Fri, 24 March 2017
SW 263 - FBF - Making a $1 Million Speaking Empire with 2010's Speaker Coach of the Year Dustin Mathews
This weeks Flash Back Friday takes us to Episode #31.
Jason Hartman interviews Dustin Mathews, Chief Marketing Officer for 7 Figure Speaking Empire, 2010 Speaker Coach Of The Year and 2010 Infusionsoft’s Marketer of The Year Finalist, about how to properly start a profitable speaking career.
Dustin has managed and marketed hunders of events, seminars and boot camps, sometimes generating over $12 million dollars in a year. Dustin prides himself on transforming a new, green speaker into a beloved, sought after speaker. He's also the author of How To Get Rich Working For FREE, and Secrets of the Real Estate Millionaires.
The fundamentals of being a successful speaker haven't changed: impeccable credibility, social proof, engaging stories that impact the sale, an enticing offer, these are all needed. What HAS changed is the mindset of your audience. And if you don't understand how the mindset has changed, you're not going to get through to them, and you won't be successful.
So if you're getting lower conversion and sales rates than you have before, it's likely because you're using old, dated strategies and techniques. The formula for profitable speaking is different now, and you have to understand it to further your career. Listen in as Jason and Dustin go over the NEW way you need to be addressing your audience to make your listeners your customers.
Wed, 22 March 2017
Jason Hartman talks with Chris Guillebeau, author, world traveler, and non-conformist. From 2002-2013, Chris made it his mission to visit all 193 countries, and succeeded. His first book, The Art of Non-Conformity, led him to his second book, The $100 Startup. Those books have been translated into more than 20 languages and sold over half a million copies.
Chris joined Jason to talk about his travel adventures, his beliefs on entrepreneurialism, and the power that being geographically independent brings to each individual.
[2:22] How Chris' trip across the US and Canada led to his book The $100 Startup
[5:30] What being geographically independent can mean for you and your lifestyle
[9:15] Why Chris decided he should write about non-conformity
[12:15] Chris' experience between writing his thesis paper compared to blogging
[16:02] What The Happiness of Pursuit means to Chris
[20:11] Chris' advice to any aspiring authors
Fri, 17 March 2017
Today's Flash Back Friday takes us back to episode 33, March 14, 2011.
In this episode, Jason Hartman talks with the President and Founder of INQUARTA, Don Osborne. They explore powerful internet marketing techniques that will boost your small business, but are still simple to do. They utilize Don's expertise on how to start and market your business online, as well generating the revenue you need.
Throughout his career, Don has given over 400 speeches, written 15 books, guides, planners, and DVDs available through INQUARTA Publishing. He taught economics and finiancial management as adjunct faculty at University of Redlands, and is co-organizer of the Orange County Internet Marketers.
Thu, 16 March 2017
Mark Manson is a blogger, author and entrepreneur. His specialty is writing personal development advice that, for the most part, doesn’t suck. His website, MarkManson.net, is read by more than 2 million people each month. Since 2007, he’s focused on helping people with emotional and relationship problems, and has worked with thousands of people from over 30 different countries.
[2:34] Focusing on few things will greatly improve your quality of life
[7:24] Small changes can help sort out your life issues
[11:20] The internet has skewed our definition of "normal"
[14:22] Technology may be changing faster than we can mentally handle
Wed, 8 March 2017
Robert K. Tanenbaum is the author of 31 books – 28 novels and three non-fiction books. Over 14 million copies of those 31 books are in circulation, something very few authors can say. Robert served two terms as Mayor of Beverly Hills and is a member of the State Bars of New York, California, and Pennsylvania. He has also taught at the Boalt Hall School of Law, University of California, Berkeley.
Robert and Jason Hartman talk about his book Fatal Conceit, as well as our dysfunctional legal system.
[3:25] How our legal system needs to be revamped
[6:50] The prosecution has an easy job when everything is done properly
[11:03] Whether prosecutors should face consequences when a case is overturned
[13:17] Some steps to take to fix the legal system
[17:02] Several troubling signs that were ignored by the government when investigating Lee Harvey Oswald's shooting of President Kennedy.
[19:01] How Benghazi and Fatal Conceit correlate
[22:55] Writing from experience is how Robert's been able to sell so many books
Fri, 3 March 2017
Today's Flash Back Friday comes from Speaking of Wealth #28 with Bryan Caplovitz.
Jason Hartman talks with Bryan Caplovitz, founder of SpeakerMatch. SpeakerMatch tries to do exactly what its name suggests, matching speakers and speaking opportunities. The company discovers professional speakers, business leaders, tech gurus, educators, and other experts who are searching for an audience.
Groups can post open calls for speakers for free, they are expanding their reach to some top fresh, creative, and strategic thinkers in the country. Site users are actively searching for speakers, so they're guaranteed to find motivated talent. Organizations are also free to search our online speaker showcase for talent that may meet their needs.
SpeakerMatch is the creation of Bryan Caplovitz, former business technology consultant. While building his consulting firm, Bryan saw the need speakers had for find opportunities to speak. He soon realized that organizations were having trouble finding speakers too, so he moved in to fill the gap.
Fri, 27 January 2017
Adam Eidson is the host of the 2nd season of The Mentee Podcast, as well as owner of a crossfit gym, a self development coach, and entreprenuer to the core. He joined Jason Hartman on The Speaking of Wealth Show to discuss how he found his mentor, and how you can use some of his approaches to find one for yourself.
[1:45] How we can better get into a group that has quality connections, and how Adam found his mentor
[4:23] How where you sit at an event can have a big impact on what you can get out of it
[7:30] How to properly formulate a question
[12:10] Making sure you have the right mentor for yourself
[15:50] The difference between gratitude and appreciation
Fri, 6 January 2017
Speaking of Wealth 254 - How to Start, Market, and Host a Conference with NextCustomer's Jay Weintraub
Jay Weintraub is the Founder & CEO of NextCustomer.com. He is a digital marketer who has transformed his domain knowledge into a successful business, and a fulfilling life.
Jay passionately creates and runs a variety of definitive summits for brands and professionals across high growth industries and at scale sectors undergoing rapid change.
Jason Hartman sat down with Jay to discuss the intricacies of creating a conference, and to get some tips on how to market and pull the event off.
[1:50] Jason and Jay define what they mean by the term "conference"
[4:30] How Jay got into the conference industry, the size of the industry, and the barrier to entry.
[8:05] How to scale your seminars/conferences/gatherings to the next level in terms of attendees
[12:45] One of the easiest ways to get people to come to your conference
[16:10] How much time you should give yourself to pull off your first conference
[20:00] Whether digital technology is hurting the conference industry
Fri, 30 December 2016
Speaking of Wealth #253 with MSNBC's JJ Ramberg - It’s Your Business, 183 Essential Tips that Will Transform Your Small Business
JJ Ramberg is one of the founders Goodshop. She also hosts "Your Business" on MSNBC and wrote the bestseller, It's Your Business. JJ and her brother, Ken, came up with the idea for Goodshop while she was reporting for CNN in Biloxi, MS and New Orleans during Hurricane Katrina. While covering the terrible events JJ became convinced that she needed to do something to allow people to support all the causes that need attention across the nation. JJ uses Goodshop for FARE which is helping find a cure for her daughter and nephew's life threatening food allergies.
[1:30] What Goodshop is and how it can be used for very good causes
[5:25] How the consumer uses Goodshop to fund their cause, and also potentially save money doing it
[7:50] The one question you can ask your employees to drive their work to the next level
[11:25] The importance of switching jobs with your business partner from time to time
[13:55] The contractor vs employee dynamic, and how to evaluate (and how OFTEN to evaluate) the people working for you
Fri, 2 September 2016
Chris Stoikos is a serial entrepreneur and chief executive officer of Dollar Beard Club. He is the archetypal "mover and shaker" with a number of entrepreneurial credits to his name. His true genius lies in the ability to creatively market and commercialize products, and in building and maintaining teams of experts to run businesses independently. Despite his youth, Chris brings a practical knowledge of business in tandem with a firm grasp of market psychology for a younger and "hipper" consumer base. He also brings his manly beard, named "Grizz".
Fri, 26 August 2016
SW 251 - How to Use Newsjacking Like Donald Trump and Get Free Exposure for Your Business with David Meerman Scott
David Meerman Scott is an internationally acclaimed strategist,whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR, now in its 5th edition, has been translated into 28 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 350,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking,World Wide Rave, and the new hit book The New Rules of Sales & Service. He co-authored Marketing the Moon (now in production as a feature-length film) and Marketing Lessons from The Grateful Dead.
Fri, 5 August 2016
SW 250 - Live It!, Achieve Success by Living with Purpose & Learn It Live It Give It with Jairek Robbins, son of Tony Robbins, Jr
At only 23 years old, Jairek was awarded the Congressional Award (Gold Medal) from the United States Congress. Today, the 31-year old is unlocking secrets for maximizing employee performance and organizational success (and he’s just getting started).
Fri, 22 July 2016
As one of the most established ghostwriters in the nation, New York Times best-selling author Michael Levin has written, co-written or ghostwritten more than 100 books, of which eleven are national best sellers. He appeared on ABC’s Shark Tank on January 20th, 2012.
Sat, 4 June 2016
Careers with Wings is a unique approach developed by President and Founder Marcy Morrison that provides you with the freedom to truly do what you love to do, what you are good at doing and combine that with how you can make the biggest impact with your role in making a difference in the world. Passion + Purpose = World Change (TM). With this formula at the core, you will wake up with energy and enthusiasm every day loving what you do knowing that you are making a difference.
Marcy sees each person as a multi-faceted puzzle and when the pieces are put together and celebrated – the magic can happen – where people love what they do and can make the biggest impact – making not only their lives wonderful but those lives that they affect wonderful as well – that includes families, friends, communities and strangers. People are not meant to be put into a box but are meant to be celebrated for their uniqueness and their incredible gifts that they are meant to be shared with the world.
Marcy talks with Jason about what it means to find your true calling, how you can do it, and what it can lead to.
[2:48] How people can find their true passion
[5:36] Whether we should pursue our dream career if we have a job in this turbulent economy
[7:09] Defining success how YOU want it, rather than how society does
[9:37] If it's possible to be passionless
[12:58] How to go about getting the experience you need for the job you want
[14:59] Ways you can network in the job you have now to get the job of your dreams
[17:51] What people are willing to give up to do what they love to do
[18:50] The book and advice that Marcy gives to everyone because it changed her life
Sat, 28 May 2016
Jamie was born knowing that SOMEDAY she would have a million dollars. Initially she assumed that meant she had to put on work clothes, pack a lunch, and trudge into the office for a salary. By the age of 22 she was making six figures, and by the age of 24 she was over $70,000 in debt...
