Speaking Of Wealth

Today's Flash Back Friday comes from Episode 109, originally published in October 2013.

Rick Mulready was in the corporate internet marketing space for 12 years, having worked for the likes of AOL, Yahoo!, Funny Or Die, and Vibrant Media. During this time, he worked with a variety of advertisers from Fortune 500 brands to small businesses, running all different kinds of online ad campaigns.

A couple of years ago Rick realized the potential of social media and how entrepreneurs and small businesses can use it to grow their brand, so he took his years of internet marketing experience and knowledge, left his six-figure job and started his own business. 

Rick is a regular contributor to Entrepreneur.com and runs a popular podcast called Inside Social Media. He also regularly works with the most successful brands in the world like Ford, Intel, McDonald’s, Pepsi, Coke, Gary Vaynerchuk, etc.

Website:

www.RickMulready.com

Direct download: SW_381_FBF_Rick_Mulready.mp3
Category:general -- posted at: 4:16pm EST

Today's Flash Back Friday comes from Episode 130, originally published in December 2013.

Chuck Gallagher is the Chief Operating Officer at American Funeral Financial and Founder and CEO at Ethics Resource Group. He's the author of "SECOND CHANCES: Transforming Adversity into Opportunity."

Chuck is a Prostate Cancer Survivor. He discusses the emotional journey from diagnosis to treatment and what happens after the treatment is over and how the side effects changed his life.

Website:

www.ChuckGallagher.com

Direct download: SW_380_FBF_Chuck_Gallagher.mp3
Category:general -- posted at: 7:52am EST

Jason Hartman talks with Steven Blue, author of Metamorphosis, about changing your business in today's economic environment. Steven explains what's happening in the Rust Belt, the impact tariffs are having, and the state of manufacturing in the United States.

Key Takeaways:

[2:06] What's going on in the Rust Belt?

[4:45] Even with even tariffs, the circumstances each country allows their companies to have makes trade unequal

[9:39] The mainstay of the US is still manufacturing, but it's eroding because of fat, happy CEOs

[16:40] Can the "Rust Belt businesses" play the same game as the high tech companies?

[19:30] A quick tip on company culture: have a Cirque du Soleil culture

[23:16] The new way of going to trade shows

Website:

www.StevenLBlue.com

Direct download: SW_379_Steven_Blue.mp3
Category:general -- posted at: 11:52pm EST

Today's Flash Back Friday comes from Episode 84, originally published in August 2013.

Patrick Ambron is Co-founder & CEO of Brand Yourself, which helps shape online profiles for people, companies and brands. Ambron explains how people can brand themselves better online. He believes there is significant room for the online reputation management industry to grow.

Ambron is still in his mid-20's. He explains how he got involved with this business while still in college at Syracuse University.

Website:

www.BrandYourself.com

Direct download: SW_378_FBF_Patrick_Ambron.mp3
Category:general -- posted at: 11:00am EST

Today's Flash Back Friday comes from Episode 56, originally published in April 2012.

Joining Jason Hartman from Barrington, England, is Dr. Chris Smith, creator of the popular podcast, “The Naked Scientists.” Dr. Smith shares the fascinating tale of how he and his colleagues began their radio show in 2000, which then led to creating one of the world’s first podcasts. They were one of the first podcasts listed on iTunes when it first launched in 2005.

Adding their podcast to iTunes literally broke their server with the huge surge in their listening audience, which is known as the “iTunes Effect.” Dr. Smith relates that the first interview they did, which they thought would be around a 5-minute interview, turned into a two-hour interview. With the success the group achieved, Dr. Smith was able to raise money from grant-awarding bodies, such as The University of Cambridge, Research Councils of England, Rolls Royce, etc, which enabled them to put together a strong production team of scientists with skills in journalism. The podcast has grown by being repurposed to specialty shows around the world, five broadcasts per week. Dr. Smith explains the process he and his team employ to bring their show to a large listening audience from all around the globe.

