Speaking Of Wealth with Jason Hartman (general)

Jason Hartman talks with Gregory Galant, founder of Muck Rack and the Shorty Awards, about how to do PR in today's environment. The two discuss the importance of entrepreneurial attitude, the importance of Twitter in dealing with journalists and the importance of being "quotatious".

Key Takeaways:

[1:57] The mindset every entrepreneur needs

[5:07] The basics of PR

[6:47] Journalists LOVE Twitter, so communicate with them through that but don't pitch them through Twitter

[11:37] You need to put 2-3 hours per week into doing PR

[14:45] You need to be "quotatious"

[18:34] How do you stand out as a "guru"?

Websites:

www.MuckRack.com

www.ShortyAwards.com

www.Twitter.com/Gregory

Direct download: SW_391_Gregory_Galant.mp3
Category:general -- posted at: 3:17pm EDT

Today's Flash Back Friday comes from Episode 70, originally published in August 2012.

We progress through this life often believing that our experiences define who we are and how we respond to situations. We may believe we are essentially good, but have negative and self-defeating beliefs about ourselves that we perceive as truth based on previous experiences. Jason Hartman interviews life coach, Laurie Gerber of Handel Group, about eliminating these falsehoods through personal integrity to overcome whatever is blocking a person from success. Laurie explains her five steps to personal integrity, using having more money as an example.

  • Change your mind
  • Find your role model
  • Make your plan
  • Keep promises and keep track
  • Dare to do business

Laurie also talks about the “chicken” and the “brat” in each of us. We can make every excuse in the book for not pursuing and following through with our dreams. They sound legitimate in our heads, but if we’re honest with ourselves, they are just excuses that prevent us from realizing our goals. The Handel Group Life Coaching teaches many different exercises, beginning with what Laurie calls dream statements and moving into purging all negativity surrounding those statements. Obtaining personal integrity is empowering and she encourages people to use this power to change the world for the better. Laurie Gerber is President of Handel Group Life Coaching (HGLC) and an expert life coach herself. Passionate about personal development, Laurie has been coaching individuals and groups for 15 years. Before enthusiastically joining The Handel Group, Laurie owned and operated Partners with Parents, a tutoring and educational consulting business in New York City. Laurie oversees 16 coaches in their work with clients on improving all areas of life. She considers herself “an angel recruiter” because she is busy looking for other people who share her mission to instill more joy and peace in the world. “When all people are living true to their ideals, then I can rest,” she says. She doesn’t anticipate being able to rest anytime soon.

For the majority of her adult life, Laurie has been teaching and coaching adults and children in a variety of settings including lectures, discussion groups, seminars, classroom teaching, tutoring and one-on-one coaching. Laurie holds a degree in Education and Political Science from Swarthmore College, along with her teaching certification. She leads large groups at Kripalu Center, Esalen Institute, Equinox Fitness, Soho House, the JCC of Manhattan and Natural Health Magazine’s Women’s Wellness Weekends. She regularly blogs for The Daily Love, Huffington Post, Crazy Sexy Wellness, Dr. Frank Lipman, HGLC’s own weekly newsletter and more. Laurie's rigorous yet loving coaching style was recently showcased in MTV's True Life Special "I'm Getting A Second Chance." In April 2012, she launched “Wake Up Your Week,” an on-going subscription to weekly live teleseminars. Laurie feels blessed to spend her days (and most nights) doing work that makes her proud and she is inspired by HGLC clients for having the guts to look at themselves honestly.

Website:

www.HandelGroup.com

Direct download: SW_390_FBF_Laurie_Gerber.mp3
Category:general -- posted at: 12:24am EDT

Today's Flash Back Friday comes from Episode 135, originally published in February 2014.

Rich Zeoli is an author, talk show host, and communications expert.  Rich is the author of The Seven Principles of Public Speaking: Proven Methods From a PR Professional, and a weekday host on CBS Radio Talk Radio 1210 WPHT in Philadelphia.

Rich Zeoli has worked with clients ranging from Fortune 100 companies and national television personalities to candidates for national political office and bestselling authors.  He has personally trained individuals for appearances on major programs including Good Morning America, CNN American Morning, Larry King Live, CBS Evening News, Hannity, NPR, and many others.  All of his training is personal and customized to the individual needs of the client.