Fri, 20 May 2016
SW 246 - Tony Little "America's Personal Trainer" - There's Always a Way, How to Develop a Positive Mindset and Succeed in Business and Life
Tony Little is an American television fitness personality and businessman, best known for his fitness infomercial products.
Fri, 13 May 2016
SW 245 - Insane Productivity Hacks, A Step-By-Step System to Double Your Productivity in 7 Days & How To Blog Outreach Like A Boss with Tor Refsland
Tor decided to leave his six-figure job in order to follow his passion - to help online entrepreneurs save time and increase results. He is a productivity coach, entrepreneur and blogger.
Fri, 6 May 2016
Nile Nickel is a self-made time tested LinkedIn Expert. He attended Business School at St. Petersburg’s Eckerd College, and has incorporated his love for technology into all of his businesses. He is currently the President and CEO of Balance Engines LLC, Small Change LLC, and Revenue Assurance Holdings LLC.
Nile has a vast Social Media background and when LinkedIn was launched he was one of the first people to dive in, noticing the tremendous SEO potential and value behind it.
Fri, 29 April 2016
Mary Spio is Chief Visionary & Product Architect at CEEK VR.
She started her career as a Deep Space Engineer working with
companies such as Boeing Digital Cinema, Intelsat and Aerospace
Corp developing technologies that have changed media and
communications. Through her ventures she's provided technical
guidance and content solutions for over 200 radio stations,
Microsoft XBOX, Tribune News Company, Coca Cola, Toyota and much
Fri, 22 April 2016
Craig Valentine is the President of The Communication Factory,
LLC, which is an award-winning company that helps organizations
profit by presenting with impact and persuading with ease. As a
motivational speaker, he has spoken in the United States, Taiwan,
Canada, Jamaica, Qatar (Doha), England, Bahamas, Hong Kong, China,
Saudi Arabia, Kuwait, Indonesia, Japan, South Africa, India, Sri
Lanka, and Australia giving as many as 160 presentations per year.
He is the 1999 World Champion of Public Speaking for Toastmasters
Sat, 16 April 2016
John Bowen is the founder of AESNATION.com, an online community of entrepreneurs balancing success with making a difference in the world. There, he hosts the recurring podcast, "Accelerating Entrepreneurial Success." Bowen is also founder of Financial Advisor Select, an organization that matches customers with vetted financial advisors in their communities. He is a regular contributor to the Huffington Post.
Fri, 8 April 2016
Craig Ballantyne has been the Editor of Early to Rise since 2011. He’s also a Strength & Conditioning coach in Toronto, author of Turbulence Training, a contributing author to Men’s Health magazine, and a member of the Training Advisory Board for Maximum Fitness and Oxygen magazines.
Fri, 1 April 2016
SW 239 - Keys to the Vault and the CFO Scorecard, The Ultimate Blueprint for an Insanely Successful Business with Keith J Cunningham
Keith J. Cunningham has more than thirty years of experience in business and investments. He has started several companies, negotiated about deals of millions of dollars, and has brought in and used for his business companies hundreds of millions.
He has made little deals, but also completed several big Wall Street transactions. He has acquaintance with business and investments from all possible points of view – from getting money to start a company, to big operations, to evaluations of companies, to investments in companies and markets.
He's also an entrepreneur, international speaker and published author of
[1:53] Today's business environment requires you to have to embrace change
[4:23] How to figure out what's going to be the difference that makes the difference in your company and the 4 jobs of a CEO
[5:51] Some examples of problems versus symptoms
[9:17] The impact of a lower barrier to entry in creating companies and if raising capital is still needed for the most part
[12:07] How to raise capital, what investors are looking for when you take your idea or product to them
[15:34] Trying to find the most effective structure for your business
[18:53] The dumb tax
[21:03] The 3 part question you should always be asking yourself
Sat, 12 March 2016
SW 238 - Intelligence for Your Life TV, the John Tesh Radio Show, Entertainment Tonight, Olympic Games, Wimbledon, and US Open Tennis with John Tesh
John Tesh’s highly successful and varied career path includes a 10-year run as anchor on Entertainment Tonight, six hit public television specials, including his landmark Live At Red Rocks in 1994, a string of #1 radio hits, his popular nationally syndicated radio show “Intelligence For Your Life” in which he has 14.5 million listeners, and a high profile advertising and marketing company. His musical accolades since releasing his debut album Tour De France in 1988 include seven million units in total sales; a Keyboard Magazine Award; a 2003 Grammy nomination for “Best Pop Instrumental Album” for his double CD The Power of Love; and gold certification for his Live At Red Rocks album.
Fri, 4 March 2016
Gerard Adams is a thought leader, serial entrepreneur, angel investor, and philanthropist. His lifes purpose is to inspire other Millennials to leverage their passions for success and create the lifestyle they dream of.
Sat, 27 February 2016
Gerri is Head of Market Education for Nav, a website that helps entrepreneurs manage and build their personal and business credit. She is also co-author of the new book Finance Your Own Business with Garrett Sutton.
Fri, 19 February 2016
Kevin Jans is the President and Founder of Skyway Acquisition Solutions (“Skyway”). After 16 years as a Department of Defense contracting officer, he founded Skyway to help companies navigate the increasingly complex process of competing for Federal contracts. Kevin built the company on the premise that no one knows the Federal acquisition system better than contracting officers who managed it from the inside. Following this idea, he built a team of experts with actual contracting officer experience. What separates this podcast is the insight that Kevin and Paul bring from having been Contracting Officers (COs).
Kevin has held contracting officer warrants with unlimited signing authority in multiple Department of Defense agencies. He has written and reviewed over 1,000 contracts valued from $7,700 to $882 Million. In addition, Kevin has personally led or managed 143 competitive government source selections. This experience has made him a veritable expert in a series of acquisition regulations including the Federal Acquisition Regulation (FAR), the Defense FAR Supplement (DFARS), the Air Force FAR Supplement (AFFARS), and the Special Operations Command FAR Supplement (SOFARS). He has competed, awarded and administered contracts in a wide variety of industries, from aircraft and space systems to facilities and tactical vehicles. His collaborative style allowed him to communicate across a disparate customer base (Army Rangers, Navy SEALs, Air Force and Marine Corps SOF) to create rapid, effective acquisition strategies.
In addition to his hands on experience, Kevin has extensive credentials in the contracting and source selection field. He is an active member of the National Contract Management Association (NCMA), Suncoast Chapter. Kevin also has elite training and development experience in the Federal contract market. He was competitively selected for both the US Air Force’s Copper Cap Training Program and the Career Broadener Programs. Both of these targeted Department of Defense training programs are designed to accelerate the experience and knowledge of high-performing professionals in the DOD contracting and acquisition field. He is a Certified Federal Contracts Manager (through NCMA), DOD-Certified in both Contracting and Program Management (through Defense Acquisition University) and he holds a Yellow Belt Certification in Six Sigma.
[5:13] Kevin's new 80/20 rule
[7:07] A few places you can go to find government contracts out there and if you might be a fit
[9:48] Getting started and learning the basics of learning to get government contracts
[11:50] How to compete for government contracts with small businesses and minority owned businesses
[14:53] Comparing the government contract market to the stock market
[17:51] How long it takes to get a government contract going
[21:55] Exploring the all important topic of how much it costs to get help submitting your government contract proposal
[24:40] Looking at what the government's going to look at when they're onsidering if you'll win the contract
Sat, 13 February 2016
Jane Root is a leading creative executive producer who has transformed major networks on both sides of the Atlantic, and delivered innovative, acclaimed programming to the content market worldwide in both television and digital. Previously President of Discovery Networks and controller of BBC2, Jane established herself as co-founder of Wall to Wall Television creating a number of hit programs for the British and US markets. In 2008, Jane set up Nutopia and since its launch has created international formats, won awards, achieved record-breaking ratings and pioneered a new genre of television – the mega-doc.
Fri, 5 February 2016
Harpreet Singh is Co-founder and Co-CEO of ExpertFi, as well as a Fellow at Harvard Innovation Lab. He is responsible for Experfy's strategy and operations. He is an entrepreneur with experience leading cross-functional teams in global execution of product development, business strategy, operations, and technology functions. With exceptional emphasis on structured governance, he managed the program management initiatives for sixty technology startups from Citigroup's e-Citi Venture Portfolio Office. In a later role as Director of Technology, also at Citigroup, he architected the infrastructure of global multi-tiered, web-based electronic exchanges. Harpreet subsequently established the Project Management Office (PMO) for FX Alliance, a global foreign exchange platform, where he was responsible for enabling project and risk management functions for New York, London and Tokyo locations. Harpreet earned Master's and PhD degrees from Harvard University, where he currently serves as a faculty member. In 2001, Harpreet co-founded the Sikh Coalition—a civil rights group—in the wake of hate crimes against Sikh-Americans after the September 11 attacks. In 2003, along with Desmond Tutu, Harpreet was honored with the James Parks Morton Interfaith Tribute by the Interfaith Center of New York for his work to help heal local communities on the grassroots level.
Fri, 29 January 2016
In 2011, Michael earned the designation Certified World Class Speaking Coach. The processes and skills he teaches help you increase your visibility, create more opportunities for advancement, save you time, and may also increase your income.
To keep abreast of new ideas from the speaking world, he works closely with World Champion and Hall of Fame speakers. He also studies the work of Hollywood screenwriters and professional comics to expand his knowledge of presentation skills and offer a unique perspective on these topics. Because of his dedication to the craft, Michael is sought by speakers all over the world.
Sat, 23 January 2016
Doug Sandler has over 30 years of business experience as an entrepreneur, business owner, manager and staff member. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller. He specializes in making connections, building relationships and strengthening bonds both inside and outside organizations. Don’t let the “Mr. Nice Guy” tag fool you, Doug has entered into many high level negotiations and is anything but a pushover. His speaking and consulting business is geared towards improving relationships and winning business through his time tested sales, service and relationship building system. Doug is a nationally recognized speaker, and writer for Huffington Post. His weekly posts reach over hundreds of thousands of readers. Doug has been titled by a leading social media marketing company in the top 100 of Social Media Thought Influencers to follow.
