Today's Flash Back Friday comes from Episode 98, from October 2013.

Lewis Schiff is the Executive Director of the Inc. Business Owners Council and author of, "Business Brilliant: Surprising Lessons from the Greatest Self-Made Business Icons."

Yahoo CEO Marissa Meyer recently laid down the jackhammer: all her employees must now report to the office... no more working at home. Schiff discusses this debatable cultural phenomena. He also breaks down entrepreneurship and how important ideas are to entrepreneurial success. Apparently, doing what you "love" will not necessarily give you the best return.

Lewis Schiff is the chairman and executive director of Inc. Business Owners Council. His new book, Business Brilliant: Surprising Lessons from the Greatest Self-Made Business Icons, was released in March, 2013. His new book, as well as his previous books, The Influence of Affluence and The Armchair Millionaire are based on research on best practices of high net worth and high-performing households. 

Websites:

www.lewisschiff.com

www.inc.com.

Today's Flash Back Friday takes us to Episode 67 from July 2012.

Join Jason Hartman for an insightful conversation on creativity with author and Executive Director for Stanford Technology Ventures Program, Tina Seelig. Tina points out that many people incorrectly believe they lack creativity and that it cannot be learned. She views this as a huge problem in that it is a matter of attitude. “If you think about it, every single sentence that you utter is a creative act,” Tina explained. “From the moment you’re born, you’re creating your life.” Creativity is not exclusive to artists or musicians.

Problem-solving at all levels requires creativity, whether it’s fixing a meal or designing machinery or coming up with an efficient technique. It is incredibly important to every aspect of life. Tina gives examples of how to encourage and expand creativity, as well as examples of how it is often stifled. Some of the tools for bringing out creativity are reframing, connecting and combining ideas, and challenging assumptions. Tina explains our “innovation engine,” a tool we all possess. There are three things people need to possess as an individual and three things that are critical in the outside world. As an individual, we need basic knowledge, imagination and motivation. We are affected by our environment by resources, habitat and culture.

Dr. Tina Seelig is the Executive Director for the Stanford Technology Ventures Program (STVP), the entrepreneurship center at Stanford University's School of Engineering. STVP is dedicated to accelerating high-technology entrepreneurship education and creating scholarly research on technology-based firms. STVP provides students from all majors with the entrepreneurial skills needed to use innovations to solve major world problems. She teaches courses on creativity, innovation, and entrepreneurship in the department of Management Science and Engineering, and within the Hasso Plattner Institute of Design at Stanford. Dr. Seelig is also the Director of the National Center for Engineering Pathways to Innovation (Epicenter), which is dedicated infusing entrepreneurship and innovation skills into undergraduate engineering in the United States. Funded by the National Science Foundation and directed by STVP, the Epicenter is an education, research and outreach hub for the creation and sharing of entrepreneurship and innovation resources among U.S. engineering schools.

Dr. Seelig has also written 16 popular science books and educational games. Her books include The Epicurean Laboratory and Incredible Edible Science, published by Scientific American; and a series of twelve games called Games for Your Brain, published by Chronicle Books. Her newest books, published by HarperCollins are What I Wish I Knew When I Was 20: A Crash Course on Making Your Place in the World (2009), and inGenius: Unleashing Creative Potential, which will be released in April 2012.

She has a Ph.D. in Neuroscience from Stanford and is the Executive Director of the Stanford Technology Ventures Program, which is the entrepreneurship center at Stanford University School of Engineering. Seelig also teaches a course in the Department of Management Science & Engineering on Creativity and Innovation. In 2009, Seelig was awarded the highly prestigious Gordon Prize for her innovative work in technology, engineering, and education.

Today's Flash Back Friday comes from Episode 113, from November 2013.

Susan Wingate is the winner of five literary awards and is a #1 Amazon Best Selling Author. She is an expert in e-book self-publishing. Her work has ranged from young adult romance to dark mystery. Susan has won various other literary awards for her short stories and poetry. 

In this interview, Wingate explains how writers can create an award-winning and popular blog. 

Website:

www.SusanWingate.com

Today's Flash Back Friday comes from Episode 144, from May 2014.

Joe Yazbeck is Founder, President and Senior Coach at Prestige Leader Advisors and author of, "No Fear Speaking." He joins the show to discuss his tips for speakers to develop their confidence and skills.

Yazbeck also talks about sales presentations, webinar training, and on-camera coaching for radio or TV. He explains how people with accents can improve their speaking abilities.

Spanning more than 30 years, Joe Yazbeck has successfully helped thousands of people providing professional speaker, executive leadership training and live performance coaching.

Joe, as Founder, President and Senior Coach of Prestige Leadership Advisors, continues to serve leaders and professionals in business, technology, law, public service and entertainment/media industries with effective leadership, performance and presentation methodology with programs he has developed throughout his remarkable career.

As a master speaker himself, Joe has delivered over 3700 presentations, workshops, lectures, seminars and key-note addresses worldwide.  

Influenced by Joe’s own achievements in the performing arts as talent developer/coach and performer , his creative and charismatic coaching approach serves his many clients to succeed in this very high-profile, media influenced business world.

