Speaking Of Wealth with Jason Hartman

In this off-topic 10th episode, Jason Hartman talks with Lawrence Susskind, Ford Professor of Environmental & Urban Planning at MIT and Vice-Chair of the Program on Negotiation at Harvard Law School and author of Entrepreneurial Negotiation: Understanding and Managing The Relationships That Determine Your Entrepreneurial Success, about what urban development means in today's age and ideas coming up that can help alleviate many of our city's difficulties.

Jason and Lawrence also discuss the importance of negotiation and the mindset you must have whenever you enter into them. Many people's attitudes these days are skewed toward doing what's best for themselves, and Lawrence explains why that's wrong and why the methods we're trying to use for negotiations are all wrong.

Key Takeaways:

[3:04] The art of urban planning and its changing nature

[6:06] Cities are going through a process of change and we're likely to see big cities continuing to spread rather than becoming denser

[11:09] Some ideas for the future on how to reduce or eliminate traffic

[15:47] The single most important thing to becoming a better negotiator

[20:49] You need to know the other party's options so that you can know where you stand in negotiations

[24:42] How negotiation can make you a better leader

[29:10] We need to stop thinking that text based communication can be a way to run a business

Website:

www.EntrepreneurialNegotiation.com

www.LawrenceSusskind.mit.edu

Direct download: SW_450_Lawrence_Susskind.mp3
Category:general -- posted at: 10:05pm EDT

Today's Flash Back Friday comes from Episode 27, originally published in November 2010.

Jason Hartman talks with author, editor and literary coach, Ariel Gore. Some call her The Indiana Jones of literature” and her books include Bluebird: On Women and Happiness (forthcoming from Farrar, Straus and Giroux), the critically acclaimed writing guide How to Become a Famous Writer Before You’re Dead, the Booksense pick novel The Traveling Death and Resurrection Show, the Oregon Book Award finalist Atlas of the Human Heart, and cult classic The Hip Mama Survival Guide.

She founded the award-winning parenting zine Hip Mama back in 1993. Over the years, the zine featured many new and emerging writers. Still, The New Yorker raved: Gore’s the quality of the writing that sets Hip Mama apart. Ariel now serves as Hip Mama’s consulting editor. The Utne Reader said, Ariel Gore’s transformation from globetrotting teenager to the hippest of mamas reads like a movie script about a Gen-X slacker following her bliss to unlikely success.

Website:

Bluebird: Women and the New Psychology of Happiness

Direct download: SW_449_FBF_Ariel_Gore.mp3
Category:general -- posted at: 2:11pm EDT

Today's Flash Back Friday comes from Episode 115, originally published in November 2013.

Note: Please excuse the poor audio quality. Edward Meyer is the VP of Exhibits and Archives at Ripley Publishing. He's been with Ripley's for more than 30 years. He joins the show to explain what has helped make Ripley so sustainable, engaging and entertaining. He also shares some of the new marketing tactics he's utilizing for his books and exhibits.

Meyer then shares some crazy stories in this year's edition, such as: 

- Oscar the Incredible Traveling Dog visiting over 30 countries in the past three years

- Creepy and crazy Halloween-theme stories

Website:

www.Ripleys.com.

Direct download: SW_448_FBF_Edward_Meyer.mp3
Category:general -- posted at: 9:00pm EDT

Jason Hartman talks with Travis Lee, co-founder of 3D Mail Results, about whether direct mailing is still an effective marketing strategy in today's environment. Jason and Travis explore ways that people can make sure their marketing products actually get seen by their intended targets and some of the unique items that Travis has seen used by companies to promote their business.

Key Takeaways:

[1:11] There's been nothing but talk about e-mail marketing for years now that it's hard to remember that direct mail is nowhere near dead

[5:35] Some of the unique pieces Travis' company has mailed for advertising clients

[7:59] How you separate self-mailers and packaged mailers

[11:42] 3D Mail nearly guarantees that your mail will at least be opened, not tossed out like most other mailers

[12:57] The 3 components of direct mail

Website:

www.3DMailResults.com

www.3DMailSuccess.com

Direct download: SW_447_Travis_Lee.mp3
Category:general -- posted at: 2:40pm EDT

Today's Flash Back Friday comes from Episode 48, originally published in April 2012.

In this first episode of our series on podcasting, Jason Hartman hears founder of Palladium Education, Inc, Alex Haddox’s story of how he began podcasting to enhance his business. One of Alex’s favorite things to do was radio shows and was in public relations for many years. He began marketing his seminars through podcasts and building his brand. Alex currently has over 200 podcasts.

He explains how he tracked downloads, noting that it takes a while to build up a listening audience. He learned how to engage the audience and to fulfill their desire for more episodes. He came up with the idea of doing a Quick Tip every other episode. As he posted these podcasts, his listening audience increased six-fold. He encourages consistency and diligence, explaining that having a passion for it, for the content, is very important for success.

Alex calls podcasting a “long game.” He has his own equipment, does his own editing and uploading, and has low overhead costs. By joining a podcasting network, Alex’s audience doubled. He explains the benefits of the podcast network, i.e. the support and rapport that is built, leading to a close knit group of podcasters. All in all, Alex has experienced great success with his podcasts, having never spent money on advertising for his show, and managing the process himself.

Website:

www.PalladiumEducation.com

www.AlexHaddox.com

Direct download: SW_446_FBF_Alex_Haddox.mp3
Category:general -- posted at: 12:00pm EDT

Today's Flash Back Friday comes from Episode 186, originally published in February 2015.

Whether it’s your spouse, significant other, family, friends, or even business associates, each individual speaks his or her own love language.  “The Five Love Languages” are:  Words of Affirmation, Quality Time, Receiving Gifts, Acts of Service, and Physical Touch.  Understanding which of these languages makes that special someone feel loved can be essential to the success of any relationship.   Join Jason Hartman and renowned author, Dr. Gary Chapman as they discuss these timeless concepts and how our primary language affects our interactions in our relationships.

Dr. Gary Chapman seeks to fulfill his call to the ministry as a pastor, speaker, and author. He speaks extensively throughout the U.S. and internationally on marriage, family, and relationships. The government of Singapore invited him to present his marriage seminar there and the Chaplain’s Office of NATO issued a special invitation for Dr. Chapman to speak to the NATO forces in Germany. Other engagements have taken him to England, Africa, Saudi Arabia, Turkey, Mexico and Hong Kong. Sales exceeding 5 million copies earned him the Platinum Book Award from the Evangelical Publishers Association for The Five Love Languages, which has been translated into over thirty-six languages. Twenty-seven other books and five video series are also among his publications.

Website:

www.5LoveLanguages.com

Direct download: SW_445_FBF_Gary_Chapman.mp3
Category:general -- posted at: 4:40pm EDT

Today's Flash Back Friday comes from Episode 194, originally published in April 2015.

Jason Hartman invites Brian Gruber President of Lucky Orange to the Speaking of Wealth Show. On today's episode, Brian talks about the customer data you can get from heat mapping, polls on your website to find out how to make your customers purchase your products, and the beneficial ways of using Lucky Orange's product.

Key Takeaways: 

2:14 – Heat mapping can show you which pages are the most visited and which ones are not.

3:13 – A poll is a quick question that can help you find out what your customer is thinking.

5:47 – Brian explains how the privacy of their product works.

7:56 – Brian explains more about different types of heat mapping. 

11:45 – Lucky Orange has a feature called Behavior Tagging which segments the recordings of people by the actions they take on your website.

13:59 – Lucky Orange has another feature called Form Analytics that allows you to see people in real-time and see where they're stuck on your forms.

15:00 – Brian's advice is to get information from your customers by watching their movements on your website and asking them questions. 

16:56 – Listeners of this podcast can get an extended free trial on Lucky Orange's product via email.

Mentioned in this episode:

 

www.LuckyOrange.com

Direct download: SW_444_FBF_Brian_Gruber.mp3
Category:general -- posted at: 4:17pm EDT

Today's Flash Back Friday comes from Episode 262, originally published in March 2017.

Jason Hartman talks with Chris Guillebeau, author, world traveler, and non-conformist. From 2002-2013, Chris made it his mission to visit all 193 countries, and succeeded. His first book, The Art of Non-Conformity, led him to his second book, The $100 Startup. Those books have been translated into more than 20 languages and sold over half a million copies.

