Fri, 24 July 2020
Subscription services have become a regular facet of modern business. Robbie Kellman Baxter shares her expertise with Jason Hartman. Robbie discusses details of when a company should apply subscriptions, how a business model changes, and why the sale doesn’t end when a client subscribes. Over-complication is a sure way to detract potential clients. Keep it simple, and keep the client feeling valued with a model that is always up-to-date.
[2:30] Surprising subscription services from the unexpected business.
[4:30] The concept of having a subscription is that it’s a different way of the packaging value.
[9:00] How can a business optimize its services for a subscription-based model?
[11:00] Keep your customers by keeping your subscription simple.
[12:45] Reasons for a free trial: I don’t understand it, or it’s too good to be true.
[17:00] When is a membership model good for your business?
[24:00] What are the best retention models?
[26:00] Everyone talks about tracking churn?
Direct download: SoW_The_Membership_Economy_Robbie_Kellman_Baxter.mp3
Category:general -- posted at: 12:00pm EDT
Fri, 17 July 2020
Dr. Richard D. Wolff, professor of economics and author of Understanding Marxism, joins Jason Hartman today, discussing the global economic meltdown. Wolff shares his interpretation of marxism and why he believes that is has been poorly applied. As well, Hartman and Wolff discuss capitalism in America, the perception and the reality.
Wolff and Hartman discuss the disproportionate pay between CEO and workers. The CEO to worker compensation ratio has changed dramatically. Wolff states that a cooperative/directorship might work using the example of The Mondragon Corporation.
[2:15] Was Karl Marx's ideas applied wrong?
[8:45] "A liberal and a marxist are not the same things."
[10:30] What is a Marxist?
[12:45] Capitalism didn't make the break from fatalism and slavery that it thought it did.
[16:45] Did any country have genuine pure marxism?
[20:30] "There's a reason that a very small number of people are capitalists (entrepreneur) and a very large number of people are workers" - Wolff
[20:45] How do we solve the issue of disproportionate pay between boss/worker, redistribution?
[24:00] How would a company run with a representative republic, cooperative, or directorship?
[25:10] Successful Co-op, The Mondragon Corporation.
[31:45] What is the Yellow Vests Movement?
Fri, 10 July 2020
Jason Hartman interviews best selling author Scott Turow. Jason and Scott discuss what changes to expect in the wake of coronavirus. They travel through a conversation of technology in legal settings and positive changes in the pharmaceutical industry. Will we see some constitutional changes?
Scott Turow is a best-selling author, widely known for One L. He has recently published The Last Trial, a legal thriller about a criminal defense lawyer and a lifelong friend accused of murder. Now available everywhere.
[2:45] Scott talks about The Last Trial, from where the characters came.
[4:30] Speaking of coronavirus, everyone has an agenda. How can we tell heads from tails?
[7:00] Can we design a better system, one in which the government takes over the testing of pharmaceuticals?
[13:45] The law has always put tremendous weight on who is holding the records.
[18:45] Do you think that supreme court justices should still be lifelong appointments?
[21:00] Has COVID-19 pushed the legal industry to use technology and stray away from primitive processes?
[26:45] What kind of constitutional challenges do you see coming from these changes?
Fri, 12 June 2020
Ryan Moran, author of, 12 Months to $1 Million, joins Jason Hartman today to discuss some of his tactics that led to his success. Sometimes better business isn’t about what you sell, but more-so, how your business is focused. While we often think of the question, “what is the product,” the focus needs to be, “who is the audience?” As well, Ryan shares his views on real estate investing and the economy, post-pandemic.
[4:20] “I’ve discovered that there are a lot of things not worth pursuing, but the pursuit is worth it.”
[10:15] “Minimum wage is an institution, something that you’re trying to force into society…”
[13:00] Moran, how did you get your career started, and what role did the early affiliate marketing role play in where you are today?
[15:20] Your business is determined not by what you sell, but who you sell to.
[16:50] The game is about building to an audience quickly, and monetizing to that audience.
[17:00] What Joe Rogan did for Spotify!
