Mon, 30 January 2012
Social media is truly today’s wave of marketing and it doesn’t have to require a multi-million dollar marketing budget to really create a name for yourself. Jason Hartman talks with Sinan Kanatsiz, Chairman and CEO of KComm and Chairman and Founder of The Internet Marketing Association. Sinan shares his expertise in making social media marketing a success without going broke.
Building a brand for yourself starts with understanding Google Analytics and social media, and creating a robust website with strong content. Sinan also recommends a content management system and a strong e-newsletter to create a strong social media presence. E-newsletters and e-zines are quickly replacing paper newsletters and magazines. In today’s marketing world, a good newsletter is paramount to your brand. It should be personalized and contain educational material promoting the industry you work in, without a big sales pitch for your own business. Consumers respond to stimulation, so the newsletters should be well illustrated and laid out, and with all of the new gadgets available today for reading, such as e-Readers and smart phones, it should also be created with portability in mind.
Sinan also shares with listeners how to market their brand through other brands without using pay-per-click. He discusses the basics of loosely defined partnerships, advises giving away for free some of what you do in your business, and using organic search engines for SEO. Sinan Kanatsiz is the Chairman and CEO of KComm, a marketing communications firm specializing in Public Relations, Public Affairs, Internet Marketing, Events and Strategic Relationships, founded in a sewing room in Sinan’s parents’ house in 1995. It has grown to be a large business, with a client roster that encompasses large and small, local and global clients.
Sinan is also the Chairman and Founder of The Internet Marketing Association (IMA), a professional organization that currently boasts over 515,000 members in various fields, including sales, marketing, business ownership, programming and creative development. Sinan started IMA with four key values as a foundation for success in today’s highly competitive business environment: integrity, communication, professionalism and education.
Thu, 22 December 2011
Join Jason Hartman and self-publishing expert, Stephanie Chandler as they discuss the numerous advantages of writing your own book and self-publishing, and how it can enhance your business. Stephanie shares how she got started in the custom publishing business and offers some of her methods for writing, such as starting with an outline and chiseling away at it to get it done.
Stephanie relates that self-publishing is becoming more and more attractive to even those who have been traditionally published due to the lower expenses involved and the quicker rewards. Stephanie also explains additional ways to generate revenues from a book, as well as the benefits of both trade paperbacks and ebooks, and best marketing practices.
Stephanie Chandler is the author of Booked Up! How to Write, Publish, and Promote a Book to Grow Your Business, and has authored several other business and marketing books. She is the founder and CEO of Authority Publishing.com, a company that specializes in custom book publishing for nonfiction books.
Stephanie is also a frequent speaker at business events and on the radio, and has been featured in Entrepreneur Magazine, BusinessWeek, Wired Magazine, and many other media outlets, including blogging for Forbes.com. Stephanie started her career in Silicon Valley, reaping the rewards and surviving the burst of the Dot Com Boom. In 2003, she fled the corporate world and opened a bookstore in Sacramento, CA. She began studying online marketing strategies and put the techniques to use to quickly put her store website in the top of Google. From this experience, a passion for internet marketing was born.
Mon, 19 December 2011
Join Jason Hartman and Facebook Marketing 101 guru, Brian Carter, as they explore the best practices to get the most out of marketing your products or services on Facebook. Brian explains how Facebook compares to Google AdWords and SEO, and how to use Twitter as well as an enhancement. He talks about the difference between a group and a page and how to decide which one to choose.
He also discusses how to use Facebook inexpensively and with the biggest impact, describing how to engage with your targeted audience and how to promote your page to get more fans. Brian shares many incredibly useful tips and breaks down the process into simple, easy-to-follow steps.
Brian Carter is a respected elite internet marketing expert around the world. He is known for his hands-on business experience, cutting edge insights, background in improve and stand-up comedy, which has made him a much sought after speaker and trainer. Brian is the co-author of Facebook Marketing, and has authored an ebook called How to Get More Fans On Facebook. He also offers a training program, called Facebook Marketing 101. Brian develops strategies and builds search visibility and social marketing fanbases for companies of all sizes, including Universal Studios, The U.S. Army, Hardee’s, and Carls’ Jr.
He has been quoted in Twitter Marketing for Dummies and has been quoted and profiled in such publications as Information Week, U.S. News and World Report, The Wall Street Journal, and Entrepreneur Magazine. Brian also writes for Search Engine Journal and AIIFacebook. He is a speaker and trainer for top marketing conferences, such as SEOmoz, SMX, Pubcon, The AIIFacebook Expo, Socialize, The South Carolina Society of Association Executives, and The American Marketing Association, among others. He is the CEO of The Brian Carter Group.
Mon, 31 October 2011
Jason Hartman interviews Kyle MacDonald, author of One Red Paperclip, about Kyle’s amazing bartering journey from one red paperclip to eventually a movie role opportunity to a house in Saskatchewan, where the biggest housewarming party ever was held.
