Fri, 29 June 2018
Today's Flash Back Friday comes from Episode 193, originally published in April 2015.
Jason Hartman invites online marketing consultant Joseph Bushnell to today's Speaking of Wealth show. Joseph does a dive into the five key things he looks for in a successful marketing funnel and talks about how you can attracted more customer opt-in emails to your business. In the show, Joseph talks about some of the differences between popular marketing funnel builders as well as shares some important tips on how you can succeed in funnel marketing.
[2:00] Joey gives a run down on the five key problem areas he looks at and helps with
[7:33] LeadPages is more about getting opt-in pages than anything else, but with what ClickFunnels you have better template options
[10:55] Joey would use ClickFunnels for making funnels and OptimizePress for creating whole websites
[11:39] Lead magnets nowadays need to stand out since people have seen almost everything
[13:14] Market research is very important for creating noticeable lead magnets as well as compelling copywriting
[15:03] Joey has done a lot of research to find the best copywriters which you can find more about on his blog
[17:31] There's really no fixed price in hiring copywriters. New copywriters are more likely to cost a lot less than the professionals
18:36] Getting case studies from previous clients will show potential customers they can trust you and buy from you
[21:25] Joey explains more about his strategy of building market funnels in an easy step to step process.
Fri, 22 June 2018
Today's Flash Back Friday comes from Episode 219, originally published in October 2015.
Jason Hartman talks with Mark Ford, an American author, entrepreneur, publisher, real estate investor, filmmaker, art collector, and consultant to the direct marketing and publishing industries.
Ford is the author of essays and books on entrepreneurship, wealth-building, economics, and copywriting. He has also written a book of poetry and a book on word use titled Words that Work.
Ford's business writing is published under the pen name Michael Masterson. His books, Automatic Wealth and Ready, Fire, Aim, were recognized on the Wall Street Journal and New York Times Best Sellers lists.
Ford is active in real estate development both in the United States and abroad.
[3:07] The history of the financial newsletter
[10:04] Breaking down "Ready, Fire, Aim"
[13:33] His movie making ventures
[17:42] Finding your optimal selling proposition
[23:05] Real estate investing
[28:53] How we let some industries teach us terribly
Fri, 15 June 2018
Today's Flash Back Friday comes from Episode 92, originally published in September 2013.
Born in Zimbabwe, Gary Bembridge has a Bachelor of Commerce from the University of Natal-Kwazulu (South Africa) and has been based in London since 1987. During his varied career he held roles as diverse as the Global Vice President Marketing for the iconic Johnson’s Baby brand, the Global Vice President of eBusiness and the Global Vice President of the RoC Anti-Age Skincare.
He now consults, talks, runs training programs, blogs, podcasts, and writes on his main interests of brand building, positioning and differentiation through his company "Gary Bembridge Unleashed".
Gary’s Unleashed on Marketing Podcast won awards in the European Podcast Awards in 2010, 2011 and 2012.
Fri, 8 June 2018
Today's Flash Back Friday comes from Episode 80, originally published in May 2013.
Relationship expert and best-selling author, Dr. John Gray, joins Jason Hartman to talk about research studies and Dr. Gray’s new work, “Boys to Men.” Dr. Gray talks about how his observations have been backed up by and further explained by brain studies, showing obvious differences between men and women in brain function and hormones that affect health and behavior. He offers a deeper explanation of these differences based on scientific research showing how activities particular to each gender, diet, and an increased existence of xenoestrogens in our environment play a significant role in hormonal balance and imbalance. Dr. Gray discusses the proper use of supplements and the dangers of pharmaceuticals. This leads into his new work regarding healthy male development and his upcoming new book, Boys to Men, a look at how boys have been affected by today’s culture, showing a higher dropout rate than girls, lower comprehension, and higher instances of boredom and depression. The high carbohydrate diet we consume plays a big role in this trend, and he cites inflammation in the brain as one factor in decreased comprehension. He describes activities, diet and supplements that can alleviate inflammation and stress and bring about optimal health in both men and women.
John Gray, Ph.D. is the best-selling relationship author of all time and the most trusted voice in relationships today. He is the author of 17 books, including The New York Times #1 Best-Selling Book of the last decade, MEN ARE FROM MARS, WOMEN ARE FROM VENUS. His 17 books have sold over 50 million copies in 50 different languages around the world.
John is a leading internationally recognized expert in the fields of communication and relationships. His unique focus is assisting men and women in understanding, respecting and appreciating their differences. John's advice can be easily used to improve relationships at home and in the workplace.
For more than 35 years, John Gray has conducted public and private seminars for thousands of participants. In his highly acclaimed books, videos and transformational seminars, John entertains and inspires audiences with practical communication techniques. John’s purpose is to create a world where men and women understand, respect, appreciate and ultimately work together.
Summit Entertainment (Lionsgate) has purchased the rights to John Gray’s bestseller “Men are From Mars, Women are From Venus” with the intention of creating a feature film and TV series. Summit has hired Harry Elfont and Deborah Kaplan to adapt and direct the title into a romantic comedy, with BermanBraun's Lloyd Braun and Gail Berman producing.
John Gray is a popular speaker on the national and international lecture circuit and often appears on television and radio programs to discuss his work. He has made guest appearances on such shows as Oprah, The Dr. Oz Show, Good Morning America, The Today Show, The CBS Morning Show, Live with Regis, Fox & Friends Weekend, Good Morning New York, Larry King Live, CNN and Company and many others. He has been profiled in major publications across the United States. John Gray lives with his wife and children in Northern California.
Wed, 6 June 2018
Jason Hartman talks to Ruth Soukup, founder of Elite Blog Academy and creator of LivingWellSpendingLess.com, about the process of starting her blog, gaining traction with it, and how she was able monetize it. After telling her husband that she was going to make enough money for their family to live on, Ruth took it seriously and within a few years was making enough that he could quit and become a stay-at-home dad. Jason and Ruth discuss her company Elite Blog Academy, and the mission it has to teach bloggers of all forms to turn their side hustle into a main hustle.
[1:20] How Ruth's entreprenuerial journal started
[3:51] The books that helped Ruth the most when starting her blog, and her biggest SEO tip
[7:45] What's the income breakdown for Ruth's company?
[10:50] The best products that you can sell are those that people are already asking for
[15:08] How does Ruth offer her courses? Is it audio, video, Facebook groups?
[18:48] Why does Ruth only take students once a year?
Fri, 1 June 2018
Today's Flash Back Friday comes from Episode 241, originally published in April 2016.
John Bowen is the founder of AESNATION.com, an online community of entrepreneurs balancing success with making a difference in the world. There, he hosts the recurring podcast, "Accelerating Entrepreneurial Success." Bowen is also founder of Financial Advisor Select, an organization that matches customers with vetted financial advisors in their communities. He is a regular contributor to the Huffington Post.
[1:30] AES' 60 million household survey on the importance of being a business owner
[4:13] The 6 key drivers for entrepreneurial success
[8:04] Identifying the key concerns
[12:58] Creating family office type environments for people without 100 million dollars
[15:17] Realizing how much wealth the government takes over your life and why it's so important to minimize