[20:10] What’s the extent of e-commerce beyond Amazon?
[21:00] Eventually we will drop the E in e-commerce.
[22:00] What goes on outside the Amazon world?
[26:00] Is the magic question, “what’s the product?”
[32:00] You can have two brands for the same product, and market them to two audiences. They can both be wildly successful.
[42:00] Real estate trends post Coronavirus.
[46:00] Cocooning, from home theatre systems to home gyms.
[50:00] Considering the Federal Reserve the fourth branch of government.
Fri, 5 June 2020
Mike Robbins joins us for some important lessons in mental health and dealing with grief. We are all grieving together, for ourselves and for those that surround us. It’s time to stop, pause, and reflect. How can we focus on the moment?
[5:45] Perspective is important, and when we are in the middle of something, it’s difficult to have perspective on it
[7:30] Even though it may not seem like it right now, you have more than this requires
[8:15] If we are experiencing difficulty the common element is that we are focusing internally instead of externally
[11:30] The world has intervened in a way, and forced all of us to stop, pause, and reflect
[17:30] How do we focus on the moment?
[23:30] You can control your attitude and you can control your effort, everything else is some form of out of your control
Fri, 29 May 2020
479: True Reagan & Winning Your Audience, Deliver a Message with the Confidence of a President by James Rosebush
Great news for investors, people are buying homes in the suburbs! Jason Hartman speaks about the importance of exact numbers. And as a prelude to our guest on public speaking, Jason answers some questions from our listeners. We thank you for your questions and always invite more JasonHartman.com/ask
James Rosebush, a former Deputy Assistant to President Reagan, is on the show to discuss his book, Winning Your Audience. He shares tips to sound more like Reagan, the great communicator.
[6:00] Knowing when your numbers need to be exact, and when they can be rough estimates for purposes of comparison.
[8:20] Newly pending homes up almost 50%! Does this mean the housing market is already rebounding from Covid-19?
[12:00] Answering questions for listeners
[20:30] Reagan, the great communicator, loved his audience. This was his secret to success as a speaker.
[26:20] Speech abilities given to Reagan because of his history as an actor.
[30:00] Some tips to speak a little more like Reagan.
[32:00] Visualize what you want to give brilliance to your speech.
[36:00] The experience of being blessed by the Pope.
[37:00] 65% of communication is non-verbal.
[41:00] If you speak from your heart, you will win.
[44:00] We need more speakers that are sherpas.
Sat, 9 May 2020
Today, Jason Hartman discusses the Phillips curve and its relevance to our current economic situation. While we are all challenged in ways to adapt to our shelter-in-place advising, several benefits are being popularized out of necessity. Telemedicine, or telehealth, is growing rapidly, and not just for humans. Veterinary practices are using telemedicine for your pet's health as well.
Steve Hochberg returns to elaborate on the Elliott Wave. How do we know when we have too much debt, the U.S., or the individual?
[1:00] Is Kim Jong-Un alive?
[5:30] Telemedicine, we’re finally there
[8:00] The Phillips curve
[14:00] Monetary policy comes from central banks, and fiscal policy comes from the government
Guest: Steve Hochberg
[22:00] Everything the Fed has said they’re going to do has been backed by the Treasury. The treasury has pledged to cover any losses that the Fed is going to incur through their lending programs, and this can’t go on forever
[24:00] How do we know when we have too much debt?
[28:30] “I think there’s a huge bull market starting right now, and it’s the bull-market in cash” -Hochberg
Direct download: SoW_1448_Phillips_Curve_Elliot_Wave_Steve_Hochberg_PART_2.mp3
Category:general -- posted at: 12:00pm EDT
Fri, 1 May 2020
Jason Hartman shares sound advice on the top four reasons that a company fails. Steve Hochberg joins Jason to break down the methods of the Elliott Wave Principle. Listen to how the Elliott Wave Principle used collective investor psychology to predict 2020 stock market trends, without the influence of Coronavirus, as early as late 2019. Will we continue to see the stability of linear markets vs the volatility of cyclical markets, post-pandemic? Do recessions cause cautious businessmen or do cautious businessmen cause recessions?
