Speaking Of Wealth

Today's Flash Back Friday comes from Episode 98, from October 2013.

Lewis Schiff is the Executive Director of the Inc. Business Owners Council and author of, "Business Brilliant: Surprising Lessons from the Greatest Self-Made Business Icons."

Yahoo CEO Marissa Meyer recently laid down the jackhammer: all her employees must now report to the office... no more working at home. Schiff discusses this debatable cultural phenomena. He also breaks down entrepreneurship and how important ideas are to entrepreneurial success. Apparently, doing what you "love" will not necessarily give you the best return.

Lewis Schiff is the chairman and executive director of Inc. Business Owners Council. His new book, Business Brilliant: Surprising Lessons from the Greatest Self-Made Business Icons, was released in March, 2013. His new book, as well as his previous books, The Influence of Affluence and The Armchair Millionaire are based on research on best practices of high net worth and high-performing households. 

Websites:

www.lewisschiff.com

www.inc.com.

 

Direct download: SW_319_FBF_Lewis_Schiff.mp3
Category:general -- posted at: 6:36pm EST

Today's Flash Back Friday takes us to Episode 67 from July 2012.

Join Jason Hartman for an insightful conversation on creativity with author and Executive Director for Stanford Technology Ventures Program, Tina Seelig. Tina points out that many people incorrectly believe they lack creativity and that it cannot be learned. She views this as a huge problem in that it is a matter of attitude. “If you think about it, every single sentence that you utter is a creative act,” Tina explained. “From the moment you’re born, you’re creating your life.” Creativity is not exclusive to artists or musicians.

Problem-solving at all levels requires creativity, whether it’s fixing a meal or designing machinery or coming up with an efficient technique. It is incredibly important to every aspect of life. Tina gives examples of how to encourage and expand creativity, as well as examples of how it is often stifled. Some of the tools for bringing out creativity are reframing, connecting and combining ideas, and challenging assumptions. Tina explains our “innovation engine,” a tool we all possess. There are three things people need to possess as an individual and three things that are critical in the outside world. As an individual, we need basic knowledge, imagination and motivation. We are affected by our environment by resources, habitat and culture.

Dr. Tina Seelig is the Executive Director for the Stanford Technology Ventures Program (STVP), the entrepreneurship center at Stanford University's School of Engineering. STVP is dedicated to accelerating high-technology entrepreneurship education and creating scholarly research on technology-based firms. STVP provides students from all majors with the entrepreneurial skills needed to use innovations to solve major world problems. She teaches courses on creativity, innovation, and entrepreneurship in the department of Management Science and Engineering, and within the Hasso Plattner Institute of Design at Stanford. Dr. Seelig is also the Director of the National Center for Engineering Pathways to Innovation (Epicenter), which is dedicated infusing entrepreneurship and innovation skills into undergraduate engineering in the United States. Funded by the National Science Foundation and directed by STVP, the Epicenter is an education, research and outreach hub for the creation and sharing of entrepreneurship and innovation resources among U.S. engineering schools.

Dr. Seelig has also written 16 popular science books and educational games. Her books include The Epicurean Laboratory and Incredible Edible Science, published by Scientific American; and a series of twelve games called Games for Your Brain, published by Chronicle Books. Her newest books, published by HarperCollins are What I Wish I Knew When I Was 20: A Crash Course on Making Your Place in the World (2009), and inGenius: Unleashing Creative Potential, which will be released in April 2012.

She has a Ph.D. in Neuroscience from Stanford and is the Executive Director of the Stanford Technology Ventures Program, which is the entrepreneurship center at Stanford University School of Engineering. Seelig also teaches a course in the Department of Management Science & Engineering on Creativity and Innovation. In 2009, Seelig was awarded the highly prestigious Gordon Prize for her innovative work in technology, engineering, and education.

Direct download: SW_318_FBF_Tina_Seelig.mp3
Category:general -- posted at: 5:13pm EST

Today's Flash Back Friday comes from Episode 113, from November 2013.

Susan Wingate is the winner of five literary awards and is a #1 Amazon Best Selling Author. She is an expert in e-book self-publishing. Her work has ranged from young adult romance to dark mystery. Susan has won various other literary awards for her short stories and poetry. 

In this interview, Wingate explains how writers can create an award-winning and popular blog. 

Website:

www.SusanWingate.com

 

Direct download: SW_317_FBF_Susan_Wingate.mp3
Category:general -- posted at: 9:00am EST

Today's Flash Back Friday comes from Episode 144, from May 2014.

Joe Yazbeck is Founder, President and Senior Coach at Prestige Leader Advisors and author of, "No Fear Speaking." He joins the show to discuss his tips for speakers to develop their confidence and skills.

Yazbeck also talks about sales presentations, webinar training, and on-camera coaching for radio or TV. He explains how people with accents can improve their speaking abilities.

Spanning more than 30 years, Joe Yazbeck has successfully helped thousands of people providing professional speaker, executive leadership training and live performance coaching.

Joe, as Founder, President and Senior Coach of Prestige Leadership Advisors, continues to serve leaders and professionals in business, technology, law, public service and entertainment/media industries with effective leadership, performance and presentation methodology with programs he has developed throughout his remarkable career.

As a master speaker himself, Joe has delivered over 3700 presentations, workshops, lectures, seminars and key-note addresses worldwide.  

Influenced by Joe’s own achievements in the performing arts as talent developer/coach and performer , his creative and charismatic coaching approach serves his many clients to succeed in this very high-profile, media influenced business world.

Websites:

www.PrestigeLeader.com

www.NoFearSpeaking.com

Direct download: SW_316_FBF_Joe_Yazbeck.mp3
Category:general -- posted at: 10:17am EST

Jason Hartman is proud to announce the latest addition to the 2018 Meet the Masters of Income Property event, Ken McElroy.

Ken is a Rich Dad advisor and entrepreneur who is an expert in investment analysis, property management, and property development. He's responsible for over $700 million investment dollars in real estate.

Ken is the author of the best-selling books The ABC’s of Real Estate Investing, The Advanced Guide to Real Estate Investing, The ABC’s of Property Management, and most recently his book on entrepreneurship: The Sleeping Giant.

Website:

www.JasonHartman.com/Masters

www.KenMcElroy.com

Direct download: SW_Ken_McElroy.mp3
Category:general -- posted at: 10:30pm EST

Today's Flash Back Friday comes from Episode 73, from March 2013.

Marketing techniques have evolved exponentially with the introduction of the internet and social media apps, and to stand out from the competition, it requires strong thought leadership. Jason Hartman is joined by marketing expert, David Newman, to talk about the four level s of marketing. David explains what 80% of business owners miss that causes marketing overwhelm and sales burnout, whether more is better than less marketing, and how to laser-focus marketing to get better results. 

He shares examples of successful marketing efforts of a wide range of businesses. David emphasizes doing what you know and following the Three E Rule:  Easy, Effortless and Enjoyable. Additionally, three important factors for a successful thought leader are credibility, trust and relevance.

David Newman is a marketing expert who works with corporations, entrepreneurs and groups who want to use speaking and thought leadership strategies to sell more products and services. David is also the author of the upcoming book, Do It! Marketing: 77 Ways to Boost Sales, Maximize Profits and Crush Your Competition. There are a ton of free resources on David's website, www.doitmarketing.com, and that's also where you can go to download his free 96-page strategic marketing ebook.

Website:

www.DoItMarketing.com

Direct download: SW_315_FBF_David_Newman.mp3
Category:general -- posted at: 9:15am EST

Today's Flash Back Friday comes from Episode 64, from December 2012.

Known as the king of information marketing, Fred Gleeck joins Jason Hartman for a great interview, talking about his experiences in information marketing from over the last 24+ years. Fred weaves together the progression and changes in info marketing, stressing that trust is the one thing that has never changed. Fred teaches on a range of topics, i.e. writing an ebook, creating and marketing audio information and video information, and finding a niche and audience. He explains the benefit of developing products in all forms to fit all of the different learning types of your customers, which includes CDs, DVDs, ebooks, physical books or workbooks, etc. He then goes on to talk about revenue maximization. He advises keeping books between 2000 – 65,000 words, and encourages price testing.

In addition to working on his own info products, Fred helps others to sell their information products as well. Fred has been perfecting his information marketing techniques over the last 24+ years he has been doing it. If you want to learn how to sell information products on the internet, he is the right person to consult with. The information marketing business is changing. Fred knows and understands the information marketing secrets that few others use or know. He uses them himself in his own business and then passes that knowledge along to others in his seminars and workshops on creating information products.