Chris joined Jason to talk about his travel adventures, his beliefs on entrepreneurialism, and the power that being geographically independent brings to each individual.

Key Takeaways:

[2:27] How Chris' trip across the US and Canada led to his book The $100 Startup

[5:35] What being geographically independent can mean for you and your lifestyle

[9:20] Why Chris decided he should write about non-conformity

[12:20] Chris' experience between writing his thesis paper compared to blogging

[16:07] What The Happiness of Pursuit means to Chris

[20:16] Chris' advice to any aspiring authors

Websites:

www.ChrisGuillebeau.com

www.ArtOfNonconformity.com

Direct download: SW_443_FBF_Chris_Guillabeau.mp3
Category:general -- posted at: 3:56pm EDT

Jason Hartman talks with James Malinchak, #1 speaker coach & trainer and former Secret Millionaire on ABC, about his time on the TV show as well as how people can take what they have, get the right mindset, and turn their life into a success. There are a lot of external forces on you in your life, but the response you have to all of them is strictly up to you.

Key Takeaways:

[2:47] James' experience on The Secret Millionaire

[10:56] What are the traits that lead someone who is poor to become successful?

[13:42] In every situation you can either have excuses or results, and excuses don't matter

[17:25] The response you choose to tell yourself after an event is all that really matters

[20:58] What James will be talking about at the upcoming Profits in Paradise

[24:54] It is an absolute necessity to invest in yourself

Website:

www.JasonHartman.com/Events

www.BigMoneySpeaker.com

Direct download: SW_442_James_Malinchak.mp3
Category:general -- posted at: 10:36pm EDT

Today's Flash Back Friday comes from Episode 136, originally published in February 2014.

Al Ries & his daughter Laura Ries have been working together as focusing consultants for 18 years.

Ries & Ries was founded in New York in 1994. Three years later, Al & Laura relocated to Atlanta, Georgia.But the Ries team spends most of its time on the road consulting with top corporations around the world from Microsoft to Ford, Disney, Merck, Frito-Lay, and many others.

The dynamic duo and bestselling authors have been profiled by Business Week, Marketing News, Advertising Age, The Wall Street Journal, Atlanta Journal-Constitution, and countless other domestic & international publications.

Al first rose to fame in 1972 when a series of three articles on a new concept called “Positioning” authored by Al Ries & Jack Trout appeared in Advertising Age. The positioning idea took the ad world by storm and was voted by AdAge as one of the 75 most important advertising ideas of the past 75 years.

In 1981, the Positioning book was published and has since sold well over 1 million copies. The book has sold over 400,000 copies in China alone. The two authors also wrote Marketing Warfare, Bottom-Up Marketing, Horse Sense and The 22 Immutable Laws of Marketing.

More recently, Al & Laura have written six books together and have continued to rattle the establishment by breaking with traditional conventions.

Website:

www.Ries.com

Direct download: SW_441_FBF_Al_Ries.mp3
Category:general -- posted at: 12:00pm EDT

Jason Hartman talks with Michelle Tillis Lederman, author of The Connector’s Advantage, The 11 Laws of Likability, Heroes Get Hired and Nail The Interview – Land The Job, about how likability works and the mindset you have to have in order to succeed in business. There's no way to make people like you, but there are ways to present yourself that will allow you to have a better chance of being liked.

Key Takeaways:

[2:21] What is Mood Memory?

[5:44] How do you segue out of a conversation without offending the person you're speaking to?

[9:16] The definition of a "niche connector"

[11:29] The 7 Mindsets of connectors

[15:15] Always have the mindset that when you connect online your goal is to bring it offline

Website:

www.MichelleTillisLederman.com

Direct download: SW_440_Michelle_Tillis_Lederman.mp3
Category:general -- posted at: 10:32am EDT

Today's Flash Back Friday comes from Episode 231, originally published in January 2016.

Doug Sandler has over 30 years of business experience as an entrepreneur, business owner, manager and staff member. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller. He specializes in making connections, building relationships and strengthening bonds both inside and outside organizations. Don’t let the “Mr. Nice Guy” tag fool you, Doug has entered into many high level negotiations and is anything but a pushover. His speaking and consulting business is geared towards improving relationships and winning business through his time tested sales, service and relationship building system. Doug is a nationally recognized speaker, and writer for Huffington Post. His weekly posts reach over hundreds of thousands of readers. Doug has been titled by a leading social media marketing company in the top 100 of Social Media Thought Influencers to follow.

Key Takeaways:

[4:36] The importance of always being on the lookout for what the next step is in your life

[8:31] How to make yourself start reaching out to clients/friends/anyone and improve your life

[14:02] The importance of empowering others and how it will cause your business to thrive

[18:09] Companies that have the "Nice Guy" environment

[22:28] The differences between companies people like working with and companies everyone wants to avoid

Website:

www.DougSandler.com

Direct download: SW_439_FBF_Doug_Sandler.mp3
Category:general -- posted at: 12:00pm EDT

Jason Hartman talks with Michael E Gerber, founder of Michael E Gerber Companies and E-Myth, as well as author of The E-Myth, about why small businesses fail, as well as how to successfully systemitize your processes to achieve success.

Key Takeaways:

[5:47] Why Michael created Radical U

[7:55] Small business owners almost always fail to understand what a business is, and that includes real estate investors

[11:38] Why the idea that McDonald's is in the real estate business is a myth

[16:49] The most important tool for running your business

[21:03] Why successful contractors fail when they try to scale their business

Website:

www.MichaelEGerberCompanies.com

www.FreeBook.MichaelEGerber.com

Direct download: SW_438_Michael_Gerber.mp3
Category:general -- posted at: 4:46pm EDT

Today's Flash Back Friday comes from Episode 188, originally published in February 2015.

Patrick Hanlon joins the Speaking of Wealth audience and talks to Jason Hartman about his book, Primal Branding. Patrick sits down with Jason to talk about the seven primal rules of branding and how it can apply to small and big businesses alike. As a side note, Primal Branding was released in 2006 and there is now a newer version of the book with more recent tech examples entitled Social Code.

Website:

Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future

Direct download: SW_437_FBF_Patrick_Hanlon.mp3
Category:general -- posted at: 7:37pm EDT

Jason Hartman talks with Anita Campbell, founder and publisher of Small Business Trends, about what markets are currently the friendliest to entrepreneurs. Some rankings are surprising and there's a big surprise when it comes to entrepreneurs in rural areas. They also discuss the potential impacts of minimum wage on small business.

Key Takeaways:

[2:03] Some of Anita's rankings for best cities for entrepreneurs really suprised her

[4:53] How Anita's company was able to use the US Census to help in the rankings

[7:49] Technology has allowed rural areas to start flourishing as entrepreneurial havens

[10:20] Does having more entrepreneurs in an area make the market more or less stable?

[16:34] How the movement to a $15/hr wage is impacting entrepreneurs

Websites:

www.JasonHartman.com/Properties

www.SmallBizTrends.com

www.DataUSA.io

Direct download: SW_436_Anita_Campbell.mp3
Category:general -- posted at: 10:30pm EDT

Today's Flash Back Friday comes from Episode 234, originally published in June 2016.

Jane Root is a leading creative executive producer who has transformed major networks on both sides of the Atlantic, and delivered innovative, acclaimed programming to the content market worldwide in both television and digital. Previously President of Discovery Networks and controller of BBC2, Jane established herself as co-founder of Wall to Wall Television creating a number of hit programs for the British and US markets. In 2008, Jane set up Nutopia and since its launch has created international formats, won awards, achieved record-breaking ratings and pioneered a new genre of television – the mega-doc.

Key Takeaways:

[1:20] An overarching look at the peaceful beginning of the 2000s

[3:05] The flavor of the decades, the 80s created the world we now have, the 90s were peace and prosperity

[7:39] The technologies that changed society in the 2000s, starting with Napster

[9:31] A look back at the financial side of the 2000s and how it was a continuation of the 90s weakening of restrictions

[12:20] The changing speed of technological advances

[15:42] Some fun facts about the 2000s

Websites Mentioned:

www.nutopia.com

Direct download: SW_435_FBF_Jane_Root.mp3
Category:general -- posted at: 12:00pm EDT

Jason Hartman talks with Brian Kurtz, author of Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing, about how it's important to look past the short game and why direct response marketing can help you in the long game. They also discuss the importance of copywriting and how you can figure out if you're hiring a good one.

