Speaking Of Wealth with Jason Hartman

Today's Flash Back Friday comes from Episode 136, originally published in February 2014.

Al Ries & his daughter Laura Ries have been working together as focusing consultants for 18 years.

Ries & Ries was founded in New York in 1994. Three years later, Al & Laura relocated to Atlanta, Georgia.But the Ries team spends most of its time on the road consulting with top corporations around the world from Microsoft to Ford, Disney, Merck, Frito-Lay, and many others.

The dynamic duo and bestselling authors have been profiled by Business Week, Marketing News, Advertising Age, The Wall Street Journal, Atlanta Journal-Constitution, and countless other domestic & international publications.

Al first rose to fame in 1972 when a series of three articles on a new concept called “Positioning” authored by Al Ries & Jack Trout appeared in Advertising Age. The positioning idea took the ad world by storm and was voted by AdAge as one of the 75 most important advertising ideas of the past 75 years.

In 1981, the Positioning book was published and has since sold well over 1 million copies. The book has sold over 400,000 copies in China alone. The two authors also wrote Marketing Warfare, Bottom-Up Marketing, Horse Sense and The 22 Immutable Laws of Marketing.

More recently, Al & Laura have written six books together and have continued to rattle the establishment by breaking with traditional conventions.

Website:

www.Ries.com

Direct download: SW_441_FBF_Al_Ries.mp3
Category:general -- posted at: 12:00pm EDT

Jason Hartman talks with Michelle Tillis Lederman, author of The Connector’s Advantage, The 11 Laws of Likability, Heroes Get Hired and Nail The Interview – Land The Job, about how likability works and the mindset you have to have in order to succeed in business. There's no way to make people like you, but there are ways to present yourself that will allow you to have a better chance of being liked.

Key Takeaways:

[2:21] What is Mood Memory?

[5:44] How do you segue out of a conversation without offending the person you're speaking to?

[9:16] The definition of a "niche connector"

[11:29] The 7 Mindsets of connectors

[15:15] Always have the mindset that when you connect online your goal is to bring it offline

Website:

www.MichelleTillisLederman.com

Direct download: SW_440_Michelle_Tillis_Lederman.mp3
Category:general -- posted at: 10:32am EDT

Today's Flash Back Friday comes from Episode 231, originally published in January 2016.

Doug Sandler has over 30 years of business experience as an entrepreneur, business owner, manager and staff member. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller. He specializes in making connections, building relationships and strengthening bonds both inside and outside organizations. Don’t let the “Mr. Nice Guy” tag fool you, Doug has entered into many high level negotiations and is anything but a pushover. His speaking and consulting business is geared towards improving relationships and winning business through his time tested sales, service and relationship building system. Doug is a nationally recognized speaker, and writer for Huffington Post. His weekly posts reach over hundreds of thousands of readers. Doug has been titled by a leading social media marketing company in the top 100 of Social Media Thought Influencers to follow.

Key Takeaways:

[4:36] The importance of always being on the lookout for what the next step is in your life

[8:31] How to make yourself start reaching out to clients/friends/anyone and improve your life

[14:02] The importance of empowering others and how it will cause your business to thrive

[18:09] Companies that have the "Nice Guy" environment

[22:28] The differences between companies people like working with and companies everyone wants to avoid

Website:

www.DougSandler.com

Direct download: SW_439_FBF_Doug_Sandler.mp3
Category:general -- posted at: 12:00pm EDT

Jason Hartman talks with Michael E Gerber, founder of Michael E Gerber Companies and E-Myth, as well as author of The E-Myth, about why small businesses fail, as well as how to successfully systemitize your processes to achieve success.

Key Takeaways:

[5:47] Why Michael created Radical U

[7:55] Small business owners almost always fail to understand what a business is, and that includes real estate investors

[11:38] Why the idea that McDonald's is in the real estate business is a myth

[16:49] The most important tool for running your business

[21:03] Why successful contractors fail when they try to scale their business

Website:

www.MichaelEGerberCompanies.com

www.FreeBook.MichaelEGerber.com

Direct download: SW_438_Michael_Gerber.mp3
Category:general -- posted at: 4:46pm EDT

Today's Flash Back Friday comes from Episode 188, originally published in February 2015.

Patrick Hanlon joins the Speaking of Wealth audience and talks to Jason Hartman about his book, Primal Branding. Patrick sits down with Jason to talk about the seven primal rules of branding and how it can apply to small and big businesses alike. As a side note, Primal Branding was released in 2006 and there is now a newer version of the book with more recent tech examples entitled Social Code.

Website:

Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future

Direct download: SW_437_FBF_Patrick_Hanlon.mp3
Category:general -- posted at: 7:37pm EDT

Jason Hartman talks with Anita Campbell, founder and publisher of Small Business Trends, about what markets are currently the friendliest to entrepreneurs. Some rankings are surprising and there's a big surprise when it comes to entrepreneurs in rural areas. They also discuss the potential impacts of minimum wage on small business.

Key Takeaways:

[2:03] Some of Anita's rankings for best cities for entrepreneurs really suprised her

[4:53] How Anita's company was able to use the US Census to help in the rankings

[7:49] Technology has allowed rural areas to start flourishing as entrepreneurial havens

[10:20] Does having more entrepreneurs in an area make the market more or less stable?

[16:34] How the movement to a $15/hr wage is impacting entrepreneurs

Websites:

www.JasonHartman.com/Properties

www.SmallBizTrends.com

www.DataUSA.io

Direct download: SW_436_Anita_Campbell.mp3
Category:general -- posted at: 10:30pm EDT

Today's Flash Back Friday comes from Episode 234, originally published in June 2016.

Jane Root is a leading creative executive producer who has transformed major networks on both sides of the Atlantic, and delivered innovative, acclaimed programming to the content market worldwide in both television and digital. Previously President of Discovery Networks and controller of BBC2, Jane established herself as co-founder of Wall to Wall Television creating a number of hit programs for the British and US markets. In 2008, Jane set up Nutopia and since its launch has created international formats, won awards, achieved record-breaking ratings and pioneered a new genre of television – the mega-doc.

Key Takeaways:

[1:20] An overarching look at the peaceful beginning of the 2000s

[3:05] The flavor of the decades, the 80s created the world we now have, the 90s were peace and prosperity

[7:39] The technologies that changed society in the 2000s, starting with Napster

[9:31] A look back at the financial side of the 2000s and how it was a continuation of the 90s weakening of restrictions

[12:20] The changing speed of technological advances

[15:42] Some fun facts about the 2000s

Websites Mentioned:

www.nutopia.com

Direct download: SW_435_FBF_Jane_Root.mp3
Category:general -- posted at: 12:00pm EDT

Jason Hartman talks with Brian Kurtz, author of Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing, about how it's important to look past the short game and why direct response marketing can help you in the long game. They also discuss the importance of copywriting and how you can figure out if you're hiring a good one.

Key Takeaways:

[1:24] Most people see direct response marketing as a short game, why does Brian say it's part of the long game?

[5:04] How do you differentiate yourself in today's market

[7:38] The most dangerous number in business is 1. You need multiple channels

[11:19] The characteristics you're looking for in a copywriter

[15:39] How to structure your payments with your copywriters

Website:

www.OverdeliverBook.com

Direct download: SW_434_Brian_Kurtz.mp3
Category:general -- posted at: 3:18pm EDT

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