Wed, 18 October 2017
Clients in the sports and entertainment world have the same issues as those in the regular world, but they also have a few extra needs and difficulties. Because of this, you have to go about acquiring their business a little different than normal. Kofi Nartey, National Director of the Compass Sports & Entertainment Division and author of Sellebrity: How to Build a Successful Sports & Entertainment Based Business, talks with Jason Hartman about ways you can break into the industry.
Kofi has some marketing tips that can keep you from spending a ton of money to meet celebrities, as well as some good advice on how to act when you get your meeting.
[1:53] What's different about sports and celebrity clientele needs?
[5:59] How do you convey your ideas to celebrities before you start working with them to convince them you understand their needs?
[9:56] Some ways to test the marketing waters of working with the elite without bankrupting yourself
[12:00] How to stand out when you get a chance to meet with potential celebrity clients
"You cannot be awestruck. Part of servicing sports & entertainment clientele is that you have to be a safe haven for them"
Fri, 13 October 2017
Today's Flash Back Friday comes from Episode 36, from April 2011.
Jason Hartman interviews Bronwyn Saglimbeni, founder of Bronwyn Communications, on the art of public speaking and how to push yourself beyond the basics so that your presentation captivates your audience from start to finish.
For nearly 15 years, Bronwyn has worked with clients to improve their public speaking and media relations skills, challenging them to bring out more of themselves in their communications. Bronwyn is known for her playful, irreverent approach to coaching, combined with her knack for delivering “tough love” in a way that allows executives to achieve true breakthroughs.
Bronwyn encourages clients to be authentic, engaging and approachable, which has resulted in successful interviews for clients in publications such as the New York Times, the Wall Street Journal, Businessweek, and speaking engagements at top industry events including Ad:Tech, AAAAs, AdAge Digital, CreativityandTech, Web 2.0 Expo and others. Bronwyn has also worked with clients preparing for television appearances including American Idol, The Oprah Show, and Home Shopping Network.
Tue, 10 October 2017
No matter how your life has been going, there's always room for improvement. Jason Hartman talks with Mark Sanborn, author of the new book The Potential Principle: A Proven System for Closing the Gap Between How Good You Are and How Good You Could Be, about how to traverse The Potential Matrix and create a better self.
Mark offers some tips on activities you can do to better yourself, as well as some talk about The Fred Factor, and why it became (and remains) such a success.
[1:25] What is The Potential Principle?
[4:21] The Potential Matrix can tell us the 4 areas we can get better
[6:34] The first step fo the Potential Matrix is to disrupt yourself before someone or something else does
[10:02] Engage others: think who before you think how
[12:24] Some tips on how to properly select a book to read
[15:26] The importance of The 5 Friends
[17:31] Why was The Fred Factor a success?
[21:00] There are Fred's all over the place, we just sometimes don't notice them, and what we can learn from them
"If you don't disrupt yourself, somebody or something else will"
Fri, 6 October 2017
Today's Flash Back Friday comes from Episode 117, from November 2013.
Tim Grahl is the Chief Thinker of the Out:think Group and author of, Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book. He joins the show to discuss how any book can sell at least 1,000 copies on Amazon.
Thu, 5 October 2017
For this 10th Episode, Jason Hartman talks with author Dan Millman about his new book The Hidden School and his best-seller The Peaceful Warrior.
The two discuss Dan's spiritual search, the difference in Eastern and Western cultures, the difference between selfish and Selfish, and other philosophical questions.
[2:42] How Dan's new book fits in with his original book The Peaceful Warrior
[6:46] The importance of travel
[11:35] The power of media
[15:50] It's important to think of the more existential questions in life
[21:18] How understanding and understanding that we're all connected helps us
Fri, 29 September 2017
Today's Flash Back Friday comes from Episode 121, from November 2013.
In this episode, Jason talks with Dan Norris, owner of WP Curve, about tips on protecting your WordPress site, as well as some common mistakes content providers make. WP Curve provides technical support for Wordpress users and owners.
