Speaking Of Wealth with Jason Hartman (podcast)

Ken Wisnefski is the founder of WebiMax and is a respected leader in the online marketing industry. He started WebiMax to help provide clients with a reliable partner that could help them grow their presence online. He talks to Jason today on the Speaking of Wealth show about upcoming trends, lead generation, Facebook ads, and even Netflix. 

 

Key Takeaways:

3:00 – What's the best practices in lead scoring? Ken shares some important insights in this segment. 

6:20 – It's scary that Google has so much power. So many people rely on their business model. 

9:10 – Is Facebook advertising worth it? Ken says it's worth it for the mobile space. It's also better than Google AdWords right now. 

12:50 – However, Ken feels that you shouldn't abandon Google for Facebook. 

16:45 – Ken talks about the Netflix model and how he thinks we're going to see more of that business model else where. 

20:25 – Final thoughts? Companies that have been following traditional advertising paths will ultimately abandon all of those things and invest in digital marketing.

 

Mentioned In This Episode: 

http://www.webimax.com/

Direct download: SoW_175_Ken_Wisnefski_WebiMax.mp3
Category:Podcast -- posted at: 11:47am EDT

Corey Coates has edited both radio and podcasting shows for the last 10 years. He is also the owner of Podfly, a company that produces professional podcasts and provides audio editing services. Corey talks with Jason about the future of podcasting and how easy it is to make one-on-one connections with listeners through this up and coming medium. 

 

Key Takeaways:

2:20 – Corey has been podcasting since 2006 and has worked with a lot of industry leaders in podcasting over the last 9 years. 

4:20 – With podcasting you can target a very specific audience on your own terms. 

7:50 – Overseas Radio Network had a regular radio stream of shows, but also had it available for download in case people wanted to listen to a specific show on their own time. 

9:10 – Podcasting takes time and patience. Developing a good podcast is still best done organically and through word of mouth. 

12:37 – You don't need a large audience to be a successful podcaster. 

15:50 – Audio equipment is so cheap and compact that you can literally record your show using GarageBand on your iPhone.  

19:18 – Corey talks about the company Buzzsprout, who is looking at new ways to make podcasting easier. 

23:45 – Corey talks a little bit about Podfly and how they help clients with the pre and post-production aspect of their podcast. 

25:15 – Jason loves Podfly. He says that he is able to produce content faster than ever before because Podfly takes a load off his hands. 

28:15 – Having a lot of content available on a regular basis is what builds a great audience. 

29:15 – You can't game the Apple iTunes system. Apple ranks you based on a number of downloads and the number of subscribers you have over a 4 week period. 

 

Mentioned In This Episode:

http://www.podfly.net/

overseasradio.com/

http://www.libsyn.com/

http://www.buzzsprout.com/

Direct download: SOW_174_Corey_Coates_Podfly.mp3
Category:Podcast -- posted at: 12:44pm EDT

When Jason Van Orden found out about podcasting in 2004, he knew it was going to be big. He created his business around business podcasting and is a well-known expert in the field. He has taught thousands of people how to use their personal stories to captivate an audience and make money doing what they love. Jason sits down with Jason Hartman to share his story and talk about how he was able to make it. 

 

Key Takeaways:

4:35 – Jason wasn't born an entrepreneur. He took the traditional business path, but ended up hating it.  

9:45 – Blogs weren't that popular at the time, so Jason used forums to get his name out there. 

12:00 – Google didn't even know what podcasting was in early 2005. 

15:10 – Jason's tips to launching a podcast is – who's your audience, what is their desire/pain you're trying to solve for them, and what are you bringing to the table that other people aren't? 

19:50 – iTunes looks carefully at how many people rate a podcast, subscribed to it, etc and will make you more authoritative in the iTunes network based on this. 

25:00 – Jason V and Jason H both love Facebook ads. 

28:00 – Jason V's audience has been following his company for 9 years, they've grown with him, so he's looking forward to helping them take their business to the next level and make 6-7 figure incomes. 

32:00 – Information marketers need to think about not only selling the information, the product, but also sell the community around it. 

34:25 – If you need to build a community for your business, just create a private Facebook group. 

