Speaking Of Wealth

Today, Jason Hartman welcomes Brian Horn of The Authority Alchemy podcast to the show. Brian has helped top celebrity entrepreneurs with their branding, search engine results, and internet marketing. In 2010, he was named 'Google Guru' by Inc Magazine and he has recently released a new book titled The Authority Mindset. He talks to Jason today about SEO and shares some important insider SEO tricks with him. 

 

Key Takeaways:

5:00 – Brain saw a dramatic increase in his conversions when he told people he had been featured on high-end news websites. 

8:20 – Amazon has more best-selling authors than anywhere else, because it's so easy to get into their system. 

11:00 – All people want to know is if you can help them or not. It's important to cater to that or else you won't succeed. Brain calls this, 'Educator/Advocate'. Focus on helping others succeed. 

14:40 – Focus on a specific market or niche. This helps you become an expert. 

22:00 – Ask yourself what your target customer is asking? Then target those specific keywords for them. 

25:20 – The Google Penguin update really scared Brain's clients away from SEO services. 

27:40 – Stay consistent with your message. Brain explains how you can fit into one of these fours characters to help with you brand. 

 

 

 

Mentioned In This Episode:

R.O.I. Marketing Secrets Revealed by Brain Horn

How to Backlink: Using the NEW Linkerati to Reach Page 1 of Google by Brian Horn

http://authorityalchemy.com/

 

http://authoritykickstart.com/

Direct download: SoW_171_20_Brian_Horn_The_Authority_Alchemy_Show.mp3
Category:general -- posted at: 10:44am EST

Jeff DeGraff joins the show today with Jason Hartman. DeGraff is a professor for the University of Michigan's Ross Business school and has worked extensively in teaching innovation. Today, he joins the show to talk a little bit about his new book called, “Making Stone Soup: How to Jumpstart Innovation Teams” and how it can help you succeed in your business venture. 

 

Key Takeaways: 

1:35 – Companies are struggling with innovation on a team level and his new book, Making Stone Soup, talks about some of these challenges and how they can over come it. 

4:25 – When you look at the history of innovation, most of these come from conflicting ideas or completely new hybrid ideas to try and make something better. 

7:15 – Forget the 80/20 rule. Innovation uses the 20/80 rule. 

11:25 – When you look at the patent timeline, it is more incremental than ever before. Jason asks, “Is it because everything has already been invented?” 

15:00 – Remember, you're catering to a completely new generation. Millennials experience the world in a completely different way now. 

20:00 –  DeGraff breaks down the four important elements that make innovation happen. 

23:00 – Tip: Focus on something that works. Do not focus on trying to fix something that's broken. 

27:00 – You can not start something new unless you give up something you're currently doing. We simply can't do it all at once. 

 

28:15 – As you are trying to build or invent something for the first time, remember that you need multiple versions of it before you can truly succeed. 

Direct download: Speaking_of_Wealth-170_Jeff_Degraff.mp3
Category:Podcast -- posted at: 1:36pm EST

Lane Fournerat is a YouTuber or who has had 3 million video views on one video and has 56,000 subscribers on his main channel YouTube.com/LaneVid. He joins Jason today to talk a little bit about YouTube and video editing.

 

Key Takeaways:

3:10 – Doing a collaboration with another user on YouTube really strengths your YouTube brand.

7:00 – Youtubers make money off ad-sense advertising, product or brand promotion, and merchandising.

10:20 – A sponsor can pay anywhere between $50 - $75 per 1,000 views.

13:25 – Equipment is easy. Lane edits his videos on iMovie using his Mac Book Pro and shoots his videos on a Canon PowerShot ELPH 330 that shoots HD video.

14:40 – Lane's lighting tips; Stay near a window or turn on every light that's in front of you, but not the ones that are behind you.

16:00 – He doesn't film videos on iPhones often because it's too shaky and because of hard drive space issues.

17:30 – YouTube.com is a major player, because it's owned by Google.

Mentioned In This Episode:

YouTube.com/LaneVid

YouTube.com/TheFunnyRats

Canon PowerShot ELPH 330

Acorn E90

RODE NTG-2 ShotGun Mic.

 

Direct download: SW_169_Lane_Fournerat.mp3
Category:Podcast -- posted at: 9:45am EST

Public Relations is an industry that most people in business are aware of, but often we don’t understand the finer intricacies that go into a successful PR campaign. Merilee Kern, President of Kern Communications, joins Jason Hartman on today’s Speaking of Wealth Show to discuss the ins and outs of her marketing business and to talk about the reality of getting involved in this particular industry.

 

 

Key Takeaways

 

02.00 – Many people in the Public Relations industry view their line of work as a balance between art and science.

04.05 – PR companies have a very set series of processes which they go through with every new client to best achieve the desired final result.

07.00 – Linking the release of a product to current events and news gives a certain credibility and relevance in the eyes of an editor.

09.40 – The risk associated with ‘publicity stunt’ style campaigns can often far outweigh the reward so going down this line must not be a decision taken lightly.

12.35 – Both wire services and mainstream databases are effective methods of contact with journalists, though the wire service gives an unspoken sense of credibility.

13.45 – As well as custom databases and the wire services, there are also wider database management services such as Vocus, BusinessWire and PRNewsWire where you can buy access to these lists.

16.00 – When hiring a publicist, be sure to be diligent. You need to know what you’re getting and who their links are with.

18.15 – For more information on Merilee Kern’s own public relations network, head to www.kerncommunications.com

19.00 – www.helpareporter.com and ProfNet are two similar resources which every publicist in the country should be registered with.

Direct download: SW_168_-_Merilee_Kern.mp3
Category:Podcast -- posted at: 9:41am EST

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