[2:01] The business model of WP Curve
[6:32] Why websites break, when it seems like they should just work forever after they're created
[10:43] Some good products (and themes) that people should be using with WordPress
[14:04] What kind of features are smart (and not so smart) to add to your WordPress site
[16:55] How big a threat is hacking and viruses?
[21:13] Does Google have too much power?
[28:17] Typical mistakes that people with blogs make
Fri, 22 September 2017
Today's Flash Back Friday comes from Episode 111, from November 2013.
Mike Muhney is the CEO & Co-Founder VIPorbit Software Int'l, Inc and co-founder & co-inventor of ACT!. VIPorbit improves marketing to customers and leads through iPhone contacts. Muhney is dubbed as the father of CRM.
Fri, 15 September 2017
This Flash Back Friday comes from Episode 82, from July 2013.
Brian Solis is the Principal at Altimeter Group and author of, "What's the Future of Business: Changing the Way Businesses Create Experiences." He is viewed as a stellar keynote speaker.
In this interview, Solis explains a new generation of consumerism and how he is reaching Generation Connected, or Gen C. He is working on ways to improve business performance engagement and relationships for a new generation of consumerism. Solis also breaks down how digital culture is changing the landscape of business, consumerism, and the workplace. Recently, Solis faked Tweets from notable celebrities in support of his book. He explains his thought-process.
Fri, 8 September 2017
Today's Flash Back Friday takes us to Episode 171 from October 2014.
Jason Hartman welcomes Brian Horn of The Authority Alchemy podcast to the show. Brian has helped top celebrity entrepreneurs with their branding, search engine results, and internet marketing. In 2010, he was named 'Google Guru' by Inc Magazine and he has recently released a new book titled The Authority Mindset. He talks to Jason today about SEO and shares some important insider SEO tricks with him.
5:00 – Brain saw a dramatic increase in his conversions when he told people he had been featured on high-end news websites.
8:20 – Amazon has more best-selling authors than anywhere else, because it's so easy to get into their system.
11:00 – All people want to know is if you can help them or not. It's important to cater to that or else you won't succeed. Brain calls this, 'Educator/Advocate'. Focus on helping others succeed.
14:40 – Focus on a specific market or niche. This helps you become an expert.
22:00 – Ask yourself what your target customer is asking? Then target those specific keywords for them.
25:20 – The Google Penguin update really scared Brain's clients away from SEO services.
27:40 – Stay consistent with your message. Brain explains how you can fit into one of these fours characters to help with you brand.
Mentioned In This Episode:
R.O.I. Marketing Secrets Revealed by Brain Horn
Fri, 1 September 2017
Today's Flash Back Friday comes from Episode 68, from January 2013.
As speaking expert Vickie Sullivan says, “Buyers do not want content that they’ve heard before.” So how do you offer unique content? Jason Hartman and Vickie, President of Sullivan Speaker Services, Inc., talk about what this means from a market intelligence standpoint.
There are three standards that define uniqueness in thought leaders: 1. What haven’t I heard before that I can agree with? 2. What helps me right now in real time? (Relevancy) 3. What information can change my perspective on my current reality? (Inspiration) Vickie shares some favorite branding strategies of thought leaders, such as those of Malcolm Gladwell , Jim Collins and many CEOs, discussing their approaches. She also talks about tactics that people use to get attention. Vickie and Jason talk about the difference between redefining something and reinventing, with the previous being the preferred method, drilling down to add to the conversation.
Vickie K. Sullivan, President of Sullivan Speaker Services, Inc., is internationally recognized as the top market strategist for experts who want strong brands with high-fee buyers. Since 1987, she has worked with thousands of experts in a wide variety of industries to launch their big-fee speaking, professional service, and book / product empires in highly lucrative markets. Vickie speaks and consults for clients throughout the world about selection trends in high-fee segments and strategies that position experts for those opportunities.