 

 

Mentioned In This Episode:

http://www.speakingofwealth.com/

http://www.jasonhartman.com/

 

http://www.internetbusinessmastery.com/

Direct download: SoW_173_20JasonVanOrden_Podcasting_and_IM.mp3
Category:Podcast -- posted at: 11:27am EDT

Jason gives a warm welcome to Justin Gilchrist, who is an author and an expert in buying online businesses. He and two others co-founded Centurica, which helps people with online business assessment and does the necessarily due diligence and verification to make sure an online company is worth purchasing. Today, Justin provides some great tips for anybody looking to purchase an online business. 

 

Key Takeaways:

6:00 – A good online business should be at least 3 years old before a customer should purchase it. 

8:30 – Part of Centurica's due diligence package is to verify how an online business receives their customers.   

12:00 – Depending on your technical expertise, Justin would recommend different types of online businesses that would be a good fit for you.  

15:40 – Far too often do businesses over report their revenue or doing crazy accounting schemes to make a business appear more valuable than it really is.  

20:40 – It's important to gather all the necessary information and make sure the website doesn't look 'too good to be true'. 

22:00 – Justin gives out a very technical example as to why one of the seller's websites didn't meet requirements. 

23:50 – Remember to always use leverage when buying a website. This can help decrease your costs and make it easier for you to pay off over time. 

 

 

Mentioned In This Episode:

www.youngwealth.com

https://exitplan.co/digitally-wed

 

https://centurica.com/

Direct download: S0W_172_Justin_Gilchrist_Buying_Web_Businesses20_mixdown.mp3
Category:Podcast -- posted at: 12:17pm EDT

Jeff DeGraff joins the show today with Jason Hartman. DeGraff is a professor for the University of Michigan's Ross Business school and has worked extensively in teaching innovation. Today, he joins the show to talk a little bit about his new book called, “Making Stone Soup: How to Jumpstart Innovation Teams” and how it can help you succeed in your business venture. 

 

Key Takeaways: 

1:35 – Companies are struggling with innovation on a team level and his new book, Making Stone Soup, talks about some of these challenges and how they can over come it. 

4:25 – When you look at the history of innovation, most of these come from conflicting ideas or completely new hybrid ideas to try and make something better. 

7:15 – Forget the 80/20 rule. Innovation uses the 20/80 rule. 

11:25 – When you look at the patent timeline, it is more incremental than ever before. Jason asks, “Is it because everything has already been invented?” 

15:00 – Remember, you're catering to a completely new generation. Millennials experience the world in a completely different way now. 

20:00 –  DeGraff breaks down the four important elements that make innovation happen. 

23:00 – Tip: Focus on something that works. Do not focus on trying to fix something that's broken. 

27:00 – You can not start something new unless you give up something you're currently doing. We simply can't do it all at once. 

 

28:15 – As you are trying to build or invent something for the first time, remember that you need multiple versions of it before you can truly succeed. 

Direct download: Speaking_of_Wealth-170_Jeff_Degraff.mp3
Category:Podcast -- posted at: 1:36pm EDT

Lane Fournerat is a YouTuber or who has had 3 million video views on one video and has 56,000 subscribers on his main channel YouTube.com/LaneVid. He joins Jason today to talk a little bit about YouTube and video editing.

 

Key Takeaways:

3:10 – Doing a collaboration with another user on YouTube really strengths your YouTube brand.

7:00 – Youtubers make money off ad-sense advertising, product or brand promotion, and merchandising.

10:20 – A sponsor can pay anywhere between $50 - $75 per 1,000 views.

13:25 – Equipment is easy. Lane edits his videos on iMovie using his Mac Book Pro and shoots his videos on a Canon PowerShot ELPH 330 that shoots HD video.

14:40 – Lane's lighting tips; Stay near a window or turn on every light that's in front of you, but not the ones that are behind you.

16:00 – He doesn't film videos on iPhones often because it's too shaky and because of hard drive space issues.

17:30 – YouTube.com is a major player, because it's owned by Google.

Mentioned In This Episode:

YouTube.com/LaneVid

YouTube.com/TheFunnyRats

Canon PowerShot ELPH 330

Acorn E90

RODE NTG-2 ShotGun Mic.

 

Direct download: SW_169_Lane_Fournerat.mp3
Category:Podcast -- posted at: 9:45am EDT

Public Relations is an industry that most people in business are aware of, but often we don’t understand the finer intricacies that go into a successful PR campaign. Merilee Kern, President of Kern Communications, joins Jason Hartman on today’s Speaking of Wealth Show to discuss the ins and outs of her marketing business and to talk about the reality of getting involved in this particular industry.

 

 

Key Takeaways

 

02.00 – Many people in the Public Relations industry view their line of work as a balance between art and science.

