Speaking Of Wealth

JJ Ramberg is one of the founders Goodshop. She also hosts "Your Business" on MSNBC and wrote the bestseller, It's Your Business. JJ and her brother, Ken, came up with the idea for Goodshop while she was reporting for CNN in Biloxi, MS and New Orleans during Hurricane Katrina. While covering the terrible events JJ became convinced that she needed to do something to allow people to support all the causes that need attention across the nation. JJ uses Goodshop for FARE which is helping find a cure for her daughter and nephew's life threatening food allergies.

Key Takeaways:

[1:30] What Goodshop is and how it can be used for very good causes

[5:25] How the consumer uses Goodshop to fund their cause, and also potentially save money doing it

[7:50] The one question you can ask your employees to drive their work to the next level

[11:25] The importance of switching jobs with your business partner from time to time

[13:55] The contractor vs employee dynamic, and how to evaluate (and how OFTEN to evaluate) the people working for you

Website:

www.goodshop.com
www.facebook.com/msnbcyourbusiness

Direct download: Speaking_of_Wealth_253_JJ_Ramberg.mp3
Category:general -- posted at: 10:32pm EDT

Chris Stoikos is a serial entrepreneur and chief executive officer of Dollar Beard Club. He is the archetypal "mover and shaker" with a number of entrepreneurial credits to his name. His true genius lies in the ability to creatively market and commercialize products, and in building and maintaining teams of experts to run businesses independently. Despite his youth, Chris brings a practical knowledge of business in tandem with a firm grasp of market psychology for a younger and "hipper" consumer base. He also brings his manly beard, named "Grizz".

Key Takeaways:

[1:20] The creation of The Dollar Beard Club

[4:15] The history of the rise of the beard culture

[6:10] The impact viral videos have had on The Dollar Beard Club's success

[10:10] Unconscious Content conference he's throwing to teach people to create viral videos

[13:30] Dissecting the elements of viral videos

[17:50] How you can tell a story in a 90 second video

[20:10] Chris' background that led to his viral videos

[21:40] How Chris writes his scripts for the videos and how much the videos have cost

Resources Mentioned:

www.dollarbeardclub.com
www.unconsciouscontent.com
www.chisstoikos.com
www.finaldraft.com
The Mastery of Self by Don Miguel Ruiz
www.jotsome.com
Instagram @cstoikos

Direct download: SW_252_Chris_Stoikos.mp3
Category:general -- posted at: 10:21pm EDT

David Meerman Scott is an internationally acclaimed strategist,whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR, now in its 5th edition, has been translated into 28 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 350,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking,World Wide Rave, and the new hit book The New Rules of Sales & Service. He co-authored Marketing the Moon (now in production as a feature-length film) and Marketing Lessons from The Grateful Dead.

David stops by the podcast today to talk about newsjacking, the art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow business.

Key Takeaways:

[1:45] What newsjacking is and why you should care

[5:15] How to find the right story to newsjack

[7:05] A real life story of a newsjacking blog post that made one company $15,000,000

[10:10] Taking a look at news stories and brainstorming potential newsjacking ideas

[14:00] The importance of Twitter hashtags, but why blog posts are the best for newsjacking

[18:10] The dangers of newsjacking stories about disasters

Websites Mentioned:

www.davidmeermanscott.com
www.newsjacking.com
To get going with the newsjacking online program, please visit the Newsjacking site, go to the "Master Newsjacking" page, click the “buy now” button and register with an email and a password. After you’ve registered, during the checkout process, you will enter the coupon code of "jason" that makes the online registration $50 off.

Direct download: SW_251_David_Meerman_Scott.mp3
Category:general -- posted at: 8:13pm EDT

At only 23 years old, Jairek was awarded the Congressional Award (Gold Medal) from the United States Congress. Today, the 31-year old is unlocking secrets for maximizing employee performance and organizational success (and he’s just getting started).

Oliver Wendell Holmes once said “a mind that is stretched to a new idea never returns to its original dimensions.” As an innovator, Jairek is applying his own philosophy and living a life of adventure, philanthropy, and entrepreneurship. Whether it’s cage diving with great white sharks, hanging with silverbacks in Rwanda, white water rafting down the Nile, working as a volunteer in underdeveloped regions, or building a powerful enterprise that’s built for results, Jairek does more than talk about it; he stretches the boundaries of traditional thinking and makes it happen.