Key Takeaways:

[1:24] Most people see direct response marketing as a short game, why does Brian say it's part of the long game?

[5:04] How do you differentiate yourself in today's market

[7:38] The most dangerous number in business is 1. You need multiple channels

[11:19] The characteristics you're looking for in a copywriter

[15:39] How to structure your payments with your copywriters

Website:

www.OverdeliverBook.com

Direct download: SW_434_Brian_Kurtz.mp3
Category:general -- posted at: 3:18pm EDT

Today's Flash Back Friday comes from Episode 233, originally published in February 2016.

Harpreet Singh is Co-founder and Co-CEO of ExperFy, as well as a Fellow at Harvard Innovation Lab. He is responsible for Experfy's strategy and operations. He is an entrepreneur with experience leading cross-functional teams in global execution of product development, business strategy, operations, and technology functions. With exceptional emphasis on structured governance, he managed the program management initiatives for sixty technology startups from Citigroup's e-Citi Venture Portfolio Office. In a later role as Director of Technology, also at Citigroup, he architected the infrastructure of global multi-tiered, web-based electronic exchanges. Harpreet subsequently established the Project Management Office (PMO) for FX Alliance, a global foreign exchange platform, where he was responsible for enabling project and risk management functions for New York, London and Tokyo locations. Harpreet earned Master's and PhD degrees from Harvard University, where he currently serves as a faculty member.

In 2001, Harpreet co-founded the Sikh Coalition—a civil rights group—in the wake of hate crimes against Sikh-Americans after the September 11 attacks. In 2003, along with Desmond Tutu, Harpreet was honored with the James Parks Morton Interfaith Tribute by the Interfaith Center of New York for his work to help heal local communities on the grassroots level.

Key Takeaways:

[1:26] Dr. Singh breaks down the 3 characteristics of big data: volume, variety and velocity

[4:11] How big data is being used in a way that small businesses can actually use

[7:15] How big data has been used in conferences to aid in seating people, at a price that businesses can actually afford

[9:21] How Experfy has been able to recruit and retain some of the big names in the data scientist world

[10:15] Using big data can help your company automate things previously done manually, drive down your prices and help you expand

[14:34] The future of big data and analytics

[16:00] Describing the Harvard Innovation Lab

Websites Mentioned:

www.experfy.com

Direct download: SW_433_FBF_Harpreet_Singh.mp3
Category:general -- posted at: 8:56am EDT

Today's Flash Back Friday comes from Episode 235, originally published in February 2016.

Kevin Jans is the President and Founder of Skyway Acquisition Solutions (“Skyway”). After 16 years as a Department of Defense contracting officer, he founded Skyway to help companies navigate the increasingly complex process of competing for Federal contracts. Kevin built the company on the premise that no one knows the Federal acquisition system better than contracting officers who managed it from the inside. Following this idea, he built a team of experts with actual contracting officer experience. What separates this podcast is the insight that Kevin and Paul bring from having been Contracting Officers (COs).

In addition to his hands on experience, Kevin has extensive credentials in the contracting and source selection field. He is an active member of the National Contract Management Association (NCMA), Suncoast Chapter. Kevin also has elite training and development experience in the Federal contract market. He was competitively selected for both the US Air Force’s Copper Cap Training Program and the Career Broadener Programs. Both of these targeted Department of Defense training programs are designed to accelerate the experience and knowledge of high-performing professionals in the DOD contracting and acquisition field. He is a Certified Federal Contracts Manager (through NCMA), DOD-Certified in both Contracting and Program Management (through Defense Acquisition University) and he holds a Yellow Belt Certification in Six Sigma.

Key Takeaways:

[4:27] Kevin's new 80/20 rule

[6:21] A few places you can go to find government contracts out there and if you might be a fit

[9:02] Getting started and learning the basics of learning to get government contracts

[11:04] How to compete for government contracts with small businesses and minority owned businesses

[14:07] Comparing the government contract market to the stock market

[17:05] How long it takes to get a government contract going

[21:09] Exploring the all important topic of how much it costs to get help submitting your government contract proposal

[23:54] Looking at what the government's going to look at when they're considering if you'll win the contract

Websites Mentioned:

www.USASpending.gov

www.FederalBusinessOpporunities.gov

www.SkywayAcquisition.com

www.ContractingOfficerPodcast.com

Direct download: SW_432_FBF_Kevin_Jans.mp3
Category:general -- posted at: 9:58am EDT

Today's Flash Back Friday comes from Episode 283, originally published in July 2017.

We've been hearing for years that print media is dead, but it's still around and some venues are even doing quite well. But with pay walls abound and different publications having different takes that you want to read it can get real expensive real fast to read all your favorite news.

Jason Hartman talks with Alex Gruntsev, Chief Innovation Officer at PressReader, about how their service allows customers to subscribe to a huge variety of publications for a low monthly fee. They discuss how businesses can use hot spots to add value to their customers, how publishers can get in on the action, and why people would want the app.

Key Takeaways:

[1:54] What is PressReader?

[6:13] How PressReader pays the publishers

[11:18] What Alex sees as the future of PressReader

[14:44] Whether things like PressReader will also cause a revolution in advertising

Webste:

www.PressReader.com

Direct download: SW_431_FBF_Alex_Gruntsev.mp3
Category:general -- posted at: 9:04pm EDT

Today's off-topic 10th episode has Jason Hartman talking with Sally Kohn, CNN political commentator, host of The State of the Resistance podcast and author of The Opposite of Hate: A Field Guide to Repairing Our Humanity, about why there's so much hate in our country at the moment and how we need to continue acknowledging problems and working to get better.

Key Takeaways:

[3:22] Technology makes us feel more anonymous, which isn't always the best thing

[6:00] Does the US deserve credit for being better than the rest of the world?

[10:51] What definition of "hate" Sally's working from

[15:02] Most people don't think they're hateful, they believe "those people" are hateful so the things they do are justified

[18:46] We have been taught throughout history that men should be in positions of power, which is a powerful thing to have to break through

Website:

www.SallyKohn.com

Direct download: SW_430_Sally_Kohn.mp3
Category:general -- posted at: 11:05pm EDT

Today's Flash Back Friday comes from Episode 222, originally published in November 2015.

Christian Fioravanti is the founder and creator of Attractionology, co-founder and co-creator of 20 Minute Video Payday and founder and publisher of Project Catapult. He has been a small business owner since 2007. He owns and operates several web-based businesses and has authored several books and other pieces of literature related to business.

Key Takeaways:

[4:45] A good reason for dealing with physical products

[9:12] The secret sauce for giveaways

[14:56] The sweet spot to make free offers really work

[20:31] The Jason Hartman bumper sticker tag

[27:58] The funnel process that's 3 years ahead of everyone else

[31:08] If there's a barrier to what size companies can use funnels

Websites Mentioned:

www.MouseFlow.com

www.ClickFunnelsComp.com

www.Stripe.com

www.ChristianFioravanti.com

Direct download: SW_429_FBF_Christian_Fioravanti.mp3
Category:general -- posted at: 4:07pm EDT

Jason Hartman talks with Stephen Davis, author of Truthteller: An Investigative Reporter’s Journey Through the World of Truth Prevention, Fake News and Conspiracy Theories, about the prevalence of fake news online and in every form of media. The two try to find ways to combat the issue head on and what the average person can do today (and in the future) to avoid being fooled.

Key Takeaways:

[1:54] It's easier now than ever before for governments to lie to you and get away with scandals

[3:58] Fake news travels faster than truth on Twitter

[7:02] If you want good, investigative journalism, you're going to have to pay for it

[13:07] We need to stop letting companies like Facebook and Google escape the responsibility that media outlets have

[19:21] How governments deceive you

[25:43] Dealing with fake reviews on sites

Website:

www.StephenDavisWriter.com

Direct download: SW_428_Stephen_Davis.mp3
Category:general -- posted at: 8:40pm EDT

Today's Flash Back Friday comes from Episode 101, originally published in October 2013.

David Meerman Scott is a marketing strategist, advisor to emerging companies, bestselling author of eight books including three international bestsellers, and a professional speaker on topics including marketing, leadership, and social media.

His previous experience is as a recovering marketing VP for two U.S. publicly traded companies and was also an Asia marketing director for Knight-Ridder, at one time the world’s largest information company. David has lived and worked in New York, Tokyo, and Hong Kong. He currently resides in the Boston area.

