Speaking Of Wealth with Jason Hartman (general)

This weeks Flash Back Friday takes us to Episode #31.

Jason Hartman interviews Dustin Mathews, Chief Marketing Officer for 7 Figure Speaking Empire, 2010 Speaker Coach Of The Year and 2010 Infusionsoft’s Marketer of The Year Finalist, about how to properly start a profitable speaking career.

Dustin has managed and marketed hunders of events, seminars and boot camps, sometimes generating over $12 million dollars in a year. Dustin prides himself on transforming a new, green speaker into a beloved, sought after speaker. He's also the author of How To Get Rich Working For FREE, and Secrets of the Real Estate Millionaires.

The fundamentals of being a successful speaker haven't changed: impeccable credibility, social proof, engaging stories that impact the sale, an enticing offer, these are all needed. What HAS changed is the mindset of your audience. And if you don't understand how the mindset has changed, you're not going to get through to them, and you won't be successful.

So if you're getting lower conversion and sales rates than you have before, it's likely because you're using old, dated strategies and techniques. The formula for profitable speaking is different now, and you have to understand it to further your career. Listen in as Jason and Dustin go over the NEW way you need to be addressing your audience to make your listeners your customers.

Website:

www.SpeakingEmpire.com

Direct download: SW_263_Dustin_Mathews.mp3
Category:general -- posted at: 9:00am EST

Jason Hartman talks with Chris Guillebeau, author, world traveler, and non-conformist. From 2002-2013, Chris made it his mission to visit all 193 countries, and succeeded. His first book, The Art of Non-Conformity, led him to his second book, The $100 Startup. Those books have been translated into more than 20 languages and sold over half a million copies.

Chris joined Jason to talk about his travel adventures, his beliefs on entrepreneurialism, and the power that being geographically independent brings to each individual.

Key Takeaways:

[2:22] How Chris' trip across the US and Canada led to his book The $100 Startup

[5:30] What being geographically independent can mean for you and your lifestyle

[9:15] Why Chris decided he should write about non-conformity

[12:15] Chris' experience between writing his thesis paper compared to blogging

[16:02] What The Happiness of Pursuit means to Chris

[20:11] Chris' advice to any aspiring authors

Websites:

www.chrisguillebeau.com
www.artofnonconformity.com

Direct download: SW_262_Chris_Guillabeau.mp3
Category:general -- posted at: 9:00am EST

Today's Flash Back Friday takes us back to episode 33, March 14, 2011.

In this episode, Jason Hartman talks with the President and Founder of INQUARTA, Don Osborne. They explore powerful internet marketing techniques that will boost your small business, but are still simple to do. They utilize Don's expertise on how to start and market your business online, as well generating the revenue you need.

Throughout his career, Don has given over 400 speeches, written 15 books, guides, planners, and DVDs available through INQUARTA Publishing. He taught economics and finiancial management as adjunct faculty at University of Redlands, and is co-organizer of the Orange County Internet Marketers.

Website:

www.inquarta.com

Direct download: SW_261_Don_Osborne.mp3
Category:general -- posted at: 8:00am EST

Mark Manson is a blogger, author and entrepreneur. His specialty is writing personal development advice that, for the most part, doesn’t suck. His website, MarkManson.net, is read by more than 2 million people each month. Since 2007, he’s focused on helping people with emotional and relationship problems, and has worked with thousands of people from over 30 different countries.

Key Takeaways:

[2:34] Focusing on few things will greatly improve your quality of life

[7:24] Small changes can help sort out your life issues

[11:20] The internet has skewed our definition of "normal"

[14:22] Technology may be changing faster than we can mentally handle

Websites:

www.markmanson.net

Direct download: SW_260_Mark_Manson.mp3
Category:general -- posted at: 12:10am EST

Robert K. Tanenbaum is the author of 31 books – 28 novels and three non-fiction books. Over 14 million copies of those 31 books are in circulation, something very few authors can say. Robert served two terms as Mayor of Beverly Hills and is a member of the State Bars of New York, California, and Pennsylvania. He has also taught at the Boalt Hall School of Law, University of California, Berkeley.

Robert and Jason Hartman talk about his book Fatal Conceit, as well as our dysfunctional legal system.

Key Takeaways:

[3:25] How our legal system needs to be revamped

[6:50] The prosecution has an easy job when everything is done properly

[11:03] Whether prosecutors should face consequences when a case is overturned

[13:17] Some steps to take to fix the legal system

[17:02] Several troubling signs that were ignored by the government when investigating Lee Harvey Oswald's shooting of President Kennedy.

[19:01] How Benghazi and Fatal Conceit correlate

[22:55] Writing from experience is how Robert's been able to sell so many books

Website:

www.robertktanenbaumbooks.com

Direct download: SW_259_Robert_Tanenbaum.mp3
Category:general -- posted at: 4:24pm EST

Today's Flash Back Friday comes from Speaking of Wealth #28 with Bryan Caplovitz.

Jason Hartman talks with Bryan Caplovitz, founder of SpeakerMatch. SpeakerMatch tries to do exactly what its name suggests, matching speakers and speaking opportunities. The company discovers professional speakers, business leaders, tech gurus, educators, and other experts who are searching for an audience.

Groups can post open calls for speakers for free, they are expanding their reach to some top fresh, creative, and strategic thinkers in the country. Site users are actively searching for speakers, so they're guaranteed to find motivated talent. Organizations are also free to search our online speaker showcase for talent that may meet their needs.

SpeakerMatch is the creation of Bryan Caplovitz, former business technology consultant. While building his consulting firm, Bryan saw the need speakers had for find opportunities to speak. He soon realized that organizations were having trouble finding speakers too, so he moved in to fill the gap.

Direct download: SW_258_Bryan_Caplovitz.mp3
Category:general -- posted at: 12:00pm EST

Adam Eidson is the host of the 2nd season of The Mentee Podcast, as well as owner of a crossfit gym, a self development coach, and entreprenuer to the core. He joined Jason Hartman on The Speaking of Wealth Show to discuss how he found his mentor, and how you can use some of his approaches to find one for yourself.

