Speaking Of Wealth with Jason Hartman (general)

Jon Benson is a marketing guru and has some great tips on how to capture your target audience. He is the creator of the 3X Video Sales Letter Formula and the 3X Sellerator. Jon talks to Jason about the importance of improving your copy writing, having an ideal avatar, why he loves video sales letters, and much more. 

 

Key Takeaways:

[2:30] When writing a sales letter or copy, don't be afraid to overuse the word 'you' and break the rules of grammar. 

[8:55] Write to your audience like you're writing to a family member. 

[13:40] People love to back people who have strong voices and opinions. 

[17:50] Niche down on your topic and you will make more money.

[21:20] 3X Sellerator is as easy as you can get when generating a video sales letter. 

[24:00] What is modality marketing? 

[29:30] Use both a video sales letter and a traditional text-based sales letter to sell your product. 

[32:10] Jon has some special offers for Jason's audience. 

 

Mentioned In This Episode:

 

HartmanMedia.com/VSL

Direct download: SoW_204_Jon_Benson_Video_Sales_Letter_26_Copy_Writer.mp3
Category:general -- posted at: 2:59pm EST

Kathleen Gage has been successfully self-employed for the past 20 years and has developed quite a track record. She helps entrepreneurs make money online and has a no-nonsense approach to business. Kathleen is also the author of Power Up for Profits. Jason and Kathleen talk about mastermind groups, how to start one, and why making that big investment is worth it. 

 

Key Takeaways:

[2:30] What has Kathleen learned from being a participant of mastermind groups? 

[4:35] When people have to pay to be part of a mastermind group, they bring their A game with them. 

[14:00] Starting your own mastermind? Start small. 

[15:30] Talk to your colleagues who have already started masterminds. 

[19:15] There is no cookie cutter answer to how you should price your mastermind. 

[20:15] How should you structure the meetings? 

[23”30] Kathleen doesn't like large mastermind groups. She prefers them more intimate. 

 

Mentioned In This Episode:

 

http://www.powerupforprofits.com/


Ben Krueger is the owner of Authority Engine and is an avid podcaster. His company specializes in helping people start podcasts and other podcast related trainings. He talks to Jason on some very helpful podcast marketing tips to better utilize your audience and how you can build stronger relationships with your listeners. 

 

Key Takeaways:

[2:30] Podcasting allows you to create content in a very easy way and it builds relationships. 

[5:20] Can podcasting work for the local provider? The dentist, chiropractor, etc? 

[9:45] Don't be afraid to turn some people off. 

[14:15] Develop a podcast the way you'd develop any friendship. 

[16:25] Ben shares direct response marketing tips to convert listeners into potential customers.

[22:10] Jason loves Tucker Max's show notes. 

[29:00] Podcast between 17-22 minutes long works really well for listeners. 

 

Mentioned In This Episode:

Influence by Robert Cialdini

Auphonic.com 

Audio-Technica ATR2100 Microphone. 

Skype Call Recorder

Pamela

 

AuthorityEngine.com

Direct download: SoW_Ben_Krueger_Authority_Engine.mp3
Category:general -- posted at: 2:05pm EST

Brian Kane is the host of ProfitCast and an avid podcaster. He has a background in radio and shares tips to Jason's audience on how you can be a better podcaster, remove those filler words, get listener loyalty and engagement, and much more on today's show. 

 

Key Takeaways:

[1:35] How can podcasters gain listener loyalty? Brian has five ways.  

[10:10] Jason finally started asking his listeners personally for reviews.

[12:30] Find the common enemy with our listeners. 

[17:20] Give honest reviews on iTunes instead of five star reviews. 

[22:35] iTunes is implementing consequences for shows that have 'too many' reviews. 

[26:45] Brian has tips on how to reduce your filler words. 

[28:40] What's a good podcast format? 

[33:50] Put yourself in the seat of the listener and ask yourself if this is a show you want to listen to. 

 

Mentioned In This Episode:

http://www.wdwradio.com/

Made to Stick by Chip and Dan Heath 

 

ProfitCastUniverse.com

Direct download: SoW_201_Brain_Kane_ProfitCast_Podcasting.mp3
Category:general -- posted at: 5:22pm EST

Introduction:

Shane Snow is the co-founder of Contently and the author of the book Smartcuts: How Hackers, Innovators, and Icons Accelerate Success. Shane Snow's book talks on the patterns of people throughout history beating expectations and revolutionizing their industry. In today's episode, Shane talks on the different ways you can think about ideas, problem solve, and three important questions to ask yourself when you're trying to be innovative. 

 

Key Takeaways:

[2:40] What are some of the great hacks that innovators have done throughout history 

[6:15] It's risky to do things differently, but there can be a much higher reward from doing things differently in a smart way. 

[6:35] In the book, Shane talks about shortening, leverage, and soar. He explains what this means. 

[11:30] How do you become important to an influencer? 

[18:05] What are some of the questions you can ask yourself to think differently?

[23:50] Advice for people who want to become an entrepreneur? Join a startup.  

 

Mentioned In This Episode:

Give and Take by Adam Grant. 

Contently.com

 

ShaneSnow.com

Direct download: SoW_200_Shane_Snow_SmartCuts.mp3
Category:general -- posted at: 2:55pm EST

Introduction:

Steven Essa started out as a broke musician and now has done over $8 million in webinar sales. He shares some fantastic tips on how to make a great 60 minute webinar presentation, utilizing other people's marketing lists to generate sales, and much more on today's episode. 

 

Key Takeaways:

[1:35] Steven talks a little bit about his story. 

[5:40] Doing your webinars live brings a more natural message to the audience. 