Key Takeaways:

[2:30] Key moments of Jairek's life that shaped him

[5:10] The semester at sea that made Jairek evolve

[7:05] The old man in Africa that caught Jairek's attention and what drove him

[9:39] Why getting sick (and nearly dying) in Africa made Jairek confront what he really wanted out of life

[12:55] How you can use Jairek's techniques to achieve success, and a quick way to kick a bad habit

[15:40] The quick, easy way to create a new habit

[19:00] Designing your perfect day

[23:24] The 3 part message Jairek lives by

Website Mentioned:

www.jairekrobbins.com
www.performancecoachuniversity.com

Direct download: SW_250_Jairek_Robbins.mp3
Category:general -- posted at: 11:24pm EDT

As one of the most established ghostwriters in the nation, New York Times best-selling author Michael Levin has written, co-written or ghostwritten more than 100 books, of which eleven are national best sellers. He appeared on ABC’s Shark Tank on January 20th, 2012.

In the past, Michael has published with Simon & Schuster, Random House, St. Martin’s Press, Putnam/Berkley, and many other houses.  His works have been optioned for film and TV by Steven Soderbergh/Paramount, HBO, Disney, ABC, and others. One of his own novels became Model Behavior, an ABC Sunday night Disney movie of the week.

He has also made contributions to the New York Times, the Wall Street Journal, Forbes.com, Politico, the Los Angeles Times, the Boston Globe, the Jerusalem Post, Writers Digest, CBS News.  Michael has had the experience to teach writing classes at the University of California – Los Angeles and New York University.

As an Amherst College and Columbia Law School graduate, Michael served for many years as a member of the prestigious Authors Guild Council and as Treasurer of the Authors Guild Foundation.

Key Takeaways:

[2:08] How to go about finding a ghostwriter

[5:31] The nickname that Michael Gerber (from E-myths) has given him

[7:49] Why Michael's company only employs US writers

[9:40] The 3 critical issues Michael discusses with clients on their first call

[11:54] The price point that should make you wonder whether the person you're dealing with has ever written a book before

[16:41] Michael's tips for vetting prospective authors

[19:45] What it takes to get published by a New York company

Website Mentioned:

www.businessghost.com

Direct download: SW_249_Michael_Levin.mp3
Category:general -- posted at: 5:42pm EDT

Careers with Wings is a unique approach developed by President and Founder Marcy Morrison that provides you with the freedom to truly do what you love to do, what you are good at doing and combine that with how you can make the biggest impact with your role in making a difference in the world.   Passion + Purpose = World Change (TM). With this formula at the core, you will wake up with energy and enthusiasm every day loving what you do knowing that you are making a difference.

Marcy sees each person as a multi-faceted puzzle and when the pieces are put together and celebrated – the magic can happen – where people love what they do and can make the biggest impact – making not only their lives wonderful but those lives that they affect wonderful as well – that includes families, friends, communities and strangers.   People are not meant to be put into a box but are meant to be celebrated for their uniqueness and their incredible gifts that they are meant to be shared with the world.

Marcy talks with Jason about what it means to find your true calling, how you can do it, and what it can lead to.

Key Takeaways:

[2:48] How people can find their true passion

[5:36] Whether we should pursue our dream career if we have a job in this turbulent economy

[7:09] Defining success how YOU want it, rather than how society does

[9:37] If it's possible to be passionless

[12:58] How to go about getting the experience you need for the job you want

[14:59] Ways you can network in the job you have now to get the job of your dreams

[17:51] What people are willing to give up to do what they love to do

[18:50] The book and advice that Marcy gives to everyone because it changed her life

Website Mentioned:

www.careerswithwings.com

Direct download: SW_248_Marcy_Morrison.mp3
Category:general -- posted at: 12:26am EDT

Jamie was born knowing that SOMEDAY she would have a million dollars. Initially she assumed that meant she had to put on work clothes, pack a lunch, and trudge into the office for a salary. By the age of 22 she was making six figures, and by the age of 24 she was over $70,000 in debt...

Eventually she realized there was another way to make a million dollars. While she may not be there yet, she has been interviewing millionaires for the past 4 years on her podcast and has a wealth of knowledge from the more than 150 millionaires that she's talked to. She's committed to bringing everyone the greatest tools and advice for growing your business, and help you create an amazing life while building your net worth.