Key Takeaways:

[1:45] How we can better get into a group that has quality connections, and how Adam found his mentor

[4:23] How where you sit at an event can have a big impact on what you can get out of it

[7:30] How to properly formulate a question

[12:10] Making sure you have the right mentor for yourself

[15:50] The difference between gratitude and appreciation

Website:

www.thementeepodcast.com

Direct download: SW_255_Adam_Eidson.mp3
Category:general -- posted at: 4:57pm EST

Jay Weintraub is the Founder & CEO of NextCustomer.com. He is a digital marketer who has transformed his domain knowledge into a successful business, and a fulfilling life.

Jay passionately creates and runs a variety of definitive summits for brands and professionals across high growth industries and at scale sectors undergoing rapid change.

Jason Hartman sat down with Jay to discuss the intricacies of creating a conference, and to get some tips on how to market and pull the event off.

Key Takeaways:

[1:50] Jason and Jay define what they mean by the term "conference"

[4:30] How Jay got into the conference industry, the size of the industry, and the barrier to entry.

[8:05] How to scale your seminars/conferences/gatherings to the next level in terms of attendees

[12:45] One of the easiest ways to get people to come to your conference

[16:10] How much time you should give yourself to pull off your first conference

[20:00] Whether digital technology is hurting the conference industry

Website:

www.nextcustomer.com
jay (@) nextcustomer (.) com

Direct download: Speaking_Wealth_254_Jay_Weintraub.mp3
Category:general -- posted at: 11:10pm EST

JJ Ramberg is one of the founders Goodshop. She also hosts "Your Business" on MSNBC and wrote the bestseller, It's Your Business. JJ and her brother, Ken, came up with the idea for Goodshop while she was reporting for CNN in Biloxi, MS and New Orleans during Hurricane Katrina. While covering the terrible events JJ became convinced that she needed to do something to allow people to support all the causes that need attention across the nation. JJ uses Goodshop for FARE which is helping find a cure for her daughter and nephew's life threatening food allergies.

Key Takeaways:

[1:30] What Goodshop is and how it can be used for very good causes

[5:25] How the consumer uses Goodshop to fund their cause, and also potentially save money doing it

[7:50] The one question you can ask your employees to drive their work to the next level

[11:25] The importance of switching jobs with your business partner from time to time

[13:55] The contractor vs employee dynamic, and how to evaluate (and how OFTEN to evaluate) the people working for you

Website:

www.goodshop.com
www.facebook.com/msnbcyourbusiness

Direct download: Speaking_of_Wealth_253_JJ_Ramberg.mp3
Category:general -- posted at: 10:32pm EST

Chris Stoikos is a serial entrepreneur and chief executive officer of Dollar Beard Club. He is the archetypal "mover and shaker" with a number of entrepreneurial credits to his name. His true genius lies in the ability to creatively market and commercialize products, and in building and maintaining teams of experts to run businesses independently. Despite his youth, Chris brings a practical knowledge of business in tandem with a firm grasp of market psychology for a younger and "hipper" consumer base. He also brings his manly beard, named "Grizz".

Key Takeaways:

[1:20] The creation of The Dollar Beard Club

[4:15] The history of the rise of the beard culture

[6:10] The impact viral videos have had on The Dollar Beard Club's success

[10:10] Unconscious Content conference he's throwing to teach people to create viral videos

[13:30] Dissecting the elements of viral videos

[17:50] How you can tell a story in a 90 second video

[20:10] Chris' background that led to his viral videos

[21:40] How Chris writes his scripts for the videos and how much the videos have cost

Resources Mentioned:

www.dollarbeardclub.com
www.unconsciouscontent.com
www.chisstoikos.com
www.finaldraft.com
The Mastery of Self by Don Miguel Ruiz
www.jotsome.com
Instagram @cstoikos

Direct download: SW_252_Chris_Stoikos.mp3
Category:general -- posted at: 10:21pm EST

David Meerman Scott is an internationally acclaimed strategist,whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR, now in its 5th edition, has been translated into 28 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 350,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking,World Wide Rave, and the new hit book The New Rules of Sales & Service. He co-authored Marketing the Moon (now in production as a feature-length film) and Marketing Lessons from The Grateful Dead.

David stops by the podcast today to talk about newsjacking, the art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow business.

Key Takeaways:

[1:45] What newsjacking is and why you should care

[5:15] How to find the right story to newsjack

[7:05] A real life story of a newsjacking blog post that made one company $15,000,000

[10:10] Taking a look at news stories and brainstorming potential newsjacking ideas

[14:00] The importance of Twitter hashtags, but why blog posts are the best for newsjacking

[18:10] The dangers of newsjacking stories about disasters

Websites Mentioned:

www.davidmeermanscott.com
www.newsjacking.com
To get going with the newsjacking online program, please visit the Newsjacking site, go to the "Master Newsjacking" page, click the “buy now” button and register with an email and a password. After you’ve registered, during the checkout process, you will enter the coupon code of "jason" that makes the online registration $50 off.

Direct download: SW_251_David_Meerman_Scott.mp3
Category:general -- posted at: 8:13pm EST

At only 23 years old, Jairek was awarded the Congressional Award (Gold Medal) from the United States Congress. Today, the 31-year old is unlocking secrets for maximizing employee performance and organizational success (and he’s just getting started).

Oliver Wendell Holmes once said “a mind that is stretched to a new idea never returns to its original dimensions.” As an innovator, Jairek is applying his own philosophy and living a life of adventure, philanthropy, and entrepreneurship. Whether it’s cage diving with great white sharks, hanging with silverbacks in Rwanda, white water rafting down the Nile, working as a volunteer in underdeveloped regions, or building a powerful enterprise that’s built for results, Jairek does more than talk about it; he stretches the boundaries of traditional thinking and makes it happen.

