Wed, 7 August 2019
Jason Hartman talks with Anita Campbell, founder and publisher of Small Business Trends, about what markets are currently the friendliest to entrepreneurs. Some rankings are surprising and there's a big surprise when it comes to entrepreneurs in rural areas. They also discuss the potential impacts of minimum wage on small business.
[2:03] Some of Anita's rankings for best cities for entrepreneurs really suprised her
[4:53] How Anita's company was able to use the US Census to help in the rankings
[7:49] Technology has allowed rural areas to start flourishing as entrepreneurial havens
[10:20] Does having more entrepreneurs in an area make the market more or less stable?
[16:34] How the movement to a $15/hr wage is impacting entrepreneurs
Fri, 2 August 2019
Today's Flash Back Friday comes from Episode 234, originally published in June 2016.
Jane Root is a leading creative executive producer who has transformed major networks on both sides of the Atlantic, and delivered innovative, acclaimed programming to the content market worldwide in both television and digital. Previously President of Discovery Networks and controller of BBC2, Jane established herself as co-founder of Wall to Wall Television creating a number of hit programs for the British and US markets. In 2008, Jane set up Nutopia and since its launch has created international formats, won awards, achieved record-breaking ratings and pioneered a new genre of television – the mega-doc.
Thu, 1 August 2019
Jason Hartman talks with Brian Kurtz, author of Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing, about how it's important to look past the short game and why direct response marketing can help you in the long game. They also discuss the importance of copywriting and how you can figure out if you're hiring a good one.
[1:24] Most people see direct response marketing as a short game, why does Brian say it's part of the long game?
[5:04] How do you differentiate yourself in today's market
[7:38] The most dangerous number in business is 1. You need multiple channels
[11:19] The characteristics you're looking for in a copywriter
[15:39] How to structure your payments with your copywriters
Fri, 26 July 2019
Today's Flash Back Friday comes from Episode 233, originally published in February 2016.
Harpreet Singh is Co-founder and Co-CEO of ExperFy, as well as a Fellow at Harvard Innovation Lab. He is responsible for Experfy's strategy and operations. He is an entrepreneur with experience leading cross-functional teams in global execution of product development, business strategy, operations, and technology functions. With exceptional emphasis on structured governance, he managed the program management initiatives for sixty technology startups from Citigroup's e-Citi Venture Portfolio Office. In a later role as Director of Technology, also at Citigroup, he architected the infrastructure of global multi-tiered, web-based electronic exchanges. Harpreet subsequently established the Project Management Office (PMO) for FX Alliance, a global foreign exchange platform, where he was responsible for enabling project and risk management functions for New York, London and Tokyo locations. Harpreet earned Master's and PhD degrees from Harvard University, where he currently serves as a faculty member.
In 2001, Harpreet co-founded the Sikh Coalition—a civil rights group—in the wake of hate crimes against Sikh-Americans after the September 11 attacks. In 2003, along with Desmond Tutu, Harpreet was honored with the James Parks Morton Interfaith Tribute by the Interfaith Center of New York for his work to help heal local communities on the grassroots level.
[1:26] Dr. Singh breaks down the 3 characteristics of big data: volume, variety and velocity
[4:11] How big data is being used in a way that small businesses can actually use
[7:15] How big data has been used in conferences to aid in seating people, at a price that businesses can actually afford
[9:21] How Experfy has been able to recruit and retain some of the big names in the data scientist world
[10:15] Using big data can help your company automate things previously done manually, drive down your prices and help you expand
[14:34] The future of big data and analytics
[16:00] Describing the Harvard Innovation Lab
Fri, 19 July 2019
Today's Flash Back Friday comes from Episode 235, originally published in February 2016.
Kevin Jans is the President and Founder of Skyway Acquisition Solutions (“Skyway”). After 16 years as a Department of Defense contracting officer, he founded Skyway to help companies navigate the increasingly complex process of competing for Federal contracts. Kevin built the company on the premise that no one knows the Federal acquisition system better than contracting officers who managed it from the inside. Following this idea, he built a team of experts with actual contracting officer experience. What separates this podcast is the insight that Kevin and Paul bring from having been Contracting Officers (COs).
In addition to his hands on experience, Kevin has extensive credentials in the contracting and source selection field. He is an active member of the National Contract Management Association (NCMA), Suncoast Chapter. Kevin also has elite training and development experience in the Federal contract market. He was competitively selected for both the US Air Force’s Copper Cap Training Program and the Career Broadener Programs. Both of these targeted Department of Defense training programs are designed to accelerate the experience and knowledge of high-performing professionals in the DOD contracting and acquisition field. He is a Certified Federal Contracts Manager (through NCMA), DOD-Certified in both Contracting and Program Management (through Defense Acquisition University) and he holds a Yellow Belt Certification in Six Sigma.