David currently works as an advisor to numerous emerging companies in the marketing technology field including HubSpot, GrabCAD, Libboo, VisibleGains, ExpertFile, GutCheck, and Newstex. He also spends his time working with various nonprofits that interest him including the Grateful Dead Archive at UC Santa Cruz, HeadCount, and Nashaquisset. In the past he was on the boards of directors of NewsWatch KK (successfully sold to Yahoo Japan) and Kadient (successfully merged with Sant) and the board of advisors of Eloqua (successful IPO in mid-2012 and sale to Oracle in early 2013).

Website:

www.DavidMeermanScott.com

Direct download: SW_427_FBF_David_Meerman_Scott.mp3
Category:general -- posted at: 1:03pm EDT

Jason Hartman talks with Geoff Cook, co-founder and CEO of MeetMe and The Meet Group, about the creation of his company that has created a $400 market cap. MeetMe is a dating app like many others, but has differentiated itself by using live streaming. Geoff and his team have noticed that people are segmenting their personalities across brands rather than trying to change their privacy settings on one platform, and was able to take advantage of that.

Key Takeaways:

[1:45] How live streaming made Geoff's dating app revenue explode

[4:44] Deciding to go forward with live streaming was an all in bet for the company

[7:30] The problem right now with video on dating apps is that many people don't want to be in a video

[10:17] People share different aspects of their life with different brands

Website:

www.MeetMe.com

Direct download: SW_426_Geoff_Cook.mp3
Category:general -- posted at: 10:22pm EDT

Today's Flash Back Friday comes from Episode 237, originally published in March 2016.

Gerard Adams is a thought leader, serial entrepreneur, angel investor, and philanthropist. His lifes purpose is to inspire other Millennials to leverage their passions for success and create the lifestyle they dream of.

Gerard started from the bottom, and made it his mission to get to the top, doing what he was passionate about, and giving a voice to the millenial generation. He co-founded a well-loved news platform called EliteDaily.com, hustled, and recently sold it for $50,000,000.

After meeting Tony Robbins, Gerard is now dedicating his life to mentoring aspiring entrepreneurs to help them avoid the pitfalls he faced.

Key Takeaways:

[4:06] How EliteDaily.com got started

[7:40] How to hire and pay writers for your publication/company/blog

[11:10] How EliteDaily.com was able to ensure they were speaking with the right voice

[14:24] EliteDaily.com's current size

[16:26] The rising importance of video in today's online landscape

[19:07] Gerard's new thought leader business

Website Mentioned:

www.GerardAdams.com

Direct download: SW_425_FBF_Gerard_Adams.mp3
Category:general -- posted at: 4:48pm EDT

Jason Hartman talks with Dan Martell, founder of SaaS Academy, about how to scale your business using software as a service. Dan and Jason explore how current conditions have actually created an even bigger opportunity for software services than originally thought. Most every problem that pops up can be solved with a service you can provide a subscription for.

Key Takeaways:

[2:12] You need to perfect 4 core pillars to get to scale

[4:21] Dan likes using the acronym MEVO rather than MVP

[8:33] Outline your product and go try and get 10 orders

[11:34] What you need to make freemium work

[14:16] Dan believes you succeed in business when you fall in love with the problem rather than the solution

[17:48] We're moving toward a subscription society

Website:

www.DanMartell.com

Direct download: SW_424_Dan_Martell.mp3
Category:general -- posted at: 10:41pm EDT

Today's Flash Back Friday comes from Episode 74, originally published in March 2013.

Jason Hartman invites Michael Houlihan and Bonnie Harvey, co-founders of Barefoot Wine, to discuss “out-of-the-box” marketing principles that led to Michael’s and Bonnie’s highly successful wine business. Though his business card reads, “Head Stomper,” Michael officially served as president and CEO for 19 years. She was Vice President and “The Original Foot” for 19 years. There she had a wide variety of duties, doing whatever was necessary to operate the business. While Michael’s role was “big picture visionary,” Bonnie translated his ideas into workable processes and displayed a genius for managing the millions of details that come with a start-up. She proved to possess a rare combination of creativity and business savvy that served Barefoot well.

 

Starting with no money and no knowledge of the wine industry, Michael and Bonnie used out-of-the-box thinking coupled with solid business principles to build a leading national brand. They relied on “worthy cause marketing” instead of conventional advertising to grow a loyal following and promote their favorite causes. Their new book is entitled:  The Barefoot Spirit: How Hardship, Hustle and Heart Built a Bestselling Wine.

Barefoot Wines went on to win the industry’s top sales awards. They were selling well over a half a million cases annually when the E&J Gallo family purchased the brand in 2005. Since then, along with Bonnie, Michael has been a valued advisor to large and small corporations and start-ups, offering his real world experience to improve their profitability, grow their brands, and improve their culture. Sales, marketing, and performance-based compensation are his sweet spots. He also donates professional time to non-profits to help them improve their image, increase donations and achieve financial sustainability.

Website:

www.TheBarefootSpirit.com

www.TheBrandAuthority.net

Direct download: SW_423_FBF_Barefoot.mp3
Category:general -- posted at: 4:14pm EDT

Jason Hartman talks with Greg S Reid, author of the new book Wealth Made Easy: Millionaires and Billionaires Help You Crack the Code to Getting Rich, about the hacks he learned by interviewing multiple multi-millionaires and several billionaires.

Greg also dispels some old advice that he doesn't think holds true today, as well as providing an important concept when planning your future.

Key Takeaways:

[2:22] Some of the hacks that Greg discovered in his research

[6:22] The concept of CPC: Clues, Patterns, Choices

[9:54] If the concept of "your income is the average of the 5 people you spend the most time with" is outdated, what's the solution nowadays

[12:48] It's important to remember, thoughts are not things

[15:40] Don't follow your passion to make money, create opportunities and wealth for yourself so you can follow your passion

Website:

Wealth Made Easy

www.KeynoteSpeaker.tv

Direct download: SW_422_Greg_Reid.mp3
Category:general -- posted at: 4:17pm EDT

Today's Flash Back Friday comes from Episode 96, originally published in September 2013.

Dave Jackson has been educating people about technology since 1995. He once designed a class to teach people how to surf the Internet because they had no idea what it was. At one point in his his career he was the three time “Employee of the Year” winner for a company that was netting over 40 million dollars a year. Mr. Jackson worked in about every department the company had including a technician, customer service rep, marketing director, software developer, and training manager.

In late 2005 he launched the School of Podcasting, a website with step by step tutorials on how to podcast. This has lead to other podcasting related sites and services including Podcast Mechanic dealing with consulting in the world of podcasts, Podcast Clicks which is geared towards promotion, Learn to Subscribe a free tutorial for listeners of his shows, and many more.

When he is not podcasting  he is a musician in a local band, active in his church, and is currently working on his Bachelor’s Degree (in education specializing in Tech Ed) at the University of Akron in Akron, Ohio.

Website:

www.SchoolOfPodcasting.com

Direct download: SW_421_FBF_David_Jackson.mp3
Category:general -- posted at: 9:00pm EDT

In this 10th episode, Jason Hartman talks with Cynthia Kane, author of How to Communicate Like a Buddhist, as well as Talk To Yourself Like a Buddhist, about how we should be communicating with ourself and with others. Too often we say things hurtful to ourselves and our loved ones which we don't even realize until it's too late. Cynthia explains the elements of right speech that will point us in the right direction, as well as the importance of silence.

Key Takeaways:

[2:39] How does communicating like a Buddhist help you?

[6:18] The importance of "Mindful Listening"

[8:48] How we can use silence in a positive way

[16:22] How do you talk to YOURSELF as a Buddhist?

[20:27] You need to pump yourself up with self talk a little bit

[22:17] The importance of questioning

Website:

www.CynthiaKane.com

Direct download: SW_420_Cynthia_Kane.mp3
Category:general -- posted at: 11:52pm EDT

Today's Flash Back Friday comes from Episode 149, originally published in July 2014.

Bryan Dulaney has helped companies more than triple their revenue using his Perfect Funnel System when consulting and when implementing it for clients.  His recent case study he helped a vacation company, Vacation Strategy, scale from $1.5 million to over $5 million dollars in less than 5 months and is what he now calls “The $5,357,728 Case Study.”