Selling information products for himself and for his coaching clients is his ONLY business. He is the author of over 15 books and helps others who sell info products to create their own books, ebooks, audio and video programs. He splits his time between Las Vegas, Los Angeles and New York City. Fred’s most recent book is entitled Sell Your Brain Power, in which he passes along his years of knowledge.

Website:

www.FredGleeck.com

Direct download: SW_314_FBF_Fred_Gleeck.mp3
Category:general -- posted at: 12:55pm EST

It's imperative that every business knows exactly what the mission is, and that every employee in the business knows where the company is headed. It's the only true way to get, and stay, ahead of the competition.

Cameron Herold, author of Double Double: How to Double Your Revenue and Profit in 3 Years or Less, and Meetings Suck, talks with Jason Hartman about how his Vivid Vision can clarify your purpose and help you get on the right path.

Key Takeaways:

[2:15] How writing your Vivid Vision can author your future

[5:39] Reverse engineering your Vivid Vision

[8:26] Finding the "sweet spot" in length for your Vivid Vision, and how to properly use it

[11:43] What should you do with your Vivid Vision? How much does David share his?

[16:32] How to run meetings properly

[19:41] How long should you book your meetings?

Websites:

www.CameronHerold.com

Direct download: SW_313_Jason_Hartman.mp3
Category:general -- posted at: 10:38pm EST

Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the CEO and co-founder of DragonSearch, with more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing. As an artist, Ric has been shown in countless group and solo shows.

He is a regular guest columnist for Marketing Land, and Social Media Monthly, and a speaker at many marketing and business conferences.

Website:

Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever

DragonSearch Online Marketing Manual

Direct download: SW_312_FBF_Ric_Dragon.mp3
Category:general -- posted at: 9:00am EST

Nice guys finish last, right? Or maybe our long held maxims don't hold up under scrutiny. Jason Hartman talks with Shayne Hughes, President at Learning As Leadership and author of Ego Free Leadership, about whether ego is good or bad, how we can identify our negative tendencies, ways we can counter our natural instincts, and how we're not alone in our feelings of inadequacies.

Key Takeaways:

[1:18] Is ego always bad?

[4:40] Our desire to prove ourselves hijacks our purpose

[8:53] Some of our ego baggage comes from things that happened when we were young, and can come off as personality but aren't truly that

[12:51] Work places with turf wars aren't committed to their endeavor, and can tear apart a company

[16:12] When your ego is ratcheted up in intensity you can feel an impulse of tension. They key is to not beat ourselves up

[19:16] We all feel alone with our stress and insecurities, but every other person has something similar going on.

Website:

www.EgoFreeLeadership.com

www.LearningAsLeadership.com

"People, deep down, are yearning for a sense of safety, authenticity, belonging, and a larger purpose"

Direct download: SW_311_Shayne_Hughes.mp3
Category:general -- posted at: 10:18pm EST

Today's 10th Episode Flash Back Friday comes from Episode 100, from February 2012.

On this episode, Jason Hartman is joined by Jack Canfield, America’s #1 Success Coach, to talk about Jack’s journey to success as founder and CEO of Chicken Soup for the Soul Enterprises, founder and chairman of The Canfield Training Group, and his latest project, Bestseller Blueprint Training Program.  As the beloved originator of the Chicken Soup for the Soul® series, Jack Canfield fostered the emergence of inspirational anthologies as a genre - and watched it grow to a billion dollar market. As the driving force behind the development and delivery of more than 123 million books sold through the Chicken Soup for the Soul® franchise (and over 500 million copies in print worldwide), Jack Canfield is uniquely qualified to talk about success. His proven formula for success reached global acclaim with his most recent National Bestseller, The Success Principles™: How to Get from Where You Are to Where You Want to Be. For his fascinating story, listen at: www.SpeakingofWealth.com.

Jack is a multiple New York Times bestselling author, including titles such as The Power of Focus, The Aladdin Factor, Dare to Win, You’ve Got to Read This Book! and The Key to Living the Law of Attraction. He is the Founder and Chairman of The Canfield Training Group in Santa Barbara, California, which trains entrepreneurs, educators, corporate leaders and motivated individuals how to accelerate the achievement of their personal and professional goals. Jack is also the founder of The Foundation for Self-Esteem in Westlake Village, California, which provides self-esteem resources and trainings to social workers, welfare recipients and human resource professionals. Jack wrote and produced the Goals Program, a video training program for California welfare recipients. To date, the program has been responsible for helping 450,000 people get off welfare.

Jack is a featured teacher in the movie “The Secret”, “The Opus”, “The Cure”, "The Tapping Solution”, and “Yes IS the Destination...No is How You Get There.” He has recently been filmed for inclusion in two more films entitled “Discover the Gift” and “Awakening.”
Jack has also been a featured guest on more than 1,000 radio and television programs in nearly every major market worldwide - many of them on a repeat basis. A sample of these shows include Oprah, Montel, Larry King Live, 20/20, Inside Edition, The Today Show, Fox and Friends, The CBS Evening News, The NBC Nightly News, Eye to Eye, CNN's Talk Back Live!, PBS, QVC and many others.

Direct download: SW_310_FBF_Jack_Canfield.mp3
Category:general -- posted at: 2:40pm EST

Jason Hartman talks with Jason Treu, author of Social Wealth: How to Build Extraordinary Relationships by Transforming the Way We Live, Love, Lead and Network. The two discuss ways that you can improve your social worth, expanding your network by focusing on others rather than on your own self.

The two look into the potential power of mastermind groups or just informal get togethers, as wel as why you should never let your network become stagnant.

Key Takeaways:

[1:29] The basic concept of social wealth

[4:38] The one downside to paying to be in the right room with experts

[8:01] Deep self awareness is crucial to building relationships with other people

[10:22] The building blocks of building relationships are repoire, likeability, and trust

[13:47] The easiest way to build likeability

[16:59] Your network should always be growing because over time some relationships will become less helpful

[20:46] A very informal get together can generate huge returns to your social wealth

Website:

www.JasonTreu.com

www.CardsAgainstMundanity.com

"When you start looking around the room or start thinking about other things, people notice that, so they can tell you don't care"

"The quickest way to build trust with someone is to show you care"

"If you lead with giving you put yourself in rarified air"

Direct download: SW_309_Jason_Treu.mp3
Category:general -- posted at: 11:23pm EST

Today's Flash Back Friday comes from Episode 137, published in March 2014.

Shelby Larson started Content Divas back in 2007, initially to offer stay-home moms a way to make legitimate income from home. Over the past three years, she has successfully expanded her business from a small team of content providers to a staff of over 300 members world-wide, providing the highest quality outsourcing and generation organic traffic services on 50% of internet content.

Website:

www.ContentDivas.com

Direct download: SW_308_FBF_Shelby_Larson.mp3
Category:general -- posted at: 12:42pm EST

Most people in today's world are selling their time for money and going through the grind of life assuming that is the way it is. But it doesn't have to be.

Jason Hartman talks with MJ DeMarco, author of The Millionaire Fastlane: Crack the Code to Wealth and Live Rich, about the hyperrealities that are abundant in our world, and what we can do to overcome them and live the life we truly desire.

Key Takeaways:

[1:51] MJ's world view and how they impact his philosophies

[5:52] We need to open our eyes to hyper-realities and how they're impacting us

[9:41] Nearly all the people who've gotten rich through the stock market are activist insiders. If you want to get rich you have to go about it differently

[14:29] It all boils down to the concept over leverage, with your money, time, people, or anything else

[17:48] MJ's thoughts on the entitlement economy and how we're becoming economic slaves

[22:08] Winning inspires passion, so do the hard work to create the passion (and money will follow)

[25:34] Creating an environment where you're living your life on your terms

Website:

www.TheFastlaneForum.com

The Millionaire Fastlane: Crack the Code to Wealth and Live Rich‎

"Passion does not lead, it follow"

Direct download: SW_307_MC_DeMarco.mp3
Category:general -- posted at: 5:17pm EST

Today's Flash Back Friday comes from Episode 103, from October 2013.

Cynthia Sanchez launched Oh So Pinteresting in February 2012 and after a few months she was approached by a company and asked if she would not only help them with Pinterest but also manage their social media accounts. In September 2012, Cynthia left her job as full time radiation oncology nurse to focus on growing Oh So Pinteresting and her new social media business.

Just like the medical world, social media is ever evolving and changing. It requires continuous study to stay up to date on the latest methods and products. Since launching the blog, Cynthia spends time taking courses and attending several conferences a year focused on social media.