[4:27] Kevin's new 80/20 rule
[6:21] A few places you can go to find government contracts out there and if you might be a fit
[9:02] Getting started and learning the basics of learning to get government contracts
[11:04] How to compete for government contracts with small businesses and minority owned businesses
[14:07] Comparing the government contract market to the stock market
[17:05] How long it takes to get a government contract going
[21:09] Exploring the all important topic of how much it costs to get help submitting your government contract proposal
[23:54] Looking at what the government's going to look at when they're considering if you'll win the contract
Fri, 12 July 2019
Today's Flash Back Friday comes from Episode 283, originally published in July 2017.
We've been hearing for years that print media is dead, but it's still around and some venues are even doing quite well. But with pay walls abound and different publications having different takes that you want to read it can get real expensive real fast to read all your favorite news.
Jason Hartman talks with Alex Gruntsev, Chief Innovation Officer at PressReader, about how their service allows customers to subscribe to a huge variety of publications for a low monthly fee. They discuss how businesses can use hot spots to add value to their customers, how publishers can get in on the action, and why people would want the app.
[1:54] What is PressReader?
[6:13] How PressReader pays the publishers
[11:18] What Alex sees as the future of PressReader
[14:44] Whether things like PressReader will also cause a revolution in advertising
Wed, 10 July 2019
Today's off-topic 10th episode has Jason Hartman talking with Sally Kohn, CNN political commentator, host of The State of the Resistance podcast and author of The Opposite of Hate: A Field Guide to Repairing Our Humanity, about why there's so much hate in our country at the moment and how we need to continue acknowledging problems and working to get better.
[3:22] Technology makes us feel more anonymous, which isn't always the best thing
[6:00] Does the US deserve credit for being better than the rest of the world?
[10:51] What definition of "hate" Sally's working from
[15:02] Most people don't think they're hateful, they believe "those people" are hateful so the things they do are justified
[18:46] We have been taught throughout history that men should be in positions of power, which is a powerful thing to have to break through
Fri, 5 July 2019
Today's Flash Back Friday comes from Episode 222, originally published in November 2015.
Christian Fioravanti is the founder and creator of Attractionology, co-founder and co-creator of 20 Minute Video Payday and founder and publisher of Project Catapult. He has been a small business owner since 2007. He owns and operates several web-based businesses and has authored several books and other pieces of literature related to business.
[4:45] A good reason for dealing with physical products
[9:12] The secret sauce for giveaways
[14:56] The sweet spot to make free offers really work
[20:31] The Jason Hartman bumper sticker tag
[27:58] The funnel process that's 3 years ahead of everyone else
[31:08] If there's a barrier to what size companies can use funnels
Wed, 3 July 2019
Jason Hartman talks with Stephen Davis, author of Truthteller: An Investigative Reporter’s Journey Through the World of Truth Prevention, Fake News and Conspiracy Theories, about the prevalence of fake news online and in every form of media. The two try to find ways to combat the issue head on and what the average person can do today (and in the future) to avoid being fooled.
[1:54] It's easier now than ever before for governments to lie to you and get away with scandals
[3:58] Fake news travels faster than truth on Twitter
[7:02] If you want good, investigative journalism, you're going to have to pay for it
[13:07] We need to stop letting companies like Facebook and Google escape the responsibility that media outlets have
[19:21] How governments deceive you
[25:43] Dealing with fake reviews on sites
Fri, 28 June 2019
Today's Flash Back Friday comes from Episode 101, originally published in October 2013.
David Meerman Scott is a marketing strategist, advisor to emerging companies, bestselling author of eight books including three international bestsellers, and a professional speaker on topics including marketing, leadership, and social media.
His previous experience is as a recovering marketing VP for two U.S. publicly traded companies and was also an Asia marketing director for Knight-Ridder, at one time the world’s largest information company. David has lived and worked in New York, Tokyo, and Hong Kong. He currently resides in the Boston area.
David currently works as an advisor to numerous emerging companies in the marketing technology field including HubSpot, GrabCAD, Libboo, VisibleGains, ExpertFile, GutCheck, and Newstex. He also spends his time working with various nonprofits that interest him including the Grateful Dead Archive at UC Santa Cruz, HeadCount, and Nashaquisset. In the past he was on the boards of directors of NewsWatch KK (successfully sold to Yahoo Japan) and Kadient (successfully merged with Sant) and the board of advisors of Eloqua (successful IPO in mid-2012 and sale to Oracle in early 2013).