Website:

www.Facebook.com/ZeoliShow

Direct download: SW_389_FBF_Rich_Zeoli.mp3
Category:general -- posted at: 5:17pm EDT

Today's Flash Back Friday comes from Episode 214, originally published in September 2015.

Jason Hartman talks with Michael O'Neal, host of the popular podcast "The Solopreneur Hour" and creator of The Solo Lab about how to be a successful entrepreneur.

Key Takeaways:

[4:41] How he developed his business

[8:31] Who you need to know to get what you want

[14:51] What you HAVE to have when you attend a conference

[22:52] How to use the elevator to get over your fear of public speaking

[26:46] The best business hack ever

Websites:

www.SoloHour.com

www.IWantSoloLab.com

Direct download: SW_388_FBF_Michael_O_Neal.mp3
Category:general -- posted at: 10:04pm EDT

Today's Flash Back Friday comes from Episode 211, originally published in June 2015.

Steve Siebold is a public speaker and mental toughness coach. Steve is the author of How Rich People Think, a book that compares the thoughts, habits, and philosophies of the middle class and the upper class when it comes to wealth. Steve has spent nearly three decades interviewing millionaires around the world and shares some of his valuable insight to Jason on the show. He also talks on the subject of how you can be a better public speaker and to build mental toughness. 

Key Takeaways:

[1:20] How do rich people think? 

[4:.00] It's only been about three decades where we've had an abundance of stuff. Before then, resources were scarce. 

[5:40] Anybody can adopt a rich mindset. It's not rocket science. 

[6:30] How can people be better public speakers? 

[9:35] Nobody is perfect and experienced speakers make mistakes all the time.

[13:05] You're really doing two types of speeches in one. 

[14:50] Self-effacing humor is a great way to connect with the audience. 

[17:30] Steve and Jason talk about good public speakers in politics. 

[21:20] Please visit SpeechWorkshop.com if you're interested in attending a Bill Gove workshop. 

Mentioned In This Episode:

http://speechworkshop.com/

http://freespeakingcourse.com/

Direct download: SW_387_FBF_Steve_Siebold.mp3.mp3
Category:general -- posted at: 4:22pm EDT

Jason Hartman talks with Diane DiResta, author of Knockout Presentations: How to Deliver Your Message with Power, Punch & Pizzazz, about the tactics of public speaking. We're all selling something to someone, so it's crucial to understand what you're doing. Jason and Diane look at how you can become more persuasive, how you can focus your speeches, what great speakers have in common, and more.

Key Takeaways:

[1:35] How do speakers get more persuasive?

[2:45] H.I.R.B.E.C.

[7:12] People don't spend enough time profiling their listener

[9:18] How to get laser like focus on your presentation

[12:24] What great speakers have in common

[17:05] How to do with certain audience members

[20:57] Leave some meat on the bone in a business deal and you'll find yourself winning all the time

Website:

www.DiResta.com

Direct download: SW_386_Diane_DiResta.mp3
Category:general -- posted at: 11:48pm EDT

Today's Flash Back Friday comes from Episode 176, originally published in December 2014.

Kurt Mortensen is an expert in persuasion, influence, and negotiation. He has spent at least 15 years studying the art of persuasion and motivational psychology. He is also a best-selling author and has written books such as The Laws of Charisma, Maximum Influence, and Persuasion IQ. He shares some important tips and tricks on the show to help you become a little bit more persuasive in your every day life. 

Key Takeaways:

3:30 – Everything we do and what we want comes from the ability to influence other people. 

6:40 – Millionaires are more open to hearing what you have to say than the average joe. 

10:15 – People believe charisma is born in people, but the truth it is learned. 

15:10 – People who over do their perfume or cologne is a big turn off during a business meeting. Keep it simple. 

20:15 – How you word things is also a big factor to how you influence people. 

24:00 – How do you change the mood of an audience? Kurt explains in this segment. 

28:05 – Biggest problem for persuaders is that they push too much. 

30:10 – We gotta get the little yeses along the way before we can get the big yes. Break it down in smaller pieces.

Mentioned In This Episode: 

www.KurtMortensen.com

Direct download: SW_385_FBF_Kurt_Mortensen.mp3
Category:general -- posted at: 12:00pm EDT

Jason Hartman talks with CT, CEO of WizKru, about how to create videos that actually tell a story. The two discuss how to tell a story, what your story needs to have, and some secrets behind visual storytelling. The also examine the traits of viral videos and how you can optimize your chances of creating one.