Websites:

www.PrestigeLeader.com

www.NoFearSpeaking.com

Jason Hartman is proud to announce the latest addition to the 2018 Meet the Masters of Income Property event, Ken McElroy.

Ken is a Rich Dad advisor and entrepreneur who is an expert in investment analysis, property management, and property development. He's responsible for over $700 million investment dollars in real estate.

Ken is the author of the best-selling books The ABC’s of Real Estate Investing, The Advanced Guide to Real Estate Investing, The ABC’s of Property Management, and most recently his book on entrepreneurship: The Sleeping Giant.

Website:

www.JasonHartman.com/Masters

www.KenMcElroy.com

Today's Flash Back Friday comes from Episode 73, from March 2013.

Marketing techniques have evolved exponentially with the introduction of the internet and social media apps, and to stand out from the competition, it requires strong thought leadership. Jason Hartman is joined by marketing expert, David Newman, to talk about the four level s of marketing. David explains what 80% of business owners miss that causes marketing overwhelm and sales burnout, whether more is better than less marketing, and how to laser-focus marketing to get better results. 

He shares examples of successful marketing efforts of a wide range of businesses. David emphasizes doing what you know and following the Three E Rule:  Easy, Effortless and Enjoyable. Additionally, three important factors for a successful thought leader are credibility, trust and relevance.

David Newman is a marketing expert who works with corporations, entrepreneurs and groups who want to use speaking and thought leadership strategies to sell more products and services. David is also the author of the upcoming book, Do It! Marketing: 77 Ways to Boost Sales, Maximize Profits and Crush Your Competition. There are a ton of free resources on David's website, www.doitmarketing.com, and that's also where you can go to download his free 96-page strategic marketing ebook.

Website:

www.DoItMarketing.com

Today's Flash Back Friday comes from Episode 64, from December 2012.

Known as the king of information marketing, Fred Gleeck joins Jason Hartman for a great interview, talking about his experiences in information marketing from over the last 24+ years. Fred weaves together the progression and changes in info marketing, stressing that trust is the one thing that has never changed. Fred teaches on a range of topics, i.e. writing an ebook, creating and marketing audio information and video information, and finding a niche and audience. He explains the benefit of developing products in all forms to fit all of the different learning types of your customers, which includes CDs, DVDs, ebooks, physical books or workbooks, etc. He then goes on to talk about revenue maximization. He advises keeping books between 2000 – 65,000 words, and encourages price testing.

In addition to working on his own info products, Fred helps others to sell their information products as well. Fred has been perfecting his information marketing techniques over the last 24+ years he has been doing it. If you want to learn how to sell information products on the internet, he is the right person to consult with. The information marketing business is changing. Fred knows and understands the information marketing secrets that few others use or know. He uses them himself in his own business and then passes that knowledge along to others in his seminars and workshops on creating information products.

Selling information products for himself and for his coaching clients is his ONLY business. He is the author of over 15 books and helps others who sell info products to create their own books, ebooks, audio and video programs. He splits his time between Las Vegas, Los Angeles and New York City. Fred’s most recent book is entitled Sell Your Brain Power, in which he passes along his years of knowledge.

Website:

www.FredGleeck.com

It's imperative that every business knows exactly what the mission is, and that every employee in the business knows where the company is headed. It's the only true way to get, and stay, ahead of the competition.

Cameron Herold, author of Double Double: How to Double Your Revenue and Profit in 3 Years or Less, and Meetings Suck, talks with Jason Hartman about how his Vivid Vision can clarify your purpose and help you get on the right path.

Key Takeaways:

[2:15] How writing your Vivid Vision can author your future

[5:39] Reverse engineering your Vivid Vision

[8:26] Finding the "sweet spot" in length for your Vivid Vision, and how to properly use it

[11:43] What should you do with your Vivid Vision? How much does David share his?

[16:32] How to run meetings properly

[19:41] How long should you book your meetings?

Websites:

www.CameronHerold.com

Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the CEO and co-founder of DragonSearch, with more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing. As an artist, Ric has been shown in countless group and solo shows.

He is a regular guest columnist for Marketing Land, and Social Media Monthly, and a speaker at many marketing and business conferences.

Website:

Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever

DragonSearch Online Marketing Manual

Nice guys finish last, right? Or maybe our long held maxims don't hold up under scrutiny. Jason Hartman talks with Shayne Hughes, President at Learning As Leadership and author of Ego Free Leadership, about whether ego is good or bad, how we can identify our negative tendencies, ways we can counter our natural instincts, and how we're not alone in our feelings of inadequacies.

Key Takeaways:

[1:18] Is ego always bad?

[4:40] Our desire to prove ourselves hijacks our purpose

[8:53] Some of our ego baggage comes from things that happened when we were young, and can come off as personality but aren't truly that

[12:51] Work places with turf wars aren't committed to their endeavor, and can tear apart a company

[16:12] When your ego is ratcheted up in intensity you can feel an impulse of tension. They key is to not beat ourselves up

[19:16] We all feel alone with our stress and insecurities, but every other person has something similar going on.

Website:

www.EgoFreeLeadership.com

www.LearningAsLeadership.com

"People, deep down, are yearning for a sense of safety, authenticity, belonging, and a larger purpose"