In growing and marketing her own business, she has had to learn multiple social media platforms and how to create content for them. Cynthia writes the content for the blog, produces her own podcast, records videos and creates graphics.

Cynthia uses her experience as a nurse to help her empathize with clients. She continues this approach in her business and encourages clients to take the same approach in their social media marketing.

For fun, aside from exploring the usefulness of Pinterest, Cynthia enjoy traveling with her family, which consists of two sets of twins, crafting, and learning photography.

Website:

www.OhSoPinteresting.com

Direct download: SW_306_FBF_Cynthia_Sanchez.mp3
Category:general -- posted at: 8:00am EST

This week's Flash Back Friday takes us to episode 41, originally airing on September 27, 2011.

Join Jason Hartman and Jean Hamilton, founder of Speaking Results, and find out how to develop and hone your speaking, presenting, and storytelling skillsets. It's crucial that when you're in front of your audience you're at home.

Jean offers a variety of NLP tips to combat common public speaking fears, as well as to help you gain confidence in your own abilities.

Prior to starting Speaking Results in 1998, Jean spent 15 years in the arts, doing modern dance, mime, and theater with several professional companies. She had the opportunity to tour the US and the Pacific Rim. After she started studying Neuro-Linguistic Programming (NLP) she used the tools she learned to help others become the presenter they want to become.

Website:

www.SpeakingResults.com

Direct download: SW_305_FBF_Jean_Hamilton.mp3
Category:general -- posted at: 9:00am EST

Clients in the sports and entertainment world have the same issues as those in the regular world, but they also have a few extra needs and difficulties. Because of this, you have to go about acquiring their business a little different than normal. Kofi Nartey, National Director of the Compass Sports & Entertainment Division and author of Sellebrity: How to Build a Successful Sports & Entertainment Based Business, talks with Jason Hartman about ways you can break into the industry.

Kofi has some marketing tips that can keep you from spending a ton of money to meet celebrities, as well as some good advice on how to act when you get your meeting.

Key Takeaways:

[1:53] What's different about sports and celebrity clientele needs?

[5:59] How do you convey your ideas to celebrities before you start working with them to convince them you understand their needs?

[9:56] Some ways to test the marketing waters of working with the elite without bankrupting yourself

[12:00] How to stand out when you get a chance to meet with potential celebrity clients

Website:

www.Kofi.LA

Sellebrity

"You cannot be awestruck. Part of servicing sports & entertainment clientele is that you have to be a safe haven for them"

Direct download: SW_304_Kofi_Nartey.mp3
Category:general -- posted at: 9:00am EST

Today's Flash Back Friday comes from Episode 36, from April 2011.

Jason Hartman interviews Bronwyn Saglimbeni, founder of Bronwyn Communications, on the art of public speaking and how to push yourself beyond the basics so that your presentation captivates your audience from start to finish. 

For nearly 15 years, Bronwyn has worked with clients to improve their public speaking and media relations skills, challenging them to bring out more of themselves in their communications. Bronwyn is known for her playful, irreverent approach to coaching, combined with her knack for delivering “tough love” in a way that allows executives to achieve true breakthroughs.

Bronwyn encourages clients to be authentic, engaging and approachable, which has resulted in successful interviews for clients in publications such as the New York Times, the Wall Street Journal, Businessweek, and speaking engagements at top industry events including Ad:Tech, AAAAs, AdAge Digital, CreativityandTech, Web 2.0 Expo and others. Bronwyn has also worked with clients preparing for television appearances including American Idol, The Oprah Show, and Home Shopping Network.

Direct download: SW_303_FBF_Bronwyn_Saglimbeni.mp3
Category:general -- posted at: 12:00pm EST

No matter how your life has been going, there's always room for improvement. Jason Hartman talks with Mark Sanborn, author of the new book The Potential Principle: A Proven System for Closing the Gap Between How Good You Are and How Good You Could Be, about how to traverse The Potential Matrix and create a better self.

Mark offers some tips on activities you can do to better yourself, as well as some talk about The Fred Factor, and why it became (and remains) such a success.

Key Takeaways:

[1:25] What is The Potential Principle?

[4:21] The Potential Matrix can tell us the 4 areas we can get better

[6:34] The first step fo the Potential Matrix is to disrupt yourself before someone or something else does

[10:02] Engage others: think who before you think how

[12:24] Some tips on how to properly select a book to read

[15:26] The importance of The 5 Friends

[17:31] Why was The Fred Factor a success?

[21:00] There are Fred's all over the place, we just sometimes don't notice them, and what we can learn from them

Website:

www.MarkSanborn.com

www.PotentialPrinciple.com

"If you don't disrupt yourself, somebody or something else will"

Direct download: SW_302_Mark_Sanborn.mp3
Category:general -- posted at: 10:10pm EST

Today's Flash Back Friday comes from Episode 117, from November 2013.

Tim Grahl is the Chief Thinker of the Out:think Group and author of, Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book. He joins the show to discuss how any book can sell at least 1,000 copies on Amazon.
 
Website:

Out:Think Group

Direct download: SW_301_FBF_Tim_Grahl.mp3
Category:general -- posted at: 10:23pm EST

For this 10th Episode, Jason Hartman talks with author Dan Millman about his new book The Hidden School and his best-seller The Peaceful Warrior.

The two discuss Dan's spiritual search, the difference in Eastern and Western cultures, the difference between selfish and Selfish, and other philosophical questions.

Key Takeaways:

[2:42] How Dan's new book fits in with his original book The Peaceful Warrior

[6:46] The importance of travel

[11:35] The power of media

[15:50] It's important to think of the more existential questions in life

[21:18] How understanding and understanding that we're all connected helps us

Website:

www.PeacefulWarrior.com

Direct download: SW_300_Dan_Millman.mp3
Category:general -- posted at: 12:19am EST

Today's Flash Back Friday comes from Episode 121, from November 2013.

In this episode, Jason talks with Dan Norris, owner of WP Curve, about tips on protecting your WordPress site, as well as some common mistakes content providers make. WP Curve provides technical support for Wordpress users and owners. 

Key Takeaways:

[2:01] The business model of WP Curve

[6:32] Why websites break, when it seems like they should just work forever after they're created

[10:43] Some good products (and themes) that people should be using with WordPress

[14:04] What kind of features are smart (and not so smart) to add to your WordPress site

[16:55] How big a threat is hacking and viruses?

[21:13] Does Google have too much power?

[28:17] Typical mistakes that people with blogs make

Website:

www.WPCurve.com

Direct download: SW_299_FBF_Dan_Norris.mp3
Category:general -- posted at: 12:00pm EST

Today's Flash Back Friday comes from Episode 111, from November 2013.

Mike Muhney is the CEO & Co-Founder VIPorbit Software Int'l, Inc and co-founder & co-inventor of ACT!. VIPorbit improves marketing to customers and leads through iPhone contacts. Muhney is dubbed as the father of CRM.
 
Muhney explains NRM and why he thinks it is the future of info marketing. He also discusses why social media can be bad for a company's brand.

Website:

www.VIPorbit.com

Direct download: SW_298_FBF_Mike_Muheny.mp3
Category:general -- posted at: 8:34pm EST

This Flash Back Friday comes from Episode 82, from July 2013.

Brian Solis is the Principal at Altimeter Group and author of, "What's the Future of Business: Changing the Way Businesses Create Experiences." He is viewed as a stellar keynote speaker.

In this interview, Solis explains a new generation of consumerism and how he is reaching Generation Connected, or Gen C. He is working on ways to improve business performance engagement and relationships for a new generation of consumerism. Solis also breaks down how digital culture is changing the landscape of business, consumerism, and the workplace.  Recently, Solis faked Tweets from notable celebrities in support of his book. He explains his thought-process.

Website:

www.BrianSolis.com

Direct download: SW_297_FBF_Brian_Solis.mp3
Category:general -- posted at: 8:04am EST

Today's Flash Back Friday takes us to Episode 171 from October 2014.

Jason Hartman welcomes Brian Horn of The Authority Alchemy podcast to the show. Brian has helped top celebrity entrepreneurs with their branding, search engine results, and internet marketing. In 2010, he was named 'Google Guru' by Inc Magazine and he has recently released a new book titled The Authority Mindset. He talks to Jason today about SEO and shares some important insider SEO tricks with him. 

Key Takeaways:

5:00 – Brain saw a dramatic increase in his conversions when he told people he had been featured on high-end news websites. 

8:20 – Amazon has more best-selling authors than anywhere else, because it's so easy to get into their system. 

