Speaking Of Wealth
SOW 72 - Organizing and Executing Your Events with Anthony Krumeich

Jason Hartman teams up with Bloodhound.com founder, Anthony Krumeich, to talk about organizing and executing successful trade shows. Anthony talks about the path that led to him becoming the 26-year-old successful co-founder and CEO of Bloodhound.com. What began as an idea to do something with text messaging apps ended up turning into the development of apps that provide practical tools and solutions for event organizers.  The apps are very attractive to organizers because they work for small or large events, can be customized, provide many relevant and timely features, and the more chaotic the event the better the Bloodhound app works.

Before founding Bloodhound, Anthony studied symbolic systems and mathematics at Stanford and participated in honors research in systems neuroscience. He also studied philosophy of mind at Oxford. He grew up in a suburb of New York City and won 1st place at the 2004 Intel International Science & Engineering Fair.  Anthony is passionate about combining his interests in technology, human behavior, and design to create new opportunities. He enjoys live music, sailing, and his Boxer, Champ. The website ishttp://bloodhound.com/.

Direct download: sow-72-AnthonyKrumeich.mp3
Category:Podcast -- posted at: 1:08pm EDT

SOW 71 - BlogTalkRadio with CEO Alan Levy

In 2006, Alan Levy, BlogTalkRadio’s Co-founder and CEO, starting writing a blog to update his family and friends about the condition of his ailing father. It was then that he saw the power of the social web, but realized that there were no platforms, which enabled a live two-way conversation with an audience. Jason Hartman is joined by Alan Levy to talk about the progression from a simple blog to a live online format on which people could call in. Alan set out to create in Internet talk radio network that leveraged a device everyone has – a phone. Listen at:  www.SpeakingofWealth.com.

No stranger to voice-based communications, Alan has founded multiple telecommunications companies. Alan was President and COO of Destia Communications, helping build Destia into a global telecom enterprise with operations and customers in 10 countries and more than $350 million in annual revenue. Destia’s May 1999 IPO was shortly followed in December 1999 by the sale of the company to Viatel in a transaction valued in excess of $1 billion. Today, BlogTalkRadio, powered by Cinchcast, is the only platform that provides hosts the ability to interview multiple guests in different locations and take moderated questions from listeners tuning in live via landline, mobile or Skype. Alan explains how BlogTalkRadio works, the various platforms and the ad model available, and talks about the newest innovations available through the Cloud. He offers some great tips about standing out from the crowd.

Cinchcast is Alan’s newest endeavor in 2010. His online publishers wanted something they could use within their own environment. The Cinchcast platform provides them with the concept of their own radio network and allows a large company or organization to host such things as a large townhall meeting, conference calls and more because it is built on a conference bridge and phone integration, unlike platforms like GoToMeeting that have limited space and chat integration.

Alan wraps up by sharing his story of successes that ultimately led him to the creation of BlogTalkRadio and Cinchcast. The mission of his company is to provide an accessible platform that gives anyone the ability to express themselves and connect with an audience anytime, anywhere in the world.

Direct download: sow-71-AlanLevy.mp3
Category:Podcast -- posted at: 10:54am EDT

SOW 70 - Crucial Conversations with Kerry Patterson

Communication is an art and science. Some people are great communicators, while others struggle to talk to anyone. Jason Hartman invites Kerry Patterson, co-author of Crucial Conversations, to talk about some of the basics of interpersonal communication. While researching this subject, the problems were pretty obvious – power struggles, strong emotions and differing opinions. The solutions were less obvious. Kerry talks about listening and verbal skills, where often what happens is people avoid a crucial conversation or handle a conversation badly, suffering the consequences either way. The solutions begin with having an open mind and putting persuasion aside, and listen, even when others overreact or withdraw. Kerry discusses high-stakes confrontations and conversations in the business setting and in the family setting. He stresses it is very important not to tell yourself an ugly story about why someone did or didn’t do something that upset or disappointed you, and to realize you don’t know the facts. Actions themselves are neutral. Focus on the facts, not a conclusion. Please listen at:  www.SpeakingofWealth.com for more valuable information on effective communication.