Sat, 16 January 2016
SW 230 - Former CEO of Apple & President of Pepsi, John Sculley, on Moonshot! Game Changing Strategies on How to Build a Billion Dollar Business
John Sculley is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of Pepsi-Cola (1977–1983), until he became chief executive officer of Apple Inc. on April 8, 1983, a position he held until leaving in 1993.
Fri, 8 January 2016
SW 229 - The System - The Proven 3-Step Formula Anyone Can Learn to Get More Leads, Book More Appointments and Make More Sales with Eric Lofholm
Eric Lofholm is a Master Sales Trainer who has taught his proven sales systems to thousands of professionals around the world. He is President and CEO of Eric Lofholm International, Inc., an organization he founded to professionally train people on the art and science of selling.
Eric began his career as a sales failure. At his first sales job he was put on quota probation after failing to meeting the minimum quota two months in a row. It was at this point that Eric met his sales mentor. After being professionally trained Eric achieved his quota and eventually become the top producer at that company. Eric went on to become the top producer at 2 more companies prior to starting Eric Lofholm International.
For over 14 years Eric has been sharing his proven sales increasing ideas with people all over the world. He believes that selling equals service. He also believes in working towards mastery of the fundamentals of lead generation, appointment setting, and delivering a high quality presentation.
Eric is the author of How to Sell in the New Economy, How to Master the Science of Goal Setting, and 21 Ways to Close more Sales.
Fri, 1 January 2016
SW 228 - O'Reilly Factor & Hannity on Fox News, Making the Case, How to Be Your Own Best Advocate with Kimberly Guilfoyle
Kimberly Guilfoyle joined FOX News Channel (FNC) in January 2006 as the host of the one-hour crime-based program, “The Lineup,” which covers major breaking news including politics and entertainment with an emphasis on legal affairs. She currently co-hosts The Five, a one hour talk/debate show that airs at 5 PM EST on FNC. Guilfoyle serves as a legal analyst for the channel, appearing regularly on O’Reilly, Hannity, and other shows. She is also a host for FoxNews.com Live.
Prior to her broadcasting career, Kimberly served as an assistant district attorney at the San Francisco and Los Angeles District Attorney’s Offices. As managing attorney of the trial division in San Francisco, she was co-prosecutor in the case “People v. Noel and Knoller,” a second-degree murder trial involving a dog mauling, which received national and international attention and was chronicled on NBC’s “Dateline,” A&E’s “American Justice,” and, most recently, on Animal Planet’s “Animal Witness.” Guilfoyle also received an award for being “Outstanding Woman of the Year” from the City of San Francisco. During her legal career, Guilfoyle spent four years as a deputy district attorney in Los Angeles where she received several awards, including “Prosecutor of the Month.”
In 2005, Guilfoyle was named USO Entertainer of the Year. New York City has also awarded her with a “Special Civil Rights Award” in 2004. Guilfoyle is a magna cum laude graduate of University of California, Davis and attended the University of San Francisco School of Law and Trinity College in Dublin, Ireland, where she studied and was published for her research in international children’s rights and European Economic Community law. Guilfoyle presently serves as an active board member of The Gastro Esophageal Cancer Foundation and on the advisory panel for the American Bar Association.
[5:10] How to assess career success and monotizing what you want to do
[8:32] What attracts her to real estate investing
[14:23] Surviving family drama and thriving
[16:33] What her dad did that made her self confident and a fantastic advocate for herself
Fri, 25 December 2015
From humble beginnings that started on a farm just off the Island of Montréal, Rock Thomas rose to the top to become a self-made millionaire, owning several successful businesses including six RE/MAX franchises, with over 250 salespeople. His RE/MAX franchises are consistently voted the top-producing offices in Quebec. In fact, he managed to increase sales an impressive 15-50% every year during his 17 years in Real Estate.
Sat, 19 December 2015
A serial entrepreneur turned investor, Matt is driven by the idea that you don't
Sun, 13 December 2015
Publicist and writer, Allison Kugel, founded her company, Allison Dawn PR, back in 2003 after great success as a media savvy entrepreneur. Allison Kugel’s decade-established company, Allison Dawn PR, has now joined forces with business development and social media executive Jared Kugel, to form Full Scale Media.
Sat, 5 December 2015
Dane Maxwell was scammed for $12,000 when he bought a website for sale online at the age of 22. Embarassed and broke, he lived in his parents’ basement for a year trying to make it work. Finally inspiration struck, and with less than $200 to his name, he created his first six-figure business. Since then, he has created more than four different six-figure products with no idea what to build, no money and zero credibility. He accidentally discovered how to “Start From Nothing,” and now teaches this framework to aspiring entrepreneurs all over the world. His lucrative software companies run on autopilot while he gets to focus on what he loves.
Fri, 27 November 2015
Jack Canfield is a Harvard graduate with a Master's Degree in psychological education, the founder and former CEO of Chicken Soup for the Soul® Enterprises, the Founder and Chairman of The Canfield Training Group, a multiple New York Times bestselling author, and author of The Success Principles: How to Get From Where You Are to Where You Want to Be.
Fri, 20 November 2015
Christian Fioravanti is the founder and creator of Attractionology, co-founder and co-creator of "20 Minute Video Payday" and founder and publisher of "Project Catapult". He has been a small business owner since 2007. He owns and operates several web-based businesses and has authored several books and other pieces of literature related to business.
[9:12] The secret sauce for giveaways
[14:56] The sweet spot to make free offers really work
[20:31] The Jason Hartman bumper sticker tag
[27:58] The funnel process that's 3 years ahead of everyone else
[31:08] If there's a barrier to what size companies can use funnels
Sat, 14 November 2015
SW 221 - Lead Inside the Box: How Smart Leaders Guide Their Teams to Exceptional Results with Victor Prince
Victor Prince is author of "Lead Inside the Box: How Smart Leaders Guide Their Teams to Exceptional Results" and is the Managing Director of DiscoveredLOGIC. He has 20+ years of experience in corporate and government leadership positions using and teaching advanced problem-solving techniques.
Fri, 6 November 2015
Jason Hartman talks with Kevin Ring, Director of Strategic Initiatives for Families Against Mandatory Minimums, former lobbyist and associate to Jack Abramoff.
[2:48] Hear about the kind of money a lobbyist can make
[11:23] The amount of money he spent as a lobbyist that got him sent to prison on bribery charges.
[15:03] The United States incarceration rate and the government’s ability to find a crime you committed
[22:21] How much money Kevin had to spend, while cooperating with the government, to defend himself in court
[27:17] The dangers of privatized prisons
[32:40] What people can do to change the system
Sat, 31 October 2015
Jason Hartman talks with Mark Ford, an American author, entrepreneur, publisher, real estate investor, filmmaker, art collector, and consultant to the direct marketing and publishing industries.
Fri, 23 October 2015
SW 218 - The Invisible Organization, How Ingenious CEOs are Creating Thriving, Virtual Companies with Mitch Russo
Jason Hartman talks with Mitch Russo, former CEO and President of Business Breakthroughs with Tony Robbins, co-found of Timeslips Corp and author of The Invisible Organization: How Ingenious CEOs are Creating Thriving, Virtual Companies.
Fri, 16 October 2015
SW 217 - Jock Talk, Five Communication Principles Exemplified by Legends of the Sports World with Beth Levine
Communications coach Beth Noymer Levine is an expert in helping Fortune 500 executives, professional and world-class athletes, and other high-profile individuals effectively think about, prepare for, and deliver their messages to important audiences. Beth is author of author of Jock Talk, Five Communication Principles Exemplified by Legends of the Sports World.
Sat, 3 October 2015
Jason Hartman talks with Aaron Hoos, a funnel design expert, about good copywriting and sales funnels
Fri, 25 September 2015
Jason Hartman talks with Jenny Q. Ta, CEO of Sqeeqee, about monetizing social networking.
Sat, 19 September 2015
Jason Hartman talks with Michael O'Neal, host of the popular podcast "The Solopreneur Hour" and creator of The Solo Lab about how to be a successful entrepreneur.
[4:41] How he developed his business
Sat, 12 September 2015
Jim Beach is the founder of School for Startups and former Professor at Georgia State University. He was the co-founder and CEO of American Computer Experience of Atlanta, which became the world's largest technology training company for children. He talks with Jason about the entrepreneurial bet with his students, how creativity is overrated in entrepreneurship and how he recommends getting started.
[5:15] "I walked into class one day with a prototype ottoman, and we cut it in half to see what it looked like on the inside."
[10:17] Find out Jim's definition of entrepreneur that frees you
[14:45] Learn what you actually have to have passion for to be a successful entrepreneur.
[19:45] Hear how Jim's friend started a successful used car business with just $12,000
Tue, 30 June 2015
Jim Palmer is the founder of the Dream Biz Academy and Dream Business Coaching and Mastermind Program. He is a coach, speaker, and business-building expert. Jim recently wrote the book DECIDE:The Ultimate Success Trigger and talks to Jason on some of the key things you can learn in the book. On the episode, Jim talks on the importance of delegating your work, cleaning out your headtrash, and pushing through criticism.
[2:20] Highly successful entrepreneurs make a decision and move forward with it.
[5:11] If you wait too long and stay in 'squishyville', you will miss the opportunity.
[7:55] How did Jim clear his headtrash?
[12:15] Everybody has headtrash.
[18:20] People will always criticize you. Brush it off and keep moving forward.
[20:55] When is it a good time to get help?
[22:45] Start small, hire a virtual assistant for ten hours a week.
Mentioned In This Episode:
Tue, 23 June 2015
Steve Siebold is a public speaker and mental toughness coach. Steve is the author of How Rich People Think, a book that compares the thoughts, habits, and philosophies of the middle class and the upper class when it comes to wealth. Steve has spent nearly three decades interviewing millionaires around the world and shares some of his valuable insight to Jason on the show. He also talks on the subject of how you can be a better public speaker and to build mental toughness.
[1:20] How do rich people think?
[4:.00] It's only been about three decades where we've had an abundance of stuff. Before then, resources were scarce.
[5:40] Anybody can adopt a rich mindset. It's not rocket science.
[6:30] How can people be better public speakers?
[9:35] Nobody is perfect and experienced speakers make mistakes all the time.
[13:05] You're really doing two types of speeches in one.
[14:50] Self-effacing humor is a great way to connect with the audience.
[17:30] Steve and Jason talk about good public speakers in politics.
[21:20] Please visit SpeechWorkshop.com if you're interested in attending a Bill Gove workshop.
