Joining Jason Hartman on today’s Speaking of Wealth Show is fellow podcaster, Freddie Mixell. Freddie is something of a podcasting guru with his various websites, including the Podcasters’ Boot Camp. Today, he lets listeners into his ultimate top tips on podcasting, ranging from creating interesting content, how to get your podcast up and running, and how to work your way as high up iTunes’ charts as possible.

Key Takeaways

02.56 – Freddie Mixell’s very first tip is fundamental: having an idea is great, but your podcast is nothing until you actually put in the effort to create it.

04.25 – The introduction of guests adds a new element to your show, and is great for increasing your audience.

05.25 – Social media, in its very nature, can help emerging podcasters in so many ways!

06.10 – iTunes lists and rankings are fuelled by ratings and reviews; take every chance to get those

09.48 – Every piece of information you give is important. Work out the tricks to filling in forms.

14.00 – Turn podcasting into a social experience and see your audience and following grow!

17.27 – Find out more from Freddie Mixel at www.PodcastersBootCamp.com

Mentioned in this episode

Podcasting: Good to Great by Jared Easley

Former online guru, Ryan Moran, joins Jason Hartman to talk about the pitfalls and success of working with marketing and info-publishing in this Internet-fueled world. They discuss topics such as how to optimize product selection and sales on Amazon, as well as how you can use other people’s actions as a chance to work out what’s best for your business.

Key Takeaways

03.58 – Passive income streams are always best when there’s no correlation between time invested and money gained.

06.02 – If you’re selling with Amazon, be sure to think clearly about how you want your products conveyed.

10.01 – Ryan Moran gives some of his more specific strategies for success which worked for him.

16.13 – Look at what everyone else is doing and work out what you can do differently.

18.17 – Like with Google, there are a few key ways to working through Amazon’s algorithm.

22.22 – Before you even think about selling strategies, you need to ask some questions to optimize your product selection.

27.38 – Think about the lifestyle you envisioned and stick to that. Don’t lose your purpose.

30.12 – The longer your vision of success, the more successful you will be.

31.48 – For more information about Ryan Moran, head to www.FreedomFastLane.com and search ‘Freedom Fast Lane’ in the iTunes store to access his podcast.

Mentioned in this episode

www.FreedomFastLane.com

Kurt Mortensen is an expert in persuasion, influence, and negotiation. He has spent at least 15 years studying the art of persuasion and motivational psychology. He is also a best-selling author and has written books such as The Laws of Charisma, Maximum Influence, and Persuasion IQ. He shares some important tips and tricks on the show to help you become a little bit more persuasive in your every day life. 

Key Takeaways:

3:30 – Everything we do and what we want comes from the ability to influence other people. 

6:40 – Millionaires are more open to hearing what you have to say than the average joe. 

10:15 – People believe charisma is born in people, but the truth it is learned. 

15:10 – People who over do their perfume or cologne is a big turn off during a business meeting. Keep it simple. 

20:15 – How you word things is also a big factor to how you influence people. 

24:00 – How do you change the mood of an audience? Kurt explains in this segment. 

28:05 – Biggest problem for persuaders is that they push too much. 

30:10 – We gotta get the little yeses along the way before we can get the big yes. Break it down in smaller pieces.

Mentioned In This Episode: 

http://www.persuasioniq.com/

http://www.kurtmortensen.com/

Ken Wisnefski is the founder of WebiMax and is a respected leader in the online marketing industry. He started WebiMax to help provide clients with a reliable partner that could help them grow their presence online. He talks to Jason today on the Speaking of Wealth show about upcoming trends, lead generation, Facebook ads, and even Netflix. 

Key Takeaways:

3:00 – What's the best practices in lead scoring? Ken shares some important insights in this segment. 

6:20 – It's scary that Google has so much power. So many people rely on their business model. 

9:10 – Is Facebook advertising worth it? Ken says it's worth it for the mobile space. It's also better than Google AdWords right now. 

12:50 – However, Ken feels that you shouldn't abandon Google for Facebook. 

16:45 – Ken talks about the Netflix model and how he thinks we're going to see more of that business model else where. 

