Speaking Of Wealth

Patrick Hanlon joins the Speaking of Wealth audience and talks to Jason Hartman about his book, Primal Branding. Patrick sits down with Jason to talk about the seven primal rules of branding and how it can apply to small and big businesses alike. As a side note, Primal Branding was released in 2006 and there is now a newer version of the book with more recent tech examples entitled Social Code.

 

Key Takeaways:

1:30 – Jason gives a short introduction of Patrick. 

5:10 – It can be hard to relate to these bigger companies, but remember, they had to start somewhere too. 

8:45 – Patrick shares a neat story about Maxwell House coffee. 

12:30 – Patrick talks about the non-believers or the 'opposites'. 

17:10 – Do the creation stories work better when you're a larger business? 

20:30 – America's brand is entrepreneurship. 

25:10 – How do you apply Primal Branding to social media? 

 

27:25 – Social Code is the name of the new book. 

 

Mentioned In This Episode:

Primal Branding by Patrick Hanlon

Social Code by Patrick Hanlon

Simon Sinek TED Talk

 

http://thinktopia.com/

Direct download: SOW2018820Patrick20Hanlon.mp3
Category:general -- posted at: 6:54pm EST

On today's Speaking of Wealth show, Jason Hartman brings the CEO of Clarus Marketing on to the show, Tom Caporaso. Tom also works closely with FreeShipping.com and talks to Jason about the importance of loyalty programs, what his company offers, and more in this quick 13 minute episode. 

 

Key Takeaways:

1:10 – Jason welcomes Tom on to the show. 

1:20 – How can small businesses and entrepreneurs benefit from loyalty programs? 

4:05 – What kind of loyalty programs are out there? 

7:00 – Tom talks about FreeShipping.com

8:03 – If the price of the item you purchased drops within 90 days, FreeShipping.com will cover you for that. 

9:45 – Costumers have a lot more options now, so giving them great value, product, and customer service is key. 

11:50 – The US market loves the convenience of monthly subscription deliveries of daily goods. 

 

Mentioned In This Episode:

ClarusMarketing.com

FreeShipping.com 

ReturnSaver.com

Direct download: SOW2018620Tom20Caporaso.mp3
Category:Podcast -- posted at: 12:13pm EST

Whether it’s your spouse, significant other, family, friends, or even business associates, each individual speaks his or her own love language.  “The Five Love Languages” are:  Words of Affirmation, Quality Time, Receiving Gifts, Acts of Service, and Physical Touch.  Understanding which of these languages makes that special someone feel loved can be essential to the success of any relationship.   Join Jason Hartman and renowned author, Dr. Gary Chapman as they discuss these timeless concepts and how our primary language affects our interactions in our relationships.  Please visit: http://www.jasonhartman.com/podcast.

 

Dr. Gary Chapman seeks to fulfill his call to the ministry as a pastor, speaker, and author. He speaks extensively throughout the U.S. and internationally on marriage, family, and relationships. The government of Singapore invited him to present his marriage seminar there and the Chaplain’s Office of NATO issued a special invitation for Dr. Chapman to speak to the NATO forces in Germany. Other engagements have taken him to England, Africa, Saudi Arabia, Turkey, Mexico and Hong Kong. Sales exceeding 5 million copies earned him the Platinum Book Award from the Evangelical Publishers Association for The Five Love Languages, which has been translated into over thirty-six languages. Twenty-seven other books and five video series are also among his publications.

Direct download: SoW_186.mp3
Category:general -- posted at: 2:30pm EST

Jason Hartman sits down with Jeff Berry for today's Speaking of Wealth show. Jason does a quick 16 minute interview with Jeff to talk about his company, Colloquy and why small businesses should adopt loyalty programs. Jeff talks about how loyalty programs help you understand the customer better and how they can also help you tailor your business to your best customer's needs on today's episode. 

 

Key Takeaway:

1:10 – Jeff's company, Colloquy, is actually a word. Jeff talks about what the word means. 

1:45 – Jeff is currently located in Toronto. 

4:50 – Small businesses are often closer to their clients and these businesses might not see the value of adopting a loyalty program. 

6:55 – Learning about what the customer wants is just as important for a large business as it is for a small business. 

9:40 – If you take your loyalty program digital, you'll be able to learn more about the customer and their needs. 

11:30 – Where's the future headed with loyalty programs? Jeff explains in this segment. 

15:30 – It's free to subscribe to Colloquy. 

 

Mentioned In This Episode:

500friends.com

https://www.loyalty.com/

https://colloquy.com/

Direct download: SOW20185.mp3
Category:Podcast -- posted at: 11:48am EST

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