Fri, 10 August 2018
Today's Flash Back Friday comes from Episode 164, originally published in September 2014.
Doug Tucker is the Managing Director of the leading international sales training organization, Sales Commando and author of the new book, ‘Sales Commando: Unleash Your Potential.’ He joins the podcast to discuss how important old selling is versus digital and online marketing and selling.
Tucker shares tips for finding prospects, engaging clients and getting referrals. He talks about why the word "selling" is considered dirty in some countries.
Tucker's book, "Sales Commando: Unleash Your Potential," has really taken off in new and emerging markets such as the UAE, South Africa, Indonesia, Thailand and the Philippines. Tucker explains why and also speaks about why his business is in Dubai.
Tucker then shifts gears and talks about younger workers and the gulf between the employment expectations of graduates and the expectations of potential employers. He thinks universities need to better equip students to find suitable employment once they have graduated by adding real-world training as part of the university course structure.
Thu, 9 August 2018
In this 10th episode interview, Jason talks with serial entrepreneur Peter Sage, author of 5 Keys to Master Your Life, about his recent 6 month stay in jail and how he was able to use that as a teaching (and learning) experience for himself, the inmates, and his students.
The two touch on the importance of identity, the need for ego strength & ego drive, what drives people, and more.
[2:48] Peter's latest "adventure" that landed him in jail
[7:14] Identity plays a huge part in how you deal with life
[13:05] Peter's idea of a "contrast frame"
[15:22] Why do people give up at the first sign of adversity? The difference between ego strength & ego drive
[17:32] Most people are driven by G.O.O.P.
[21:55] We need to learn how to love more
Fri, 3 August 2018
Today's Flash Back Friday comes from Episode 185, originally published in February 2015.
Jason Hartman sits down with Jeff Berry for today's Speaking of Wealth show. Jason does a quick 16 minute interview with Jeff to talk about his company, Colloquy and why small businesses should adopt loyalty programs. Jeff talks about how loyalty programs help you understand the customer better and how they can also help you tailor your business to your best customer's needs on today's episode.
1:10 – Jeff's company, Colloquy, is actually a word. Jeff talks about what the word means.
4:50 – Small businesses are often closer to their clients and these businesses might not see the value of adopting a loyalty program.
6:55 – Learning about what the customer wants is just as important for a large business as it is for a small business.
9:40 – If you take your loyalty program digital, you'll be able to learn more about the customer and their needs.
11:30 – Where's the future headed with loyalty programs? Jeff explains in this segment.
15:30 – It's free to subscribe to Colloquy.
Mentioned In This Episode:
Fri, 27 July 2018
Today's Flash Back Friday comes from Episode 201, originally published in May 2015.
Brian Kane is the host of ProfitCast and an avid podcaster. He has a background in radio and shares tips to Jason's audience on how you can be a better podcaster, remove those filler words, get listener loyalty and engagement, and much more on today's show.
[1:35] How can podcasters gain listener loyalty? Brian has five ways.
[10:10] Jason finally started asking his listeners personally for reviews.
[12:30] Find the common enemy with our listeners.
[17:20] Give honest reviews on iTunes instead of five star reviews.
[22:35] iTunes is implementing consequences for shows that have 'too many' reviews.
[26:45] Brian has tips on how to reduce your filler words.
[28:40] What's a good podcast format?
[33:50] Put yourself in the seat of the listener and ask yourself if this is a show you want to listen to.
Mentioned In This Episode:
Wed, 25 July 2018
Jason Hartman talks with Aaron Muller, founder of Lifestyle Business Owner Academy and owner of 8 multi-million dollar companies, about how to go about properly buying a business and what you can do to set that company up to where you don't have to work in it.
Everyone dreams of making money while not being involved in their business, but the process of actually getting to that point can be intimidating. Aaron, however, has figured out a way to get out of that rut and will happily tell you how.
[2:06] How to buy a good business you don't have to work in every day
[6:41] What you should do as the owner to check up on your CEO after hiring
[10:29] Some marketing tips to reduce your cost per lead
[12:45] Where's the best place to look for a business to buy?
[17:56] What do you do for the contract when you're ready to buy the business
Fri, 20 July 2018
Today's Flash Back Friday comes from Episode 177, originally published in December 2014.
Former online guru, Ryan Moran, joins Jason Hartman to talk about the pitfalls and success of working with marketing and info-publishing in this Internet-fueled world. They discuss topics such as how to optimize product selection and sales on Amazon, as well as how you can use other people’s actions as a chance to work out what’s best for your business.