Key Takeaways:

[2:25] Jamie's back story

[3:47] The realizations that Jamie's had while interviewing millionaires

[6:53] Focusing on finding the things you're doing today that are moving you towards the wealth

[8:58] The cliche, but terribly important, piece of advice that you need to hear

[11:22] The story of Jamie's first mastermind group

[14:19] How Jamie found people to join her mastermind group when she was a nobody

[17:11] Ways to run your mastermind group so it doesn't turn into a farce

[21:34] In person versus virtual masterminds, the pros and cons

[24:15] Jamie describes "The Hot Seat" method her group uses

[28:20] Following up to keep everyone accountable

[31:00] Jamie's mastermind group absence policy

Websites Mentioned:

www.eventualmillionaire.com
www.remarkablyhuman.com
www.kanbanflow.com
www.slack.com

Direct download: SW_247_Jamie_Tardy.mp3
Category:general -- posted at: 12:16am EDT

Tony Little is an American television fitness personality and businessman, best known for his fitness infomercial products.

Little is a certified personal trainer and identifies himself as "America's Personal Trainer". He is known for his over-the-top, hyper-enthusiastic personality and long blond ponytail. Four of Little's favorite catchphrases are "You can do it," "It's technique!," and "Always believe in yourself". Little’s infomercials have generated more than $4 billion in sales globally. Little averages about 6,000 hours a year in front of a TV.

Tony is also author of There's Always a Way, How to Develop a Positive Mindset and Succeed in Business and Life.

Key Takeaways:

[1:50] Tony gives some lifespan increasing tips

[4:11] What's going on with Tony's favorite meat and what it can do for you

[6:43] The importance of creating a sustainable life style

[10:08] Tony's Temple Theory

[11:42] What influence, if any, Tony had on helping his son lose weight, and some advice for parents on how they can do it too

[13:11] How we can motivate ourselves

[15:54] The journey of Tony's first TV show experience

[17:58] The gutsy move Tony made to become the first on-air guest of any shopping channel in the world

[19:22] How Tony got into informercials

[20:42] "Step up to stand out"

Website Mentioned:

www.tonylittle.com
www.twitter.com/tonylittlereal

Direct download: SW_246_Tony_Little.mp3
Category:general -- posted at: 8:00am EDT

Tor decided to leave his six-figure job in order to follow his passion - to help online entrepreneurs save time and increase results. He is a productivity coach, entrepreneur and blogger.

As an unknown blogger, Tor was featured in 158 blogs in 14 months and wrote a post about productivity tips that surpassed 20,000 views in 6 days. He talked with Jason about how he did it, and some of the important steps you can take to boost your productivity.

Key Takeaways:

[2:05] How Tor started getting featured on other blogs

[4:06] Tor gives an important tip on what to ask for when you email your influencers

[6:09] Some of the best tips Tor got in response for his article

[7:35] The most important time management tip Jason has ever had in his life

[11:03] How Tor actually got influencers to agree to be a part of a post for an unknown blogger

[14:21] The way Tor marketed the article after he had it posted, even finding support from surprising sources

[16:51] How you need to view your blog posts in order to make them succeed.

Website Mentioned:

www.timemanagementchef.com
www.timemanagementchef.com/productivity-tips/

Direct download: SW_245_Tor_Refsland.mp3
Category:general -- posted at: 4:19pm EDT

Nile Nickel is a self-made time tested LinkedIn Expert. He attended Business School at St. Petersburg’s Eckerd College, and has incorporated his love for technology into all of his businesses. He is currently the President and CEO of  Balance Engines LLC, Small Change LLC, and Revenue Assurance Holdings LLC.

Nile has a vast Social Media background and when LinkedIn was launched he was one of the first people to dive in, noticing the tremendous SEO potential and value behind it.

Key Takeaways:

[1:48] Nile's LinkedIn philosophy

[3:34] How LinkedIn is more than most people think

[5:13] How to start the process of creating a great LinkedIn profile

[7:59] Using keywords in your LinkedIn profile and where to find them

[11:11] Nile breaks down the difference in pay levels for LinkedIn and what would actually make them worth the cost

[13:51] Tackling the Summary part of your profile

[17:26] The increasing use of LinkedIn in the job market

[18:40] Why job seekers and job recruiters love LinkedIn

[21:49] Breaking down if you really want as many connections as possible, or if you should pick and choose carefully

Website Mentioned:

www.linkedinfocus.com

Direct download: SW_244_Nile_Nickel.mp3
Category:general -- posted at: 10:15pm EDT