Speaking Of Wealth

Jason Hartman talks with Dustin Mathews, Chief Marketing Officer for 7 Figure Speaking Empire, 2010 Speaker Coach Of The Year and 2010 Infusionsoft’s Marketer of The Year Finalist.

There’s a figure behind the scenes of the world’s most sought after speakers, gurus and information marketers.  His name is Dustin Mathews and he is known for creating “marketplace frenzies” that drive people to buy products and services in quantity.  He has created millions of dollars not only for himself but for his clients, including a startup company that landed at #35 on the Inc. 500 Fastest Growing Companies.

Dustin managed and marketed over 200 events, seminars and boot camps per month generating over $12 million dollars in the course of a year.  Now he runs multimillion dollar product launches online. In his spare time, he publishes the most widely read offline newsletter for speakers and promoters, Dirty Talk.  Dustin has the gift for transforming a complete newbie into a larger than life speaker.  He has also authored, How To Get Rich Working For FREE and Secrets of the Real Estate Millionaires.

Well, what’s new in the world of speaking?  When it comes to speaking for profit, the core fundamentals remain unchanged. Superior credibility, believable social proof, entertaining stories that further the sale, a mouth watering offer, etc. are vital to every talk. But here’s what’s changed: the mindset of your audience. Any one speaking to make money, from stage and even webinars, needs to understand the shift taking place in the minds of the consumer. What worked in the past won’t fly in today’s marketplace.

Those experiencing lower conversions and sales are most likely using out of date techniques and strategies. Consumers are savvy now and can see yesterday’s sales tactics from a mile away. There exists a new formula for profitable speaking in today’s marketplace. Those that understand this new way of selling stand to gain higher closing percentages, more invitations to speak and increased profits.

Direct download: speaking-of-wealth-11.mp3
Category:Podcast -- posted at: 1:54pm EST

Jason interviews his early mentor Dr. Denis Waitley on "The Psychology of Winning."  At age 17, Jason discovered Waitley and it was a life altering event leading to his early and sustained success. Waitley is one of America's most respected authors, keynote lecturers and productivity consultants on high performance human achievement.  

He has inspired, informed, challenged, and entertained audiences for over 25 years from the board rooms of multi-national corporations to the locker rooms of world-class athletes and in the meeting rooms of thousands of conventioneers throughout the world. Recently, he was voted business speaker of the year by the Sales and Marketing Executives' Association and by Toastmasters' International and  inducted into the International Speakers' Hall of Fame.

With over 10 million  audio programs sold in 14 languages, Denis Waitley is one of the  most listened-to voices on personal and career success. He is the  author of 15 non-fiction books, including several international best  sellers, "Seeds of Greatness," "Being the Best," "The Winner's  Edge," "The Joy of Working," and "Empires of the Mind." His audio album, "The  Psychology of Winning," is the all-time best selling program on  self-mastery.

Direct download: speaking-of-wealth-10.mp3
Category:Podcast -- posted at: 1:56pm EST

Jason Hartman talks with Sue LaPointe, author of: Working Writer Happy Writer: How To Build A Thriving Writing Business From Nothing Business. The only happy writers out there are the ones who are working! Finding writing clients and projects isn’t a matter of luck – it’s just a matter of being shown how. In Sue’s own words… How do I know about this? In May of 2006, I paid a lot of money to get an incredible business coach. My wonderful coach held my hand and walked me through the whole process of building a thriving writing business. Within less than six months, I’d done it. And there’s no reason you can’t do it, too. You’ll learn about:

The books I read. Each one contributes a major piece of wisdom, direction, or strategy. The resources I use. No more trial and error for you! Here are the software, sites, and other goodies I use every day. Write Happy – a free newsletter filled with the hottest tips for growing your business.

Direct download: speaking-of-wealth-9.mp3
Category:Podcast -- posted at: 5:06pm EST

Jason Hartman talks with Bryan Caplovitz of SpeakerMatch located in Austin Texas. As the only service of its kind when it comes to matching speakers and speaking opportunities, SpeakerMatch reaches emerging professional speakers, business leaders, technical gurus, educators, and other subject-matter experts who want to communicate what they know. The service is available for event organizers who need to reach this very diverse group of experts who speak.

By allowing organizations to post open calls for speakers on the site for no cost, they are broadening their search to a wealth of the top fresh, creative, and strategic thinkers in the country. Because the people searching our site are actively searching for speaking engagements, organizations are guaranteed to find motivated talent eager to please. Organizations are also free to search our online speaker showcase for talent that may meet their needs.

SpeakerMatch is the brainchild of Bryan Caplovitz, a former business technology consultant. In trying to build market share for his consulting firm, Bryan saw the need for somewhere non-professional speakers could find speaking opportunities. As it became clear that organizations had trouble finding speakers as well, he knew there was a great opportunity to fill a need. He saw the internet as an ideal way to bring speakers and opportunities together, and the company was born.

Direct download: speaking-of-wealth-8.mp3
Category:Podcast -- posted at: 6:06am EST

Jason Hartman talks with author, editor and literary coach, Ariel Gore. Some call her The Indiana Jones of literature” and her books include Bluebird: On Women and Happiness (forthcoming from Farrar, Straus and Giroux), the critically acclaimed writing guide How to Become a Famous Writer Before You’re Dead, the Booksense pick novel The Traveling Death and Resurrection Show, the Oregon Book Award finalist Atlas of the Human Heart, and cult classic The Hip Mama Survival Guide.