Mentioned In This Episode:
Direct download: SoW_211_Steve_Siebold_Speaking_Skills2C_Mental_Toughness_26_How_Rich_People_Think.mp3
Category:general -- posted at: 4:34pm EST
Sat, 20 June 2015
The Real Brian is the founder of Profitcast and Arrow Squad. Brian has a strong passion for podcasting and talks to Jason on the subject of growing your audience. He shares useful tips on how to build a loyal following, Twitter strategies you can use to grow your audience, and the different ways you can monetize your podcast.
[1:30] Why the name 'The Real Brian'?
[4:00] Brian and Daniel J. Lewis did a special episode about the subject of monetization. You can find it at http://www.profitcastuniverse.com/31.
[7:10] Rob Cesternino makes $6,100 in Patreon donations.
[11:45] You can monetize your podcast by reselling products.
[15:05] Podcasters have also done well with premium content as a way to generate income.
[20:50] If you have a loyal following of only 1,000 people, you can still make quite a bit of money.
[27:30] Brian talks about Twitter strategies to increase your following.
[31:05] Develop a clear idea of what you want to do with your podcast before you market yourself.
[34:50] Final thoughts? Podcast on your passion. That's huge.
Mentioned In This Episode:
Direct download: SoW_210_The_Real_Brian_Podcasting_26_Profitcasting.mp3
Category:general -- posted at: 2:01pm EST
Wed, 17 June 2015
Kimanzi Constable has an amazing story to share with the audience. He is a writer for The Huffington Post, Entrepreneur Magazine, and much more. He is also the author of two books, Are you Living or Existing? And Tales of the Everyday Working Man and Woman. On the show, he shares his story with Jason on how he switched from being a bread delivery truck driver to an author, speaker, and consultant. He shares key tips on how to increase your following and live the life you've always wanted.
[1:55] Kimanzi shares his story and background.
[5:25] In Kimanzi's book, he shares stories of the everyday working man and woman.
[6:58] Kimanzi read Amanda Hocking's success story in a USA Today magazine and was instantly inspired to become an author himself.
[11:40] Kimanzi found great success in guest blogging and appearing in podcast interviews to expand his audience.
[14:10] How did Kimanzi get all these guest post/podcast interview opportunities?
[17:05] Don't get discouraged. Kimanzi was able to push through hardship because he had goals.
[19:40] It's possible to live your dream.
[21:05] Final business tips? Try to target larger websites to guest post on.
[24:45] Kimanzi now consults companies how to improve their online presence.
Mentioned In This Episode:
Direct download: SoW_209_Kimanzi_Constable_From_Bread_Delivery_to_Aurthor.mp3
Category:general -- posted at: 3:57pm EST
Fri, 12 June 2015
Omar Zenhom is the host of The $100 MBA podcast, which won the iTunes award for The Best of iTunes 2014. He and his business partner, Nicole Baldinu, create quick ten minute daily podcasts. Omar talks about his background in education, how to successfully generate buzz for your new podcast, and much more on today's show.
[2:15] The $100 MBA wasn't Omar's first podcast.
[4:00] Omar's podcast balances quality between content and production really well. How does he do it?
[6:45] Use your strengths to help people.
[10:35] Omar was accepted into Wharton business school, but he left after a semester later.
[13:20] Universities often have nothing to do with teaching or learning.
[17:30] Both Omar and Jason hate listening to banter on podcasts. They want to hear the information quickly.
[20:35] Omar talks about how he generated buzz for his podcast before it launched.
[26:35] What's Omar's work flow?
[29:50] Who listens to Omar's podcast?
[34:50] Final tip? Define your own success.
Mentioned In This Episode:
Direct download: SoW_208_Omar_Zenhom_The_24100_MBA_26_Business_Republic.mp3.mp3
Category:general -- posted at: 2:26pm EST
Tue, 9 June 2015
James Karl Butler is a serial entrepreneur who has built four companies from the startup phase into a million dollar business. He is the author of seven books and talks about his most recent book, The System is the Secret. He tells Jason why it's important to have a good system in place and how strong systems are the key to business growth in any industry you are in.
[2:05] Good systems are the key to growing your business rapidly.
[3:40] James talks about the various moving parts needed for a successful business.
[4:50] How do you develop a good lead generating system?
[15:05] You need some kind of lead magnet that will attract your potential customer to your website.
[18:35] How do you find good talent for your company? What's the hiring process?
[23:30] Ask your potential employee lots of questions about your business to see who they are as people and also see where you're business is lacking.
[25:00] Crave out 90 minute blocks once a week to work on these very important systems.
Mentioned In This Episode:
The E-Myth by Michael Gerber
Influence by Robert Cialdini
Direct download: SoW_207_James_Karl_Butler_The_System_is_the_Secret.mp3
Category:general -- posted at: 8:55pm EST
Mon, 8 June 2015
Lori Cheek has faced the sharks on Shark Tank and tells Jason about her experience. She shares her story from the beginning of the application process to the end when the show was aired. She talks about what her business is about and where it is today after she survived the sharks.
[2:30] What is the Shark Tank application process?
[5:30] Shark Tank requires you to produce a five minute video of yourself during the application process.
[11:25] She couldn't talk about Shark Tank to her friends, family, and even the other contestants on the show.
[13:55] Lori talks about what it was like facing the sharks.
[18:00] What's Lori's business about?
[19:40] Once the sharks heard Lori's numbers, they didn't want to go further.
[23:00] Shark Tank doesn't take equity from your business anymore.
[24:20] The day after the show aired, Lori received so many visitors on her website.
[26:05] Where is Lori's business today?
Direct download: SoW_206_Lori_Cheek_How_To_Get_On_Shark_Tank_Or_Any_Reality_TV_Show.mp3
Category:general -- posted at: 12:50pm EST
Wed, 3 June 2015
Kyle Gray talks on how our audience is constantly being bombarded by content, which is why we need to find creative new ways to grab their attention. He personally recommends using visuals elements like graphs, charts, and infographics to convey your message and get more exposure. He talks on how to create high-quality infographics for free to low-cost and much more on today's show.
[1:40] People are looking for a story and don't want to read huge blocks of text.
[2:30] How do we do visual content?
[9:15] Graphs are actually pretty easy to make.
[11:45] If you can afford it, have someone create a custom image for your blog.
[13:35] Kyle prefers finding skilled artists on Dibbble.
[16:05] Why is Buzzfeed so popular?
[20:30] How should we label images or the files from an SEO perspective?
Mentioned In This Episode:
Mon, 1 June 2015
Jon Benson is a marketing guru and has some great tips on how to capture your target audience. He is the creator of the 3X Video Sales Letter Formula and the 3X Sellerator. Jon talks to Jason about the importance of improving your copy writing, having an ideal avatar, why he loves video sales letters, and much more.
[2:30] When writing a sales letter or copy, don't be afraid to overuse the word 'you' and break the rules of grammar.
[8:55] Write to your audience like you're writing to a family member.
[13:40] People love to back people who have strong voices and opinions.
[17:50] Niche down on your topic and you will make more money.
[21:20] 3X Sellerator is as easy as you can get when generating a video sales letter.
[24:00] What is modality marketing?
[29:30] Use both a video sales letter and a traditional text-based sales letter to sell your product.
[32:10] Jon has some special offers for Jason's audience.
Mentioned In This Episode:
Direct download: SoW_204_Jon_Benson_Video_Sales_Letter_26_Copy_Writer.mp3
Category:general -- posted at: 2:59pm EST
Sat, 30 May 2015
Kathleen Gage has been successfully self-employed for the past 20 years and has developed quite a track record. She helps entrepreneurs make money online and has a no-nonsense approach to business. Kathleen is also the author of Power Up for Profits. Jason and Kathleen talk about mastermind groups, how to start one, and why making that big investment is worth it.
[2:30] What has Kathleen learned from being a participant of mastermind groups?
[4:35] When people have to pay to be part of a mastermind group, they bring their A game with them.
[14:00] Starting your own mastermind? Start small.
[15:30] Talk to your colleagues who have already started masterminds.
[19:15] There is no cookie cutter answer to how you should price your mastermind.
[20:15] How should you structure the meetings?
[23”30] Kathleen doesn't like large mastermind groups. She prefers them more intimate.
Mentioned In This Episode:
Direct download: SoW_203_Kathleen_Gage_How_to_pick_or_start_a_mastermind20_group_for_profit20.mp3
Category:general -- posted at: 11:00am EST
Fri, 29 May 2015
Ben Krueger is the owner of Authority Engine and is an avid podcaster. His company specializes in helping people start podcasts and other podcast related trainings. He talks to Jason on some very helpful podcast marketing tips to better utilize your audience and how you can build stronger relationships with your listeners.
[2:30] Podcasting allows you to create content in a very easy way and it builds relationships.
[5:20] Can podcasting work for the local provider? The dentist, chiropractor, etc?
[9:45] Don't be afraid to turn some people off.
[14:15] Develop a podcast the way you'd develop any friendship.
[16:25] Ben shares direct response marketing tips to convert listeners into potential customers.
[22:10] Jason loves Tucker Max's show notes.
[29:00] Podcast between 17-22 minutes long works really well for listeners.
Mentioned In This Episode:
Influence by Robert Cialdini
Audio-Technica ATR2100 Microphone.
Skype Call Recorder
Wed, 27 May 2015
Brian Kane is the host of ProfitCast and an avid podcaster. He has a background in radio and shares tips to Jason's audience on how you can be a better podcaster, remove those filler words, get listener loyalty and engagement, and much more on today's show.
[1:35] How can podcasters gain listener loyalty? Brian has five ways.
[10:10] Jason finally started asking his listeners personally for reviews.
[12:30] Find the common enemy with our listeners.
[17:20] Give honest reviews on iTunes instead of five star reviews.
[22:35] iTunes is implementing consequences for shows that have 'too many' reviews.
[26:45] Brian has tips on how to reduce your filler words.
[28:40] What's a good podcast format?
[33:50] Put yourself in the seat of the listener and ask yourself if this is a show you want to listen to.
Mentioned In This Episode:
Made to Stick by Chip and Dan Heath
Mon, 25 May 2015
Shane Snow is the co-founder of Contently and the author of the book Smartcuts: How Hackers, Innovators, and Icons Accelerate Success. Shane Snow's book talks on the patterns of people throughout history beating expectations and revolutionizing their industry. In today's episode, Shane talks on the different ways you can think about ideas, problem solve, and three important questions to ask yourself when you're trying to be innovative.