Key Takeaways:

[2:30] Key moments of Jairek's life that shaped him

[5:10] The semester at sea that made Jairek evolve

[7:05] The old man in Africa that caught Jairek's attention and what drove him

[9:39] Why getting sick (and nearly dying) in Africa made Jairek confront what he really wanted out of life

[12:55] How you can use Jairek's techniques to achieve success, and a quick way to kick a bad habit

[15:40] The quick, easy way to create a new habit

[19:00] Designing your perfect day

[23:24] The 3 part message Jairek lives by

Website Mentioned:

www.jairekrobbins.com
www.performancecoachuniversity.com

Direct download: SW_250_Jairek_Robbins.mp3
Category:general -- posted at: 11:24pm EST

As one of the most established ghostwriters in the nation, New York Times best-selling author Michael Levin has written, co-written or ghostwritten more than 100 books, of which eleven are national best sellers. He appeared on ABC’s Shark Tank on January 20th, 2012.

In the past, Michael has published with Simon & Schuster, Random House, St. Martin’s Press, Putnam/Berkley, and many other houses.  His works have been optioned for film and TV by Steven Soderbergh/Paramount, HBO, Disney, ABC, and others. One of his own novels became Model Behavior, an ABC Sunday night Disney movie of the week.

He has also made contributions to the New York Times, the Wall Street Journal, Forbes.com, Politico, the Los Angeles Times, the Boston Globe, the Jerusalem Post, Writers Digest, CBS News.  Michael has had the experience to teach writing classes at the University of California – Los Angeles and New York University.

As an Amherst College and Columbia Law School graduate, Michael served for many years as a member of the prestigious Authors Guild Council and as Treasurer of the Authors Guild Foundation.

Key Takeaways:

[2:08] How to go about finding a ghostwriter

[5:31] The nickname that Michael Gerber (from E-myths) has given him

[7:49] Why Michael's company only employs US writers

[9:40] The 3 critical issues Michael discusses with clients on their first call

[11:54] The price point that should make you wonder whether the person you're dealing with has ever written a book before

[16:41] Michael's tips for vetting prospective authors

[19:45] What it takes to get published by a New York company

Website Mentioned:

www.businessghost.com

Direct download: SW_249_Michael_Levin.mp3
Category:general -- posted at: 5:42pm EST

Careers with Wings is a unique approach developed by President and Founder Marcy Morrison that provides you with the freedom to truly do what you love to do, what you are good at doing and combine that with how you can make the biggest impact with your role in making a difference in the world.   Passion + Purpose = World Change (TM). With this formula at the core, you will wake up with energy and enthusiasm every day loving what you do knowing that you are making a difference.

Marcy sees each person as a multi-faceted puzzle and when the pieces are put together and celebrated – the magic can happen – where people love what they do and can make the biggest impact – making not only their lives wonderful but those lives that they affect wonderful as well – that includes families, friends, communities and strangers.   People are not meant to be put into a box but are meant to be celebrated for their uniqueness and their incredible gifts that they are meant to be shared with the world.

Marcy talks with Jason about what it means to find your true calling, how you can do it, and what it can lead to.

Key Takeaways:

[2:48] How people can find their true passion

[5:36] Whether we should pursue our dream career if we have a job in this turbulent economy

[7:09] Defining success how YOU want it, rather than how society does

[9:37] If it's possible to be passionless

[12:58] How to go about getting the experience you need for the job you want

[14:59] Ways you can network in the job you have now to get the job of your dreams

[17:51] What people are willing to give up to do what they love to do

[18:50] The book and advice that Marcy gives to everyone because it changed her life

Website Mentioned:

www.careerswithwings.com

Direct download: SW_248_Marcy_Morrison.mp3
Category:general -- posted at: 12:26am EST

Jamie was born knowing that SOMEDAY she would have a million dollars. Initially she assumed that meant she had to put on work clothes, pack a lunch, and trudge into the office for a salary. By the age of 22 she was making six figures, and by the age of 24 she was over $70,000 in debt...

Eventually she realized there was another way to make a million dollars. While she may not be there yet, she has been interviewing millionaires for the past 4 years on her podcast and has a wealth of knowledge from the more than 150 millionaires that she's talked to. She's committed to bringing everyone the greatest tools and advice for growing your business, and help you create an amazing life while building your net worth.

Key Takeaways:

[2:25] Jamie's back story

[3:47] The realizations that Jamie's had while interviewing millionaires

[6:53] Focusing on finding the things you're doing today that are moving you towards the wealth

[8:58] The cliche, but terribly important, piece of advice that you need to hear

[11:22] The story of Jamie's first mastermind group

[14:19] How Jamie found people to join her mastermind group when she was a nobody

[17:11] Ways to run your mastermind group so it doesn't turn into a farce

[21:34] In person versus virtual masterminds, the pros and cons

[24:15] Jamie describes "The Hot Seat" method her group uses

[28:20] Following up to keep everyone accountable

[31:00] Jamie's mastermind group absence policy

Websites Mentioned:

www.eventualmillionaire.com
www.remarkablyhuman.com
www.kanbanflow.com
www.slack.com

Direct download: SW_247_Jamie_Tardy.mp3
Category:general -- posted at: 12:16am EST

Tony Little is an American television fitness personality and businessman, best known for his fitness infomercial products.

Little is a certified personal trainer and identifies himself as "America's Personal Trainer". He is known for his over-the-top, hyper-enthusiastic personality and long blond ponytail. Four of Little's favorite catchphrases are "You can do it," "It's technique!," and "Always believe in yourself". Little’s infomercials have generated more than $4 billion in sales globally. Little averages about 6,000 hours a year in front of a TV.

Tony is also author of There's Always a Way, How to Develop a Positive Mindset and Succeed in Business and Life.