The idea began with a childhood game of Bigger and Better. Kyle’s opinion is that anything in life is only worth what someone is willing to give for it. Things are worth different amounts to different people, and that worth may surprise you! Kyle MacDonald grew up in Belcarra, near Vancouver.
He’s really into projects, usually fun things that take on an obsessive element to some degree. Most noteworthy of these projects was the time he started with a red paperclip and traded it for bigger and better things until he wound up with a house. It was a silly idea and turned out to be a big deal. So big that the red paperclip has become his de-facto symbol and he’s somewhat known as the “red paperclip guy.”
To Kyle, a ‘red paperclip’ is more of a symbolic thing, an idea that you’re ready to launch. A new project about to happen. That spark of insight or inspiration. The most important thing about an idea is to do something with it. Today, Kyle lives in Montreal with his wife and does speaking engagement, photography, art projects, and “Who are These Guys?” to name a few of the projects he has embarked on.
Tue, 27 September 2011
Join Jason Hartman and Jean Hamilton, founder of Speaking Results, for an entertaining discussion on developing and honing your skills as a speaker, presenter, or storyteller. When you’re in front of your audience, you want to feel like there’s no place you would rather be than right there telling your story and inspiring others.
Jean shares many NLP tips to overcome public speaking fears and build confidence in your own abilities, offering fun training techniques and insights where you can improve your body language to help your audience see you, hear you, and absorb your message.
When Jean Hamilton founded Speaking Results in 1998, it was the natural next step in her career. Early on, she began to develop and perfect her skills as a performer and artist, working for 15 years in modern dance, mime, and theater with various professional companies that toured extensively in the U.S. and Pacific Rim. After this successful career, Jean pursued a new direction studying Neuro-Linguistic Programming (NLP).
She was soon hooked by what this discipline could accomplish and began using the tools of NLP to make profound, positive changes. She pursued her NLP studies and training with the same fervor and energy she brought to the stage. In 1993, certified as an NLP Master, Jean opened her private counseling practice. As satisfying as she found working one-on-one with clients, Jean realized that she liked being on stage and began to explore public speaking.
Mon, 8 August 2011
HOWARD S. FRIEDMAN is Distinguished Professor at the University of California in Riverside. LESLIE R. MARTIN is Professor of Psychology at La Sierra University, and Research Psychologist at UC Riverside. They met when Leslie began graduate study in 1991 at UC Riverside, where she became a key and continuing associate in Howard’s then-launching lifespan longevity studies. Here are some facts about their work, their interests, and their qualifications. Their scientific research on health and longevity has been published in over 150 influential and often-cited scientific articles and chapters in leading books and scientific journals. In addition, Professor Friedman has authored or edited ten academic books about health and one prior trade book, The Self-Healing Personality.
His textbook on Personality is now in its 5th edition. He served as Editor-in-chief of the Encyclopedia of Mental Health, which received recognition as a “Best Reference Source of 1998″ from Library Journal. His edited book, Foundations of Health Psychology was named a CHOICE Magazine Outstanding Academic Title. Professor Martin’s books include Health Behavior Change And Treatment Adherence, and a textbook in health psychology. Leslie and Howard have spent 20 years collaborating on the research described in The Longevity Project. The study tracks the loves and lives of 1,500 Americans from childhood to death.
Putting the research findings into practice, Leslie is passionate about adventure travel that stretches her past achievements. She climbed Kilimanjaro (to the summit), and she recently completed the Marathon des Sables. This ultra-marathon is a 151-mile self-sustaining endurance race across the Moroccan Sahara, in which runners must carry all food and clothing for the entire marathon (in their backpacks).
Thu, 7 July 2011
On this episode of Speaking of Wealth, join Jason Hartman and Craig Duswalt as they discuss Craig’s RockStar System for Success. Learn how publishing a small book of tips can promote your business. Craig discusses why having a title is much easier than remembering a name, and he divulges his Seven RockStar Rules for standing out from the competition and becoming the go-to person in your industry.
Craig Duswalt is the creator of the RockStar System For Success – How to Achieve RockStar Status in Your Industry. Craig’s background includes touring with Guns N’ Roses, as Axl Rose’s personal manager, and Air Supply, as the band’s personal assistant. In his presentations, Craig shares numerous stories of his days with Guns N’ Roses and Air Supply, and behind-the-scenes encounters with some of the biggest names in entertainment; people like Bono, U2, Metallica, Queen, Kurt Cobain, Steven Tyler, Liz Taylor, Liza Minnelli, George Michael, David Bowie, Annie Lennox, Robert Plant, Elton John, Gianni Versace, Rolling Stones, Nine Inch Nails, Dave Navarro, Rick Springfield, Eddie Money, Michael Hutchense, and a bunch more.