Kerry Patterson is the four-time New York Times best-selling co-author of Crucial Conversations, Crucial Confrontations, Influencer, and Change Anything. For more than 25 years, he has served as an expert in organizational behavior, interpersonal communication and corporate training. Patterson is also the co-founder of VitalSmarts, an innovator in corporate training and organizational performance. VitalSmarts has consulted with more than 300 of the Fortune 500 companies, has been listed by Inc. magazine as one of the fastest-growing companies in America for eight consecutive years, and trained more than 800,000 people worldwide. More can be found at www.vitalsmarts.com.

Direct download: sow-70-KerryPatterson.mp3
Category:Podcast -- posted at: 12:34pm EDT

SOW 69 - The Intersection of PR, Social Media, Marketing and Sales with Scott Kelly

Jason Hartman and Black Dog Promotions Owner, Scott Kelly, put together the relationship between public relations, social media, marketing and sales. Scott defines public relations as a relationship with the media and relating to the public, getting the word out on activities. He and Jason discuss best strategies for media exposure with the face of social media changing so much through the years. Scott emphasizes that the goal of the business or a campaign has to be clear in order to capture an audience to promote a product or service. Scott provides some tips and tools for a successful public relations/marketing campaign through social media.  For more details, listen at:  www.SpeakingofWealth.com.

Black Dog was founded by Scott Kelly who has an MBA in marketing and over 20 years’ experience in marketing, advertising, sales and sales training. He has started several companies from his spare room and built them into multi-million dollar corporations with hundreds of employees. He has trained over 1,000 sales and marketing professionals and has helped dozens of companies sell hundreds of millions of dollars in products and services internationally. He has worked around the world including, Russia, India, Europe and South America, and has taught marketing at the university level in the US and Europe. This experience could be very valuable to any business that wants more business.

Black Dog Promotions is a marketing consulting and media relations firm for small to medium sized companies who want to sort through all the advertising they are "Sold" and develop an advertising, marketing and media relations campaign focused on the unique aspects of "their" business and "their" goals. In addition, Black Dog Promotions represent several online, print, radio and television media, but are not beholden to any media but are focused on providing the right mix of media for businesses.

Direct download: sow-69-ScottKelly.mp3
Category:Podcast -- posted at: 1:37pm EDT

As speaking expert Vickie Sullivan says, “Buyers do not want content that they’ve heard before.” So how do you offer unique content? Jason Hartman and Vickie, President of Sullivan Speaker Services, Inc.,  talk about what this means from a market intelligence standpoint. There are three standards that define uniqueness in thought leaders:  1. What haven’t [...]
Direct download: sow-68-VickieSullivan.mp3
Category:Podcast -- posted at: 7:23am EDT

One of the greatest ways in the current technological age to generate some extra money is through passive income. The concept has been around and in practice for some time now, and there are many tips and tools available to get started or improve an existing process. Listen on as Jason Hartman interviews the owner [...]
Direct download: sow-67-PatrickFlynn.mp3
Category:Podcast -- posted at: 7:47am EDT

Jason Hartman and Ken McArthur get together to talk about making an impact in people’s lives.  People have the ability to make either a positive or negative difference in the lives of millions of people. Creating products and services or providing valuable solutions to problems can make a positive impact and Ken explains some of [...]
Direct download: sow-66-KenMcArthur.mp3
Category:Podcast -- posted at: 6:51am EDT

Jason Hartman interviews Jane Atkinson, business and speaking consultant with Speaker Launcher, about the best methods to develop a successful speaking business. Jane describes her process, Ready, Aim, Fire. In the Ready stage, it’s getting crystal clear on what the speaker is promoting or selling. The Aim phase is making sure the speaker’s websites are [...]
Direct download: sow-65-JaneAtkinson.mp3
Category:Podcast -- posted at: 3:46pm EDT

Known as the king of information marketing, Fred Gleeck joins Jason Hartman for a great interview, talking about his experiences in information marketing from over the last 24+ years. Fred weaves together the progression and changes in info marketing, stressing that trust is the one thing that has never changed. Fred teaches on a range [...]
Direct download: sow-64-FredGleeck.mp3
Category:Podcast -- posted at: 8:56am EDT

Jason Hartman is joined by head of The Net Results, James Jones, to talk exclusively in this interview about Kindle and how to create direct profits. James defines Kindle Triangulation, which starts with picking the right niche by doing market research. Most books that don’t perform well in the Kindle marketplace are the result of [...]
Direct download: sow-63-JamesJones.mp3
Category:Podcast -- posted at: 9:17am EDT