Bryan started marketing online while finishing up his Masters in Marketing at Liberty University in Lynchburg, VA.  It was back then that Bryan taught himself how to build lead capture and sales pages that could convert.  His first day, was while he was at Liberty University, where he made just over $10,000 in sales for a product launch.  Then again a few weeks later over $20,000 where he outranked his mentor, Mike Filsaime, at the time.  Now they are friends.

Bryan has been paid upwards of $100,000 to help people launch products and services online and his normal consulting fee is $10,000 for a one day strategy session where he helps you personally roll out a Perfect Funnel System.  Why $10,000?  Because it’s worth 10x that amount in actual revenue and sales immediately, in his experience.

Bryan has helped people launch Webinars, where they generated over $150,000 in 90 days and the list goes on and on.  So what are you waiting for?  Click Here to Get a Quote and let Bryan and his OptimizePress Ninja’s do it for you while you can “guide them” or just sit back and kick it on the beach, spend time with your family, take a break from all of the learning that you’re doing and start putting other people to work in your business so that you can work ON your business as Michael Gerber says it best.

Website:

www.OptimizePressNinja.com

Direct download: SW_419_FBF_Bryan_Dulaney.mp3
Category:general -- posted at: 12:00pm EDT

Jason Hartman talks with Stephan Evergreen, founder of Evergreen Data and author of Effective Data Visualization, about how to improve your presentations by improving your visual aids. Sight is our dominant sense, so your presentation can be made or broken depending on how your audience sees what you're showing them. Confuse them with information presented poorly and sometimes it doesn't matter what you say.

Key Takeaways:

[1:41] What's the problem with the way we try and communicate data in presentations?

[5:19] How to choose the right way to present data visually

[7:36] What software does Stephanie recommend?

[12:24] Ways you need to tweak your presentation from the default Excel design

[16:06] We have 5 senses, but sight is probably the king

[18:43] There are cultural differences around color

[21:55] How much data can you show in a presentation?

Website:

www.StephanieEvergreen.com

Direct download: SW_418_Stephanie_Evergreen.mp3
Category:general -- posted at: 10:28am EDT

Today's Flash Back Friday comes from Episode 174, originally published in November 2014.

Corey Coates has edited both radio and podcasting shows for the last 10 years. He is also the owner of Podfly, a company that produces professional podcasts and provides audio editing services. Corey talks with Jason about the future of podcasting and how easy it is to make one-on-one connections with listeners through this up and coming medium. 

Key Takeaways:

2:20 – Corey has been podcasting since 2006 and has worked with a lot of industry leaders in podcasting over the last 9 years. 

4:20 – With podcasting you can target a very specific audience on your own terms. 

7:50 – Overseas Radio Network had a regular radio stream of shows, but also had it available for download in case people wanted to listen to a specific show on their own time. 

9:10 – Podcasting takes time and patience. Developing a good podcast is still best done organically and through word of mouth. 

12:37 – You don't need a large audience to be a successful podcaster. 

15:50 – Audio equipment is so cheap and compact that you can literally record your show using GarageBand on your iPhone.  

19:18 – Corey talks about the company Buzzsprout, who is looking at new ways to make podcasting easier. 

23:45 – Corey talks a little bit about Podfly and how they help clients with the pre and post-production aspect of their podcast. 

25:15 – Jason loves Podfly. He says that he is able to produce content faster than ever before because Podfly takes a load off his hands. 

28:15 – Having a lot of content available on a regular basis is what builds a great audience. 

29:15 – You can't game the Apple iTunes system. Apple ranks you based on a number of downloads and the number of subscribers you have over a 4 week period. 

Mentioned In This Episode:

http://www.podfly.net/

overseasradio.com/

http://www.libsyn.com/

http://www.buzzsprout.com/

Direct download: SW_417_FBF_Corey_Coates.mp3
Category:general -- posted at: 12:00pm EDT

Jason Hartman talks with John Warrilow, author of Built To Sell, as well as The Automatic Customer, about how to improve your businesses value to the point where you can sell it for top dollar. Personal branding can be great for your business when you start, but can create a rough environment for selling. Listen in as John explains how you can utilize subscription models in today's world to drastically increase your business value.

Key Takeaways:

[1:18] How John started helping companies increase their value

[2:15] How a consulting company John had with blue chip clients and several million dollars in sales was worthless, and how he turned it around

[5:22] The 3 attributes to scale

[9:19] The good and bad of personal branding

[13:02] Don't try to ride your business to the peak and get every last penny before selling, but you want to sell earlier in the game than that

[17:17] How much should you be willing to lose in customer acquisition in order to get that monthly recurring revenue?

[21:33] The 9 subscription models

[24:55] Amazon is a trillion dollar business is because of their subscription models

Website:

www.ValueBuilder.com

Direct download: SW_416_John_Warrilow.mp3
Category:general -- posted at: 11:09am EDT

Today's Flash Back Friday comes from Episode 202, originally published in May 2015.

Ben Krueger is the owner of Authority Engine and is an avid podcaster. His company specializes in helping people start podcasts and other podcast related trainings. He talks to Jason on some very helpful podcast marketing tips to better utilize your audience and how you can build stronger relationships with your listeners. 

Key Takeaways:

[2:30] Podcasting allows you to create content in a very easy way and it builds relationships. 

[5:20] Can podcasting work for the local provider? The dentist, chiropractor, etc? 

[9:45] Don't be afraid to turn some people off. 

[14:15] Develop a podcast the way you'd develop any friendship. 

[16:25] Ben shares direct response marketing tips to convert listeners into potential customers.

[22:10] Jason loves Tucker Max's show notes. 

[29:00] Podcast between 17-22 minutes long works really well for listeners. 

Website:

www.CashFlowPodcasting.com

Direct download: SW_415_FBF_Ben_Krueger.mp3
Category:general -- posted at: 4:30pm EDT

After a tour of an Amazon fulfillment center, Jason Hartman has an "investigative report" from the inside of a ride-sharing trip talking with a former employee of Amazon on how we have been misled a little by the company.

Key Takeaways:

[2:23] Amazon pickers are walking at least 10 miles a day to get orders together

[4:08] The pay raise that Amazon gave their warehouse employees was offset by a slash in benefits

Website:

www.JasonHartman.com/Properties

Direct download: SW_414_Amazon.mp3
Category:general -- posted at: 8:50pm EDT

Today's Flash Back Friday comes from Episode 128, originally published in December 2013.

Donald Katz is the founder & CEO of Audible. He successfully built the world's largest seller and publisher of audiobooks. He joins the show to discuss how he built his company. Audible isn't just a successful company. It also impacts local communities. Katz believes companies should do more social work to revitalize its surroundings. He thinks "do-good" helps businesses and their goodwill assets. 

Amazon recently announced that it has launched some upgrades to its Whispersync for Voice technology to make it easier for people reading Kindle books to switch between reading and listening to the Audible audiobook version on a smartphone or tablet. Katz explains this new feature.

Audible just launched a creative partnership with Playtone, the celebrated television, film and music production company founded by Academy Award-winning actor-director Tom Hanks. Katz tells us more about this partnership.

Website:

www.Audible.com

Direct download: SW_413_FBF_Don_Katz.mp3
Category:general -- posted at: 4:58pm EDT

Jason Hartman talks with Joe Calloway, author of Becoming a Category of One, as well as Be the Best at What Matters Most, about how you can avoid becoming commoditized as a business (and why you absolutely don't want that to happen to you). There are things you can learn from commoditized businesses, and one thing in particular you absolutely need to copy from Amazon, Google and Apple.

Key Takeaways:

[2:07] Why you don't want to become a commodity as a business

[6:10] Your customers are the only vote that matters, so no matter what you think of your product/price/etc, it all comes down to what they think

[7:59] One thing you need to copy from Amazon, Google and Apple

[12:04] Most people are not spending enough time on their #1 thing

[15:14] People crave simplicity, so deliver it and you'll succeed immensely

Website:

www.JoeCalloway.com

Direct download: SW_412_Joe_Calloway.mp3
Category:general -- posted at: 12:00pm EDT

Today's Flash Back Friday comes from Episode 66, originally published in January 2013.

Jason Hartman and Ken McArthur get together to talk about making an impact in people’s lives. People have the ability to make either a positive or negative difference in the lives of millions of people. Creating products and services or providing valuable solutions to problems can make a positive impact and Ken explains some of the techniques that aid in delivering that impact, such as color, sound, and repetition.

