Speaking Of Wealth

Today's Flash Back Friday comes from Episode 69, originally published in August 2012.

As the face of business evolves, more small and medium businesses are outsourcing work to remote employees or independent contractors versus maintaining the brick and mortar offices with onsite employees. The advances in technology have made it possible to find employees and contractors around the world. But what kinds of work should be done remotely, what can be effectively outsourced overseas or should be U.S. based, and how does an employer keep workers accountable? Jason Hartman visits with Leadership IQ founder and CEO, Mark Murphy, about these questions.

Mark explains outcome-based management techniques, such as deadlines for projects, technologies to monitor employees, and various instant messaging programs to check in. Mark encourages outcome-based work accountability over technological monitoring to build a healthy relationship and accountability with workers. Mark also discusses screening and hiring from the remote workforce, describing the personality types that work best remotely. Additionally, he shares the importance of good leadership, stressing that leaders need to be much more explicit and transparent, and have clear expectations with a clear “why.” One of the major sources of remote employee dissatisfaction is feeling left out of the loop.

Mark Murphy is the founder and CEO of Leadership IQ.  He leads one of the world’s largest studies on goal-setting and leadership, and his groundbreaking research has been featured in Fortune, Forbes, Businessweek, U.S. News & World Report, the Washington Post, and hundreds more periodicals.  Mark has appeared on CBS News Sunday Morning, ABC’s 20/20, Fox Business News, and other top broadcasts. Mark has lectured at the Harvard Business School, Yale University, the University of Rochester, and the University of Florida.

And his clients include Microsoft, IBM, MasterCard, Merck, MD Anderson Cancer Center, FirstEnergy, Volkswagen and Johns Hopkins. Author of the new book Hiring for Attitude (McGraw-Hill; Dec. 9, 2011), Mark has also written the international bestseller Hundred Percenters: Challenge Your People to Give It Their All and They’ll Give You Even More, as well as Hard Goals, The Deadly Sins of Employee Retention, and Generation Y and the New Rules of Management. Among his many honors, Mark was a three-time nominee for Modern Healthcare’s “Most Powerful People in Healthcare Award,” joining a list of 300 luminaries including Hillary Clinton and Bill Frist -- among only 15 consultants ever to be nominated to this list. He was also awarded the prestigious Healthcare Financial Management Association’s “Helen Yerger Award for Best Research” for being the first person to discover the link between patient mortality rates and hospital finances.  Some of his other well-known research studies include “Are SMART Goals Dumb?,” “Why CEO's Get Fired,” “Why New Hires Fail” and “Don’t Expect Layoff Survivors to Be Grateful.”

Previously, Mark was President of a joint venture with Mercer Human Resources Consulting.  Prior to that he was a partner in the management consulting subsidiary of VHA, Inc., the world’s largest healthcare consortium.  He holds degrees from the University of Buffalo, executive coursework at The Wharton School and an MBA from the University of Rochester.  He lives in Atlanta and Washington, DC.

Website:

www.LeadershipIQ.com

Direct download: SW_383_FBF_Mark_Murphy.mp3
Category:general -- posted at: 5:00pm EST

Jason Hartman talks with Nate Woodbury, YouTube producer and founder of Be the Hero Studios, about how to get more views and subscribers on YouTube. Nate explains what you videos should look like, how long they should be, how to research for your videos and pretty much every other question you might have about how to stand out and succeed on YouTube among your competition.

Key Takeaways:

[1:31] The process of "pre-searching"

[5:12] The keyword research process

[8:53] The 4 Month Rule to get YouTube to promote your videos

[11:15] Potential draw backs on buying ads on YouTube

[14:04] How long should you be making your YouTube videos?

[15:04] Two tips for content creation

Website:

www.BeTheHeroStudios.com

The Keyword Magic Tool by SEM Rush

Direct download: SW_382_Nate_Woodbury.mp3
Category:general -- posted at: 8:26pm EST

Today's Flash Back Friday comes from Episode 109, originally published in October 2013.

Rick Mulready was in the corporate internet marketing space for 12 years, having worked for the likes of AOL, Yahoo!, Funny Or Die, and Vibrant Media. During this time, he worked with a variety of advertisers from Fortune 500 brands to small businesses, running all different kinds of online ad campaigns.

A couple of years ago Rick realized the potential of social media and how entrepreneurs and small businesses can use it to grow their brand, so he took his years of internet marketing experience and knowledge, left his six-figure job and started his own business. 

Rick is a regular contributor to Entrepreneur.com and runs a popular podcast called Inside Social Media. He also regularly works with the most successful brands in the world like Ford, Intel, McDonald’s, Pepsi, Coke, Gary Vaynerchuk, etc.

Website:

www.RickMulready.com

Direct download: SW_381_FBF_Rick_Mulready.mp3
Category:general -- posted at: 4:16pm EST

Today's Flash Back Friday comes from Episode 130, originally published in December 2013.

Chuck Gallagher is the Chief Operating Officer at American Funeral Financial and Founder and CEO at Ethics Resource Group. He's the author of "SECOND CHANCES: Transforming Adversity into Opportunity."