[2:40] What are some of the great hacks that innovators have done throughout history
[6:15] It's risky to do things differently, but there can be a much higher reward from doing things differently in a smart way.
[6:35] In the book, Shane talks about shortening, leverage, and soar. He explains what this means.
[11:30] How do you become important to an influencer?
[18:05] What are some of the questions you can ask yourself to think differently?
[23:50] Advice for people who want to become an entrepreneur? Join a startup.
Mentioned In This Episode:
Give and Take by Adam Grant.
Thu, 21 May 2015
Steven Essa started out as a broke musician and now has done over $8 million in webinar sales. He shares some fantastic tips on how to make a great 60 minute webinar presentation, utilizing other people's marketing lists to generate sales, and much more on today's episode.
[1:35] Steven talks a little bit about his story.
[5:40] Doing your webinars live brings a more natural message to the audience.
[7:00] A product $1,000 or less, it's a 60 minute webinar. If it's more than $1,000, then it's 90 minutes.
[14:10] You want to have between 3 to 5 steps and really break it down so the content is simple.
[21:00] Steven explains how he closes the deal in a webinar.
[26:25] How do you get people to your webinar?
[31:05] If you're getting more than a 10% conversion rate, your prices are too low.
Mentioned In This Episode:
Mon, 11 May 2015
Adam Hommey is a conversions expert and shares fundamental tips on how to use both Facebook and LinkedIn discussion groups. He talks on the difference between a closed and secret group, how to get the attention of your peers, and how to sell without selling.
[3:05] Why are discussion groups important?
[6:10] The point of a discussion group is to build a tribe and a community.
[10:00] Direct people to a landing page, have them opt-in, and then lead them to a secret discussion group.
[14:40] Instead of working off a theoretical avatar, you have the person right there in front of you.
[20:30] On Facebook, don't add members to a discussion, invite them instead.
[27:50] Just by being helpful in a group, Adam has made a lot of affiliate income.
[33:20] Add me and message me is Adam's five magic words.
Mentioned In This Episode:
Jason Parker's List Building Club
Internet Marketing Super Friends
Your Virtual Assistants
Tue, 28 April 2015
CEO and co-founder of Workboard Deidre Paknad joins Jason Hartman on Speaking of Wealth show. Today's episode has Deidre explains and talk about her Workboard app which automatically helps line managers managed their team priorities, goals, reports and the metrics of the company into a simple to-do list as well as how to be a more efficient and better manager with their teams.
1:20 – The Workboard came to be when Deidre wondered why there wasn't an app to help managers be better at leadership and managing.
2:10 – What Workboard does is take a look at how to make managers better at leading their teams.
4:32 – Workboard automatically puts together a manager workload, so managers will have more time.
5:45 – Workboard helps make a very simple to-do list of defining what the goals and metrics are for the company.
8:19 – Deidre explains what she think are the most important stages of the work load setup.
12:32 – Workboard is bit like a project management tool, but it can do more than that.
15:00 – Workboard can prompt the manager to acknowledge and celebrate a teams effect on work and teams can also acknowledging each other work.
16:45 – Workboard is a free app that can help teams go faster and achieve great things with less effort.
Mentioned in this episode:
Tue, 21 April 2015
Zach Swinehart founder of Online in a day joins Jason Hartman on the Speaking of Wealth. Zach talks about how Online in a day came about, the process of what it does for their clients, what kind of themes Zack uses for sites, and his advice on how to understand better and more about user experience on people's websites on today's episode.
1:29 – Zach talks about how Online in a day happened.
3:54 – Zach explains what the typical work schedule for the day looks like.
7:37 – Zach explains the development process of the designs that he does and what a child theme is.
9:03 – Zach talks about which web themes he would use depending on what type of site it is.
11:09 – Zach explains more about what he exactly does for clients.
12:18 – Zach shares some of his best tips on user experience.
16:09 – Zach advice is to learn how people use your site and also testing it.
18:35 – Zack gives a tip about properly analyzing your user visits.
21:28 – The pricing of Zach's services depends on which package you want.
Mentioned in this episode:
Entrepreneur On Fire
Wed, 15 April 2015
Jason Hartman welcomes back marketing strategist, public speaker and author David Meerman Scott to the Speaking of Wealth Show. Today's episode has David talking about his new book Marketing the Moon, gives some detail examples of people who made great use of newsjacking, and his belief in the importance of telling stories with conflict for public speaking.
1:25 – David talks about his reasons of why he wrote Marketing the Moon.
3:58 – David explains newsjacking by talking what Trent Silver did with his CashForPurses.
6:59 – David talks about how Joe Payne made a nine million blog post by newsjacking.
11:02 – David explains the importance about having relevant news to tie in your business.
15:14 – The most important tip about public speaking is telling stories to your audience.
18:09 – Conflict is essential for a captivating story telling without it people won't bother listening.
21:28 – David try to help people with their internal fear and conflict of social media by using stories.
Mentioned in this episode:
Marketing the Moon by David Meerman Scott
Trent Silver's CashForPurses
The New Rules of Selling
Thu, 9 April 2015
Jason Hartman invites Brian Gruber President of Lucky Orange to the Speaking of Wealth Show. On today's episode, Brian talks about the customer data you can get from heat mapping, polls on your website to find out how to make your customers purchase your products, and the beneficial ways of using Lucky Orange's product.
2:14 – Heat mapping can show you which pages are the most visited and which ones are not.
3:13 – A poll is a quick question that can help you find out what your customer is thinking.
5:47 – Brian explains how the privacy of their product works.
7:56 – Brian explains more about different types of heat mapping.
11:45 – Lucky Orange has a feature called Behavior Tagging which segments the recordings of people by the actions they take on your website.
13:59 – Lucky Orange has another feature called Form Analytics that allows you to see people in real-time and see where they're stuck on your forms.
15:00 – Brian's advice is to get information from your customers by watching their movements on your website and asking them questions.
16:56 – Listeners of this podcast can get an extended free trial on Lucky Orange's product via email.
Mentioned in this episode:
Fri, 3 April 2015
Jason Hartman invites online marketing consultant Joseph Bushnell to today's Speaking of Wealth show. Joseph does a dive into the five key things he looks for in a successful marketing funnel and talks about how you can attracted more customer opt-in emails to your business. In the show, Joseph talks about some of the differences between popular marketing funnel builders as well as shares some important tips on how you can succeed in funnel marketing.
2:00 – Joey gives a run down on the five key problem areas he looks at and helps with.
7:33 – LeadPages is more about getting opt-in pages than anything else, but with what ClickFunnels you have better template options.
10:55 – Joey would use ClickFunnels for making funnels and OptimizePress for creating whole websites.
11:39 – Lead magnets nowadays need to stand out since people have seen almost everything.
13:14 – Market research is very important for creating noticeable lead magnets as well as compelling copywriting.
15:03 – Joey has done a lot of research to find the best copywriters which you can find more about on his blog.
17:31 – There's really no fixed price in hiring copywriters. New copywriters are more likely to cost a lot less than the professionals.
18:36 – Getting case studies from previous clients will show potential customers they can trust you and buy from you.
21:25 – Joey explains more about his strategy of building market funnels in an easy step to step process.
Mentioned in this episode:
Tue, 24 March 2015
Jason Hartman invite Michael Martin on the Speaking of Wealth show to talk about Audvisor and what it is about. Michael Martin and his partner Rajesh Setty have developed a cool new app that helps people learn tidbits of advise within 3 minutes. Michael Martin does a deep dive into his app and also shares some tips for aspiring entrepreneurs who want to start their businesses.
2:20 – Our attention spans have dropped dramatically over the years and people don't have time to learn the skills they need in this rapidly moving economy.
6:50 – Michael explains why recommendation engines are tricky.
9:35 – Where did the Audvisor idea come from?
11:20 – Michael shares some advise to the listeners about how you can be more successful entrepreneurs.
12:50 – Michael talks about how he was able to get investors to support his app.
14:10 – What's Michael's thoughts on Silicon Valley?
17:50 – Please check out Audvisor and feel free to write reviews and share your thoughts on the app.
Mentioned In This Episode:
Tue, 17 March 2015
Jason Hartman invites Jessica Rhodes on to the show to talk about how to book better guests and how to be a better guest as well. Jessica is the founder of Interview Connections and has booked some big names in the industry. She talks about how persistence and follow up are key to booking bigger names, how to properly pitch yourself to a podcaster, her latest project with Corey Coates titled The Podcast Producers, and much, much more on today's show.
1:20 – Jessica has added a lot of value to Jason's show with the types of guest she's brought on.
5:30 – There are quite a few podcasters who want fresh people on their show who haven't done the podcasting circuit yet.
14:50 – At the end of the day, you want to be both a podcast host and also a guest.
22:20 – Be specific as possible on what you can bring to the table when you're pitching to a host.
27:10 – There are so many different types of entrepreneurs that you can cater to, so don't worry about excluding people.
28:40 – Jessica is doing a 10 episode series with Corey Coates from Podfly Productions about podcasting. It launches on April 6th.
29:30 – Final thoughts? Do not be afraid to start. There's never a perfect time, so just do it now.
Mentioned In This Episode:
Mon, 16 March 2015
Josh Turner is invited on the Speaking of Wealth show to talk to Jason's listeners about the power of LinkedIn and how they can utilize it. He provides some very helpful tips on how you can been seen as a peer instead of a salesmen to your target prospects, why you should create your own LinkedIn group, and a lot more on today's episode.
1:00 – Josh focuses on LinkedIn B2B lead generation as well as webinars.
5:00 – Josh talks about the benefits of a premium LinkedIn membership.
8:30 – You have to be willing to put in the time to generate good leads.
14:30 – People want to relate to the person, not the business.
20:20 – Try to focus on specific niches as much as possible for greater webinar success.
21:50 – Josh recommends webinar platforms people can use.
Mentioned In This Episode:
Tue, 3 March 2015
Jason Hartman invites Mark Asquith on to the Speaking of Wealth show to talk about an up and coming product Mark is developing specifically for podcasters. The website is called Podcast Website and it goes into closed beta testing in February. It will soon be opened to the public for feedback and people who have already registration for the early bird preview will get a sneak peak into the service. Mark does a deep dive about Podcast Websites and how it can solve the many problems podcasters seem to have.
1:00 – Mark is partnering with John Lee Dumas to create Podcast Websites.
