Speaking Of Wealth (general)

Introduction:

Shane Snow is the co-founder of Contently and the author of the book Smartcuts: How Hackers, Innovators, and Icons Accelerate Success. Shane Snow's book talks on the patterns of people throughout history beating expectations and revolutionizing their industry. In today's episode, Shane talks on the different ways you can think about ideas, problem solve, and three important questions to ask yourself when you're trying to be innovative. 

 

Key Takeaways:

[2:40] What are some of the great hacks that innovators have done throughout history 

[6:15] It's risky to do things differently, but there can be a much higher reward from doing things differently in a smart way. 

[6:35] In the book, Shane talks about shortening, leverage, and soar. He explains what this means. 

[11:30] How do you become important to an influencer? 

[18:05] What are some of the questions you can ask yourself to think differently?

[23:50] Advice for people who want to become an entrepreneur? Join a startup.  

 

Mentioned In This Episode:

Give and Take by Adam Grant. 

Contently.com

 

ShaneSnow.com

Direct download: SoW_200_Shane_Snow_SmartCuts.mp3
Category:general -- posted at: 2:55pm EDT

Introduction:

Steven Essa started out as a broke musician and now has done over $8 million in webinar sales. He shares some fantastic tips on how to make a great 60 minute webinar presentation, utilizing other people's marketing lists to generate sales, and much more on today's episode. 

 

Key Takeaways:

[1:35] Steven talks a little bit about his story. 

[5:40] Doing your webinars live brings a more natural message to the audience. 

[7:00] A product $1,000 or less, it's a 60 minute webinar. If it's more than $1,000, then it's 90 minutes.

[14:10] You want to have between 3 to 5 steps and really break it down so the content is simple. 

[21:00] Steven explains how he closes the deal in a webinar. 

[26:25] How do you get people to your webinar? 

[31:05] If you're getting more than a 10% conversion rate, your prices are too low. 

 

Mentioned In This Episode:

 

SteveEssa.com

Direct download: SoW_199_Steven20Essa-WEBINAR20MARKETING.mp3
Category:general -- posted at: 11:10am EDT

Adam Hommey is a conversions expert and shares fundamental tips on how to use both Facebook and LinkedIn discussion groups. He talks on the difference between a closed and secret group, how to get the attention of your peers, and how to sell without selling. 

 

Key Takeaways:

[3:05] Why are discussion groups important? 

[6:10] The point of a discussion group is to build a tribe and a community. 

[10:00] Direct people to a landing page, have them opt-in, and then lead them to a secret discussion group. 

[14:40] Instead of working off a theoretical avatar, you have the person right there in front of you. 

[20:30] On Facebook, don't add members to a discussion, invite them instead. 

[27:50] Just by being helpful in a group, Adam has made a lot of affiliate income. 

[33:20] Add me and message me is Adam's five magic words. 

 

Mentioned In This Episode:

http://www.helpmywebsitesell.com/

http://www.businesscreatorsinstitute.com/

http://www.prweb.com/releases/2013/7/prweb10924908.htm

Jason Parker's List Building Club

 Marketing Megaminds

Internet Marketing Super Friends

Business Dojo

 

Your Virtual Assistants

Direct download: SOW_198_Adam_Hommey.mp3
Category:general -- posted at: 10:42am EDT

Patrick Hanlon joins the Speaking of Wealth audience and talks to Jason Hartman about his book, Primal Branding. Patrick sits down with Jason to talk about the seven primal rules of branding and how it can apply to small and big businesses alike. As a side note, Primal Branding was released in 2006 and there is now a newer version of the book with more recent tech examples entitled Social Code.

 

Key Takeaways:

1:30 – Jason gives a short introduction of Patrick. 

5:10 – It can be hard to relate to these bigger companies, but remember, they had to start somewhere too. 

8:45 – Patrick shares a neat story about Maxwell House coffee. 

12:30 – Patrick talks about the non-believers or the 'opposites'. 

17:10 – Do the creation stories work better when you're a larger business? 

20:30 – America's brand is entrepreneurship. 

25:10 – How do you apply Primal Branding to social media? 

 

27:25 – Social Code is the name of the new book. 

 

Mentioned In This Episode:

Primal Branding by Patrick Hanlon

Social Code by Patrick Hanlon

Simon Sinek TED Talk

 

http://thinktopia.com/

Direct download: SOW2018820Patrick20Hanlon.mp3
Category:general -- posted at: 6:54pm EDT

Whether it’s your spouse, significant other, family, friends, or even business associates, each individual speaks his or her own love language.  “The Five Love Languages” are:  Words of Affirmation, Quality Time, Receiving Gifts, Acts of Service, and Physical Touch.  Understanding which of these languages makes that special someone feel loved can be essential to the success of any relationship.   Join Jason Hartman and renowned author, Dr. Gary Chapman as they discuss these timeless concepts and how our primary language affects our interactions in our relationships.  Please visit: http://www.jasonhartman.com/podcast.