Ken then delves into the topic of joint ventures, a most powerful way to succeed from building great relationships. He stresses the importance of thinking of the other person in the venture and being relevant to the people with whom you are trying to network. He also encourages people, “Don’t think you have to do things alone and don’t think small."

Ken, best-selling author of “Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World,” has enabled thousands of people to achieve amazing impact by championing the philosophy that partnerships and collaboration build value for everyone. Ken challenges us to realize we ALL have an impact – whether we want to or not – on thousands of people who we touch in our day-to-day lives by demonstrating that simple things make a HUGE difference.

Website:

www.KenMcArthur.com

Direct download: SW_411_FBF_Ken_McArthur.mp3
Category:general -- posted at: 12:00pm EDT

In this 10th episode, Jason Hartman talks with Tal Ben-Shahar, co-founder of The Happiness Studies Academy and best-selling author of Happier and the new book, Short Cuts to Happiness: Life-Changing Lessons from My Barber, about how you measure happiness, predictors of happiness and what sorts of things Tal was able to learn from his barber. They also discuss whether Millennials and Generation Z to see if they've been coddled too much or if we've just learned how to better communicate with them.

Key Takeaways:

[3:06] How do you rate a country's happiness?

[5:33] There's only one thing that predicts happiness levels on a national level

[9:52] The hazards of social media on happiness

[11:55] Lessons learned from Tal's barber

[17:24] How to praise people properly to encourage growth

[20:13] If you don't teach people to face reality then you're setting them up for failure

[23:38] The first step toward happiness is, surprisingly, allowing in unhappiness

Website:

www.TalBenShahar.com

Direct download: SW_410_Tal_Ben_Shahar.mp3
Category:general -- posted at: 8:34pm EDT

Today's Flash Back Friday comes from Episode 104, originally published in October 2013.

Greg Hickman is the Creator/Host of Mobile Mixed, a Mobile Marketing Consultant focused on retail. Hickman is also the co-founder of Thumbfound, a boutique, independent mobile marketing agency. Greg started off as a self-professed "agency guy," and had the opportunity to work on brands like Pepsi, Lipton, and Walmart. In this line of work, he created and managed digital, in-store and grassroots marketing campaigns.

In 2005, Greg moved on from the larger agency to a smaller operation, but still worked with major brands, including AT&T, EA Games, Sony Pictures, The New York Jets, Florida Marlins, Winterfresh and Axe. Greg created mobile marketing campaigns for these giants, bringing them into a new space.

Over the last 3 years, Greg has spent his time and focused his passion towards developing, implementing and managing mobile marketing programs for a media network of 300 shopping centers across the country. It's an understatement to say that the mobile marketing space for retail is a hot commodity right now. According to Hickman, "Implementing the right mobile strategies can have huge impacts on your business. Whether it’s driving people to your establishment, generating increased sales online or improving retention I can help. I’ve managed initiatives that cover Mobile Web, Smartphone apps, SMS, QR Codes, Location based services, mobile SEO etc."

Mobile marketing for businesses big and small in the retail space is not going anywhere any time soon. That's what makes Greg so passionate about his strategy through Mobile Mixed. Greg wants to help you create integrated mobile marketing strategies by talking with the best and most successful mobile marketers out there.

Website:

www.System.ly

Direct download: SW_409_FBF_Greg_Hickman.mp3
Category:general -- posted at: 12:00pm EDT

Jason Hartman talks with Joe Apfelbaum, founder and CEO of Ajax Union, about the recent changes to the LinkedIn platform. LinkedIn is a platform that many people no longer understand the importance of. It has changed direction to a content management platform and is a good way to reach over 600 million people currently. The audience of LinkedIn is much more busienss oriented as opposed to platforms like Facebook, which makes it a potentially huge asset to your business.

Key Takeaways:

[1:41] Why Microsoft paid over market price for LinkedIn and how you can utilize the new platform

[5:19] LinkedIn is a different mindset than Facebook

[6:08] The 3 activities you should do on LinkedIn in only 15 minutes a day

[8:37] The 3 steps to messaging people on LinkedIn

[12:38] The power of the feed

Website:

www.SocialSellin.com

Direct download: SW_408_Joe_Apfelbaum.mp3
Category:general -- posted at: 3:19pm EDT

Today's Flash Back Friday comes from Episode 179, originally published in December 2014.

Today’s  Speaking of Wealth Show features the ultimate in the world of travel, Chris Guillebeau, who has visited every one of the world’s countries. Together, he and Jason Hartman discuss many of the issues facing those looking at finding alternative sources of income, as well as providing general life tips to achieve the most success and satisfaction from what you do. He also describes some of the personal, real-life stories included in his latest book The Happiness of Pursuit. 

Key Takeaways

02.36 – Chris Guillebeau is one of the rare few who can say they’ve visited every country in the world, but it’s not just about bragging rights.

04.47 – Having just a $100 start-up gives you the chance to branch out, become empowered and find meaningful freedom.

10.20 – Once you’ve figured out what you want to get from life, you can work your projects around that.

12.16 – There are certain questions you need to ask yourself to be sure you’re really getting everything you can out of life.

16.12 – Try not to regret late starts – it’s almost never the first movers who end up most successful. 

18.55 – Chris Guillebeau’s book, The Happiness Pursuit, deals with the undertaking of various challenges, how real people have dealt with them and the effects they’ve had on them.

21.21 – People like having some kind of marker that shows how far they’ve come and how far they’ve got to go. It can help to make the challenge feel even more real. 

22.39 – For more information and to read Chris’s blog, head to www.ChrisGuillebeau.com

23.21 – Whatever it is you want to do, start it. No-one’s going to do it for you and you have to start somewhere.

Mentioned in this episode

The $100 Start Up by Chris Guillebeau

The Happiness Pursuit by Chris Guillebeau

www.TheMilesGuy.com

Direct download: SW_407_FBF_Chris_Guillebeau.mp3
Category:general -- posted at: 12:00pm EDT

Jason Hartman talks with James Whittaker, author of Think and Grow Rich: The Legacy and host of Win the Day with James Whittaker, about how Napoleon Hill's original Think and Grow Rich still applies in today's world. James and Jason look at how you can reprogram your brain and why his book still matters all these years later.

Key Takeaways:

[1:36] What's the big deal about Napoleon Hill's Think and Grow Rich?

[4:55] The mastermind principle

[10:33] Is everything from the original Think and Grow Rich still valid or do we have to modify it for today's world?

[13:19] Opportunities will come, so you have to constantly be ready

[17:06] Reprogramming your mind to conquer limiting beliefs and start living with intent

Website:

www.JamesWhitt.com

www.Facebook.com/JamesWhitt

Direct download: SW_406_James_Whittaker.mp3
Category:general -- posted at: 4:43pm EDT

Today's Flash Back Friday comes from Episode 199, originally published in May 2015.

Steven Essa started out as a broke musician and now has done over $8 million in webinar sales. He shares some fantastic tips on how to make a great 60 minute webinar presentation, utilizing other people's marketing lists to generate sales, and much more on today's episode. 

Key Takeaways:

[1:35] Steven talks a little bit about his story. 

[5:40] Doing your webinars live brings a more natural message to the audience. 

[7:00] A product $1,000 or less, it's a 60 minute webinar. If it's more than $1,000, then it's 90 minutes.

[14:10] You want to have between 3 to 5 steps and really break it down so the content is simple. 

[21:00] Steven explains how he closes the deal in a webinar. 

[26:25] How do you get people to your webinar? 

[31:05] If you're getting more than a 10% conversion rate, your prices are too low.  

Website:

www.SteveEssa.com

Direct download: SW_405_FBF_Steven_Essa.mp3
Category:general -- posted at: 12:00pm EDT

Today's Flash Back Friday comes from Episode 52, originally published in April 2012.

Further exploring why and how people podcast, Jason Hartman interviews philosopher Mark Linsenmayer about the origins of The Partially Examined Life, a free philosophy podcast hosted by Mark and two of his philosophical counterparts.

At first, Mark was doing all of the editing of the tracks and combining them together, but as the podcast grew, he reached out to the other hosts and to his listening audience through the Cloud for assistance with editing, receiving a good response. Mark talks about the various software programs that he and the other hosts use, such as Audacity for recording and Cubase for combining tracks, and services they use, such as Libsyn for a server and tracking downloads. The podcast was featured on iTunes, which boosted downloads and reviews quickly.