She founded the award-winning parenting zine Hip Mama back in 1993. Over the years, the zine featured many new and emerging writers. Still, The New Yorker raved: Gore’s the quality of the writing that sets Hip Mama apart. Ariel now serves as Hip Mama’s consulting editor. The Utne Reader said, Ariel Gore’s transformation from globetrotting teenager to the hippest of mamas reads like a movie script about a Gen-X slacker following her bliss to unlikely success.

Born and raised in the San Francisco Bay Area, Ariel ran away from high school at age 16 to become an international bag lady. She rambled back home a few years later as a new teen mom. She earned her BA in communications from Mills college and her Master’s degree in journalism from UC Berkeley. She lives in Portland, Oregon.

Direct download: speaking-of-wealth-7.mp3
Category:Podcast -- posted at: 7:43am EST

Jason Hartman talks with Doug Staneart, CEO of The Leaders Institute about becoming a thought leader via public speaking. Doug's company has three main areas of competency.  More at: http://speakingofwealth.com/category/podcast/.  They are most known for presentation training - especially helping people overcome the fear associated with public speaking.  For entrepreneurs and people who are trying [...]
Direct download: speaking-of-wealth-6.mp3
Category:Podcast -- posted at: 9:34am EST

Jason Hartman talks with Kim Mateus, Senior Partner of Mequoda Group, LLC who leads the Mequoda Research Team responsible for content development for events, seminars, workshops and in-house training programs. She works with new and existing consulting clients to help assess their current internet marketing programs and design educational and consulting services to increase their online revenues and profits. Kim oversees the email newsletter providing publishers with free tips and case studies to help them succeed online.

She also oversees the online video training library covering SEO, website architecture, email marketing, key metrics and more. Kim also manages content development, production and marketing for all Mequoda white papers, webinars and live events. She is an active member of the Magazine Publishers of America (MPA) and the Specialized Information Publishers Association (SIPA). 

She co-hosts the twice-a-year two-day summit which explores current best practices for media strategy and internet marketing strategy. Kim is a frequent speaker for the Specialized Information Publishers Association and was the Email Marketing Track Chair for SIPA’s 31st Annual International Newsletter & Specialized Information Conference in Washington, DC.

Kim received her B.A. in Journalism and Public Relations from Roger Williams University in Bristol, RI.

Direct download: speaking-of-wealth-5.mp3
Category:Podcast -- posted at: 2:49pm EST

Jason talks with Dan Sullivan, co-founder of The Strategic Coach. As an international organization offering practical thinking tools and support, Dan Sullivan has structured his company to help individuals create the personal and professional future they want.

When Dan Sullivan stands before a room of entrepreneurs, either in his Strategic Coach® Program or as a keynote speaker, they pay attention. Not because he’s a celebrity — he deliberately keeps the focus off him and on his clients — but because they know he can help them figure out what to do next.

Dan’s strong belief in the power of the entrepreneur is evident in all areas of Strategic Coach which works to help entrepreneurs reach their full potential in both their business and personal lives. He is author of over 30 publications, including The Great Crossover, The 21st Century Agent, Creative Destruction, and How The Best Get Better.

Direct download: speaking-of-wealth-4.mp3
Category:Podcast -- posted at: 5:40pm EST

Jason Hartman talks with self-publishing guru Dan Poynter who spent eight years researching a labor of love. Realizing no publisher would be interested in a technical treatise on the parachute, he went directly to a printer and self-published. The orders poured in and he suddenly found he was a publisher himself. In 1973, Dan became interested in a new aviation sport, couldn’t find a book on the subject so he sat down and wrote one. After four months of writing and intense research that took him from coast to coast, he delivered the manuscript to the printer. So far, Hang Gliding has sold over 130,000 copies-a best seller!

Continuing to write, Dan has produced more than 76 books and revisions so far, of which some have been translated into Spanish, Japanese, Russian, British-English and German. Over the years, Dan has developed a system of writing that makes it all so easy and fun. His books are loaded with facts and figures and contain detailed inside information. They are always up-to-date because he revises them before going back to press. Dan has sold millions of his books, including several best sellers, for ten of millions of dollars in sales. Many of his books sell at the rate of 10-20,000 copies per year, every year.

For many years, Dan ran Para Publishing all by himself. In fact, he was often billed as the world’s largest one-person publishing company. As a one-man show, an author/publisher who handled all the writing, publishing and promotion, office management and shipping himself, Dan is in the best position to advise a first time self-publishing author who is on a limited budget. Today, Dan has staff, a number of products and services (books, reports, tapes, disks, seminars, etc.) and a large suite of offices with a 360 view of the mountains and the Pacific Ocean.

Direct download: speaking-of-wealth-3.mp3
Category:Podcast -- posted at: 6:53am EST

Jason talks with Anne Bruce who is author of 14 books including Speak for a Living: The Insider’s Guide to Building a Profitable Speaking Career, Perfect Phrases for Employee Development Plans, Be Your Own Mentor, Perfect Phrases for Documenting Employee Performance Problems, Discover True North: A Program to Ignite Your Passion and Activate Your Potential, Motivating Employees.

Over the years, Anne Bruce has evolved from the best-selling author of several books in the field of human behavior, leadership, and motivation to an inspirational force and a respected specialist, speaker, and trainer in the area of human development and personal growth. 

Thousands of people around the world have adopted Anne’s no-nonsense approach to Discover True North and have learned to be the author of their life story.

Direct download: speaking-of-wealth-2.mp3
Category:Podcast -- posted at: 7:08am EST