11:00 – All people want to know is if you can help them or not. It's important to cater to that or else you won't succeed. Brain calls this, 'Educator/Advocate'. Focus on helping others succeed. 

14:40 – Focus on a specific market or niche. This helps you become an expert. 

22:00 – Ask yourself what your target customer is asking? Then target those specific keywords for them. 

25:20 – The Google Penguin update really scared Brain's clients away from SEO services. 

27:40 – Stay consistent with your message. Brain explains how you can fit into one of these fours characters to help with you brand. 

Mentioned In This Episode:

R.O.I. Marketing Secrets Revealed by Brain Horn

How to Backlink: Using the NEW Linkerati to Reach Page 1 of Google by Brian Horn

www.AuthorityAlchemy.com

www.AuthorityKickstart.com

Direct download: SW_296_FBF_Adam_Levin.mp3
Category:general -- posted at: 8:57am EST

Today's Flash Back Friday comes from Episode 68, from January 2013.

As speaking expert Vickie Sullivan says, “Buyers do not want content that they’ve heard before.” So how do you offer unique content? Jason Hartman and Vickie, President of Sullivan Speaker Services, Inc., talk about what this means from a market intelligence standpoint.

There are three standards that define uniqueness in thought leaders: 1. What haven’t I heard before that I can agree with? 2. What helps me right now in real time? (Relevancy) 3. What information can change my perspective on my current reality? (Inspiration) Vickie shares some favorite branding strategies of thought leaders, such as those of Malcolm Gladwell , Jim Collins and many CEOs, discussing their approaches. She also talks about tactics that people use to get attention. Vickie and Jason talk about the difference between redefining something and reinventing, with the previous being the preferred method, drilling down to add to the conversation.

Vickie K. Sullivan, President of Sullivan Speaker Services, Inc., is internationally recognized as the top market strategist for experts who want strong brands with high-fee buyers. Since 1987, she has worked with thousands of experts in a wide variety of industries to launch their big-fee speaking, professional service, and book / product empires in highly lucrative markets. Vickie speaks and consults for clients throughout the world about selection trends in high-fee segments and strategies that position experts for those opportunities.

Website:

www.VickieSullivan.com

Direct download: SW_295_FBF_Vickie_Sullivan.mp3
Category:general -- posted at: 9:40am EST

Today's Flash Back Friday takes us back to Episode 77 from April 2013.

Jason Hartman welcomes Zac Johnson, a widely respected leader in the blogging and online marketing community. Through Zac’s popular blogs, bloggingtips.com and zacjohnson.com, he has helped thousands of readers grow their brands and make money online. Zac shares his success story, including tips for gathering leads, the step-by-step affiliate marketing process, becoming a merchant, finding offers to promote and much more. He discusses using Amazon.com, Click Bank, and more to get the best commission sales. He also answers the question about how to pick a niche to focus on if you want to be a successful affiliate marketer.

A self-taught entrepreneur, Zac has been making money online for over 15 years and has been involved in nearly every facet of internet marketing, while also finding great success in the world of blogging. In 2007, Zac launched his first blog at ZacJohnson.com, which is focused on his successes and failures, case studies, industry news and guides on how to make money online. In addition to his own personal experiences, Zac also writes about the latest online marketing trends and informs his readers on how and where they could be creating new revenue online. Zac's personal blog currently has thousands of daily readers and has referred over $5,000,000 in new business to his advertisers and network partners since launching the blog.

Website:

www.ZacJohnson.com

Direct download: SW_294_FBF_Zac_Johnson.mp3
Category:general -- posted at: 2:46pm EST

Today's Flash Back Friday comes from Episode 63, from July 2012.

Jason Hartman is joined by head of The Net Results, James Jones, to talk exclusively in this interview about Kindle and how to create direct profits. James defines Kindle Triangulation, which starts with picking the right niche by doing market research. Most books that don’t perform well in the Kindle marketplace are the result of a topic in which buyers are not interested.

Seller rank of 25,000 or less and a topic or subtopic with fewer than 500 available products is key to finding the best niche. James explains the math process used to determine that competitive niche. He also talks about promoting books on Amazon. The second side of the triangle is Book and Game Creation, and the third is Ranking.

Before Facebook, Myspace, Twitter, Linkedin, or PPC…before spam was anything other than a lunch meat…before any human being ever uttered the words “Google” or “Yahoo”…James J Jones was making money online with Bulletin Board Systems (BBSes) and Online Services by selling info products and computer supplies. Back then James found email to be the absolute best method for marketing his products.

In 1996, James put up his first website. Though he could only afford to work online a few hours a week, he saw his online income continue to grow. By January of 2002, James realized if he put just a little more effort into his “hobby” he could quit his job and work online full-time. So he made a commitment to do just that and by July of 2002, James was making enough money to realize his dream of working for himself.

Today James runs The Net Results — a company that specializes in developing leading edge software and training materials for the Internet Marketing Industry. He uses most if not all of the popular marketing methods to promote his business including: Adwords, Facebook, PPL, SEO, Twitter, etc. But email is still his most powerful marketing weapon.

Website:

www.TheNetResults.com

Direct download: SW_293_FBF_James_Jones.mp3
Category:general -- posted at: 9:00am EST

This week's Flash Back Friday takes back to Episode 53 from April 2012.

For those new to podcasting, terms like RSS Feed, media hosting, and platforms can be a foreign language. Jason Hartman interviews long-time podcaster, Rob Walch, Vice President of Podcaster Relations for Wizzard Media/Libsyn, about his career in podcasting.

Rob talks about starting his first podcast, Podcast411, in 2004, which he began in order to teach the ins and outs of the trade to others aspiring to get in on this type of media delivery. He lists the best sources for statistics, such as Libsyn, Feedburner, and Blubrry. He talks about some of techniques of the biggest podcasters, who have hundreds of thousands of downloads per day or multiple millions per week, gives examples of premium content versus free content, and also the benefit of a podcasting service/community to provide media hosting, delivery, and track stats. He also stresses the importance of editing and professionalism to produce a quality show.

Rob Walch is the Vice President of Podcaster Relations for Wizzard Media / Libsyn. Prior to joining Wizzard Media

in 2007, he was President and founder of podCast411, Inc. Rob is co-author of the book “Tricks of the Podcasting Masters” – Que 2006, which was an editors pick as a Top 10 Reference book for 2006 by Amazon.com. Rob was listed as the 5th most influential person in podcasting according to the book “Podcasting for Dummies” – Wiley Press 2005. He has consulted on podcasting for Senator Edwards, Governor Bill Richardson and the Sacramento Kings/Monarchs to name just a few. He was also a monthly columnist for Blogger and Podcaster Magazine – the first print magazine covering this new media space. Rob is currently Chair of the Education and Outreach Committee for the Association of Downloadable Media. Rob started podcasting in late 2004, and is the host of the award winning podCast411 podcast, where he has interviewed such prominent podcasters such as Quincy Jones, Walt Mossberg, Colin Ferguson (Eureka), Ronald Moore (Executive Producer of Battlestar Galactica), Phil Gordon (World Series of Poker), Larry Kudlow (CNBC’s Kudlow and Company) and Leo Laporte (TechTV, G4 TV).

Additionally Rob is host of Today in iOS (iPhone) Podcast – the first podcast about the iPhone. In the past seven years Rob has presented at over 80 events on the subject of podcasting and New Media including the Newspaper Association of America Marketing Conference, the US Latino Film Festival, the Corporate Podcasting Summit, The Association for Women in Communications 2006 Annual Professional Conference, Social Media 2007, New Media Expo, and Blogworld Expo. He is also a regular guest lecturer at the University of Kansas School of Journalism. Rob was the Track Leader for the Podcasting sessions at the 2009 Blog World Expo – where he recruited 25 of the top experts to speak on podcasting. In 2004 Rob received his MBA from the University of Connecticut. He also has an engineering degree from the University of Dayton.

Direct download: SW_292_FBF_Rob_Walch.mp3
Category:general -- posted at: 8:26am EST

Today's Flash Back Friday comes from Episode 37, originally published in July 2011.

On this episode of Speaking of Wealth, join Jason Hartman and Craig Duswalt as they discuss Craig’s RockStar System for Success. Learn how publishing a small book of tips can promote your business. Craig discusses why having a title is much easier than remembering a name, and he divulges his Seven RockStar Rules for standing out from the competition and becoming the go-to person in your industry.