[2:30] From a discussion: the four primary reasons a company fails
[4:00] Number one, FEAR - Faults, education, appearing, real
[5:15] Number two, mindset
[9:00] Number three, lack of connections
[11:30] Number four, Lacking systems and process
[15:20] What is going on in the financial world?
[17:00] Unfolding the Elliott Wave Principle
[18:20] “Late 2019, the U.S. economy had some very strong economic numbers, the social mood was very elevated, but there were some underlying problems going on”
[19:20] The yield curve: the three month U.S. Treasury bill yield minus the ten year U.S. Treasury note, had inverted, which was a key indicator in the last months of 2019.
[23:00] Cyclical vs linear markets, post-pandemic
[28:00] Do recessions cause cautious businessmen or do cautious businessmen cause recessions?
[30:00] An Elliot Wave is a hierarchical fractal, it has self-similar patterns at all degrees of the scale
[30:45] Why do you prefer the DOW over the S&P?
Direct download: SoW_1447_Phillips_Curve_Elliot_Wave_Steve_Hochberg.mp3
Category:general -- posted at: 12:00pm EDT
Tue, 21 April 2020
Beware of the 'invisible tax,' inflation. Jason Hartman discusses inflation, poverty, and work-from-home lifestyle and advantages. In these challenging times, what professionals are able to stay optimistic? How are the elites transferring wealth?
In part II of today’s show, Jason interviews Jessica Mah, founder of inDinero. Tune in for pro-tips on loan approval for PPP & EIDL. How can you optimize your time with loan delays, and get ahead of the game? And, don’t forget to prep for the end-game of these loans, will they be forgiven? Follow the rules and we shall see.
[3:15] There are two types of taxation that we are paying: 1) The tax that we see, income tax, sales tax, etc 2) The inflation tax, which destroys the purchasing power of our money
[7:30] People are being driven into poverty in this quarantine, making it very difficult for some to adjust to the work-from-home lifestyle
[13:30] “Tis the set of the sails, And not the gales, Which tell us the way to go.” -Ella Wheeler Wilcox
[16:00] How are the elites transferring wealth?
[19:30] Jessica Mah, founder of inDinero, helping entrepreneurs run better businesses
[20:50] PPP has run out? Only 6% of all applications have been approved by the SBA and funded.
[21:15] The SBA is saying the best option is to use the bank you are already with, although Jessica has seen more success getting a loan through smaller regional banks
[23:15] Have you seen success in getting loans with brokers?
[25:30] Every bank is accepting PPP & EIDL applications even though they’re both on hold due to running out of money
[26:45] How can you be successful at getting your slice of the bailout pie?
[18:30] Pro-Tips: Show your work; have an excel spreadsheet that shows how you came to your figures
[30:30] How difficult is the one-page application?
[31:00] The Magic Question, “What is all of the information you need from me in order for the bank to formally process my loan application and submit it to the SBA?”
[34:00] This loan could be forgiven if properly played out
[38:00] Encouraged to apply for PPP & EIDL, but PPP is the better of the two options for covering big payroll sheets
Direct download: SoW_1439_Jessica_Mah_inDinero_SBA_LOANS_PPP_EIDL.mp3
Category:general -- posted at: 12:00pm EDT
Fri, 28 February 2020
Nick Unsworth is the CEO of Life on Fire and a renowned Facebook marketing expert. He joins the show to describe how people can use Facebook as a tool to increase their customer base and revenue.
Unsworth fills us in on the the newest updates to Facebook that businesses and entrepreneurs can utilize to get their message out and shares ways to get “targeted Facebook Likes” from people in intended audiences, FAST. He then discusses how people can leverage a page with many Likes to improve the bottom line.
The conversation then turns to financial literacy. Unsworth has raised nearly $7,000 to purchase 100 Kindle eReaders for extended foster children ages 18-21 to promote reading and inspire entrepreneurship. He believes young adults are often pushed out of the “system” and forgotten about due to their age.