20:25 – Final thoughts? Companies that have been following traditional advertising paths will ultimately abandon all of those things and invest in digital marketing.

Mentioned In This Episode: 

http://www.webimax.com/

Corey Coates has edited both radio and podcasting shows for the last 10 years. He is also the owner of Podfly, a company that produces professional podcasts and provides audio editing services. Corey talks with Jason about the future of podcasting and how easy it is to make one-on-one connections with listeners through this up and coming medium. 

Key Takeaways:

2:20 – Corey has been podcasting since 2006 and has worked with a lot of industry leaders in podcasting over the last 9 years. 

4:20 – With podcasting you can target a very specific audience on your own terms. 

7:50 – Overseas Radio Network had a regular radio stream of shows, but also had it available for download in case people wanted to listen to a specific show on their own time. 

9:10 – Podcasting takes time and patience. Developing a good podcast is still best done organically and through word of mouth. 

12:37 – You don't need a large audience to be a successful podcaster. 

15:50 – Audio equipment is so cheap and compact that you can literally record your show using GarageBand on your iPhone.  

19:18 – Corey talks about the company Buzzsprout, who is looking at new ways to make podcasting easier. 

23:45 – Corey talks a little bit about Podfly and how they help clients with the pre and post-production aspect of their podcast. 

25:15 – Jason loves Podfly. He says that he is able to produce content faster than ever before because Podfly takes a load off his hands. 

28:15 – Having a lot of content available on a regular basis is what builds a great audience. 

29:15 – You can't game the Apple iTunes system. Apple ranks you based on a number of downloads and the number of subscribers you have over a 4 week period. 

Mentioned In This Episode:

http://www.podfly.net/

overseasradio.com/

http://www.libsyn.com/

http://www.buzzsprout.com/

When Jason Van Orden found out about podcasting in 2004, he knew it was going to be big. He created his business around business podcasting and is a well-known expert in the field. He has taught thousands of people how to use their personal stories to captivate an audience and make money doing what they love. Jason sits down with Jason Hartman to share his story and talk about how he was able to make it. 

Key Takeaways:

4:35 – Jason wasn't born an entrepreneur. He took the traditional business path, but ended up hating it.  

9:45 – Blogs weren't that popular at the time, so Jason used forums to get his name out there. 

12:00 – Google didn't even know what podcasting was in early 2005. 

15:10 – Jason's tips to launching a podcast is – who's your audience, what is their desire/pain you're trying to solve for them, and what are you bringing to the table that other people aren't? 

19:50 – iTunes looks carefully at how many people rate a podcast, subscribed to it, etc and will make you more authoritative in the iTunes network based on this. 

25:00 – Jason V and Jason H both love Facebook ads. 

28:00 – Jason V's audience has been following his company for 9 years, they've grown with him, so he's looking forward to helping them take their business to the next level and make 6-7 figure incomes. 

32:00 – Information marketers need to think about not only selling the information, the product, but also sell the community around it. 

34:25 – If you need to build a community for your business, just create a private Facebook group. 

Mentioned In This Episode:

http://www.speakingofwealth.com/

http://www.jasonhartman.com/

http://www.internetbusinessmastery.com/

Jason gives a warm welcome to Justin Gilchrist, who is an author and an expert in buying online businesses. He and two others co-founded Centurica, which helps people with online business assessment and does the necessarily due diligence and verification to make sure an online company is worth purchasing. Today, Justin provides some great tips for anybody looking to purchase an online business. 

Key Takeaways:

6:00 – A good online business should be at least 3 years old before a customer should purchase it. 

8:30 – Part of Centurica's due diligence package is to verify how an online business receives their customers.   

12:00 – Depending on your technical expertise, Justin would recommend different types of online businesses that would be a good fit for you.  

15:40 – Far too often do businesses over report their revenue or doing crazy accounting schemes to make a business appear more valuable than it really is.  

20:40 – It's important to gather all the necessary information and make sure the website doesn't look 'too good to be true'. 

22:00 – Justin gives out a very technical example as to why one of the seller's websites didn't meet requirements. 