Key Takeaways:

[1:50] Tony gives some lifespan increasing tips

[4:11] What's going on with Tony's favorite meat and what it can do for you

[6:43] The importance of creating a sustainable life style

[10:08] Tony's Temple Theory

[11:42] What influence, if any, Tony had on helping his son lose weight, and some advice for parents on how they can do it too

[13:11] How we can motivate ourselves

[15:54] The journey of Tony's first TV show experience

[17:58] The gutsy move Tony made to become the first on-air guest of any shopping channel in the world

[19:22] How Tony got into informercials

[20:42] "Step up to stand out"

Website Mentioned:

www.tonylittle.com
www.twitter.com/tonylittlereal

Direct download: SW_246_Tony_Little.mp3
Category:general -- posted at: 8:00am EST

Tor decided to leave his six-figure job in order to follow his passion - to help online entrepreneurs save time and increase results. He is a productivity coach, entrepreneur and blogger.

As an unknown blogger, Tor was featured in 158 blogs in 14 months and wrote a post about productivity tips that surpassed 20,000 views in 6 days. He talked with Jason about how he did it, and some of the important steps you can take to boost your productivity.

Key Takeaways:

[2:05] How Tor started getting featured on other blogs

[4:06] Tor gives an important tip on what to ask for when you email your influencers

[6:09] Some of the best tips Tor got in response for his article

[7:35] The most important time management tip Jason has ever had in his life

[11:03] How Tor actually got influencers to agree to be a part of a post for an unknown blogger

[14:21] The way Tor marketed the article after he had it posted, even finding support from surprising sources

[16:51] How you need to view your blog posts in order to make them succeed.

Website Mentioned:

www.timemanagementchef.com
www.timemanagementchef.com/productivity-tips/

Direct download: SW_245_Tor_Refsland.mp3
Category:general -- posted at: 4:19pm EST

Nile Nickel is a self-made time tested LinkedIn Expert. He attended Business School at St. Petersburg’s Eckerd College, and has incorporated his love for technology into all of his businesses. He is currently the President and CEO of  Balance Engines LLC, Small Change LLC, and Revenue Assurance Holdings LLC.

Nile has a vast Social Media background and when LinkedIn was launched he was one of the first people to dive in, noticing the tremendous SEO potential and value behind it.

Key Takeaways:

[1:48] Nile's LinkedIn philosophy

[3:34] How LinkedIn is more than most people think

[5:13] How to start the process of creating a great LinkedIn profile

[7:59] Using keywords in your LinkedIn profile and where to find them

[11:11] Nile breaks down the difference in pay levels for LinkedIn and what would actually make them worth the cost

[13:51] Tackling the Summary part of your profile

[17:26] The increasing use of LinkedIn in the job market

[18:40] Why job seekers and job recruiters love LinkedIn

[21:49] Breaking down if you really want as many connections as possible, or if you should pick and choose carefully

Website Mentioned:

www.linkedinfocus.com

Direct download: SW_244_Nile_Nickel.mp3
Category:general -- posted at: 10:15pm EST

Mary Spio is Chief Visionary & Product Architect at CEEK VR. She started her career as a Deep Space Engineer working with companies such as Boeing Digital Cinema, Intelsat and Aerospace Corp developing technologies that have changed media and communications. Through her ventures she's provided technical guidance and content solutions for over 200 radio stations, Microsoft XBOX, Tribune News Company, Coca Cola, Toyota and much more.

Every once in a while something comes along with the potential to shift the way we do things, as a Digital Cinema pioneer at Boeing, she had the rare opportunity to help create the technology that changed the entire movie distribution paradigm working with Lucas Films, 20th Century Fox and other major studios. From there she pioneered an online video distribution platform that became the defacto standard for many media companies and brands to distribute their content digitally. And now…here she is again building what she believes will be the standard for mixed reality content creation and distribution CEEK.

Mary talks with Jason about where virtual reality is now, where it's going and what it all means for the individual.

Key Takeaways:

[2:28] How quickly technology in the virtual reality world is changing

[4:57] The best VR technology on the market today

[6:31] The difference between virtual and augmented reality

[9:34] Mary describes a virtual reality experience

[12:17] How CEEK has had to meld their new technology with existing file types

[15:35] The consumer readiness of VR technology and how phones might be the first things targeted

[18:05] How Mary got into the VR world

[20:56] The entry cost for VR technology

Website:
www.ceek.com

Direct download: SW_243_Mary_Spio.mp3
Category:general -- posted at: 10:49am EST

Craig Valentine is the President of The Communication Factory, LLC, which is an award-winning company that helps organizations profit by presenting with impact and persuading with ease. As a motivational speaker, he has spoken in the United States, Taiwan, Canada, Jamaica, Qatar (Doha), England, Bahamas, Hong Kong, China, Saudi Arabia, Kuwait, Indonesia, Japan, South Africa, India, Sri Lanka, and Australia giving as many as 160 presentations per year. He is the 1999 World Champion of Public Speaking for Toastmasters International.

Craig Valentine is also the Co-Founder of the World Class Speaking program, which helps up-and-coming speakers and speech coaches turn their presentations and programs into huge profits. Craig is the author of the groundbreaking book, The Nuts and Bolts of Public Speaking, Co-Author of the books, World Class Speaking and World Class Speaking In Action, and contributing author for the books Guerrilla Marketing on the Front Lines, Success Secrets of the Social Media Marketing Superstars, and Guerrilla Marketing Remix.

Jason and Craig talk today about how to properly use humor in your speeches to help sell.

Key Takeaways:

[2:22] How winning the 1999 World Champion of Public Speaking gave him a new motto

[5:45] The importance of stories as anchors in speeches

[7:51] The progression of a successful story

[10:00] Some of the master speakers that Craig likes

[12:32] Using self deprecating humor

[16:34] How to not fear the sell

[18:49] Always sell the result

[21:45] Using facial expressions in speeches to maximize impact

Websites Mentioned:

www.52speakingtips.com

Direct download: SW_241_Craig_Valentine.mp3
Category:general -- posted at: 11:43pm EST

John Bowen is the founder of AESNATION.com, an online community of entrepreneurs balancing success with making a difference in the world. There, he hosts the recurring podcast, "Accelerating Entrepreneurial Success." Bowen is also founder of Financial Advisor Select, an organization that matches customers with vetted financial advisors in their communities. He is a regular contributor to the Huffington Post.