Craig Duswalt is the creator of the RockStar System For Success – How to Achieve RockStar Status in Your Industry. Craig’s background includes touring with Guns N’ Roses, as Axl Rose’s personal manager, and Air Supply, as the band’s personal assistant. In his presentations, Craig shares numerous stories of his days with Guns N’ Roses and Air Supply, and behind-the-scenes encounters with some of the biggest names in entertainment; people like Bono, U2, Metallica, Queen, Kurt Cobain, Steven Tyler, Liz Taylor, Liza Minnelli, George Michael, David Bowie, Annie Lennox, Robert Plant, Elton John, Gianni Versace, Rolling Stones, Nine Inch Nails, Dave Navarro, Rick Springfield, Eddie Money, Michael Hutchense, and a bunch more.

Craig was also an award-winning copywriter, working as a Creative Director for a Los Angeles-based ad agency until opening up his own ad agency, Green Room Design & Advertising, which was named the 2002 Santa Clarita Valley Chamber of Commerce Small Business of the Year. Craig combined his backgrounds in both music and marketing, and is now a professional speaker and author, promoting his RockStar System for Success all over the country, teaching entrepreneurs, small businesses, home-based business and the self-employed how to promote themselves and their business by thinking outside the box at his 4-Day RockStar Marketing BootCamps every March and September in Los Angeles.

Craig Duswalt also speaks to corporations on how to market like a RockStar, to colleges about drug awareness, and at numerous seminars, associations and conferences, teaching entrepreneurs how to use outside the box marketing techniques to attract clients, and how to stand out from the competition by throwing televisions out hotel windows — Like a RockStar.

Website:

www.RockStarSystemForSuccess.com

RockStar System for Success on Amazon

Direct download: SW_291_FBF_Craig_Duswalt.mp3
Category:general -- posted at: 12:00pm EST

From a child actress on Little House on the Prairie to reporter on Fox News, Melissa Francis has come a long way. Now armed with an education in economics, Melissa has opened up in her new book Lessons from the Prairie.

Melissa talks about transitioning from a beloved child actress to a serious news anchor, the lessons she was taught by her director on the set of Little House on the Prairie, and the dangers we're creating in our society today because of our attitudes to handouts.

Key Takeaways:

[5:20] Melissa's career arc from child actress to newswoman

[8:31] How Michael Landon taught Melissa the importance of personal integrity in your job

[12:26] You have to remember, in life, there are no small parts, only small actors

[16:40] Why our handout culture is dangerous for America

[21:18] The stories of Little House on the Prairie still hold true today

Website:

www.MelissaFrancisOfficial.com

Direct download: SW_290_Melissa_Francis.mp3
Category:general -- posted at: 4:32pm EST

Social media has taken the world by storm, becoming the most used medium for advertising, information sharing, and business development, with many platforms through which to reach and network with customers around the world. Jason Hartman interviews Deirdre Breakenridge on the changes in public relations, how to find the people you’re trying to attract, how to monitor your community of consumers, and listening and meeting the needs of your clients by providing more meaningful information.

Some of the most popular platforms today are Facebook, YouTube, Twitter, and Vimeo. Deirdre explains how to “listen” on the various platforms, including searching Google and Yahoo, describing different powerful software platforms that can provide this tool for bigger brands. She also discusses effective public relations monitoring for speakers and publishers, including being part of community chats, blogs, and forums in social media communities, such as Twitter. She encourages people to be and act like the thought leader, but to also be available to answer questions or speak or coach. Deirdre stresses who you are online is really who you need to be all the way around. Your online presentation should match who you are in real life. “Be your brand,” says Deirdre.

Jason and Deirdre touch on the subject of news releases, the changes beyond traditional outlets, including the ability to hyperlink resources and embed YouTube videos in your material. Deirdre refers to this function as PR 2.0, a more customized story that can be shared in communities. In the new age of social media and public relations platforms, there are many more options available to reach customers/consumers.

As these outlets evolve, several are becoming much more cost effective. Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, Deirdre has counseled senior level executives at companies including Empire Today, Hershey’s, JVC, Kraft, the Public Relations Society of America (PRSA) and the World Bank. Deirdre is the author of four Financial Times books. Her book, “Putting the Public Back in Public Relations,” published in March 2009, is available in major bookstores and online. She has also authored: “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.”

Her fifth and most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” will be published by FT Press, a Pearson company in February 2012.

Website:

Social Media and Public Relations: Eight New Practices for the PR Professional

Direct download: SW_289_FBF_Deirdre_Breakenridge.mp3
Category:general -- posted at: 10:13pm EST

Today's Flash Back Friday comes from Episode 71 that aired in February 2013.

Alan Levy, co-founder and CEO of BlogTalkRadio, discovered the power of the internet when he started a blog in 2006. But while he was learning the power of things like blogs, he realized that there was no way for people to have a live two-way conversation with an audience.

Alan joins Jason Hartman to discuss how the internet has progressed from simple blogs to live online formats which connect people to people instantaneously. Alan has some tips for broadcasters, and people in general, that will let you stand out from the herd.

Website:

www.BlogTalkRadio.com

Direct download: SW_288_FBF_Alan_Levy.mp3
Category:general -- posted at: 5:27pm EST

Jon Benson, the creator of the Video Sales Letter, joins the show to talk copy writing. Jon gives out some tips on key words to focus on when you're writing, the mindset you need to influence your customers, and some specific steps you can take to boost your online sales by 100%.

Key Takeaways:

[2:18] The power of the word "you"

[5:33] How one word can change the dynamic of your copy dramatically

[7:50] The big secret of copy writing to influence your customers

[10:43] How you create your customer avatar that you write your copy for

[12:01] THE biggest problem advertisers have today

[14:43] People want to follow people who have the guts to take a position

[18:47] Honesty is missing in copy writing today

[22:21] The importance of modality marketing

[24:46] Even the decisions we make that we think are rational are driven by emotions

[30:22] Jon's challenge that will help you double your online sales

Website:

www.Sellerator.com

Direct download: SW_287_Jon_Benson.mp3
Category:general -- posted at: 4:54pm EST

Today's Flash Back Friday takes us back to Episode 43 from December 2011.

Join Jason Hartman and Facebook Marketing 101 guru, Brian Carter, as they explore the best practices to get the most out of marketing your products or services on Facebook. Brian explains how Facebook compares to Google AdWords and SEO, and how to use Twitter as well as an enhancement. He talks about the difference between a group and a page and how to decide which one to choose.

He also discusses how to use Facebook inexpensively and with the biggest impact, describing how to engage with your targeted audience and how to promote your page to get more fans. Brian shares many incredibly useful tips and breaks down the process into simple, easy-to-follow steps.

Brian Carter is a respected elite internet marketing expert around the world. He is known for his hands-on business experience, cutting edge insights, background in improve and stand-up comedy, which has made him a much sought after speaker and trainer. Brian is the co-author of Facebook Marketing, and has authored an ebook called How to Get More Fans On Facebook. He also offers a training program, called Facebook Marketing 101. Brian develops strategies and builds search visibility and social marketing fanbases for companies of all sizes, including Universal Studios, The U.S. Army, Hardee’s, and Carls’ Jr.

He has been quoted in Twitter Marketing for Dummies and has been quoted and profiled in such publications as Information Week, U.S. News and World Report, The Wall Street Journal, and Entrepreneur Magazine. Brian also writes for Search Engine Journal and AIIFacebook. He is a speaker and trainer for top marketing conferences, such as SEOmoz, SMX, Pubcon, The AIIFacebook Expo, Socialize, The South Carolina Society of Association Executives, and The American Marketing Association, among others. He is the CEO of The Brian Carter Group.


Website:

www.BrianCarterGroup.com

Direct download: SW_286_FBF_Brian_Carter.mp3
Category:general -- posted at: 1:13am EST

Dustin Mathews, founder and CEO of Speaking Empire, joins Jason Hartman to discuss whether long copy is still appropriate in today's society, how to make a presentation that will engage your audience and help you sell your products, the power of step-by-step processes, and many more tips to help you become more successful than ever.

Dustin's primary mission with his company is to teach people to communicate powerfully, unlocking their full potential, and guide their business into the next level. His latest book is NO B.S. Guide To Powerful Presentations: How To Sell ANYTHING With Webinars & Online Media, Speeches & Seminars.

Key Takeaways:

[1:45] Is long form sales a dying art?

[3:51] One of the most common mistakes speakers make and the "irrestible offer"

[8:06] The 4 secrets of mass persuasion

[10:56] The 7 minute rule

[14:27] How to make a successful webinar

[17:42] The power of having a partner involved in your webinar

Websites:

www.NoBSPresentations.com

www.SpeakingEmpire.com

Direct download: SW_285_Dustin_Mathews.mp3
Category:general -- posted at: 5:46pm EST

Today's Flash Back Friday comes from Episode 25 from September 2010.