04.05 – PR companies have a very set series of processes which they go through with every new client to best achieve the desired final result.

07.00 – Linking the release of a product to current events and news gives a certain credibility and relevance in the eyes of an editor.

09.40 – The risk associated with ‘publicity stunt’ style campaigns can often far outweigh the reward so going down this line must not be a decision taken lightly.

12.35 – Both wire services and mainstream databases are effective methods of contact with journalists, though the wire service gives an unspoken sense of credibility.

13.45 – As well as custom databases and the wire services, there are also wider database management services such as Vocus, BusinessWire and PRNewsWire where you can buy access to these lists.

16.00 – When hiring a publicist, be sure to be diligent. You need to know what you’re getting and who their links are with.

18.15 – For more information on Merilee Kern’s own public relations network, head to www.kerncommunications.com

19.00 – www.helpareporter.com and ProfNet are two similar resources which every publicist in the country should be registered with.

Direct download: SW_168_-_Merilee_Kern.mp3
Category:Podcast -- posted at: 9:41am EDT

LaunchMoxie founder Chris van Buren is on today’s Speaking of Wealth Show to talk about what’s really going on in the worlds of joint ventures and affiliate marketing. He mentions some of the key points about why the marketplace as a whole is changing and developing, as well as giving advice on how to really make the most of your own marketing strategies, both for yourself and for your business partners.

 

 

Key Takeaways

 

02.20 – In general terms, affiliate marketing works as a one-way transaction, while joint venture marketing is a two-directional affiliate model.

04.00 – The way that the Internet now works with so many followers and such a wide audience means that everybody is publishing something.

05.20 – The problem with the affiliate model is that companies want to make money selling their product, not selling yours.

06.50 - Affiliate models are dying out because they realize they can put themselves in a much better situation by creating their own products.

08.20 – In terms of digital media, platforms such as www.udemy.com and even Google Hangouts are paving the way. www.balboapress.com and www.bookbaby.com are some of the leading platforms for eBook publishing and all Mac users have access to high quality audio editing with Garage Band.

10.50 – Slightly more outdated, yet still used programs are public affiliate networks such as www.shareasale.com, www.clickbank.com and www.uk.cj.com.

13.06 – The two main obstacles people come up against in joint venture affiliation are: incompatibility in the size of the partners and incompatibility in the content of the partners. When making these connections on your own, be sure to look out for these incompatibilities because they will hinder your success.

18.00 – The way you approach a potential partner can make all the difference in your success at affiliation.

20.00 – More information about Chris van Buren and his projects can be found at www.LaunchMoxie.com.

Full Transcript at: http://speakingofwealth.com/audio-podcast/

 

Direct download: SoW_167_-_Christopher_Van_Buren.mp3
Category:Podcast -- posted at: 12:22pm EDT

Izabela Russell is the Managing Director at Music Radio Creative. She joins the show to give insight into the field of audio branding and the effects high quality audio has on a podcast. Izabela Russell is an entrepreneur - Managing Director of Music Radio Creative - an audio production company that works with DJs, podcasters, radio stations and businesses on their audio image.  

 

Izabela's personal and professional passion is the audio branding - through Music Radio Creative she gets to work with podcasters, individuals and businesses in creating their own unique sound and encompassing it within their marketing strategies.

 

Find out more about Izabela Russell at www.IzabelaRussell.com

 

Visit Music Radio Creative at www.MusicRadioCreative.com.

Direct download: SoW_166_Izabela_Russell.mp3
Category:Podcast -- posted at: 3:24pm EDT

With her casual grace and quiet confidence, Jennifer Paige seems the type person who can take virtually any excitement in stride. But when her single “Crush” climbed to No. 1 in 16 countries, selling more than 11 million copies worldwide and going 5x-platinum, even Paige admits that the speed of the song’s success caught her by surprise. Paige’s arrival at the top of the charts may have been sudden, but her life in music had been years in the making.

 

She was introduced to all styles of music at an early age by her music-loving parents, and began playing piano at the age of 8. By 10, she was performing with her older brother in local coffeehouses and restaurants in her hometown of Marietta, Georgia. In high school, Paige studied Voice, Dance and Theater at the prestigious Cobb County Center for Excellence in the Performing Arts.

 

Visit Jennifer's website at: www.JenniferPaige.com

Direct download: SoW_165_Jennifer_Paige.mp3
Category:Podcast -- posted at: 6:34pm EDT