He’s got a band called New People, a big catalog of work with previous bands, and dabbles in fiction. When in grad school for philosophy, he mostly studied continental philosophy and philosophy of mind, with interests in phenomenology and explanations of consciousness. He more recently taught an ethics course for several semesters at Lakeland College.

Website:

www.PartiallyExaminedLife.com

Direct download: SW_404_FBF_MarkLinsenmayer.mp3
Category:general -- posted at: 5:16pm EDT

Today's Flash Back Friday comes from Episode 94, originally published in September 2013.

Everte Farnell is President at 9 World's Publishing, Inc. and a freelance copywriter. He joins the show to share some secrets to copywriting and whether success within the publishing industry is dependent solely on copywriting.

He also tells us about the hedge fund advertising regulations and whether hedge fund advertising makes it easier to defraud the public.

Website:

www.EverteFarnell.com

Direct download: SW_403_FBF_Everte_Farnell.mp3
Category:general -- posted at: 4:26pm EDT

Today's Flash Back Friday comes from Episode 169, originally published in October 2014.

Lane Fournerat is a YouTuber or who has had 3 million video views on one video and has 56,000 subscribers on his main channel YouTube.com/LaneVid. He joins Jason today to talk a little bit about YouTube and video editing.

Key Takeaways:

3:10 – Doing a collaboration with another user on YouTube really strengths your YouTube brand.

7:00 – Youtubers make money off ad-sense advertising, product or brand promotion, and merchandising.

10:20 – A sponsor can pay anywhere between $50 - $75 per 1,000 views.

13:25 – Equipment is easy. Lane edits his videos on iMovie using his Mac Book Pro and shoots his videos on a Canon PowerShot ELPH 330 that shoots HD video.

14:40 – Lane's lighting tips; Stay near a window or turn on every light that's in front of you, but not the ones that are behind you.

16:00 – He doesn't film videos on iPhones often because it's too shaky and because of hard drive space issues.

17:30 – YouTube.com is a major player, because it's owned by Google.

Mentioned In This Episode:

www.YouTube.com/LaneVid

www.YouTube.com/TheFunnyRats

 

Direct download: SW_402_FBF_Lane_Fournerat.mp3
Category:general -- posted at: 12:00pm EDT

Jason Hartman talks with Mitch Russo, CEO of Mindful Guidance and author of The Invisible Organization and the new book Power Tribes: How Certification Can Explode Your Business, about how to install corporate culture, how to create a tribe of people who will make you money, and how to avoid franchise laws with one simple maneuver.

Key Takeaways:

[2:26] What is a Power Tribe?

[5:10] If you don't create, install, and define a culture it will grow on its own

[9:30] Does Mitch's concept work in every business?

[13:47] You need to create videos for people so they understand you're offering them a new profession

[17:34] How do you get started?

[21:20] You need to steer clear of franchise laws, and Mitch has your solution

Website:

www.PowerTribesBook.com

Direct download: SW_401_Mitch_Russo.mp3
Category:general -- posted at: 10:24pm EDT

Today's Flash Back Friday comes from Episode 200, originally published in May 2015.

Jason Hartman talks with Shane Snow, co-founder of Contently and the author of the book Smartcuts: How Hackers, Innovators, and Icons Accelerate Success. Shane's book talks on the patterns of people throughout history beating expectations and revolutionizing their industry. In today's episode, Shane talks on the different ways you can think about ideas, problem solve, and three important questions to ask yourself when you're trying to be innovative.

Website:

www.Contently.com

www.ShaneSnow.com

Direct download: SW_400_FBF_Shane_Snow.mp3
Category:general -- posted at: 8:35pm EDT

Jason Hartman talks with Paul Jarvis, internet consultant and author of Company of One: Why Staying Small is the Next Big Thing for Business, about what scaling is like these days. You don't have to have a ton of employees to have a big company anymore, but your business does need a personality.

Key Takeaways:

[3:25] You can scale a business without actually growing these days

[7:17] Everyone's playing the short game, how can we fix that?

[10:49] Begin. Define. Maintain.

[15:18] Your business needs to have a personality

[20:45] Adding more is an easy "solution" to business problems, but not necessarily the best one

Website:

www.PJRVS.com

www.JasonHartman.com/Masters

Direct download: SW_399_Paul_Jarvis.mp3
Category:general -- posted at: 11:23pm EDT

Today's Flash Back Friday comes from Episode 114, originally published in November 2013.

Yaro Starak is an acclaimed blogger and Internet entrepreneur from Australia, Brisbane. He joins the show to discuss how people can make more than $10,000 a month just by sitting in front of their laptops. He follows up by discussing Tim Ferris' book, "4-Hour Work Week".

Yaro has been creating, buying and selling internet assets since 1998. He teaches people how to make a full-time income from blogging part time through his Blog Mastermind coaching program and how to launch online membership sites through his Membership Site Mastermind course. 

Website:

www.Yaro.blog

www.2HourWorkDay.com

www.BlogMastermind.com

Direct download: SW_398_FBF_Yaro_Starak.mp3
Category:general -- posted at: 5:34pm EDT

Jason Hartman talks with Beerud Sheth, founder of Elance and his new project, Gupshup, about the changing nature of working with freelancers and how AI is going to change our work habits and customer interactions forever.

Key Takeaways:

[4:48] How many people utilize all of Beerud's platforms?

[10:04] The profile of typical Elance/Upwork's freelancers

[12:24] Beerud's newest venture, Gupshup

[17:09] How AI customer service agents are changing the landscape

[20:35] The perception of online anonymity has brought out the worst in some people

Website:

www.Gupshup.io

www.Twitter.com/Beerud

Direct download: SW_397_Beerud_Sheth.mp3
Category:general -- posted at: 12:18am EDT

Today's Flash Back Friday comes from Episode 118, originally published in November 2013.

Eder Holguin is the founder of Ideal Media, former Chief Revenue Officer at Virtual Fan Network, former Chief Revenue Officer at Integrate, former Chief Marketing Officer at Krush, and the founder of OnDemand Research and Iron Traffic. He's an accomplished marketing entrepreneur and speaker.

Holguin tells us about Ideal Media's content discovery platform and how he's able to offer free content marketing services to his advertisers. He describes the model and how its different from Outbrain.

Holgui then shares some content marketing rules for success. He answers what is left for advertisements to be placed on and discusses the next major place we will see ads. He also elaborates on consumers becoming numb to current advertising.

Website:

www.IdealMedia.com

Direct download: SW_396_FBF_Eder_Holguin.mp3
Category:general -- posted at: 3:48pm EDT

Today's Flash Back Friday comes from Episode 89, originally published in September 2013.

Libby Gill is a former senior executive at media giants Universal, Sony, Turner Broadcasting, and the Dr. Phil Show. She's now the CEO of business coaching and brand strategy firm Libby Gill & Company and author of, “Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands.”

Gill discusses how businesses can create compelling brands based on emotional connection, authentic value and flawless delivery. She shares a few core mindshare methods and how businesses can capture the mindshare of their customers.

Website:

www.LibbyGill.com

Direct download: SW_395_FBF_Libby_Gill.mp3
Category:general -- posted at: 4:04pm EDT

Today's Flash Back Friday comes from Episode 124, originally published in December 2013.

In this episode, Jason talks with Adam Swart about his unique and important business model. Adam's company Crowds on Demand allows anyone to hire real actors to protest and picket your next movement.

Website:

www.CrowdsOnDemand.com

Direct download: SW_394_FBF_Adam_Swart.mp3
Category:general -- posted at: 12:00pm EDT

Today's Flash Back Friday comes from Episode 142, originally published in April 2014.

Kate Mosse is an English novelist, non fiction and short story writer and broadcaster. She is best known for her 2005 novel Labyrinth, which has been translated into more than 37 languages.Although best known for her adventure and ghost fiction, inspired by real history, Mosse's first two works were non fiction. Becoming A Mother (now in its seventh edition) was published by Virago in 1993, followed in 1995 by The House: Behind the Scenes at the Royal Opera House, Covent Garden, published by BBC books to accompany the award-winning BBC 2 fly-on-the-wall documentary series of the same name. She then turned her hand to fiction, publishing two contemporary novels. Eskimo Kissing, about a young, adopted woman searching for her background, was published to critical acclaim in 1996. This was followed in 1998 by the biotech thriller Crucifix Lane. From 1998 up to 2001, she held the position of executive director of the Chichester Festival Theatre. Meanwhile she also remained engaged in research work for the first of a series of timeslip historical adventure novels set in southwest France in the past and present day.