 

Dr. Gary Chapman seeks to fulfill his call to the ministry as a pastor, speaker, and author. He speaks extensively throughout the U.S. and internationally on marriage, family, and relationships. The government of Singapore invited him to present his marriage seminar there and the Chaplain’s Office of NATO issued a special invitation for Dr. Chapman to speak to the NATO forces in Germany. Other engagements have taken him to England, Africa, Saudi Arabia, Turkey, Mexico and Hong Kong. Sales exceeding 5 million copies earned him the Platinum Book Award from the Evangelical Publishers Association for The Five Love Languages, which has been translated into over thirty-six languages. Twenty-seven other books and five video series are also among his publications.

Direct download: SoW_186.mp3
Category:general -- posted at: 2:30pm EDT

Today, Jason Hartman welcomes Brian Horn of The Authority Alchemy podcast to the show. Brian has helped top celebrity entrepreneurs with their branding, search engine results, and internet marketing. In 2010, he was named 'Google Guru' by Inc Magazine and he has recently released a new book titled The Authority Mindset. He talks to Jason today about SEO and shares some important insider SEO tricks with him. 

 

Key Takeaways:

5:00 – Brain saw a dramatic increase in his conversions when he told people he had been featured on high-end news websites. 

8:20 – Amazon has more best-selling authors than anywhere else, because it's so easy to get into their system. 

11:00 – All people want to know is if you can help them or not. It's important to cater to that or else you won't succeed. Brain calls this, 'Educator/Advocate'. Focus on helping others succeed. 

14:40 – Focus on a specific market or niche. This helps you become an expert. 

22:00 – Ask yourself what your target customer is asking? Then target those specific keywords for them. 

25:20 – The Google Penguin update really scared Brain's clients away from SEO services. 

27:40 – Stay consistent with your message. Brain explains how you can fit into one of these fours characters to help with you brand. 

 

 

 

Mentioned In This Episode:

R.O.I. Marketing Secrets Revealed by Brain Horn

How to Backlink: Using the NEW Linkerati to Reach Page 1 of Google by Brian Horn

http://authorityalchemy.com/

 

http://authoritykickstart.com/

Direct download: SoW_171_20_Brian_Horn_The_Authority_Alchemy_Show.mp3
Category:general -- posted at: 10:44am EDT

SOW 70 - Personal Integrity with Laurie Gerber

We progress through this life often believing that our experiences define who we are and how we respond to situations. We may believe we are essentially good, but have negative and self-defeating beliefs about ourselves that we perceive as truth based on previous experiences. Jason Hartman interviews life coach, Laurie Gerber of Handel Group, about eliminating these falsehoods through personal integrity to overcome whatever is blocking a person from success. For more details, visit: www.SpeakingofWealth.com. Laurie explains her five steps to personal integrity, using having more money as an example.

  1. Change your mind
  2. Find your role model
  3. Make your plan
  4. Keep promises and keep track
  5. Dare to do business


Laurie also talks about the “chicken” and the “brat” in each of us. We can make every excuse in the book for not pursuing and following through with our dreams. They sound legitimate in our heads, but if we’re honest with ourselves, they are just excuses that prevent us from realizing our goals. The Handel Group Life Coaching teaches many different exercises, beginning with what Laurie calls dream statements and moving into purging all negativity surrounding those statements. Obtaining personal integrity is empowering and she encourages people to use this power to change the world for the better. Laurie Gerber is President of Handel Group Life Coaching (HGLC) and an expert life coach herself. Passionate about personal development, Laurie has been coaching individuals and groups for 15 years. Before enthusiastically joining The Handel Group, Laurie owned and operated Partners with Parents, a tutoring and educational consulting business in New York City. Laurie oversees 16 coaches in their work with clients on improving all areas of life. She considers herself “an angel recruiter” because she is busy looking for other people who share her mission to instill more joy and peace in the world. “When all people are living true to their ideals, then I can rest,” she says. She doesn’t anticipate being able to rest anytime soon.

For the majority of her adult life, Laurie has been teaching and coaching adults and children in a variety of settings including lectures, discussion groups, seminars, classroom teaching, tutoring and one-on-one coaching. Laurie holds a degree in Education and Political Science from Swarthmore College, along with her teaching certification. She leads large groups at Kripalu Center, Esalen Institute, Equinox Fitness, Soho House, the JCC of Manhattan and Natural Health Magazine’s Women’s Wellness Weekends. She regularly blogs for The Daily Love, Huffington Post, Crazy Sexy Wellness, Dr. Frank Lipman, HGLC’s own weekly newsletter and more. Laurie's rigorous yet loving coaching style was recently showcased in MTV's True Life Special "I'm Getting A Second Chance." In April 2012, she launched “Wake Up Your Week,” an on-going subscription to weekly live teleseminars. Laurie feels blessed to spend her days (and most nights) doing work that makes her proud and she is inspired by HGLC clients for having the guts to look at themselves honestly.

Direct download: sow-50-LaurieGerber.mp3
Category:general -- posted at: 1:02pm EDT