeability
[16:59] Your network should always be growing because over time some relationships will become less helpful
[20:46] A very informal get together can generate huge returns to your social wealth
"When you start looking around the room or start thinking about other things, people notice that, so they can tell you don't care"
"The quickest way to build trust with someone is to show you care"
"If you lead with giving you put yourself in rarified air"
Fri, 3 November 2017
Today's Flash Back Friday comes from Episode 137, published in March 2014.
Shelby Larson started Content Divas back in 2007, initially to offer stay-home moms a way to make legitimate income from home. Over the past three years, she has successfully expanded her business from a small team of content providers to a staff of over 300 members world-wide, providing the highest quality outsourcing and generation organic traffic services on 50% of internet content.
Thu, 2 November 2017
Most people in today's world are selling their time for money and going through the grind of life assuming that is the way it is. But it doesn't have to be.
Jason Hartman talks with MJ DeMarco, author of The Millionaire Fastlane: Crack the Code to Wealth and Live Rich, about the hyperrealities that are abundant in our world, and what we can do to overcome them and live the life we truly desire.
[1:51] MJ's world view and how they impact his philosophies
[5:52] We need to open our eyes to hyper-realities and how they're impacting us
[9:41] Nearly all the people who've gotten rich through the stock market are activist insiders. If you want to get rich you have to go about it differently
[14:29] It all boils down to the concept over leverage, with your money, time, people, or anything else
[17:48] MJ's thoughts on the entitlement economy and how we're becoming economic slaves
[22:08] Winning inspires passion, so do the hard work to create the passion (and money will follow)
[25:34] Creating an environment where you're living your life on your terms
"Passion does not lead, it follow"
Fri, 27 October 2017
Today's Flash Back Friday comes from Episode 103, from October 2013.
Cynthia Sanchez launched Oh So Pinteresting in February 2012 and after a few months she was approached by a company and asked if she would not only help them with Pinterest but also manage their social media accounts. In September 2012, Cynthia left her job as full time radiation oncology nurse to focus on growing Oh So Pinteresting and her new social media business.
Just like the medical world, social media is ever evolving and changing. It requires continuous study to stay up to date on the latest methods and products. Since launching the blog, Cynthia spends time taking courses and attending several conferences a year focused on social media.
In growing and marketing her own business, she has had to learn multiple social media platforms and how to create content for them. Cynthia writes the content for the blog, produces her own podcast, records videos and creates graphics.
Cynthia uses her experience as a nurse to help her empathize with clients. She continues this approach in her business and encourages clients to take the same approach in their social media marketing.
For fun, aside from exploring the usefulness of Pinterest, Cynthia enjoy traveling with her family, which consists of two sets of twins, crafting, and learning photography.
Fri, 20 October 2017
This week's Flash Back Friday takes us to episode 41, originally airing on September 27, 2011.
Join Jason Hartman and Jean Hamilton, founder of Speaking Results, and find out how to develop and hone your speaking, presenting, and storytelling skillsets. It's crucial that when you're in front of your audience you're at home.
Jean offers a variety of NLP tips to combat common public speaking fears, as well as to help you gain confidence in your own abilities.
Prior to starting Speaking Results in 1998, Jean spent 15 years in the arts, doing modern dance, mime, and theater with several professional companies. She had the opportunity to tour the US and the Pacific Rim. After she started studying Neuro-Linguistic Programming (NLP) she used the tools she learned to help others become the presenter they want to become.
Wed, 18 October 2017
Clients in the sports and entertainment world have the same issues as those in the regular world, but they also have a few extra needs and difficulties. Because of this, you have to go about acquiring their business a little different than normal. Kofi Nartey, National Director of the Compass Sports & Entertainment Division and author of Sellebrity: How to Build a Successful Sports & Entertainment Based Business, talks with Jason Hartman about ways you can break into the industry.
Kofi has some marketing tips that can keep you from spending a ton of money to meet celebrities, as well as some good advice on how to act when you get your meeting.
[1:53] What's different about sports and celebrity clientele needs?
[5:59] How do you convey your ideas to celebrities before you start working with them to convince them you understand their needs?
[9:56] Some ways to test the marketing waters of working with the elite without bankrupting yourself
[12:00] How to stand out when you get a chance to meet with potential celebrity clients
"You cannot be awestruck. Part of servicing sports & entertainment clientele is that you have to be a safe haven for them"
Fri, 13 October 2017
Today's Flash Back Friday comes from Episode 36, from April 2011.
Jason Hartman interviews Bronwyn Saglimbeni, founder of Bronwyn Communications, on the art of public speaking and how to push yourself beyond the basics so that your presentation captivates your audience from start to finish.
For nearly 15 years, Bronwyn has worked with clients to improve their public speaking and media relations skills, challenging them to bring out more of themselves in their communications. Bronwyn is known for her playful, irreverent approach to coaching, combined with her knack for delivering “tough love” in a way that allows executives to achieve true breakthroughs.
Bronwyn encourages clients to be authentic, engaging and approachable, which has resulted in successful interviews for clients in publications such as the New York Times, the Wall Street Journal, Businessweek, and speaking engagements at top industry events including Ad:Tech, AAAAs, AdAge Digital, CreativityandTech, Web 2.0 Expo and others. Bronwyn has also worked with clients preparing for television appearances including American Idol, The Oprah Show, and Home Shopping Network.