23:50 – Remember to always use leverage when buying a website. This can help decrease your costs and make it easier for you to pay off over time. 

Mentioned In This Episode:

www.youngwealth.com

https://exitplan.co/digitally-wed

https://centurica.com/

Today, Jason Hartman welcomes Brian Horn of The Authority Alchemy podcast to the show. Brian has helped top celebrity entrepreneurs with their branding, search engine results, and internet marketing. In 2010, he was named 'Google Guru' by Inc Magazine and he has recently released a new book titled The Authority Mindset. He talks to Jason today about SEO and shares some important insider SEO tricks with him. 

Key Takeaways:

5:00 – Brain saw a dramatic increase in his conversions when he told people he had been featured on high-end news websites. 

8:20 – Amazon has more best-selling authors than anywhere else, because it's so easy to get into their system. 

11:00 – All people want to know is if you can help them or not. It's important to cater to that or else you won't succeed. Brain calls this, 'Educator/Advocate'. Focus on helping others succeed. 

14:40 – Focus on a specific market or niche. This helps you become an expert. 

22:00 – Ask yourself what your target customer is asking? Then target those specific keywords for them. 

25:20 – The Google Penguin update really scared Brain's clients away from SEO services. 

27:40 – Stay consistent with your message. Brain explains how you can fit into one of these fours characters to help with you brand. 

Mentioned In This Episode:

R.O.I. Marketing Secrets Revealed by Brain Horn

How to Backlink: Using the NEW Linkerati to Reach Page 1 of Google by Brian Horn

http://authorityalchemy.com/

http://authoritykickstart.com/

Jeff DeGraff joins the show today with Jason Hartman. DeGraff is a professor for the University of Michigan's Ross Business school and has worked extensively in teaching innovation. Today, he joins the show to talk a little bit about his new book called, “Making Stone Soup: How to Jumpstart Innovation Teams” and how it can help you succeed in your business venture. 

Key Takeaways: 

1:35 – Companies are struggling with innovation on a team level and his new book, Making Stone Soup, talks about some of these challenges and how they can over come it. 

4:25 – When you look at the history of innovation, most of these come from conflicting ideas or completely new hybrid ideas to try and make something better. 

7:15 – Forget the 80/20 rule. Innovation uses the 20/80 rule. 

11:25 – When you look at the patent timeline, it is more incremental than ever before. Jason asks, “Is it because everything has already been invented?” 

15:00 – Remember, you're catering to a completely new generation. Millennials experience the world in a completely different way now. 

20:00 –  DeGraff breaks down the four important elements that make innovation happen. 

23:00 – Tip: Focus on something that works. Do not focus on trying to fix something that's broken. 

27:00 – You can not start something new unless you give up something you're currently doing. We simply can't do it all at once. 

28:15 – As you are trying to build or invent something for the first time, remember that you need multiple versions of it before you can truly succeed. 

Lane Fournerat is a YouTuber or who has had 3 million video views on one video and has 56,000 subscribers on his main channel YouTube.com/LaneVid. He joins Jason today to talk a little bit about YouTube and video editing.

Key Takeaways:

3:10 – Doing a collaboration with another user on YouTube really strengths your YouTube brand.

7:00 – Youtubers make money off ad-sense advertising, product or brand promotion, and merchandising.

10:20 – A sponsor can pay anywhere between $50 - $75 per 1,000 views.

13:25 – Equipment is easy. Lane edits his videos on iMovie using his Mac Book Pro and shoots his videos on a Canon PowerShot ELPH 330 that shoots HD video.

14:40 – Lane's lighting tips; Stay near a window or turn on every light that's in front of you, but not the ones that are behind you.

16:00 – He doesn't film videos on iPhones often because it's too shaky and because of hard drive space issues.

17:30 – YouTube.com is a major player, because it's owned by Google.

Mentioned In This Episode:

YouTube.com/LaneVid

YouTube.com/TheFunnyRats

Canon PowerShot ELPH 330

Acorn E90

RODE NTG-2 ShotGun Mic.