2:35 – Mark explains how he came up with Podcast Websites.
5:10 – You can manage your entire podcast right from your Wordpress interface.
8:30 – The plan is to make Podcast Websites completely flexible to your needs.
12:30 – Mark shares some cool features his team is currently working towards.
15:30 – Mark talks about his own podcast, Excellence Expected.
17:40 – Podcast Websites does plan to solve a lot of work flow issues podcasters face on a regular basis.
Mentioned In This Episode:
Tue, 24 February 2015
Patrick Hanlon joins the Speaking of Wealth audience and talks to Jason Hartman about his book, Primal Branding. Patrick sits down with Jason to talk about the seven primal rules of branding and how it can apply to small and big businesses alike. As a side note, Primal Branding was released in 2006 and there is now a newer version of the book with more recent tech examples entitled Social Code.
1:30 – Jason gives a short introduction of Patrick.
5:10 – It can be hard to relate to these bigger companies, but remember, they had to start somewhere too.
8:45 – Patrick shares a neat story about Maxwell House coffee.
12:30 – Patrick talks about the non-believers or the 'opposites'.
17:10 – Do the creation stories work better when you're a larger business?
20:30 – America's brand is entrepreneurship.
25:10 – How do you apply Primal Branding to social media?
27:25 – Social Code is the name of the new book.
Mentioned In This Episode:
Primal Branding by Patrick Hanlon
Social Code by Patrick Hanlon
Simon Sinek TED Talk
Tue, 17 February 2015
On today's Speaking of Wealth show, Jason Hartman brings the CEO of Clarus Marketing on to the show, Tom Caporaso. Tom also works closely with FreeShipping.com and talks to Jason about the importance of loyalty programs, what his company offers, and more in this quick 13 minute episode.
1:10 – Jason welcomes Tom on to the show.
1:20 – How can small businesses and entrepreneurs benefit from loyalty programs?
4:05 – What kind of loyalty programs are out there?
7:00 – Tom talks about FreeShipping.com
8:03 – If the price of the item you purchased drops within 90 days, FreeShipping.com will cover you for that.
9:45 – Costumers have a lot more options now, so giving them great value, product, and customer service is key.
11:50 – The US market loves the convenience of monthly subscription deliveries of daily goods.
Mentioned In This Episode:
Sat, 14 February 2015
Whether it’s your spouse, significant other, family, friends, or even business associates, each individual speaks his or her own love language. “The Five Love Languages” are: Words of Affirmation, Quality Time, Receiving Gifts, Acts of Service, and Physical Touch. Understanding which of these languages makes that special someone feel loved can be essential to the success of any relationship. Join Jason Hartman and renowned author, Dr. Gary Chapman as they discuss these timeless concepts and how our primary language affects our interactions in our relationships. Please visit: http://www.jasonhartman.com/podcast.
Dr. Gary Chapman seeks to fulfill his call to the ministry as a pastor, speaker, and author. He speaks extensively throughout the U.S. and internationally on marriage, family, and relationships. The government of Singapore invited him to present his marriage seminar there and the Chaplain’s Office of NATO issued a special invitation for Dr. Chapman to speak to the NATO forces in Germany. Other engagements have taken him to England, Africa, Saudi Arabia, Turkey, Mexico and Hong Kong. Sales exceeding 5 million copies earned him the Platinum Book Award from the Evangelical Publishers Association for The Five Love Languages, which has been translated into over thirty-six languages. Twenty-seven other books and five video series are also among his publications.
Tue, 10 February 2015
Jason Hartman sits down with Jeff Berry for today's Speaking of Wealth show. Jason does a quick 16 minute interview with Jeff to talk about his company, Colloquy and why small businesses should adopt loyalty programs. Jeff talks about how loyalty programs help you understand the customer better and how they can also help you tailor your business to your best customer's needs on today's episode.
1:10 – Jeff's company, Colloquy, is actually a word. Jeff talks about what the word means.
1:45 – Jeff is currently located in Toronto.
4:50 – Small businesses are often closer to their clients and these businesses might not see the value of adopting a loyalty program.
6:55 – Learning about what the customer wants is just as important for a large business as it is for a small business.
9:40 – If you take your loyalty program digital, you'll be able to learn more about the customer and their needs.
11:30 – Where's the future headed with loyalty programs? Jeff explains in this segment.
15:30 – It's free to subscribe to Colloquy.
Mentioned In This Episode:
Tue, 27 January 2015
Jonathan Deutsch joins Jason Hartman to talk about his company, Tumult, and product called Hype. And, explains how it can benefit people in graphic design.
02:40 – HTML5 is use to render websites and also the language of the web. Tumult uses HTML5 into their tools.
03:56 – Hype is good for making interactive and animated websites and it's similar to PowerPoint and Keynote.
05:09 – Example for using Hype.
06:40 – La Presse has done some pretty interesting things with Hype.
09:10 – You can also use Hype for making out any type of card for people.
10:10 – Hype is desktop application for Mac and it using key frames to animate.
11:24 – You don't have to be very technical to use Hype.
11:58 – Go to Tumult to buy and HyperEdit is also a product that people can buy.
Mentioned in this episode
Tue, 20 January 2015
Today’s Speaking of Wealth Show sees Jason Hartman talk to the Executive VP of PressReader, Alex Gruntsev. In a world where print media is rising and falling, and technology is constantly bettering itself, PressReader is the service that answers all of your wishes. Alex discusses what his company can offer to consumers world-wide, and also gives his opinion on the future of publishing and marketing industries.
01.26 – Alex Gruntsev talks about the idea behind PressReader, a unique reading experience.
02.53 – The days of managing individual newspaper and magazine subscriptions are coming to an end.
07.27 – English language publications make up just a fraction of PressReader’s available stock, so take the chance to brush up on a foreign language too!
08.03 – The publishing industry is in a massive state of change, and now you no longer have to settle on just one publication. Feel free to pick and choose as much as you want.
11.17 – With music and film industries going digital, maybe it’s time print followed suit?
15.08 – Innovations in one area open up so many other opportunities for innovation in related markets and industries.
19.45 – To find out more and sign up, head to www.PressReader.com
Tue, 13 January 2015
Speaking of Wealth, today, focuses on the value and variation of incubator services. Jason Hartman speaks to Sramana Mitra, the Founder of One Million by One Million, who talks about what it means to be a part of a global virtual incubator and just what membership can offer you and your company to promote and stimulate growth in such an unstable world.
01.50 – Sramana Mitra explains what sets One Million by One Million apart from other incubator services.
06.00 – Don’t be one of the 600,000 entrepreneurial businesses that falls apart every year.
06.48 – Take advantage of the chance to get involved with weekly online entrepreneurial seminars.
08.55 – Even if you don’t fit into the 1% of being fundable, all is not lost.
11.30 – In a world where networking and knowing the right people is so vital, getting involved in a large, evolving community can only be a good thing.
13.33 – Every year it seems that more businesses are being created to help ease the logistics of starting your own business.
16.28 – For more information about One Million by One Million and to access all of their free services, head to www.1Mby1M.com
Mon, 12 January 2015
In a world where everyone is trying to increase and improve their online presence, some insider know-how and a platform that does the hard work for you seems pretty appealing. Today’s Speaking of Wealth Show sees Jason Hartman speak to Demian Farnworth, Chief Writer of Copyblogger Media about web hosting, creating the best podcast possible and securing a keen, passionate audience.
02.11 – In such a full stage, how do you make sure people hear you?
05.06 – The answers you’ll get are only as good as the questions you can ask.
10.00 – Challenge what people think and everyone will come away with a wider, fuller knowledge.
11.30 – Rainmaker is a platform designed for those who want to expand their media presence – hassle-free.
18.49 – Getting a strong following takes time. Stick at it and figure out what works for you.
22.40 – Find a way to monetize any fame you’ve got and it’ll be worth the effort.
24.58 – Infographics – only worth doing when you’ve got money to invest in the right designer.
31.36 – Make your asset pillars work by showing how versatile they can be through different media.
33.35 – For more information, head to www.Copyblogger.com, or Demian’s personal website, www.TheCopyBot.com
Mentioned in this episode
Direct download: SOW_181_Demian_Farnworth20-20Rainmaker_website_26_Copyblogger_Media.mp3
Category:Podcast -- posted at: 5:53pm EST
Wed, 31 December 2014
Today’s guest is Jane Sotkin of Property Place, who provides her wisdom and insight into the tricky topic of emotions. She brings up the interesting idea that emotions are habits formed in childhood, but which if not kept in check, can seriously affect the way your brain works as an adult.
02.52 – Joan Sotkin describes how her background led her to her current field of work.
05.50 – Such fundamental things as birth-order and number of siblings can have a huge impact on your psychology as an adult.
10.30 – It doesn’t matter how you process these emotions, but it is vital that you find a way that works for you.
17.10 – We think our lives are set in stone but they’re not. They’re always flexible and changeable.
22.30 – A big part of success is about sticking to what you believe and paying little attention to how others judge you.
27.26 – Find out more about Joan Sotkin and get access to some great resources at www.ProsperityPlace.com
Mentioned in this episode
Build Your Money Muscles by Joan Sotkin
Tue, 23 December 2014
Today’s Speaking of Wealth Show features the ultimate in the world of travel, Chris Guillebeau, who has visited every one of the world’s countries. Together, he and Jason Hartman discuss many of the issues facing those looking at finding alternative sources of income, as well as providing general life tips to achieve the most success and satisfaction from what you do. He also describes some of the personal, real-life stories included in his latest book The Happiness of Pursuit.
02.36 – Chris Guillebeau is one of the rare few who can say they’ve visited every country in the world, but it’s not just about bragging rights.
04.47 – Having just a $100 start-up gives you the chance to branch out, become empowered and find meaningful freedom.
10.20 – Once you’ve figured out what you want to get from life, you can work your projects around that.
12.16 – There are certain questions you need to ask yourself to be sure you’re really getting everything you can out of life.
16.12 – Try not to regret late starts – it’s almost never the first movers who end up most successful.
18.55 – Chris Guillebeau’s book, The Happiness Pursuit, deals with the undertaking of various challenges, how real people have dealt with them and the effects they’ve had on them.
21.21 – People like having some kind of marker that shows how far they’ve come and how far they’ve got to go. It can help to make the challenge feel even more real.
22.39 – For more information and to read Chris’s blog, head to www.ChrisGuillebeau.com
23.21 – Whatever it is you want to do, start it. No-one’s going to do it for you and you have to start somewhere.