Jason Hartman talks with Kim Mateus, Senior Partner of Mequoda Group, LLC who leads the Mequoda Research Team responsible for content development for events, seminars, workshops and in-house training programs. She works with new and existing consulting clients to help assess their current internet marketing programs and design educational and consulting services to increase their online revenues and profits. Kim oversees the email newsletter providing publishers with free tips and case studies to help them succeed online.

She also oversees the online video training library covering SEO, website architecture, email marketing, key metrics and more. Kim also manages content development, production and marketing for all Mequoda white papers, webinars and live events. She is an active member of the Magazine Publishers of America (MPA) and the Specialized Information Publishers Association (SIPA).

She co-hosts the twice-a-year two-day summit which explores current best practices for media strategy and internet marketing strategy. Kim is a frequent speaker for the Specialized Information Publishers Association and was the Email Marketing Track Chair for SIPA’s 31st Annual International Newsletter & Specialized Information Conference in Washington, DC.

Website:

www.Mequoda.com

Direct download: SW_284_FBF_Kim_Mateus.mp3
Category:general -- posted at: 10:16pm EST

We've been hearing for years that print media is dead, but it's still around and some venues are even doing quite well. But with pay walls abound and different publications having different takes that you want to read it can get real expensive real fast to read all your favorite news.

Jason Hartman talks with Alex Gruntsev, Chief Innovation Officer at PressReader, about how their service allows customers to subscribe to a huge variety of publications for a low monthly fee. They discuss how businesses can use hot spots to add value to their customers, how publishers can get in on the action, and why people would want the app.

Key Takeaways:

[1:54] What is PressReader?

[6:13] How PressReader pays the publishers

[11:18] What Alex sees as the future of PressReader

[14:44] Whether things like PressReader will also cause a revolution in advertising

Webste:

www.PressReader.com

Direct download: SW_283_Alex_Gruntsev.mp3
Category:general -- posted at: 5:09pm EST

This week's Flash Back Friday takes us to episode 81, from July 2013.

Ken Blanchard is the author of the new book, “TRUST WORKS!” He is also author of the #1 New York Times bestseller, “The One Minute Manager.” Blanchard suggests that men should lead their families like Jesus. Using this principle, he explains how managers can reaffirm good work when giving a reprimand.

In today’s polarized society, building and sustaining trust has become seemingly elusive. Blanchard’s ABCD trust model addresses the factors that lead to discord. Blanchard discusses his assessments for measuring trust and tools for building trust skills.

Few people have influenced the day-to-day management of people and companies more than Ken Blanchard. A prominent, sought-after author, speaker, and business consultant, Dr. Blanchard is universally characterized by his friends, colleagues, and clients as one of the most insightful, powerful, and compassionate individuals in business today. Ken is one of the most influential leadership experts in the world and is respected for his years of groundbreaking work in the fields of leadership and management.

Dr. Ken Blanchard is the cofounder and Chief Spiritual Officer of The Ken Blanchard Companies ® , an international management training and consulting firm that he and his wife, Margie Blanchard, began in 1979 in San Diego, California. In addition to being a renowned speaker and consultant, Ken also spends time as a visiting lecturer at his alma mater, Cornell University, where he is a trustee emeritus of the Board of Trustees. His books such as The One Minute Manager, Raving Fans, Gung Ho!, and Whale Done! have combined sales of more than 18 million copies in more than 25 languages. The National Speakers Association awarded him its highest honor, the “Council of Peers Award of Excellence.” He was inducted into the HRD Hall of Fame by Training magazine and Lakewood Conferences, and he received the Golden Gavel Award from Toastmasters International.

Ken also received The Thought Leadership Award for continued support of work-related learning and performance by ISA—The Association of Learning Providers. Ken has been inducted into Amazon’s Hall of Fame as one of the top 25 best-selling authors of all time. The business school at Grand Canyon University bears his name. In addition, Ken teaches students in the Master of Science in Executive Leadership Program at the University of San Diego.

Website:

www.KenBlanchard.com

Direct download: SW_282_FBF_Ken_Blanchard.mp3
Category:general -- posted at: 9:23am EST

It's easier than ever to publish a book today, but harder than ever to actually break through the noise and have your book become successful. With so many self publishing options, and big book publishers scaling back on their risk taking, it can be hard for the common author to stand out.

Jason Hartman talks with Tanya Hall, CEO of Green Leaf Book Group, about the book world today, and what it takes to become one of the success stories. They also discuss how her groups business model is a hybrid of the two extremes, how much it costs to get a book nationally distributed through them, and give some examples of books that really grabbed the spotlight from the competitors.

Key Takeaways:

[3:35] Self publishing online vs brick and mortar sales

[7:47] How Greenleaf Book Club fits into the book publishing world

[13:01] The benefits of getting your book into an airport book store

[15:56] What does it take to be a successful author nowadays?

[19:58] Some examples of books Tanya has been involved in that differentiated themselves from the herd

Website:

www.GreenLeafBookGroup.com

@TanyaHall

512-891-6100

Direct download: SW_281_Tanya_Hall.mp3
Category:general -- posted at: 11:57pm EST

Today's Flash Back Friday takes us back to Episode 90 from September 2013.

Jason talks with Alan Siegal, who is the author of the book Simple. They discuss about the ways people and companies need to make things more simple.

Simple is a groundbreaking and invaluable guide to achieving the three fundamental principles of simplicity: clarity, transparency, and empathy. It lays the foundation for organizations that want to enhance customer experience as a way to drive business results. This insightful book reveals the reasons why confusion continues to persist, inspires us to seek clarity, shows how organizations that embrace simplicity come out on top, and provides tangible, concrete ways to conquer complexity.

Website:

Simple: Conquering the Crisis of Complexity

Direct download: SW_280_FBF_Alan_Siegal.mp3
Category:general -- posted at: 12:00pm EST

Starting a company can create quite a headache when you start trying to figure out how much equity everyone deserves, and what to do when someone leaves the company. The solution to this, however, might be as simple as Slicing Pie. Mike Moyer has a method that he's written about that he believes can provide the solution for ANY business startup. Jason Hartman and Fernando Aires get Mike to break his method down so that you too can create a successful company with happy employees.

Key Takeaways:

[1:21] How Mike went about simplifying equity splits

[5:19] Figuring out what an idea is worth when splitting the pie

[10:32] The players in the equation for Slicing Pie

[14:04] How to use the spreadsheet on SlicingPie.com and what software Mike uses for his company, and how helpful the board game for Slicing Pie is

[17:39] Mike's process of writing books, and why some of them have a massive amount of typos and aren't edited much

[19:49] The evolution of Slicing Pie into Mike's Fair & Square book

[23:52] Using Slicing Pie in real estate deals

Website:

www.SlicingPie.com

www.MikeMoyer.com

Direct download: SW_279_Mike_Moyer.mp3
Category:general -- posted at: 10:11pm EST

Today's Flash Back Friday takes us back to October 2017, Episode 97.

Neil Waterhouse is the founder of Waterhouse Research and an eBay millionaire;. He's also the author of, "Million Dollar Ebay Business From Home - A Step By Step Guide."

Waterhouse explains how people can start businesses with no money and how they can automate businesses, so they can live the "Internet lifestyle." Waterhouse also shares his tips for simple photography and sales copy, and how we can apply all of this to make money on eBay.

Website:

www.NeilWaterhouse.com.

Direct download: SW_278_FBF_Neil_Waterhouse.mp3
Category:general -- posted at: 12:00pm EST

Today's Flash Back Friday takes us back to Episode 85 with Ryan Holiday.

Ryan Holiday is the Director of PR Strategy at American Apparel and author of, "Trust Me, I'm Lying: Confessions of a Media Manipulator." He explains how he manipulated the media and lied his way to MSNBC, Inside Edition, ABC, NY Times, and many more outlets.

Ryan believes contemporary blogging practices are similar to 19th and 20th century yellow journalism. He thinks big business drives today's media.

Website:

www.RyanHoliday.net

Direct download: SW_277_FBF_Ryan_Holiday.mp3
Category:general -- posted at: 12:01am EST

In the early 1980s Seth Merrin was an intern on Wall Street who saw ways the industry could change for the better. His first startup was an order management software that asset managers around the world use. He later created the company Liquidnet Holdings that allows institutional investors to trade large blocks of stock.