Key Takeaways:

[1:30] AES' 60 million household survey on the importance of being a business owner

[4:13] The 6 key drivers for entrepreneurial success

[8:04] Identifying the key concerns

[12:58] Creating family office type environments for people without 100 million dollars

[15:17] Realizing how much wealth the government takes over your life and why it's so important to minimize

Websites Mentioned:
 
www.aesnation.com

Direct download: SW_241_John_Bowen.mp3
Category:general -- posted at: 2:54am EST

Craig Ballantyne has been the Editor of Early to Rise since 2011. He’s also a Strength & Conditioning coach in Toronto, author of Turbulence Training, a contributing author to Men’s Health magazine, and a member of the Training Advisory Board for Maximum Fitness and Oxygen magazines.

Craig is also the author of "The Perfect Day Formula: How to Own the Day and Control Your Life".

Key Takeaways:

[4:06] Controlling the morning

[6:12] The proactive morning approach

[7:38] Identifying your OCD loops

[11:06] Starting to script out your day

[12:48] Where to start in the Perfect Day Kit

[14:38] Defining Magic Time

[15:54] Why Craig believes you should really try and be a morning person

[18:33] The app that makes Jason's morning

[20:27] The 5 Pillars

[23:35] Making the afternoon productive

[25:23] Creating a Not To Do List

[24:48] The new Law of Attraction...the Law of Action Attraction

Resources Mentioned:

www.earlytorise.com
www.perfectdayformula.com
Tabata Pro App

Direct download: SW_240_Craig_Ballantyne.mp3
Category:general -- posted at: 11:06pm EST

Keith J. Cunningham has more than thirty years of experience in business and investments. He has started several companies, negotiated about deals of millions of dollars, and has brought in and used for his business companies hundreds of millions.

He has made little deals, but also completed several big Wall Street transactions. He has acquaintance with business and investments from all possible points of view – from getting money to start a company, to big operations, to evaluations of companies, to investments in companies and markets.

He's also an entrepreneur, international speaker and published author of
two successful business books. He teaches life-changing business skills to thousands of top executives, small business owners and entrepreneurs across the world.

Key Takeaways:

[1:53] Today's business environment requires you to have to embrace change

[4:23] How to figure out what's going to be the difference that makes the difference in your company and the 4 jobs of a CEO

[5:51] Some examples of problems versus symptoms

[9:17] The impact of a lower barrier to entry in creating companies and if raising capital is still needed for the most part

[12:07] How to raise capital, what investors are looking for when you take your idea or product to them

[15:34] Trying to find the most effective structure for your business

[18:53] The dumb tax

[21:03] The 3 part question you should always be asking yourself

Website Mentioned:

www.keystothevault.com

Direct download: SW_239_Keith_Cunningham.mp3
Category:general -- posted at: 5:43pm EST

John Tesh’s highly successful and varied career path includes a 10-year run as anchor on Entertainment Tonight, six hit public television specials, including his landmark Live At Red Rocks in 1994, a string of #1 radio hits, his popular nationally syndicated radio show “Intelligence For Your Life” in which he has 14.5 million listeners, and a high profile advertising and marketing company. His musical accolades since releasing his debut album Tour De France in 1988 include seven million units in total sales; a Keyboard Magazine Award; a 2003 Grammy nomination for “Best Pop Instrumental Album” for his double CD The Power of Love; and gold certification for his Live At Red Rocks album.

His advertising and marketing company, TeshMedia, handles clients such as numerous Fortune 500 companies, including General Motors, Home Depot, Macy’s, Kohl’s Petsmart, Amway, Geico Insurance and PetSmart. Tesh’s book “Intelligence for Your Life: Powerful Lessons for Personal Growth”, has spent time on the New York Times, USA Today, Publisher’s Weekly, Wall Street Journal & Amazon.com best-seller lists. The award-winning daily and weekly show he calls “purpose driven radio”, recently secured the trademarks for three more categories in their “Intelligence for....” family. “Intelligence for Your Health,” “Intelligence for Your Pets” and “Intelligence for Your Love Life” have been added to Tesh's core brand, and will be developed into stand-alone content-rich websites with products designed around the “Intelligence” Tesh and his staff have gathered in the 10 years since they launched the show.

Key Takeaways:

[4:36] How The John Tesh Radio Show found its niche and is designed to run on any format

[9:35] The importance of "picking a lane" in life and how it can lead to success

[15:15] The most important type of books John thinks you should be reading

[20:07] How John and his wife met, and why pretty women don't seem to get asked out as much

Resources Mentioned:

www.ifylondemand.com
www.tesh.com
www.teshmusic.com
Focus: The Future of Your Company Depends on It
Differentiate or Die: Survival in Our Era of Killer Competition

Direct download: SW_238_John_Tesh.mp3
Category:general -- posted at: 12:45am EST

Gerard Adams is a thought leader, serial entrepreneur, angel investor, and philanthropist. His lifes purpose is to inspire other Millennials to leverage their passions for success and create the lifestyle they dream of.

Gerard started from the bottom, and made it his mission to get to the top, doing what he was passionate about, and giving a voice to the millenial generation. He co-founded a well-loved news platform called EliteDaily.com, hustled, and recently sold it for $50,000,000.

After meeting Tony Robbins, Gerard is now dedicating his life to mentoring aspiring entrepreneurs to help them avoid the pitfalls he faced.