In 2005, the first of the Languedoc Trilogy, Labyrinth, was published. A number 1 bestseller all over the world, it has sold millions of copies throughout the world, was the bestselling title in the UK for 2006 and won the Richard & Judy Best Book at the British Book Awards 2006 and was named as one of Waterstones Top 25 books of the past 25 years. Television rights were sold to Scott Free and Tandem Communications and the Labyrinth miniseries was broadcast in 2013. The international cast included John Hurt, Janet Suzman, Jessica Brown Findlay, Tom Felton, and Sebastian Stan.

In October 2007, the second novel in the Languedoc Trilogy - Sepulchre - was published in 2007. A tale of haunting and Tarot set in fin-de-siècle and 20th century France, it was also a No.1 bestseller in the UK and an international bestseller. While Mosse was researching for the third and final novel in the Trilogy, she released her novel The Winter Ghosts in 2009, based on a novella she previously contributed to the Quick Reads Initiative. Film rights have been sold to Ruby Films. Citadel, the third novel in Mosse's Languedoc Trilogy, came out in 2013 and was also an international bestseller. Inspired by the real history of the resistance in Carcassonne during WW II, it tells the story of an imagined all-female resistance unit.

In October 2013, Mosse's collection of short stories, The Mistletoe Bride & Other Haunting Tales was published. The Mistletoe Bride & Other Haunting Tales is a collection of ghost stories inspired by traditional folk tales and country legends from England and France, throughout Sussex, Brittany and the Languedoc (settings Mosse is known for).

Website:

www.KateMosse.co.uk

Direct download: SW_394_FBF_Kate_Mosse.mp3
Category:general -- posted at: 12:00pm EDT

Jason Hartman talks with Jami Stout, founder of the Financial Market Summit, about her history in affiliate marketing and how she's set up her conferences to be massive successes. Jami was hired by Agora to run their affiliate marketing and has some suggestions on what kinds of commissions to give, what prices have worked for her, and optimizing your sponsorships.

Key Takeaways:

[4:50] Some affiliate marketing tricks of the trade for the financial sector

[9:13] Jami's conference is able to attract the top executives and decision makers partially because of their ticket prices

[15:53] How to utilize sponsorships in your events

Website:

www.FinancialMarketingSummit.com

Direct download: SW_393_Jami_Stout.mp3
Category:general -- posted at: 10:40pm EDT

Today's Flash Back Friday comes from Episode 33, originally published in March 2011.

Join Jason Hartman as he and Don Osborne, President and Founder of INQUARTA, discuss powerful, yet simple internet marketing techniques to boost your small business.

Don shares his expertise on how to get started and what to do next when marketing your business online, as well as how to get the financial results you desire.

Don Osborne founded INQUARTA in 1994 and has counseled over 2,000 applicants to graduate school. Don has worked for The Princeton Review as co-author of their MCAT verbal program and author of the “Verbal Accelerator” course. A prolific speaker and author, Don has delivered more than 400 speeches and is the author of 15 books, guides, planners and DVDs available through INQUARTA Publishing.

Website:

www.Inquarta.com

Direct download: SW_392_FBF_Don_Osborne.mp3
Category:general -- posted at: 7:29pm EDT

Jason Hartman talks with Gregory Galant, founder of Muck Rack and the Shorty Awards, about how to do PR in today's environment. The two discuss the importance of entrepreneurial attitude, the importance of Twitter in dealing with journalists and the importance of being "quotatious".

Key Takeaways:

[1:57] The mindset every entrepreneur needs

[5:07] The basics of PR

[6:47] Journalists LOVE Twitter, so communicate with them through that but don't pitch them through Twitter

[11:37] You need to put 2-3 hours per week into doing PR

[14:45] You need to be "quotatious"

[18:34] How do you stand out as a "guru"?

Websites:

www.MuckRack.com

www.ShortyAwards.com

www.Twitter.com/Gregory

Direct download: SW_391_Gregory_Galant.mp3
Category:general -- posted at: 3:17pm EDT

Today's Flash Back Friday comes from Episode 70, originally published in August 2012.

We progress through this life often believing that our experiences define who we are and how we respond to situations. We may believe we are essentially good, but have negative and self-defeating beliefs about ourselves that we perceive as truth based on previous experiences. Jason Hartman interviews life coach, Laurie Gerber of Handel Group, about eliminating these falsehoods through personal integrity to overcome whatever is blocking a person from success. Laurie explains her five steps to personal integrity, using having more money as an example.

  • Change your mind
  • Find your role model
  • Make your plan
  • Keep promises and keep track
  • Dare to do business

Laurie also talks about the “chicken” and the “brat” in each of us. We can make every excuse in the book for not pursuing and following through with our dreams. They sound legitimate in our heads, but if we’re honest with ourselves, they are just excuses that prevent us from realizing our goals. The Handel Group Life Coaching teaches many different exercises, beginning with what Laurie calls dream statements and moving into purging all negativity surrounding those statements. Obtaining personal integrity is empowering and she encourages people to use this power to change the world for the better. Laurie Gerber is President of Handel Group Life Coaching (HGLC) and an expert life coach herself. Passionate about personal development, Laurie has been coaching individuals and groups for 15 years. Before enthusiastically joining The Handel Group, Laurie owned and operated Partners with Parents, a tutoring and educational consulting business in New York City. Laurie oversees 16 coaches in their work with clients on improving all areas of life. She considers herself “an angel recruiter” because she is busy looking for other people who share her mission to instill more joy and peace in the world. “When all people are living true to their ideals, then I can rest,” she says. She doesn’t anticipate being able to rest anytime soon.

For the majority of her adult life, Laurie has been teaching and coaching adults and children in a variety of settings including lectures, discussion groups, seminars, classroom teaching, tutoring and one-on-one coaching. Laurie holds a degree in Education and Political Science from Swarthmore College, along with her teaching certification. She leads large groups at Kripalu Center, Esalen Institute, Equinox Fitness, Soho House, the JCC of Manhattan and Natural Health Magazine’s Women’s Wellness Weekends. She regularly blogs for The Daily Love, Huffington Post, Crazy Sexy Wellness, Dr. Frank Lipman, HGLC’s own weekly newsletter and more. Laurie's rigorous yet loving coaching style was recently showcased in MTV's True Life Special "I'm Getting A Second Chance." In April 2012, she launched “Wake Up Your Week,” an on-going subscription to weekly live teleseminars. Laurie feels blessed to spend her days (and most nights) doing work that makes her proud and she is inspired by HGLC clients for having the guts to look at themselves honestly.

Website:

www.HandelGroup.com

Direct download: SW_390_FBF_Laurie_Gerber.mp3
Category:general -- posted at: 12:24am EDT

Today's Flash Back Friday comes from Episode 135, originally published in February 2014.

Rich Zeoli is an author, talk show host, and communications expert.  Rich is the author of The Seven Principles of Public Speaking: Proven Methods From a PR Professional, and a weekday host on CBS Radio Talk Radio 1210 WPHT in Philadelphia.

Rich Zeoli has worked with clients ranging from Fortune 100 companies and national television personalities to candidates for national political office and bestselling authors.  He has personally trained individuals for appearances on major programs including Good Morning America, CNN American Morning, Larry King Live, CBS Evening News, Hannity, NPR, and many others.  All of his training is personal and customized to the individual needs of the client.

Website:

www.Facebook.com/ZeoliShow

Direct download: SW_389_FBF_Rich_Zeoli.mp3
Category:general -- posted at: 5:17pm EDT

Today's Flash Back Friday comes from Episode 214, originally published in September 2015.

Jason Hartman talks with Michael O'Neal, host of the popular podcast "The Solopreneur Hour" and creator of The Solo Lab about how to be a successful entrepreneur.

Key Takeaways:

[4:41] How he developed his business

[8:31] Who you need to know to get what you want

[14:51] What you HAVE to have when you attend a conference

[22:52] How to use the elevator to get over your fear of public speaking

[26:46] The best business hack ever

Websites:

www.SoloHour.com

www.IWantSoloLab.com

Direct download: SW_388_FBF_Michael_O_Neal.mp3
Category:general -- posted at: 10:04pm EDT

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