Fri, 21 February 2020
Today's Flash Back Friday comes from Episode 78, originally published in April 2013.
Naresh Vissa is a Digital Media Sales Consultant, having done work for clients such as the Hard Assets Alliance, The Wall Street Shuffle, and The Institute for Energy Research. He is also the former Director of The Stansberry Radio Network and former Director of Media Strategy for Stansberry & Associates Investment Research, which is one of the largest private investment publishers in the world.
Naresh has a very unique skillset in the online media and publishing areas. He tells us how he got started in this arena while still an underclassman in college. By the time he graduated from Duke University with a Master's Degree, he was able to launch the Stansberry Radio Network into one of the most successful podcasting businesses on the Internet.
In this high-energy interview, Naresh discusses the power of podcasting and why he thinks it's the future of radio. He also shares some data and trends to help explain where the digital landscape is heading.
As an entrepreneur, marketing strategist, journalist, and media producer for various national networks and renowned publishers, Naresh Vissa is now the Manager of the Hard Assets Alliance: the only online physical precious metals trading platform available to retail investors.
Naresh freelances in broadcast and print media for several national publications, including USA Today, Business Insider, Yahoo!, HumDesi Radio, and Minyanville. He has been featured on MSNBC, Bloomberg, Business Week, Huffington Post, Hindustan Times, India Today and other media. In 2009, Naresh co-hosted the top-rated financial talk show in the Dallas/Fort Worth metropolis, The Wall Street Shuffle. Regular guests on his shows have included Congressman Ron Paul, CNN Chief Business Correspondent Ali Velshi, Senate candidate Peter Schiff, Girls Gone Wild founder Joe Francis, and authors Steve Forbes, Michael Lewis and Robert Kiyosaki. He has booked more than 800 guests in the fields of finance, economics, business management & consulting, self-help, leadership, sales and marketing.
Naresh also founded Krish Media & Marketing, Inc., consulting for an eclectic set of clients that includes The Financial Survival Network and Racine Assets. He has worked for JP Morgan Chase, Houston Astros, and the American Junior Golf Association. In addition, Naresh aided the Houston Rockets’ staff in selecting draft picks Aaron Brooks, Carl Landry and Donte Greene in the 2007 and 2008 NBA Drafts.
While making a name in the business world, Naresh never compromised his education. Despite taking as many as 27 credit hours a semester while at Syracuse University, Nareshgraduated Magna Cum Laude from the Renée Crown University Honors Program, triple majoring in broadcast and digital journalism, finance, and accounting at the S.I. Newhouse School of Public Communications and Martin J. Whitman School of Management. He was given numerous awards for his academic, leadership and speaking abilities, and Morgan Stanley nominated him as an Emerging Student Leader. During his junior and senior years, he served as an analyst for the Orange Value Fund, where he managed an investment portfolio in excess of $1.2 million of private investor money. Upon graduation, he was named as one of the highest achieving students in his graduating class.
Naresh earned a Master’s Degree from Duke University’s Fuqua School of Business, concurrently working as an admissions recruitment coordinator, marketing and communications blogger, and strategy research assistant to Executive in Residence Professor Bill Sax.
Fri, 14 February 2020
Today's Flash Back Friday comes from Episode 62, originally published in July 2012.
Jason Hartman is joined by Marc Ostrofsky, bestselling author of Get Rich Click!, to talk about making money on the internet with the right knowledge and timing. Marc says domain names and websites are real estate, comparable to buying a piece of land and building on it. He explains how to find good names, how to get started with little to no money through affiliate marketing, outsourcing parts of a business, and using social media sites to make money. He also talks about ways to save money online by taking advantage of technology. Marc explains how reverse e-commerce works, the benefits of crowdsourcing, defines pay-per-action, shares a bit about SEO, and more.