Key Takeaways:

[4:06] How EliteDaily.com got started

[7:40] How to hire and pay writers for your publication/company/blog

[11:10] How EliteDaily.com was able to ensure they were speaking with the right voice

[14:24] EliteDaily.com's current size

[16:26] The rising importance of video in today's online landscape

[19:07] Gerard's new thought leader business

Website Mentioned:

www.gerardadams.com

Direct download: SW_237_Gerard_Adams.mp3
Category:general -- posted at: 5:18pm EST

Gerri is Head of Market Education for Nav, a website that helps entrepreneurs manage and build their personal and business credit. She is also co-author of the new book Finance Your Own Business with Garrett Sutton.

Jason and Gerri have an in-depth discussion about what business credit is, how you can obtain it, how you can actually attain GOOD business credit and what you can do with it in your business.

Key Takeaways:

[6:06] Specific examples of using business credit and protecting your personal credit score

[10:37] Managing your business credit report

[12:22] How you actually get started with business credit

[13:41] Some important business credit terminology

[16:10] A tip that can help improve your credit score by simply changing the day you're paying your bills

[19:01] Looking at the time commitment that's likely required when you start getting your business credit underway

[22:36] The coming rise of equity crowdfunding

Websites Mentioned:

www.nav.com
www.corporatedirect.com
www.kiva.org

Direct download: SW_236_Gerri_Detweiler.mp3
Category:general -- posted at: 12:13am EST

Kevin Jans is the President and Founder of Skyway Acquisition Solutions (“Skyway”). After 16 years as a Department of Defense contracting officer, he founded Skyway to help companies navigate the increasingly complex process of competing for Federal contracts. Kevin built the company on the premise that no one knows the Federal acquisition system better than contracting officers who managed it from the inside. Following this idea, he built a team of experts with actual contracting officer experience. What separates this podcast is the insight that Kevin and Paul bring from having been Contracting Officers (COs).

Kevin has held contracting officer warrants with unlimited signing authority in multiple Department of Defense agencies. He has written and reviewed over 1,000 contracts valued from $7,700 to $882 Million. In addition, Kevin has personally led or managed 143 competitive government source selections. This experience has made him a veritable expert in a series of acquisition regulations including the Federal Acquisition Regulation (FAR), the Defense FAR Supplement (DFARS), the Air Force FAR Supplement (AFFARS), and the Special Operations Command FAR Supplement (SOFARS). He has competed, awarded and administered contracts in a wide variety of industries, from aircraft and space systems to facilities and tactical vehicles.  His collaborative style allowed him to communicate across a disparate customer base (Army Rangers, Navy SEALs, Air Force and Marine Corps SOF) to create rapid, effective acquisition strategies.

In addition to his hands on experience, Kevin has extensive credentials in the contracting and source selection field. He is an active member of the National Contract Management Association (NCMA), Suncoast Chapter.  Kevin also has elite training and development experience in the Federal contract market. He was competitively selected for both the US Air Force’s Copper Cap Training Program and the Career Broadener Programs. Both of these targeted Department of Defense training programs are designed to accelerate the experience and knowledge of high-performing professionals in the DOD contracting and acquisition field. He is a Certified Federal Contracts Manager (through NCMA), DOD-Certified in both Contracting and Program Management (through Defense Acquisition University) and he holds a Yellow Belt Certification in Six Sigma.

Key Takeaways:

[5:13] Kevin's new 80/20 rule

[7:07] A few places you can go to find government contracts out there and if you might be a fit

[9:48] Getting started and learning the basics of learning to get government contracts

[11:50] How to compete for government contracts with small businesses and minority owned businesses

[14:53] Comparing the government contract market to the stock market

[17:51] How long it takes to get a government contract going

[21:55] Exploring the all important topic of how much it costs to get help submitting your government contract proposal

[24:40] Looking at what the government's going to look at when they're onsidering if you'll win the contract

Websites Mentioned:

www.usaspending.gov
www.federalbusinessopporunities.gov
www.skywayacquisition.com
www.contractingofficerpodcast.com

Direct download: SW_235_Kevin_Jans.mp3
Category:general -- posted at: 11:49pm EST

Jane Root is a leading creative executive producer who has transformed major networks on both sides of the Atlantic, and delivered innovative, acclaimed programming to the content market worldwide in both television and digital. Previously President of Discovery Networks and controller of BBC2, Jane established herself as co-founder of Wall to Wall Television creating a number of hit programs for the British and US markets. In 2008, Jane set up Nutopia and since its launch has created international formats, won awards, achieved record-breaking ratings and pioneered a new genre of television – the mega-doc.

Key Takeaways:

[1:20] An overarching look at the peaceful beginning of the 2000s

[3:05] The flavor of the decades, the 80s created the world we now have, the 90s were peace and prosperity

[7:39] The technologies that changed society in the 2000s, starting with Napster

[9:31] A look back at the financial side of the 2000s and how it was a continuation of the 90s weakening of restrictions

[12:20] The changing speed of technological advances

[15:42] Some fun facts about the 2000s

Websites Mentioned:

www.nutopia.com

Direct download: SW_234_Jane_Root.mp3
Category:general -- posted at: 1:27am EST

Harpreet Singh is Co-founder and Co-CEO of ExpertFi, as well as a Fellow at Harvard Innovation Lab. He is responsible for Experfy's strategy and operations. He is an entrepreneur with experience leading cross-functional teams in global execution of product development, business strategy, operations, and technology functions. With exceptional emphasis on structured governance, he managed the program management initiatives for sixty technology startups from Citigroup's e-Citi Venture Portfolio Office. In a later role as Director of Technology, also at Citigroup, he architected the infrastructure of global multi-tiered, web-based electronic exchanges. Harpreet subsequently established the Project Management Office (PMO) for FX Alliance, a global foreign exchange platform, where he was responsible for enabling project and risk management functions for New York, London and Tokyo locations. Harpreet earned Master's and PhD degrees from Harvard University, where he currently serves as a faculty member. In 2001, Harpreet co-founded the Sikh Coalition—a civil rights group—in the wake of hate crimes against Sikh-Americans after the September 11 attacks. In 2003, along with Desmond Tutu, Harpreet was honored with the James Parks Morton Interfaith Tribute by the Interfaith Center of New York for his work to help heal local communities on the grassroots level.