Mentioned in this episode
The $100 Start Up by Chris Guillebeau
The Happiness Pursuit by Chris Guillebeau
The Lean Start Up by Eric Ries
Tue, 16 December 2014
Joining Jason Hartman on today’s Speaking of Wealth Show is fellow podcaster, Freddie Mixell. Freddie is something of a podcasting guru with his various websites, including the Podcasters’ Boot Camp. Today, he lets listeners into his ultimate top tips on podcasting, ranging from creating interesting content, how to get your podcast up and running, and how to work your way as high up iTunes’ charts as possible.
02.56 – Freddie Mixell’s very first tip is fundamental: having an idea is great, but your podcast is nothing until you actually put in the effort to create it.
04.25 – The introduction of guests adds a new element to your show, and is great for increasing your audience.
05.25 – Social media, in its very nature, can help emerging podcasters in so many ways!
06.10 – iTunes lists and rankings are fuelled by ratings and reviews; take every chance to get those
09.48 – Every piece of information you give is important. Work out the tricks to filling in forms.
14.00 – Turn podcasting into a social experience and see your audience and following grow!
17.27 – Find out more from Freddie Mixel at www.PodcastersBootCamp.com
Mentioned in this episode
Podcasting: Good to Great by Jared Easley
Tue, 9 December 2014
Former online guru, Ryan Moran, joins Jason Hartman to talk about the pitfalls and success of working with marketing and info-publishing in this Internet-fueled world. They discuss topics such as how to optimize product selection and sales on Amazon, as well as how you can use other people’s actions as a chance to work out what’s best for your business.
03.58 – Passive income streams are always best when there’s no correlation between time invested and money gained.
06.02 – If you’re selling with Amazon, be sure to think clearly about how you want your products conveyed.
10.01 – Ryan Moran gives some of his more specific strategies for success which worked for him.
16.13 – Look at what everyone else is doing and work out what you can do differently.
18.17 – Like with Google, there are a few key ways to working through Amazon’s algorithm.
22.22 – Before you even think about selling strategies, you need to ask some questions to optimize your product selection.
27.38 – Think about the lifestyle you envisioned and stick to that. Don’t lose your purpose.
30.12 – The longer your vision of success, the more successful you will be.
31.48 – For more information about Ryan Moran, head to www.FreedomFastLane.com and search ‘Freedom Fast Lane’ in the iTunes store to access his podcast.
Mentioned in this episode
Direct download: SOW_177_Ryan_Moran_Freedom_Fast_Lane_Internet_Marketing.mp3
Category:Podcast -- posted at: 10:43pm EST
Wed, 3 December 2014
Kurt Mortensen is an expert in persuasion, influence, and negotiation. He has spent at least 15 years studying the art of persuasion and motivational psychology. He is also a best-selling author and has written books such as The Laws of Charisma, Maximum Influence, and Persuasion IQ. He shares some important tips and tricks on the show to help you become a little bit more persuasive in your every day life.
3:30 – Everything we do and what we want comes from the ability to influence other people.
6:40 – Millionaires are more open to hearing what you have to say than the average joe.
10:15 – People believe charisma is born in people, but the truth it is learned.
15:10 – People who over do their perfume or cologne is a big turn off during a business meeting. Keep it simple.
20:15 – How you word things is also a big factor to how you influence people.
24:00 – How do you change the mood of an audience? Kurt explains in this segment.
28:05 – Biggest problem for persuaders is that they push too much.
30:10 – We gotta get the little yeses along the way before we can get the big yes. Break it down in smaller pieces.
Mentioned In This Episode:
Tue, 25 November 2014
Ken Wisnefski is the founder of WebiMax and is a respected leader in the online marketing industry. He started WebiMax to help provide clients with a reliable partner that could help them grow their presence online. He talks to Jason today on the Speaking of Wealth show about upcoming trends, lead generation, Facebook ads, and even Netflix.
3:00 – What's the best practices in lead scoring? Ken shares some important insights in this segment.
6:20 – It's scary that Google has so much power. So many people rely on their business model.
9:10 – Is Facebook advertising worth it? Ken says it's worth it for the mobile space. It's also better than Google AdWords right now.
12:50 – However, Ken feels that you shouldn't abandon Google for Facebook.
16:45 – Ken talks about the Netflix model and how he thinks we're going to see more of that business model else where.
20:25 – Final thoughts? Companies that have been following traditional advertising paths will ultimately abandon all of those things and invest in digital marketing.
Mentioned In This Episode:
Tue, 18 November 2014
Corey Coates has edited both radio and podcasting shows for the last 10 years. He is also the owner of Podfly, a company that produces professional podcasts and provides audio editing services. Corey talks with Jason about the future of podcasting and how easy it is to make one-on-one connections with listeners through this up and coming medium.
2:20 – Corey has been podcasting since 2006 and has worked with a lot of industry leaders in podcasting over the last 9 years.
4:20 – With podcasting you can target a very specific audience on your own terms.
7:50 – Overseas Radio Network had a regular radio stream of shows, but also had it available for download in case people wanted to listen to a specific show on their own time.
9:10 – Podcasting takes time and patience. Developing a good podcast is still best done organically and through word of mouth.
12:37 – You don't need a large audience to be a successful podcaster.
15:50 – Audio equipment is so cheap and compact that you can literally record your show using GarageBand on your iPhone.
19:18 – Corey talks about the company Buzzsprout, who is looking at new ways to make podcasting easier.
23:45 – Corey talks a little bit about Podfly and how they help clients with the pre and post-production aspect of their podcast.
25:15 – Jason loves Podfly. He says that he is able to produce content faster than ever before because Podfly takes a load off his hands.
28:15 – Having a lot of content available on a regular basis is what builds a great audience.
29:15 – You can't game the Apple iTunes system. Apple ranks you based on a number of downloads and the number of subscribers you have over a 4 week period.
Mentioned In This Episode:
Wed, 12 November 2014
When Jason Van Orden found out about podcasting in 2004, he knew it was going to be big. He created his business around business podcasting and is a well-known expert in the field. He has taught thousands of people how to use their personal stories to captivate an audience and make money doing what they love. Jason sits down with Jason Hartman to share his story and talk about how he was able to make it.
4:35 – Jason wasn't born an entrepreneur. He took the traditional business path, but ended up hating it.
9:45 – Blogs weren't that popular at the time, so Jason used forums to get his name out there.
12:00 – Google didn't even know what podcasting was in early 2005.
15:10 – Jason's tips to launching a podcast is – who's your audience, what is their desire/pain you're trying to solve for them, and what are you bringing to the table that other people aren't?
19:50 – iTunes looks carefully at how many people rate a podcast, subscribed to it, etc and will make you more authoritative in the iTunes network based on this.
25:00 – Jason V and Jason H both love Facebook ads.
28:00 – Jason V's audience has been following his company for 9 years, they've grown with him, so he's looking forward to helping them take their business to the next level and make 6-7 figure incomes.
32:00 – Information marketers need to think about not only selling the information, the product, but also sell the community around it.
34:25 – If you need to build a community for your business, just create a private Facebook group.
Mentioned In This Episode:
Tue, 4 November 2014
Jason gives a warm welcome to Justin Gilchrist, who is an author and an expert in buying online businesses. He and two others co-founded Centurica, which helps people with online business assessment and does the necessarily due diligence and verification to make sure an online company is worth purchasing. Today, Justin provides some great tips for anybody looking to purchase an online business.
6:00 – A good online business should be at least 3 years old before a customer should purchase it.
8:30 – Part of Centurica's due diligence package is to verify how an online business receives their customers.
12:00 – Depending on your technical expertise, Justin would recommend different types of online businesses that would be a good fit for you.
15:40 – Far too often do businesses over report their revenue or doing crazy accounting schemes to make a business appear more valuable than it really is.
20:40 – It's important to gather all the necessary information and make sure the website doesn't look 'too good to be true'.
22:00 – Justin gives out a very technical example as to why one of the seller's websites didn't meet requirements.
23:50 – Remember to always use leverage when buying a website. This can help decrease your costs and make it easier for you to pay off over time.
Mentioned In This Episode:
Direct download: S0W_172_Justin_Gilchrist_Buying_Web_Businesses20_mixdown.mp3
Category:Podcast -- posted at: 12:17pm EST
Tue, 28 October 2014
Today, Jason Hartman welcomes Brian Horn of The Authority Alchemy podcast to the show. Brian has helped top celebrity entrepreneurs with their branding, search engine results, and internet marketing. In 2010, he was named 'Google Guru' by Inc Magazine and he has recently released a new book titled The Authority Mindset. He talks to Jason today about SEO and shares some important insider SEO tricks with him.
5:00 – Brain saw a dramatic increase in his conversions when he told people he had been featured on high-end news websites.
8:20 – Amazon has more best-selling authors than anywhere else, because it's so easy to get into their system.
11:00 – All people want to know is if you can help them or not. It's important to cater to that or else you won't succeed. Brain calls this, 'Educator/Advocate'. Focus on helping others succeed.
14:40 – Focus on a specific market or niche. This helps you become an expert.
22:00 – Ask yourself what your target customer is asking? Then target those specific keywords for them.
25:20 – The Google Penguin update really scared Brain's clients away from SEO services.
27:40 – Stay consistent with your message. Brain explains how you can fit into one of these fours characters to help with you brand.
Mentioned In This Episode:
R.O.I. Marketing Secrets Revealed by Brain Horn
How to Backlink: Using the NEW Linkerati to Reach Page 1 of Google by Brian Horn
Direct download: SoW_171_20_Brian_Horn_The_Authority_Alchemy_Show.mp3
Category:general -- posted at: 10:44am EST
Tue, 21 October 2014
Jeff DeGraff joins the show today with Jason Hartman. DeGraff is a professor for the University of Michigan's Ross Business school and has worked extensively in teaching innovation. Today, he joins the show to talk a little bit about his new book called, “Making Stone Soup: How to Jumpstart Innovation Teams” and how it can help you succeed in your business venture.
1:35 – Companies are struggling with innovation on a team level and his new book, Making Stone Soup, talks about some of these challenges and how they can over come it.
4:25 – When you look at the history of innovation, most of these come from conflicting ideas or completely new hybrid ideas to try and make something better.
7:15 – Forget the 80/20 rule. Innovation uses the 20/80 rule.
11:25 – When you look at the patent timeline, it is more incremental than ever before. Jason asks, “Is it because everything has already been invented?”