[3:58] Passive income streams are always best when there’s no correlation between time invested and money gained
[6:02] If you’re selling with Amazon, be sure to think clearly about how you want your products conveyed
[10:01] Ryan Moran gives some of his more specific strategies for success which worked for him
[16:13] Look at what everyone else is doing and work out what you can do differently
[18:17] Like with Google, there are a few key ways to working through Amazon’s algorithm
[22:22] Before you even think about selling strategies, you need to ask some questions to optimize your product selection
[27:38] Think about the lifestyle you envisioned and stick to that. Don’t lose your purpose
[30:12] The longer your vision of success, the more successful you will be
Fri, 13 July 2018
Today's Flash Back Friday comes from Episode 206, originally published in June 2015.
Lori Cheek has faced the sharks on Shark Tank and tells Jason about her experience. She shares her story from the beginning of the application process to the end when the show was aired. She talks about what her business is about and where it is today after she survived the sharks.
[2:30] What is the Shark Tank application process?
[5:30] Shark Tank requires you to produce a five minute video of yourself during the application process
[11:25] She couldn't talk about Shark Tank to her friends, family, and even the other contestants on the show
[13:55] Lori talks about what it was like facing the sharks
[18:00] What's Lori's business about?
[19:40] Once the sharks heard Lori's numbers, they didn't want to go further
[23:00] Shark Tank doesn't take equity from your business anymore
[24:20] The day after the show aired, Lori received so many visitors on her website
[26:05] Where is Lori's business today?
Fri, 6 July 2018
Today's Flash Back Friday comes from Episode 213, originally published in September 2015.
Jim Beach is the founder of School for Startups and former Professor at Georgia State University. He was the co-founder and CEO of American Computer Experience of Atlanta, which became the world's largest technology training company for children. He talks with Jason about the entrepreneurial bet with his students, how creativity is overrated in entrepreneurship and how he recommends getting started.
[5:15] "I walked into class one day with a prototype ottoman, and we cut it in half to see what it looked like on the inside."
[10:17] Find out Jim's definition of entrepreneur that frees you
[14:45] Learn what you actually have to have passion for to be a successful entrepreneur
[19:45] Hear how Jim's friend started a successful used car business with just $12,000
Fri, 29 June 2018
Today's Flash Back Friday comes from Episode 193, originally published in April 2015.
Jason Hartman invites online marketing consultant Joseph Bushnell to today's Speaking of Wealth show. Joseph does a dive into the five key things he looks for in a successful marketing funnel and talks about how you can attracted more customer opt-in emails to your business. In the show, Joseph talks about some of the differences between popular marketing funnel builders as well as shares some important tips on how you can succeed in funnel marketing.
[2:00] Joey gives a run down on the five key problem areas he looks at and helps with
[7:33] LeadPages is more about getting opt-in pages than anything else, but with what ClickFunnels you have better template options
[10:55] Joey would use ClickFunnels for making funnels and OptimizePress for creating whole websites
[11:39] Lead magnets nowadays need to stand out since people have seen almost everything
[13:14] Market research is very important for creating noticeable lead magnets as well as compelling copywriting
[15:03] Joey has done a lot of research to find the best copywriters which you can find more about on his blog
[17:31] There's really no fixed price in hiring copywriters. New copywriters are more likely to cost a lot less than the professionals
18:36] Getting case studies from previous clients will show potential customers they can trust you and buy from you
[21:25] Joey explains more about his strategy of building market funnels in an easy step to step process.
Fri, 22 June 2018
Today's Flash Back Friday comes from Episode 219, originally published in October 2015.
Jason Hartman talks with Mark Ford, an American author, entrepreneur, publisher, real estate investor, filmmaker, art collector, and consultant to the direct marketing and publishing industries.
Ford is the author of essays and books on entrepreneurship, wealth-building, economics, and copywriting. He has also written a book of poetry and a book on word use titled Words that Work.
Ford's business writing is published under the pen name Michael Masterson. His books, Automatic Wealth and Ready, Fire, Aim, were recognized on the Wall Street Journal and New York Times Best Sellers lists.
Ford is active in real estate development both in the United States and abroad.
[3:07] The history of the financial newsletter
[10:04] Breaking down "Ready, Fire, Aim"
[13:33] His movie making ventures
[17:42] Finding your optimal selling proposition
[23:05] Real estate investing
[28:53] How we let some industries teach us terribly