Key Takeaways:

[1:26] Dr. Singh breaks down the 3 characteristics of big data: volume, variety and velocity

[4:11] How big data is being used in a way that small businesses can actually use

[7:15] How big data has been used in conferences to aid in seating people, at a price that businesses can actually afford

[9:21] How Experfy has been able to recruit and retain some of the big names in the data scientist world

[10:15] Using big data can help your company automate things previously done manually, drive down your prices and help you expand

[14:34] The future of big data and analytics

[16:00] Describing the Harvard Innovation Lab

Direct download: SW_233_Harpreet_Singh.mp3
Category:general -- posted at: 5:13pm EST

In 2011, Michael earned the designation Certified World Class Speaking Coach. The processes and skills he teaches help you increase your visibility, create more opportunities for advancement, save you time, and may also increase your income.

To keep abreast of new ideas from the speaking world, he works closely with World Champion and Hall of Fame speakers. He also studies the work of Hollywood screenwriters and professional comics to expand his knowledge of presentation skills and offer a unique perspective on these topics. Because of his dedication to the craft, Michael is sought by speakers all over the world.

He has produced audio programs, is a contributing author to three public speaking books, has recently written his first book, ‘THE Book on Storytelling,’ and presents public speaking and storytelling skills workshops throughout the year.

Key Takeaways:

[2:56] Why storytelling connects us so well

[4:58] Why the headline stories aren't the most effective stories, but rather it's the "little" ones

[7:47] Storytelling with the Then, Now, How method

[11:30] How the hero's journey fits into storytelling

[14:00] How long should your stories actually be, and the 30 second story that rocked Mike's world view

[17:07] Mike names off the areas where most people struggle, and some tips for how to cure it

[23:37] How historical figures like Martin Luther King, Jr, Ronald Reagan and JFK factor into storytelling

Websites Mentioned:

www.speakingcpr.com

Direct download: SW_232_Michael_Davis.mp3
Category:general -- posted at: 11:27pm EST

Doug Sandler has over 30 years of business experience as an entrepreneur, business owner, manager and staff member. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller.  He specializes in making connections, building relationships and strengthening bonds both inside and outside organizations. Don’t let the “Mr. Nice Guy” tag fool you, Doug has entered into many high level negotiations and is anything but a pushover. His speaking and consulting business is geared towards improving relationships and winning business through his time tested sales, service and relationship building system. Doug is a nationally recognized speaker, and writer for Huffington Post. His weekly posts reach over hundreds of thousands of readers. Doug has been titled by a leading social media marketing company in the top 100 of Social Media Thought Influencers to follow.

Key Takeaways:

[4:23] The importance of always being on the lookout for what the next step is in your life

[8:18] How to make yourself start reaching out to clients/friends/anyone and improve your life

[13:49] The importance of empowering others and how it will cause your business to thrive

[17:56] Companies that have the "Nice Guy" environment

[22:15] The differences between companies people like working with and companies everyone wants to avoid

Websites Mentioned:

www.dougsandler.com

Direct download: SW_231_Doug_Sandler.mp3
Category:general -- posted at: 12:09am EST

John Sculley is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of Pepsi-Cola (1977–1983), until he became chief executive officer of Apple Inc. on April 8, 1983, a position he held until leaving in 1993.

He is recognized worldwide as an expert in marketing, in part because of his early successes at PepsiCo, notably his introduction of the Pepsi Challenge, which allowed the company to gain market share from primary rival Coca Cola. He used similar marketing strategies throughout the 1980s and 1990s at Apple to mass-market Macintosh personal computers, and today he continues to speak and write about disruptive marketing strategies.

Key Takeaways:

[4:52] What an entrepreneur needs to do to keep up with the changing work environment

[7:51] How the Pepsi Challenge was the turning point in consumer driven marketing

[12:46] The process through which we connect the rest of the world technologically

[15:13] How you can find your noble cause

[18:49] How the business plan has been usurped by the customer plan

Websites Mentioned:

www.johnsculley.com
www.sculleyspeaks.com

Direct download: SW_230_John_Sculley.mp3
Category:general -- posted at: 1:03am EST

Eric Lofholm is a Master Sales Trainer who has taught his proven sales systems to thousands of professionals around the world. He is President and CEO of Eric Lofholm International, Inc., an organization he founded to professionally train people on the art and science of selling.

Eric began his career as a sales failure. At his first sales job he was put on quota probation after failing to meeting the minimum quota two months in a row. It was at this point that Eric met his sales mentor. After being professionally trained Eric achieved his quota and eventually become the top producer at that company. Eric went on to become the top producer at 2 more companies prior to starting Eric Lofholm International.

For over 14 years Eric has been sharing his proven sales increasing ideas with people all over the world. He believes that selling equals service. He also believes in working towards mastery of the fundamentals of lead generation, appointment setting, and delivering a high quality presentation.

Eric is the author of How to Sell in the New Economy, How to Master the Science of Goal Setting, and 21 Ways to Close more Sales.

Key Takeaways:

[3:45] How you need to look at your sales pitch to truly improve it

[6:35] How to properly use storytelling in your sales pitch and why it's important

[11:48] What to do if you need to break through your final resistance to sales

[17:07] The first (and most crucial) step if you're trying to sell anyone anything

Websites Mentioned:

www.saleschampion.com
www.youtube.com/saleschampion1
www.facebook.com/EricLofholmInternational/

Direct download: SW_229_Eric_Lofholm.mp3
Category:general -- posted at: 10:20pm EST

Kimberly Guilfoyle joined FOX News Channel (FNC) in January 2006 as the host of the one-hour crime-based program, “The Lineup,” which covers major breaking news including politics and entertainment with an emphasis on legal affairsShe currently co-hosts The Five, a one hour talk/debate show that airs at 5 PM EST on FNC.  Guilfoyle serves as a legal analyst for the channel, appearing regularly on O’Reilly, Hannity, and other shows.  She is also a host for FoxNews.com Live.