Key Takeaways:

[1:30] What's the secret behind visual storytelling?

[4:54] How to tell a story and what to put in it

[8:08] Using creative B roll

[9:45] What makes a video go viral?

[11:27] Virality isn't about production, it's about the story (and absolutely no ask)

[17:19] Should you use chat bots?

Website:

www.WizKru.com

www.ManyChat.com

Aubrey Marcus' What is the Psychedelic Experience?

Direct download: SW_384_CT.mp3
Category:general -- posted at: 12:31am EDT

Today's Flash Back Friday comes from Episode 69, originally published in August 2012.

As the face of business evolves, more small and medium businesses are outsourcing work to remote employees or independent contractors versus maintaining the brick and mortar offices with onsite employees. The advances in technology have made it possible to find employees and contractors around the world. But what kinds of work should be done remotely, what can be effectively outsourced overseas or should be U.S. based, and how does an employer keep workers accountable? Jason Hartman visits with Leadership IQ founder and CEO, Mark Murphy, about these questions.

Mark explains outcome-based management techniques, such as deadlines for projects, technologies to monitor employees, and various instant messaging programs to check in. Mark encourages outcome-based work accountability over technological monitoring to build a healthy relationship and accountability with workers. Mark also discusses screening and hiring from the remote workforce, describing the personality types that work best remotely. Additionally, he shares the importance of good leadership, stressing that leaders need to be much more explicit and transparent, and have clear expectations with a clear “why.” One of the major sources of remote employee dissatisfaction is feeling left out of the loop.

Mark Murphy is the founder and CEO of Leadership IQ.  He leads one of the world’s largest studies on goal-setting and leadership, and his groundbreaking research has been featured in Fortune, Forbes, Businessweek, U.S. News & World Report, the Washington Post, and hundreds more periodicals.  Mark has appeared on CBS News Sunday Morning, ABC’s 20/20, Fox Business News, and other top broadcasts. Mark has lectured at the Harvard Business School, Yale University, the University of Rochester, and the University of Florida.

And his clients include Microsoft, IBM, MasterCard, Merck, MD Anderson Cancer Center, FirstEnergy, Volkswagen and Johns Hopkins. Author of the new book Hiring for Attitude (McGraw-Hill; Dec. 9, 2011), Mark has also written the international bestseller Hundred Percenters: Challenge Your People to Give It Their All and They’ll Give You Even More, as well as Hard Goals, The Deadly Sins of Employee Retention, and Generation Y and the New Rules of Management. Among his many honors, Mark was a three-time nominee for Modern Healthcare’s “Most Powerful People in Healthcare Award,” joining a list of 300 luminaries including Hillary Clinton and Bill Frist -- among only 15 consultants ever to be nominated to this list. He was also awarded the prestigious Healthcare Financial Management Association’s “Helen Yerger Award for Best Research” for being the first person to discover the link between patient mortality rates and hospital finances.  Some of his other well-known research studies include “Are SMART Goals Dumb?,” “Why CEO's Get Fired,” “Why New Hires Fail” and “Don’t Expect Layoff Survivors to Be Grateful.”

Previously, Mark was President of a joint venture with Mercer Human Resources Consulting.  Prior to that he was a partner in the management consulting subsidiary of VHA, Inc., the world’s largest healthcare consortium.  He holds degrees from the University of Buffalo, executive coursework at The Wharton School and an MBA from the University of Rochester.  He lives in Atlanta and Washington, DC.

Website:

www.LeadershipIQ.com

Direct download: SW_383_FBF_Mark_Murphy.mp3
Category:general -- posted at: 5:00pm EDT

Jason Hartman talks with Nate Woodbury, YouTube producer and founder of Be the Hero Studios, about how to get more views and subscribers on YouTube. Nate explains what you videos should look like, how long they should be, how to research for your videos and pretty much every other question you might have about how to stand out and succeed on YouTube among your competition.

Key Takeaways:

[1:31] The process of "pre-searching"

[5:12] The keyword research process

[8:53] The 4 Month Rule to get YouTube to promote your videos

[11:15] Potential draw backs on buying ads on YouTube

[14:04] How long should you be making your YouTube videos?

[15:04] Two tips for content creation

Website:

www.BeTheHeroStudios.com

The Keyword Magic Tool by SEM Rush

Direct download: SW_382_Nate_Woodbury.mp3
Category:general -- posted at: 8:26pm EDT