Craig was also an award-winning copywriter, working as a Creative Director for a Los Angeles-based ad agency until opening up his own ad agency, Green Room Design & Advertising, which was named the 2002 Santa Clarita Valley Chamber of Commerce Small Business of the Year. Craig combined his backgrounds in both music and marketing, and is now a professional speaker and author, promoting his RockStar System for Success all over the country, teaching entrepreneurs, small businesses, home-based business and the self-employed how to promote themselves and their business by thinking outside the box at his 4-Day RockStar Marketing BootCamps every March and September in Los Angeles.
Craig Duswalt also speaks to corporations on how to market like a RockStar, to colleges about drug awareness, and at numerous seminars, associations and conferences, teaching entrepreneurs how to use outside the box marketing techniques to attract clients, and how to stand out from the competition by throwing televisions out hotel windows — Like a RockStar.
Wed, 11 May 2011
Jason Hartman welcomes Stefanie Hartman, founder of Centaur Strategies, to the show to discuss behind the scenes marketing strategies for experts to better position themselves in their given fields.
Stefanie shares her own expert knowledge in marketing, such as “Thinking Outside the Book,” what to do after your book is written. Jason and Stefanie also talk about back-end sales strategies, copywriting and campaign design. At Centaur Strategies, Stefanie Hartman works with a team of behind the scenes specialists when you need to make the profits happen, including: copywriters, virtual assistants, joint venture specialists, branding experts, media experts and advertising executives. Often referred to as “The Expert’s Expert”, Certified Trainer and Marketing Consultant Stefanie Hartman is a highly sought after Marketing Strategist and Speaker in the niche market of non-fiction book marketing.
Whether they need extraordinary sales results for an upcoming teleclass, speaking engagement or product launch, or a complete overhaul of their marketing strategy – Best-selling Authors, Speakers and Entrepreneurs serious about selling Information Products have called her number. She has worked with top industry players such as T. Harv Eker, Matt Bacak, Eric Lofholm and Cynthia Kersey.
Stefanie is well-known in the inner circles of multi-millionaire authors, speakers and experts. She rarely advertises her services as 90% of her business is through satisfied client referrals. Her work often speaks for itself. Stefanie’s marketing strategies contributed to an increase of revenue of $4.3 Million in 24 months for one client. Stefanie’s specialty is customizing and creating marketing strategies that are simple for her client to use, but rapidly increases their profits and sales results. She teaches her clients “why” she recommends specific strategies so they can build their own ‘marketing eyes’. She is very warm and cares about her client’s well-being and success. As she puts it “Your Success is my Business.”
Tue, 3 May 2011
Join Jason Hartman as he interviews Shannon Cherry, The Power Publicist, about the best practices to get companies to sponsor small business owners, coaches, consultants, and non-profit leaders who want to reach a certain target demographic. Shannon founded the Sponsorship Made Simple Academy and has been helping organizations secure hundreds of thousands of dollars in sponsorships for more than 15 years.
As the Power Publicist, Shannon Cherry, APR, MA, helps business owners and entrepreneurs attract more customers through publicity and marketing. She is the founder and president of Cherry Communications and its subsidiaries, Be Heard Solutions and Penny Pinching Publicity.
A former TV and newspaper journalist, Shannon has developed hundreds of innovative public relations strategies. Her clients have appeared on the pages of USA Today, the New York Times, Money Magazine, Associated Press, and Parenting and have been featured on the Today Show, CNN, The History Channel, Good Morning America, and Oprah.
An award-winning publicist and published author of two books, Shannon was named one of the top 60 business bloggers in the world & one of the top 30 PR bloggers. Shannon publishes the popular and highly-recommended e-zine, Be Heard!, delivered to more than 6500 subscribers each month.
Thu, 7 April 2011
Join Jason Hartman as he interviews Bronwyn Saglimbeni, founder of Bronwyn Communications, on the art of public speaking and how to push yourself beyond the basics so that your presentation captivates your audience from start to finish.
For nearly 15 years, Bronwyn has worked with clients to improve their public speaking and media relations skills, challenging them to bring out more of themselves in their communications. Bronwyn is known for her playful, irreverent approach to coaching, combined with her knack for delivering “tough love” in a way that allows executives to achieve true breakthroughs.
Bronwyn encourages clients to be authentic, engaging and approachable, which has resulted in successful interviews for clients in publications such as the New York Times, the Wall Street Journal, Businessweek, and speaking engagements at top industry events including Ad:Tech, AAAAs, AdAge Digital, CreativityandTech, Web 2.0 Expo and others. Bronwyn has also worked with clients preparing for television appearances including American Idol, The Oprah Show, and Home Shopping Network.
Bronwyn’s corporate communications career spans from working with digital marketing agencies (Isobar, Carat, Freestyle Interactive, Organic) to enterprise software companies (Jive Software, Interwoven, Savvion, Onyx Software, HNC Software), to financial services organizations (ClearStation, E*TRADE) and consumer technology start-ups (Vello, AnchorFree, Propel).