Jason Hartman caught up with Seth to talk about his newest book, The Power of Positive Destruction, and how business owners can take ideas from other industries and disrupt theirs.

Key Takeaways:

[1:01] The premise for the Power of Positive Destruction

[3:08] Taking things from one successful industry, and applying them to your different industry, can provide huge boons

[5:50] The positive destruction created by companies like Uber, Lyft, AirBnB, etc

[8:59] The art and science of launching a company

[12:39] How Seth applied the principles from his book on his own companies

[16:20] Whether Wall Street is swinging back toward being an institutional game, and how Seth's platform plays in that

[21:18] The idea of corporate responsibility, and how the proceeds from the book sales are going to help house the orphans of the genocide in Rwanda

Website:

www.PositiveDestructionBook.com

www.LiquidNet.com

"You either have a culture by design, or you have a culture by default. And you don't want to have a culture by default."

Direct download: SW_276_Seth_Merrin.mp3
Category:general -- posted at: 11:12pm EST

This weeks Flash Back Friday comes from October 2010.

For all those interested in becoming a thought leader through public speaking, Doug Staneart, CEO of The Leaders Institute, joins Jason Hartman to discuss three main areas of competency.

The Leaders Institute is known for helping people overcome the fear of public speaking, and also helping entrepreneurs and individuals trying to break into the speaking business. They help people figure out how to use public speaking to become an expert in your industry, and how to use your speaking to create leads to convert to income. After becoming the "go to" expert in your field, it becomes easier to have articles and books published, making your website more popular, and further helping cement your place as an expert.

Website:

www.LeadersInstitute.com

Direct download: SW_275_FBF_Doug_Staneart.mp3
Category:general -- posted at: 9:00am EST

Today's Flash Back Friday takes us to Episode 35 with James Malinchak, from March 2011.

With more than 2,200 presentations in his career, James Malinchak is considered the top Big Money Speaker trainer in the USA. He started right out of college working on Wall Street as a stockbroker, winning awards such as "Most Outstanding Performance" (twice), "#1 in New Account Openings" (twice). He wasn't even 30 when he became a partner in an investment company that handled famous entertainers, authors, and professional athletes.

Now James has 3 businesses, and has read and researched over 1,500 books on personal and professional development.

Website:

www.Malinchak.com

Direct download: SW_274_FBF_James_Malinchak.mp3
Category:general -- posted at: 9:00am EST

This weeks Flash Back Friday takes us to Episode 83 with Geoff Ronning of Steal Seminar.

The two discuss how to create and sustain an automated webinar. Geoff has been a part of 7 million webinars, and has a lot of knowledge to impart to those who are interested in using webinars.

Website:

www.StealthSeminar.com

www.GeoffRonning.com

Direct download: SW_273_Geoff_Ronning.mp3
Category:general -- posted at: 12:00pm EST

Today's Flash Back Friday takes us back to Episode 72 from September 2012.

Jason Hartman interviews Perry Lawrence, aka Mr. Video, who has taken the video marketing steps used by professionals and distilled them down to an easy to use formula that guarantees better videos.

Perry shares his camera and microphone recommendations, explains simple lighting solutions that improve the look of video, and wireless solutions for an inexpensive startup. He also talks about the best kinds of videos to shoot, such as your core passions, called the “topical approach.” “Be a giver; give your audience what they’re there for,” advises Perry. Other approaches include vocabulary (the ABC’s of your product) and a diary approach. Perry stresses the importance of limiting the whole production to 3 – 5 minutes, which he describes as the YouTube sweet spot.

Website:

www.PerryLawrence.com

Direct download: SW_272_Perry_Lawrence.mp3
Category:general -- posted at: 8:00am EST

Today's Flash Back Friday takes us to Episode 44, from December 2011.

Jason Hartman talked with Stephanie Chandler, author of Booked Up! and a self-publishing expert. They two look at how you can successfully write and self-publish your book in a way that enhances your business. Stephanie explains why self-publishing is becoming a big trend, best marketing practices, and different revenue models you can use.

Stephanie is also Founder and CEO of AuthorityPublishing.com, which does custom book publishing for nonfiction works.

Websites:

www.StephanieChandler.com

Booked Up! How to Write, Publish, and Promote a Book to Grow Your Business

www.AuthorityPublishing.com

www.BusinessInfoGuide.com

Direct download: SW_271_FBF_Stephanie_Chandler.mp3
Category:general -- posted at: 8:42pm EST

For this 10th episode, Jason Hartman talks with Jen Sincero, author of the bestselling author of You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life, as well as You Are a Badass at Making Money. Jen helps explain how mindset changes can be achieved, and how learning to embrace the concept of gratitude allowed her to achieve financial security.

Key Takeaways:

[10:08] The key ideas of Jen’s You are a Badass book.

[11:16] How staying in your comfort zone you aren’t getting anywhere.

[12:47] Jen’s personal and financial transformation.

[15:47] How does someone change their internal dialogue?

[19:10] God is the ‘G’ word.

[21:23] We choose the direction of our lives whether purposely or unpurposely.

[23:46] Jen explains the chapter, Lead with Your Crotch.

[26:42] Jen’s new book deals with the judgments and mindsets we have surrounding money.

Websites:

www.JenSincero.com/

@JenSincero

The Jen Sincero on Facebook

Direct download: SW_270_Jen_Sincero.mp3
Category:general -- posted at: 12:00pm EST

Today's Flash Back Friday takes us to Episode 75, from April 2013.

There is hardware and software technology available for seemingly everything, and more are being developed every day. But who actually uses them the way they were intended, let alone to their full potential? Often people just let the tools get stale while they go off looking for the next great thing.

Jason Hartman is joined by techno-geek Sierra Modro, technology futurist, speaker, and consultant. The two talk about how businesses can save a lot of money by simply learning to properly use many of the resources they've already purchased. New products may seem to be the latest and greatest, but are they worth the time and money to switch to? Sierra explains how the iPad is being underutilized for business needs.

Sierra also gives some recommendations for cheap or free tools that businesses should look into, Dropbox being one of them. Most organizations already have more technology than they are effectively using. Stop wasting your technology resources.

Websites:

www.SierraModro.com

www.Dropbox.com

Direct download: SW_269_FBF_Sierra_Modro.mp3
Category:general -- posted at: 8:00am EST

Today's Flash Back Friday takes us to Episode 67, from January 2013, with Pat Flynn.

In today's world it's becoming more and more possible to make extra money passively. Pat Flynn is an advocate for passive income, generating passive income through multiple streams like e-books, audio guides, affiliate marketing, and more.

Flynn reminds listeners that passive streams of income don't just happen overnight, you have to work at it, put in the time, THEN it can become passive. Pat gives listeners some ways they can use existing platforms to spread their message and increase their passive income.

And Pat doesn't just talk, his blog has over 50,000 subscribers, and his YouTube videos have millions of views.

Website:

www.SmartPassiveIncome.com

Direct download: SW_268_Pat_Flynn.mp3
Category:general -- posted at: 11:17pm EST

Jason Hartman talks with Stefanie Hartman, founder of Centaur Strategies, to discuss marketing strategies for experts looking to position themselves better in their field.

Stefanie has worked with top industry players such as T. Harv Eker, Matt Bacak, Eric Lofholm and Cynthia Kersey. She was able to increase one client's revenue by $4.3 million in 2 years.

Direct download: SW_267_Stefanie_Hartman.mp3
Category:general -- posted at: 9:00am EST

Jason Hartman talks with Daniel Pink, author of Drive and To Sell is Human, about what he did on his Nat Geo show crowd control, and some interesting ways we can motivate others.

In 2015, Daniel was named one of the top 10 business thinkers in the world by Thinkers 50, and his TED Talk on the science of motivation is one of the 10 most-watched TED Talks of all time, having been watched over 19 million times. Prior to becoming an author and a speaker, Daniel worked as chief speechwriter for Vice President Al Gore from 1995-1997.

Key Takeaways:

[5:00] How Daniel's show was able to help a beef jerky vendor double his sales

[9:47] Daniel's fascination with the width to height ratio of people's faces based on scientific research

[13:54] Daniel's idea to stop bike theft in New Orleans that didn't work so well (but he still thinks is a great one)

[19:41] It's human nature to discount the future self

[21:40] What motivates people and how we can be better at it

[26:57] The importance of giving people a purpose, not just a job

Website:

www.danpink.com
www.twitter.com/danielpink

Direct download: SW_266_Daniel_Pink.mp3
Category:general -- posted at: 5:21pm EST

Today's Flash Back Friday goes back to Episode 37.