15:00 – Remember, you're catering to a completely new generation. Millennials experience the world in a completely different way now.
20:00 – DeGraff breaks down the four important elements that make innovation happen.
23:00 – Tip: Focus on something that works. Do not focus on trying to fix something that's broken.
27:00 – You can not start something new unless you give up something you're currently doing. We simply can't do it all at once.
28:15 – As you are trying to build or invent something for the first time, remember that you need multiple versions of it before you can truly succeed.
Tue, 14 October 2014
Lane Fournerat is a YouTuber or who has had 3 million video views on one video and has 56,000 subscribers on his main channel YouTube.com/LaneVid. He joins Jason today to talk a little bit about YouTube and video editing.
3:10 – Doing a collaboration with another user on YouTube really strengths your YouTube brand.
7:00 – Youtubers make money off ad-sense advertising, product or brand promotion, and merchandising.
10:20 – A sponsor can pay anywhere between $50 - $75 per 1,000 views.
13:25 – Equipment is easy. Lane edits his videos on iMovie using his Mac Book Pro and shoots his videos on a Canon PowerShot ELPH 330 that shoots HD video.
14:40 – Lane's lighting tips; Stay near a window or turn on every light that's in front of you, but not the ones that are behind you.
16:00 – He doesn't film videos on iPhones often because it's too shaky and because of hard drive space issues.
17:30 – YouTube.com is a major player, because it's owned by Google.
Mentioned In This Episode:
Canon PowerShot ELPH 330
RODE NTG-2 ShotGun Mic.
Thu, 2 October 2014
Public Relations is an industry that most people in business are aware of, but often we don’t understand the finer intricacies that go into a successful PR campaign. Merilee Kern, President of Kern Communications, joins Jason Hartman on today’s Speaking of Wealth Show to discuss the ins and outs of her marketing business and to talk about the reality of getting involved in this particular industry.
02.00 – Many people in the Public Relations industry view their line of work as a balance between art and science.
04.05 – PR companies have a very set series of processes which they go through with every new client to best achieve the desired final result.
07.00 – Linking the release of a product to current events and news gives a certain credibility and relevance in the eyes of an editor.
09.40 – The risk associated with ‘publicity stunt’ style campaigns can often far outweigh the reward so going down this line must not be a decision taken lightly.
12.35 – Both wire services and mainstream databases are effective methods of contact with journalists, though the wire service gives an unspoken sense of credibility.
13.45 – As well as custom databases and the wire services, there are also wider database management services such as Vocus, BusinessWire and PRNewsWire where you can buy access to these lists.
16.00 – When hiring a publicist, be sure to be diligent. You need to know what you’re getting and who their links are with.
18.15 – For more information on Merilee Kern’s own public relations network, head to www.kerncommunications.com
19.00 – www.helpareporter.com and ProfNet are two similar resources which every publicist in the country should be registered with.
Thu, 25 September 2014
LaunchMoxie founder Chris van Buren is on today’s Speaking of Wealth Show to talk about what’s really going on in the worlds of joint ventures and affiliate marketing. He mentions some of the key points about why the marketplace as a whole is changing and developing, as well as giving advice on how to really make the most of your own marketing strategies, both for yourself and for your business partners.
02.20 – In general terms, affiliate marketing works as a one-way transaction, while joint venture marketing is a two-directional affiliate model.
04.00 – The way that the Internet now works with so many followers and such a wide audience means that everybody is publishing something.
05.20 – The problem with the affiliate model is that companies want to make money selling their product, not selling yours.
06.50 - Affiliate models are dying out because they realize they can put themselves in a much better situation by creating their own products.
08.20 – In terms of digital media, platforms such as www.udemy.com and even Google Hangouts are paving the way. www.balboapress.com and www.bookbaby.com are some of the leading platforms for eBook publishing and all Mac users have access to high quality audio editing with Garage Band.
13.06 – The two main obstacles people come up against in joint venture affiliation are: incompatibility in the size of the partners and incompatibility in the content of the partners. When making these connections on your own, be sure to look out for these incompatibilities because they will hinder your success.
18.00 – The way you approach a potential partner can make all the difference in your success at affiliation.
20.00 – More information about Chris van Buren and his projects can be found at www.LaunchMoxie.com.
Full Transcript at: http://speakingofwealth.com/audio-podcast/
Tue, 16 September 2014
Izabela Russell is the Managing Director at Music Radio Creative. She joins the show to give insight into the field of audio branding and the effects high quality audio has on a podcast. Izabela Russell is an entrepreneur - Managing Director of Music Radio Creative - an audio production company that works with DJs, podcasters, radio stations and businesses on their audio image.
Izabela's personal and professional passion is the audio branding - through Music Radio Creative she gets to work with podcasters, individuals and businesses in creating their own unique sound and encompassing it within their marketing strategies.
Find out more about Izabela Russell at www.IzabelaRussell.com.
Visit Music Radio Creative at www.MusicRadioCreative.com.
Tue, 9 September 2014
With her casual grace and quiet confidence, Jennifer Paige seems the type person who can take virtually any excitement in stride. But when her single “Crush” climbed to No. 1 in 16 countries, selling more than 11 million copies worldwide and going 5x-platinum, even Paige admits that the speed of the song’s success caught her by surprise. Paige’s arrival at the top of the charts may have been sudden, but her life in music had been years in the making.
She was introduced to all styles of music at an early age by her music-loving parents, and began playing piano at the age of 8. By 10, she was performing with her older brother in local coffeehouses and restaurants in her hometown of Marietta, Georgia. In high school, Paige studied Voice, Dance and Theater at the prestigious Cobb County Center for Excellence in the Performing Arts.
Visit Jennifer's website at: www.JenniferPaige.com
Tue, 2 September 2014
Doug Tucker is the Managing Director of the leading international sales training organization, Sales Commando and author of the new book, ‘Sales Commando: Unleash Your Potential.’ He joins the podcast to discuss how important old selling is versus digital and online marketing and selling.
Tucker shares tips for finding prospects, engaging clients and getting referrals. He talks about why the word "selling" is considered dirty in some countries.
Tucker's book, "Sales Commando: Unleash Your Potential," has really taken off in new and emerging markets such as the UAE, South Africa, Indonesia, Thailand and the Philippines. Tucker explains why and also speaks about why his business is in Dubai.
Tucker then shifts gears and talks about younger workers and the gulf between the employment expectations of graduates and the expectations of potential employers. He thinks universities need to better equip students to find suitable employment once they have graduated by adding real-world training as part of the university course structure.
Visit Sales Commando at www.sales-commando.com.
Tue, 26 August 2014
Brian Carter is the Founder of the Brian Carter Group. He joins the show to discuss how Facebook can revolutionize an organization if they use it effectively.
Brian Carter is respected as one of the elite internet marketing experts in the world. His hands-on business experience, cutting edge insights, background in improv and stand up comedy culminate in a speaker and trainer who leaves every audience not only entertained, but armed with powerful strategies and tactics.
Brian is co-author of the bestselling book Facebook Marketing, and author of the forthcoming book, The Like Economy. He also has authored an ebook called How To Get More Fans On Facebook.
Brian has 12 years experience with Google, Twitter and Facebook marketing, both as a consultant and marketing agency director. He has trained and managed Gen X and Gen Y employees, in addition to the more than 5,000 students of his FanReach Facebook marketing online course.
Brian develops strategies and builds search visibility and social marketing fanbases for companies of all sizes, including well known entities such as Universal Studios, The U.S. Army, Hardee's and Carl's Jr. He is quoted in the book Twitter Marketing For Dummies and has been quoted and profiled by Information Week, U.S. News & World Report, The Wall Street Journal, and Entrepreneur Magazine.
Brian writes for two of the most popular marketing blogs, Search Engine Journal and AllFacebook with a combined readership of over 400,000. He has more than 30,000 Twitter followers and an overall reach of more than 50,000 fans through Facebook, LinkedIn, and his other social marketing channels.
A speaker and trainer for top marketing conferences such as SEOmoz, SMX, Pubcon, The AllFacebook Expo, Socialize, The South Carolina Society of Association Executives and The American Marketing Association to name a few. Brian is a seasoned expert and most entertaining presenter in Internet marketing.
Find out more about Brian Carter at www.briancartergroup.com.
Direct download: SoW_163_Brian_Carter_Facebook_Profiling__Engagement.mp3
Category:Podcast -- posted at: 3:07pm EST
Tue, 19 August 2014
Alexander Osterwalder is the Co-Founder of Strategyzer and author of, “Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers” and “Business Model You: A One-Page Method For Reinventing Your Career.” Osterwalder gives his recommendations on what people should do when writing business plans. He shares his thoughts on whether entrepreneurs should just skip writing business plans and just “do” instead.
He then discusses how much time one should spend on planning vs operating a business.
Dr. Alexander Osterwalder works as an independent author, speaker and advisor with a particular focus on business model innovation, strategic management and management innovation. He regularly performs keynote speeches and workshops on the topic of business model innovation in companies, in business schools and at conferences around the world.
Besides his independent activities he is partner at Arvetica, a consulting boutique focusing on the private banking and wealth management industry. His role includes business development and the management of a peer knowledge exchange platform for senior executives in private banking. The platform aims at helping senior executives and private banking professionals understand the changing industry landscape, notably from other leading personalities, such as CEOs of top Swiss and international banks.
Before that Dr. Osterwalder founded and ran BusinessModelDesign.com, a consulting boutique active in strategy consulting with a focus on business model innovation. He also helped develop and implement the strategy and business concept of a globally active not for profit network called The Constellation for over one year in Thailand. The Constellation brought knowledge management methods from the private sector (particularly BP) to the health sector to better respond to the challenges of HIV/AIDS and Malaria.
Dr. Osterwalder has a Ph.D. in Management Information Systems (MIS) from the University of Lausanne, Switzerland, where he worked as a teaching and research assistant and published extensively. He also developed and taught a seminar on Information and Communication Technologies for Development (ICT4D).
Previously, he was active as an entrepreneur in the banking sector and as an online business journalist for BILANZ. He is an inaugural member of the Open World Initiative (OWI) of the Evian Group at IMD, Switzerland.
Visit Strategyzer at www.Strategyzer.com.
Find out more about Alex Osterwalder at www.alexosterwalder.com.
Direct download: SoW_162_-_Business_Model_and_Value_Model_Generation_with_Alexander_Osterwalder.mp3
Category:Podcast -- posted at: 3:24pm EST