Chuck is a Prostate Cancer Survivor. He discusses the emotional journey from diagnosis to treatment and what happens after the treatment is over and how the side effects changed his life.

Website:

www.ChuckGallagher.com

Direct download: SW_380_FBF_Chuck_Gallagher.mp3
Category:general -- posted at: 7:52am EST

Jason Hartman talks with Steven Blue, author of Metamorphosis, about changing your business in today's economic environment. Steven explains what's happening in the Rust Belt, the impact tariffs are having, and the state of manufacturing in the United States.

Key Takeaways:

[2:06] What's going on in the Rust Belt?

[4:45] Even with even tariffs, the circumstances each country allows their companies to have makes trade unequal

[9:39] The mainstay of the US is still manufacturing, but it's eroding because of fat, happy CEOs

[16:40] Can the "Rust Belt businesses" play the same game as the high tech companies?

[19:30] A quick tip on company culture: have a Cirque du Soleil culture

[23:16] The new way of going to trade shows

Website:

www.StevenLBlue.com

Direct download: SW_379_Steven_Blue.mp3
Category:general -- posted at: 11:52pm EST

Today's Flash Back Friday comes from Episode 84, originally published in August 2013.

Patrick Ambron is Co-founder & CEO of Brand Yourself, which helps shape online profiles for people, companies and brands. Ambron explains how people can brand themselves better online. He believes there is significant room for the online reputation management industry to grow.

Ambron is still in his mid-20's. He explains how he got involved with this business while still in college at Syracuse University.

Website:

www.BrandYourself.com

Direct download: SW_378_FBF_Patrick_Ambron.mp3
Category:general -- posted at: 11:00am EST

Today's Flash Back Friday comes from Episode 56, originally published in April 2012.

Joining Jason Hartman from Barrington, England, is Dr. Chris Smith, creator of the popular podcast, “The Naked Scientists.” Dr. Smith shares the fascinating tale of how he and his colleagues began their radio show in 2000, which then led to creating one of the world’s first podcasts. They were one of the first podcasts listed on iTunes when it first launched in 2005.

Adding their podcast to iTunes literally broke their server with the huge surge in their listening audience, which is known as the “iTunes Effect.” Dr. Smith relates that the first interview they did, which they thought would be around a 5-minute interview, turned into a two-hour interview. With the success the group achieved, Dr. Smith was able to raise money from grant-awarding bodies, such as The University of Cambridge, Research Councils of England, Rolls Royce, etc, which enabled them to put together a strong production team of scientists with skills in journalism. The podcast has grown by being repurposed to specialty shows around the world, five broadcasts per week. Dr. Smith explains the process he and his team employ to bring their show to a large listening audience from all around the globe.

Website:

www.TheNakedScientists.com

Direct download: SW_377_FBF_Chris_Smith.mp3
Category:general -- posted at: 5:07pm EST

Today's Flash Back Friday comes from Episode 159, originally published in July 2014.

Scott Petinga is the Founder of Akquracy, which specializes in data driven marketing to better optimize leads and existing contacts. Petinga joins the show to explain how to better segment lists and use marketing correlations to boost revenue.

Petinga discusses why most "marketers" completely miss the mark, so he lists some things that great marketers get that failing ones don't. He also shares modern strategies for building market share.

Petinga caps the discussion by telling the story of how he launched Akquracy in his basement after surviving cancer.

Website:

www.Akquracy.com.

Direct download: SW_376_FBF_Scott_Petinga.mp3
Category:general -- posted at: 5:04pm EST

Jason Hartman talks with Ross Baird, President at Village Capital Group and author of The Innovation Blind Spot, about where all the startup money is going these days. Venture capital is flowing to tech and everyone's trying to hit a home run, not a bunch of singles. Ross discusses the danger of our current "winner take all" mentality, some options for what to do with the big companies like Google and Facebook, and why sometimes looking in your back yard for an investment is the way to go.

Key Takeaways:

[2:48] Where is all the startup money going?

[5:57] Most people in positions of power and influence are unintentionally leaving out entire swaths of the population

[8:47] We're living in a "winner take all" type society right now

[11:18] The 3 options for what needs to happen to these big public companies

[15:04] You don't always have to look for the next big thing, sometimes you just have to look at what's going on right around your home town

[19:06] Everyone goes for location in real estate, but the better yield is in the non-trophy property

Website:

www.VilCap.com

Direct download: SW_375_Ross_Baird.mp3
Category:general -- posted at: 5:07pm EST

Today's Flash Back Friday comes from Episode 126, originally published in December 2013.

Adam Dince is the Head of Organic Search (SEO) at Deluxe Corp. He joins the show to discuss what small online businesses can offer that big businesses can't and how to better optimize keyword search. 

He also explains what teenagers can teach businesses about social media and why young shoppers are flocking to boutiques. Dince thinks Millennials are extremely important demographics for all businesses. He shares how businesses can reach and retain them. 

Website:

www.AdamDince.com

www.Deluxe.com

Direct download: SW_374_FBF_Adam_Dince.mp3
Category:general -- posted at: 8:25am EST