Jason Hartman is joined by Shannon Cherry, The Power Publicist, to figure out how to get companies to sponsor small business owners, coaches, consultants, and non-profit leaders who need to reach a specific demographic. Shannon has been matching oranizations with sponsors for nearly two decades, and has helped them get hundreds of thousands of dollars through her Sponsorship Made Simple Academy.

As the Power Publicist, Shannon Cherry, APR, MA, helps business owners and entrepreneurs attract more customers through publicity and marketing. She is the founder and president of Cherry Communications and its subsidiaries, Be Heard Solutions and Penny Pinching Publicity.

A former TV and newspaper journalist, Shannon has developed hundreds of innovative public relations strategies. Through her hard work, many clients have seen themselves in media like USA Today, NY Times, the AP, CNN, Good Morning America, and other highly watched/read venues.

Shannon was named one of the top 60 business bloggers in the world & one of the top 30 PR bloggers. She also runs the popular and highly-recommended e-zine, Be Heard!, delivered to more than 6,500 subscribers each month.

Direct download: SW_264_Shannon_Cherry.mp3
Category:general -- posted at: 10:44am EST

This weeks Flash Back Friday takes us to Episode #31.

Jason Hartman interviews Dustin Mathews, Chief Marketing Officer for 7 Figure Speaking Empire, 2010 Speaker Coach Of The Year and 2010 Infusionsoft’s Marketer of The Year Finalist, about how to properly start a profitable speaking career.

Dustin has managed and marketed hunders of events, seminars and boot camps, sometimes generating over $12 million dollars in a year. Dustin prides himself on transforming a new, green speaker into a beloved, sought after speaker. He's also the author of How To Get Rich Working For FREE, and Secrets of the Real Estate Millionaires.

The fundamentals of being a successful speaker haven't changed: impeccable credibility, social proof, engaging stories that impact the sale, an enticing offer, these are all needed. What HAS changed is the mindset of your audience. And if you don't understand how the mindset has changed, you're not going to get through to them, and you won't be successful.

So if you're getting lower conversion and sales rates than you have before, it's likely because you're using old, dated strategies and techniques. The formula for profitable speaking is different now, and you have to understand it to further your career. Listen in as Jason and Dustin go over the NEW way you need to be addressing your audience to make your listeners your customers.

Website:

www.SpeakingEmpire.com

Direct download: SW_263_Dustin_Mathews.mp3
Category:general -- posted at: 9:00am EST

Jason Hartman talks with Chris Guillebeau, author, world traveler, and non-conformist. From 2002-2013, Chris made it his mission to visit all 193 countries, and succeeded. His first book, The Art of Non-Conformity, led him to his second book, The $100 Startup. Those books have been translated into more than 20 languages and sold over half a million copies.

Chris joined Jason to talk about his travel adventures, his beliefs on entrepreneurialism, and the power that being geographically independent brings to each individual.

Key Takeaways:

[2:22] How Chris' trip across the US and Canada led to his book The $100 Startup

[5:30] What being geographically independent can mean for you and your lifestyle

[9:15] Why Chris decided he should write about non-conformity

[12:15] Chris' experience between writing his thesis paper compared to blogging

[16:02] What The Happiness of Pursuit means to Chris

[20:11] Chris' advice to any aspiring authors

Websites:

www.chrisguillebeau.com
www.artofnonconformity.com

Direct download: SW_262_Chris_Guillabeau.mp3
Category:general -- posted at: 9:00am EST

Today's Flash Back Friday takes us back to episode 33, March 14, 2011.

In this episode, Jason Hartman talks with the President and Founder of INQUARTA, Don Osborne. They explore powerful internet marketing techniques that will boost your small business, but are still simple to do. They utilize Don's expertise on how to start and market your business online, as well generating the revenue you need.

Throughout his career, Don has given over 400 speeches, written 15 books, guides, planners, and DVDs available through INQUARTA Publishing. He taught economics and finiancial management as adjunct faculty at University of Redlands, and is co-organizer of the Orange County Internet Marketers.

Website:

www.inquarta.com

Direct download: SW_261_Don_Osborne.mp3
Category:general -- posted at: 8:00am EST

Mark Manson is a blogger, author and entrepreneur. His specialty is writing personal development advice that, for the most part, doesn’t suck. His website, MarkManson.net, is read by more than 2 million people each month. Since 2007, he’s focused on helping people with emotional and relationship problems, and has worked with thousands of people from over 30 different countries.

Key Takeaways:

[2:34] Focusing on few things will greatly improve your quality of life

[7:24] Small changes can help sort out your life issues

[11:20] The internet has skewed our definition of "normal"

[14:22] Technology may be changing faster than we can mentally handle

Websites:

www.markmanson.net

Direct download: SW_260_Mark_Manson.mp3
Category:general -- posted at: 12:10am EST

Robert K. Tanenbaum is the author of 31 books – 28 novels and three non-fiction books. Over 14 million copies of those 31 books are in circulation, something very few authors can say. Robert served two terms as Mayor of Beverly Hills and is a member of the State Bars of New York, California, and Pennsylvania. He has also taught at the Boalt Hall School of Law, University of California, Berkeley.

Robert and Jason Hartman talk about his book Fatal Conceit, as well as our dysfunctional legal system.

Key Takeaways:

[3:25] How our legal system needs to be revamped

[6:50] The prosecution has an easy job when everything is done properly

[11:03] Whether prosecutors should face consequences when a case is overturned

[13:17] Some steps to take to fix the legal system

[17:02] Several troubling signs that were ignored by the government when investigating Lee Harvey Oswald's shooting of President Kennedy.

[19:01] How Benghazi and Fatal Conceit correlate

[22:55] Writing from experience is how Robert's been able to sell so many books

Website:

www.robertktanenbaumbooks.com

Direct download: SW_259_Robert_Tanenbaum.mp3
Category:general -- posted at: 4:24pm EST

Today's Flash Back Friday comes from Speaking of Wealth #28 with Bryan Caplovitz.

Jason Hartman talks with Bryan Caplovitz, founder of SpeakerMatch. SpeakerMatch tries to do exactly what its name suggests, matching speakers and speaking opportunities. The company discovers professional speakers, business leaders, tech gurus, educators, and other experts who are searching for an audience.

Groups can post open calls for speakers for free, they are expanding their reach to some top fresh, creative, and strategic thinkers in the country. Site users are actively searching for speakers, so they're guaranteed to find motivated talent. Organizations are also free to search our online speaker showcase for talent that may meet their needs.

SpeakerMatch is the creation of Bryan Caplovitz, former business technology consultant. While building his consulting firm, Bryan saw the need speakers had for find opportunities to speak. He soon realized that organizations were having trouble finding speakers too, so he moved in to fill the gap.

Direct download: SW_258_Bryan_Caplovitz.mp3
Category:general -- posted at: 12:00pm EST

Adam Eidson is the host of the 2nd season of The Mentee Podcast, as well as owner of a crossfit gym, a self development coach, and entreprenuer to the core. He joined Jason Hartman on The Speaking of Wealth Show to discuss how he found his mentor, and how you can use some of his approaches to find one for yourself.

Key Takeaways:

[1:45] How we can better get into a group that has quality connections, and how Adam found his mentor

[4:23] How where you sit at an event can have a big impact on what you can get out of it

[7:30] How to properly formulate a question

[12:10] Making sure you have the right mentor for yourself

[15:50] The difference between gratitude and appreciation

Website:

www.thementeepodcast.com

Direct download: SW_255_Adam_Eidson.mp3
Category:general -- posted at: 4:57pm EST

Jay Weintraub is the Founder & CEO of NextCustomer.com. He is a digital marketer who has transformed his domain knowledge into a successful business, and a fulfilling life.

Jay passionately creates and runs a variety of definitive summits for brands and professionals across high growth industries and at scale sectors undergoing rapid change.

Jason Hartman sat down with Jay to discuss the intricacies of creating a conference, and to get some tips on how to market and pull the event off.

Key Takeaways:

[1:50] Jason and Jay define what they mean by the term "conference"

[4:30] How Jay got into the conference industry, the size of the industry, and the barrier to entry.

[8:05] How to scale your seminars/conferences/gatherings to the next level in terms of attendees

[12:45] One of the easiest ways to get people to come to your conference

[16:10] How much time you should give yourself to pull off your first conference

[20:00] Whether digital technology is hurting the conference industry

Website:

www.nextcustomer.com
jay (@) nextcustomer (.) com

Direct download: Speaking_Wealth_254_Jay_Weintraub.mp3
Category:general -- posted at: 11:10pm EST

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