Website:

www.TheNakedScientists.com

Direct download: SW_377_FBF_Chris_Smith.mp3
Category:general -- posted at: 5:07pm EST

Today's Flash Back Friday comes from Episode 159, originally published in July 2014.

Scott Petinga is the Founder of Akquracy, which specializes in data driven marketing to better optimize leads and existing contacts. Petinga joins the show to explain how to better segment lists and use marketing correlations to boost revenue.

Petinga discusses why most "marketers" completely miss the mark, so he lists some things that great marketers get that failing ones don't. He also shares modern strategies for building market share.

Petinga caps the discussion by telling the story of how he launched Akquracy in his basement after surviving cancer.

Website:

www.Akquracy.com.

Direct download: SW_376_FBF_Scott_Petinga.mp3
Category:general -- posted at: 5:04pm EST

Jason Hartman talks with Ross Baird, President at Village Capital Group and author of The Innovation Blind Spot, about where all the startup money is going these days. Venture capital is flowing to tech and everyone's trying to hit a home run, not a bunch of singles. Ross discusses the danger of our current "winner take all" mentality, some options for what to do with the big companies like Google and Facebook, and why sometimes looking in your back yard for an investment is the way to go.

Key Takeaways:

[2:48] Where is all the startup money going?

[5:57] Most people in positions of power and influence are unintentionally leaving out entire swaths of the population

[8:47] We're living in a "winner take all" type society right now

[11:18] The 3 options for what needs to happen to these big public companies

[15:04] You don't always have to look for the next big thing, sometimes you just have to look at what's going on right around your home town

[19:06] Everyone goes for location in real estate, but the better yield is in the non-trophy property

Website:

www.VilCap.com

Direct download: SW_375_Ross_Baird.mp3
Category:general -- posted at: 5:07pm EST

Today's Flash Back Friday comes from Episode 126, originally published in December 2013.

Adam Dince is the Head of Organic Search (SEO) at Deluxe Corp. He joins the show to discuss what small online businesses can offer that big businesses can't and how to better optimize keyword search. 

He also explains what teenagers can teach businesses about social media and why young shoppers are flocking to boutiques. Dince thinks Millennials are extremely important demographics for all businesses. He shares how businesses can reach and retain them. 

Website:

www.AdamDince.com

www.Deluxe.com

Direct download: SW_374_FBF_Adam_Dince.mp3
Category:general -- posted at: 8:25am EST

Today's Flash Back Friday comes from Episode 132, originally published in January 2014.

Paul Tobey is a digital marketing, data mining, SEO and social media expert. He's the CEO of Training Business Pros, which coaches executives in public speaking and consultation marketing. He's also a renowned jazz pianist, producer, arranger, composer, and director. 

Tobey discusses his key hypnotic marketing concepts that will increase online conversions. He explains how people can leverage the Internet and social media to grow their reputations.

Tobey believes everyone should follow his basic rules of marketing, whether marketing a business or oneself. He shares some advanced Internet marketing techniques.

Website:

www.PaulTobey.com

www.TrainingBusinessPros.com

Direct download: SW_373_FBF_Paul_Tobey.mp3
Category:general -- posted at: 4:52pm EST

Today's Flash Back Friday comes from Episode 133, originally published in February 2014.

Julia Herz is Publisher of CraftBeer.com and the Craft Beer Program Director at the Brewers Association. She joins the show to discuss an array of topics dealing with beer.

The fourth quarter been the biggest annual sales period for the craft beer market over the last five years, largely because of the holidays. Herz explains the correlation.

Herz also discusses some of the best "hometown" beers available, how people can go about getting access to these beers, and pairing tips to make the beers taste delicious. She thinks people should switch to craft beer ASAP!

Website:

www.CraftBeer.com

www.BrewersAssociation.org

Direct download: SW_372_FBF_Julia_Herz.mp3
Category:general -- posted at: 4:15pm EST