Marc Ostrofsky is a professional speaker, consultant, venture capitalist and serial entrepreneur. Known as a “Technology Wildcatter,” he founded the Prepaid Phone Card industry and was an early pioneer in the Voice Mail Industry, Pay Phone Industry, Prepaid Cellular Market and other deregulated telecommunications markets. He created numerous magazines, trade shows and market research studies and later sold those firms for $50 Million+. He is one of the few keynote speakers and authors that actually owns a portfolio of highly profitable online business ventures. His current Internet companies generate $75 Million+ annually and include Blinds.com, CuffLinks.com, SummerCamps.com, eTickets.com, MutualFunds.com, Photographer.com, Consulting.com, TechToys.com, BeautyProducts.com, Bachelor.com and others. He has been quoted in over 1000 media outlets including ABC’s 20/20, The Today Show, the New York Times, the Wall Street Journal, USA Today,CNN, FORBES and Inc. Magazine. His firms have won countless business awards including the Inc. 500 and the Ernst & Young “Entrepreneur of the Year” Award.
Marc is one of the leading experts on making money online and teaches businesses how to compete effectively in the new digital world. He is known for selling the domain name Business.com for $7.5 million which landed in The Guinness Book of World Records as the most expensive domain name ever sold. He then invested in Business.com which later sold for $345 Million. He is a graduate of the University of Texas at Austin with a bachelor’s degree in Business Administration and a major in Marketing. Marc and his wife live in Houston with their five teenage daughters and two dogs.
Fri, 7 February 2020
Chris Stoikos is a serial entrepreneur and chief executive officer of Dollar Beard Club. He is the archetypal "mover and shaker" with a number of entrepreneurial credits to his name. His true genius lies in the ability to creatively market and commercialize products, and in building and maintaining teams of experts to run businesses independently. Despite his youth, Chris brings a practical knowledge of business in tandem with a firm grasp of market psychology for a younger and "hipper" consumer base. He also brings his manly beard, named "Grizz".
[1:20] The creation of The Dollar Beard Club
[4:15] The history of the rise of the beard culture
[6:10] The impact viral videos have had on The Dollar Beard Club's success
[10:10] Unconscious Content conference he's throwing to teach people to create viral videos
[13:30] Dissecting the elements of viral videos
[17:50] How you can tell a story in a 90 second video
[20:10] Chris' background that led to his viral videos
[21:40] How Chris writes his scripts for the videos and how much the videos have cost
Fri, 31 January 2020
Today's Flash Back Friday comes from Episode 232, originally published in October 2013.
Tom Asacker is the author of five critically acclaimed books: The Business of Belief, Opportunity Screams, A Little Less Conversation and A Clear Eye for Branding, groundbreaking books that redefine business for the new, customer-controlled economy, and Sandbox Wisdom, a heartwarming story about a CEO's search for meaning and success in the world of business and work.
A popular speaker, Tom lectures to corporations, associations, and universities around the world, and works confidentially with executives and management teams at a number of world-class companies. Prior to his role as a writer, professional speaker and corporate catalyst, Tom was an agitator in management posts at GE and throughout his entrepreneurial endeavors as founder of an internet startup; owner of an electronics manufacturing firm; and co-founder and CEO of a medical device company.
He is a recipient of the George Land Innovator of the Year Award; he holds medical patents and product design awards; and he is recognized by Inc. Magazine, MIT, and YEO as a past member of their "Birthing of Giants" entrepreneurial executive leadership program. Tom holds a degree in Economics and Business Management, and lives in the great Northeast.
Fri, 24 January 2020
Today's Flash Back Friday comes from Episode 236, originally published in February 2016.
Gerri Detweiler is Head of Market Education for Nav, a website that helps entrepreneurs manage and build their personal and business credit. She is also co-author of the new book Finance Your Own Business with Garrett Sutton.
Jason and Gerri have an in-depth discussion about what business credit is, how you can obtain it, how you can actually attain GOOD business credit and what you can do with it in your business.
[5:19] Specific examples of using business credit and protecting your personal credit score
[9:51] Managing your business credit report
[11:35] How you actually get started with business credit
[12:55] Some important business credit terminology
[15:23] A tip that can help improve your credit score by simply changing the day you're paying your bills
[18:14] Looking at the time commitment that's likely required when you start getting your business credit underway
[21:49] The coming rise of equity crowdfunding
Wed, 22 January 2020
Jason Hartman talks with Sharon Lechter, former CEO of Rich Dad & Pay Yourself First and author of Success & Something Greater: Your Magic Key, about her experiences with both the Rich Dad company and the Napoleon Hill Foundation. Sharon provides unique insights into the impact both organizations have had on society today, as well as what she has discovered success means for various people.
