Speaking Of Wealth
Known as the king of information marketing, Fred Gleeck joins Jason Hartman for a great interview, talking about his experiences in information marketing from over the last 24+ years. Fred weaves together the progression and changes in info marketing, stressing that trust is the one thing that has never changed. Fred teaches on a range [...]
Direct download: sow-64-FredGleeck.mp3
Category:Podcast -- posted at: 8:56am EDT

Jason Hartman is joined by head of The Net Results, James Jones, to talk exclusively in this interview about Kindle and how to create direct profits. James defines Kindle Triangulation, which starts with picking the right niche by doing market research. Most books that don’t perform well in the Kindle marketplace are the result of [...]
Direct download: sow-63-JamesJones.mp3
Category:Podcast -- posted at: 9:17am EDT

The face of marketing has changed radically over the last decade, and today, techniques may include email blasts, mobile ads, banner ads, SEO, Web 2.0, social media sites, video marketing, affiliate marketing, and more. On this episode, Jason Hartman has invited Robin Robins, developer and author of the Technology Marketing Toolkit System, to offer some [...]
Direct download: sow-62-RobinRobins.mp3
Category:Podcast -- posted at: 9:45am EDT

Jason Hartman interviews Chris Lang, author and social media marketing expert, about the pros and cons of Google+. Chris refers to Google+ as the new Google, explaining that Google+ takes things like web search, interactions that can be built to extend applications in Google+ from the Chrome browser, the most used browser in the world. [...]
Direct download: sow-61-ChrisLang.mp3
Category:Podcast -- posted at: 8:10am EDT

Jason Hartman talks with personal development expert Mark Thompson about leadership, business success, and personal growth. Share and Enjoy:
Direct download: sow-60-MarkThompson.mp3
Category:Podcast -- posted at: 1:43pm EDT

Jason Hartman is joined by Anne Hogan, Community Manager at the Humane Society in Washington, D.C., to discuss the importance of engaging with your community of fans and followers, focusing on Facebook engagement, Twitter and blogger outreach. Anne emphasizes that responding to questions on a company’s Facebook page, on Twitter, and via email shows that [...]
Direct download: sow-59-AnneHogan.mp3
Category:Podcast -- posted at: 9:36am EDT

SOW 58 - "Link Building:  The Best Marketing Strategy You’ve Never Heard Of" with Alison Groves

Alison Groves of Raven Internet Marketing Tools joins Jason Hartman on this episode to discuss the marketing strategy of link building, literally a public relations tool to find relevant websites to help drive traffic to a business website, the actual acquisition of back links. Link building is an ethical, organic marketing approach, and Alison explains the process, beginning with good old-fashioned research, organization, and relationship building. Blogging, commenting on blogs, and writing reviews for reputable sites are just a few effective methods of link building. Marketing is turning more and more to building meaningful relationships in a business’s niche. Alison shares information about other tools that her company, Raven Marketing Tools has developed to assist marketers with reaching those niches and proving themselves to be experts in their fields. For more details on the benefits of link building, listen at:  www.SpeakingofWealth.com.

Alison Groves ( @RavenAlison) spent nearly a decade in the music business before coming to the world of internet marketing. As the Product Coordinator for Raven Internet Marketing Tools, she works side by side with Raven's Chief Product Officer to ensure the Raven platform is constantly moving forward. Raven Internet Marketing Tools (http://raventools.com/) is an online platform that helps users quickly research, manage, monitor and report on SEO, social media and other Internet marketing campaigns. Alison is very passionate about using link building as a marketing strategy and encourages people to explore the benefits.

Direct download: sow-58-AlisonGroves.mp3
Category:Podcast -- posted at: 11:34am EDT

Jason Hartman is joined by Dino Dogan, founder of Triberr, to talk about the secrets to building communities of customers, clients, audience, etc. for businesses and bloggers. Dino explains how relationships between businesses and consumers have changed through the years, emphasizing the need for businesses to engage with consumers to gain their trust and loyalty. [...]
Direct download: sow-57-DinoDogan.mp3
Category:Podcast -- posted at: 4:05pm EDT

Jason Hartman is joined by the Director of Social Media for Moncur Associates, David Murray, to talk about social media content strategies for building a successful business. Dave says that content is “the number one element that will make or break your Social Media execution.”  In this interview, Dave explains the ten most important content [...]
Direct download: sow-56-DaveMurray.mp3
Category:Podcast -- posted at: 8:49am EDT

Founder of Speakermatch.com, Bryan Caplovitz joins Jason Hartman to talk about the benefits of using a speakers’ bureau, how to market yourself as a speaker, how to connect with the audience, compensation, and much more. Bryan explains in detail what makes a great speaker, including marketing strategies that work best for speakers and how the [...]
Direct download: sow-55-BryanCaplovitz.mp3
Category:Podcast -- posted at: 4:17pm EDT