[7:00] A product $1,000 or less, it's a 60 minute webinar. If it's more than $1,000, then it's 90 minutes.

[14:10] You want to have between 3 to 5 steps and really break it down so the content is simple. 

[21:00] Steven explains how he closes the deal in a webinar. 

[26:25] How do you get people to your webinar? 

[31:05] If you're getting more than a 10% conversion rate, your prices are too low. 

 

Mentioned In This Episode:

 

SteveEssa.com

Direct download: SoW_199_Steven20Essa-WEBINAR20MARKETING.mp3
Category:general -- posted at: 11:10am EST

Adam Hommey is a conversions expert and shares fundamental tips on how to use both Facebook and LinkedIn discussion groups. He talks on the difference between a closed and secret group, how to get the attention of your peers, and how to sell without selling. 

 

Key Takeaways:

[3:05] Why are discussion groups important? 

[6:10] The point of a discussion group is to build a tribe and a community. 

[10:00] Direct people to a landing page, have them opt-in, and then lead them to a secret discussion group. 

[14:40] Instead of working off a theoretical avatar, you have the person right there in front of you. 

[20:30] On Facebook, don't add members to a discussion, invite them instead. 

[27:50] Just by being helpful in a group, Adam has made a lot of affiliate income. 

[33:20] Add me and message me is Adam's five magic words. 

 

Mentioned In This Episode:

http://www.helpmywebsitesell.com/

http://www.businesscreatorsinstitute.com/

http://www.prweb.com/releases/2013/7/prweb10924908.htm

Jason Parker's List Building Club

 Marketing Megaminds

Internet Marketing Super Friends

Business Dojo

 

Your Virtual Assistants

Direct download: SOW_198_Adam_Hommey.mp3
Category:general -- posted at: 10:42am EST

Patrick Hanlon joins the Speaking of Wealth audience and talks to Jason Hartman about his book, Primal Branding. Patrick sits down with Jason to talk about the seven primal rules of branding and how it can apply to small and big businesses alike. As a side note, Primal Branding was released in 2006 and there is now a newer version of the book with more recent tech examples entitled Social Code.

 

Key Takeaways:

1:30 – Jason gives a short introduction of Patrick. 

5:10 – It can be hard to relate to these bigger companies, but remember, they had to start somewhere too. 

8:45 – Patrick shares a neat story about Maxwell House coffee. 

12:30 – Patrick talks about the non-believers or the 'opposites'. 

17:10 – Do the creation stories work better when you're a larger business? 

20:30 – America's brand is entrepreneurship. 

25:10 – How do you apply Primal Branding to social media? 

 

27:25 – Social Code is the name of the new book. 

 

Mentioned In This Episode:

Primal Branding by Patrick Hanlon

Social Code by Patrick Hanlon

Simon Sinek TED Talk

 

http://thinktopia.com/

Direct download: SOW2018820Patrick20Hanlon.mp3
Category:general -- posted at: 6:54pm EST

Whether it’s your spouse, significant other, family, friends, or even business associates, each individual speaks his or her own love language.  “The Five Love Languages” are:  Words of Affirmation, Quality Time, Receiving Gifts, Acts of Service, and Physical Touch.  Understanding which of these languages makes that special someone feel loved can be essential to the success of any relationship.   Join Jason Hartman and renowned author, Dr. Gary Chapman as they discuss these timeless concepts and how our primary language affects our interactions in our relationships.  Please visit: http://www.jasonhartman.com/podcast.

 

Dr. Gary Chapman seeks to fulfill his call to the ministry as a pastor, speaker, and author. He speaks extensively throughout the U.S. and internationally on marriage, family, and relationships. The government of Singapore invited him to present his marriage seminar there and the Chaplain’s Office of NATO issued a special invitation for Dr. Chapman to speak to the NATO forces in Germany. Other engagements have taken him to England, Africa, Saudi Arabia, Turkey, Mexico and Hong Kong. Sales exceeding 5 million copies earned him the Platinum Book Award from the Evangelical Publishers Association for The Five Love Languages, which has been translated into over thirty-six languages. Twenty-seven other books and five video series are also among his publications.

Direct download: SoW_186.mp3
Category:general -- posted at: 2:30pm EST

Today, Jason Hartman welcomes Brian Horn of The Authority Alchemy podcast to the show. Brian has helped top celebrity entrepreneurs with their branding, search engine results, and internet marketing. In 2010, he was named 'Google Guru' by Inc Magazine and he has recently released a new book titled The Authority Mindset. He talks to Jason today about SEO and shares some important insider SEO tricks with him. 

 

Key Takeaways:

5:00 – Brain saw a dramatic increase in his conversions when he told people he had been featured on high-end news websites. 

8:20 – Amazon has more best-selling authors than anywhere else, because it's so easy to get into their system. 

11:00 – All people want to know is if you can help them or not. It's important to cater to that or else you won't succeed. Brain calls this, 'Educator/Advocate'. Focus on helping others succeed. 

14:40 – Focus on a specific market or niche. This helps you become an expert. 

22:00 – Ask yourself what your target customer is asking? Then target those specific keywords for them. 

25:20 – The Google Penguin update really scared Brain's clients away from SEO services. 

27:40 – Stay consistent with your message. Brain explains how you can fit into one of these fours characters to help with you brand. 

 

 

 

Mentioned In This Episode:

R.O.I. Marketing Secrets Revealed by Brain Horn

How to Backlink: Using the NEW Linkerati to Reach Page 1 of Google by Brian Horn

http://authorityalchemy.com/

 

http://authoritykickstart.com/

Direct download: SoW_171_20_Brian_Horn_The_Authority_Alchemy_Show.mp3
Category:general -- posted at: 10:44am EST