[3:24] Napoleon Hill one of the original self-help authors?
[7:39] The different types of success Sharon saw while writing her latest book
[10:00] Why the man who sold the patent for the jet ski for $75,000 doesn't regret it
Fri, 10 January 2020
Today's Flash Back Friday comes from Episode 242, originally published in April 2016.
Craig Valentine is the President of The Communication Factory, LLC, which is an award-winning company that helps organizations profit by presenting with impact and persuading with ease. As a motivational speaker, he has spoken in the United States, Taiwan, Canada, Jamaica, Qatar (Doha), England, Bahamas, Hong Kong, China, Saudi Arabia, Kuwait, Indonesia, Japan, South Africa, India, Sri Lanka, and Australia giving as many as 160 presentations per year. He is the 1999 World Champion of Public Speaking for Toastmasters International.
Craig Valentine is also the Co-Founder of the World Class Speaking program, which helps up-and-coming speakers and speech coaches turn their presentations and programs into huge profits. Craig is the author of the groundbreaking book, The Nuts and Bolts of Public Speaking, Co-Author of the books, World Class Speaking and World Class Speaking In Action, and contributing author for the books Guerrilla Marketing on the Front Lines, Success Secrets of the Social Media Marketing Superstars, and Guerrilla Marketing Remix.
Jason and Craig talk today about how to properly use humor in your speeches to help sell.
[2:22] How winning the 1999 World Champion of Public Speaking gave him a new motto
[5:45] The importance of stories as anchors in speeches
[7:51] The progression of a successful story
[10:00] Some of the master speakers that Craig likes
[12:32] Using self deprecating humor
[16:34] How to not fear the sell
[18:49] Always sell the result
[21:45] Using facial expressions in speeches to maximize impact
Wed, 8 January 2020
Jason Hartman talks with Jonathan Slain, a high growth leadership coach, founder of www.Recession.com, and author of Rock the Recession, about how to prepare your business to ensure that you not only survive, but thrive through recessions. Having a war chest BEFORE it starts is absolutely crucial to your continued success, so make sure you have a plan and rock your way through any recession.
[2:00] How do you grow during a recession?
[5:52] You can increase your business significantly by spending into a recession
[11:32] Make sure you have a recession plan BEFORE the next recession
[14:14] Why Jonathan thinks a pullback will happen in 2020
[17:47] Examine your business to find what you can do that will make your competition irrelevant
[21:32] The big opportunities lie on the fringes of creativity
Fri, 3 January 2020
Jamie was born knowing that SOMEDAY she would have a million dollars. Initially she assumed that meant she had to put on work clothes, pack a lunch, and trudge into the office for a salary. By the age of 22 she was making six figures, and by the age of 24 she was over $70,000 in debt.
Eventually she realized there was another way to make a million dollars. While she may not be there yet, she has been interviewing millionaires for the past 4 years on her podcast and has a wealth of knowledge from the more than 150 millionaires that she's talked to. She's committed to bringing everyone the greatest tools and advice for growing your business, and help you create an amazing life while building your net worth.
[2:25] Jamie's back story
[3:47] The realizations that Jamie's had while interviewing millionaires
[6:53] Focusing on finding the things you're doing today that are moving you towards the wealth
[8:58] The cliche, but terribly important, piece of advice that you need to hear
[11:22] The story of Jamie's first mastermind group
[14:19] How Jamie found people to join her mastermind group when she was a nobody
[17:11] Ways to run your mastermind group so it doesn't turn into a farce
[21:34] In person versus virtual masterminds, the pros and cons
[24:15] Jamie describes "The Hot Seat" method her group uses
[28:20] Following up to keep everyone accountable
[31:00] Jamie's mastermind group absence policy