Prior to her broadcasting career, Kimberly served as an assistant district attorney at the San Francisco and Los Angeles District Attorney’s Offices. As managing attorney of the trial division in San Francisco, she was co-prosecutor in the case “People v. Noel and Knoller,” a second-degree murder trial involving a dog mauling, which received national and international attention and was chronicled on NBC’s “Dateline,” A&E’s “American Justice,” and, most recently, on Animal Planet’s “Animal Witness.” Guilfoyle also received an award for being “Outstanding Woman of the Year” from the City of San Francisco. During her legal career, Guilfoyle spent four years as a deputy district attorney in Los Angeles where she received several awards, including “Prosecutor of the Month.”

In 2005, Guilfoyle was named USO Entertainer of the Year. New York City has also awarded her with a “Special Civil Rights Award” in 2004. Guilfoyle is a magna cum laude graduate of University of California, Davis and attended the University of San Francisco School of Law and Trinity College in Dublin, Ireland, where she studied and was published for her research in international children’s rights and European Economic Community law. Guilfoyle presently serves as an active board member of The Gastro Esophageal Cancer Foundation and on the advisory panel for the American Bar Association.

Key Takeaways:

[5:10] How to assess career success and monotizing what you want to do

[8:32] What attracts her to real estate investing

[14:23] Surviving family drama and thriving

[16:33] What her dad did that made her self confident and a fantastic advocate for herself

Websites Mentioned:

www.kimberlyguilfoyle.com

Direct download: SW_228_Kimberly_Guilfoyle.mp3
Category:general -- posted at: 10:20pm EST

From humble beginnings that started on a farm just off the Island of Montréal, Rock Thomas rose to the top to become a self-made millionaire, owning several successful businesses including six RE/MAX franchises, with over 250 salespeople. His RE/MAX franchises are consistently voted the top-producing offices in Quebec. In fact, he managed to increase sales an impressive 15-50% every year during his 17 years in Real Estate.

Rock was recognized for his business leadership when he took 1st Place for Business Excellence and Professionalism, by the Montreal Chamber of Commerce in 2005. It wasn't always that way. Despite initial financial success, Rock Thomas knew there was something missing from his life that money wasn't filling. So he embarked on a quest for knowledge. For four years, he traveled the world, investing hundreds of thousands of dollars in personal development and success training. He studied one-on-one with only the finest teachers, including Deepak Chopra, John Gray, David Deida, David Wolf, Anthony Robbins, Jack Canfield, and Wayne Dyer, Steven Covey, just to name a few.

Make no mistake, Rock Thomas didn't just gather success systems, self-actualization techniques and life strategies, he assimilated the information, processed the techniques and brings together the best of the best. The resulting speeches and seminars are a synergy of years of non-stop learning, combined with Rock's own cutting-edge success formula.

In 2003 he formed Rock Thomas International, a personal development, and training company. Rock has now taken his passion for life and keen entrepreneurial skills to the world. Today Rock Thomas is living his life to the fullest. Offering customized keynote speeches for corporations, associations and non-profits, one-on-one coaching and motivational seminars, he is fulfilling his dream of facilitating others to succeed where they never thought possible. Even working as one of Tony Robbins Trainers, Rock has impacted the lives of thousands through his energetic teachings. He strives to be an inspiration for others through authentic living and a healthy lifestyle.

Key Takeaways:

[4:47] How a mastermind group saved Rock more than $1 million

[8:52] The dangers of recruiting down and how a mastermind group can help you

[12:02] The SAVERS method and how it can positively impact you

Websites Mentioned:

www.insidethem1.com
www.gobundance.com

Direct download: SW_227_Rock_Thomas.mp3
Category:general -- posted at: 1:24am EST

A serial entrepreneur turned investor, Matt is driven by the idea that you don't

have to put your family or your future in jeopardy to start and run a successful

business. A graduate of the #1-ranked undergraduate entrepreneurship program in the

United States, the Wolff Center for Entrepreneurship at the University of Houston,

Matt graduated summa cum laude with a double-major in finance and entrepreneurship.

After a stint in corporate finance, he founded his first business at the age of 22

and grew that business into a multi-million dollar, industry-leading enterprise

with thousands of products. Over the next four years, he launched and grew three

more multi-million dollar businesses focused on bottom line profitability. Matt is

now hyper-focused on practical things that business owners can do to drive growth

and profitability, which he considers the true measure of any business. Learning

and teaching these practices has become Matt's personal passion and the mission of

Amazing.com. He has authored numerous articles for some of the world's most

respected business publications, including Forbes, Business.com, and Under 30 CEO.

Matt is determined to teach would-be entrepreneurs all over the world how to start

and run a business without making the same catastrophic mistakes as nearly eighty

percent of those who try.

Key Takeaways:

[4:47] How people have gone from government assistance to making a business selling

tens of millions in sales and paying for a house with cash

[10:06] Starting up your business on Amazon

[14:01] The importance of making your own brand on Amazon

[17:53] How Amazing.com is helping people start their business

[24:41] What ONE THING you need to do to be on your way to having your own

successful business

Websites Mentioned:

www.amazing.com
www.alibaba.com

Direct download: SW_226_Matt_Clark.mp3
Category:general -- posted at: 1:45am EST

Publicist and writer, Allison Kugel, founded her company, Allison Dawn PR, back in 2003 after great success as a media savvy entrepreneur. Allison Kugel’s decade-established company, Allison Dawn PR, has now joined forces with business development and social media executive Jared Kugel, to form Full Scale Media.

As an entrepreneur, Allison launched two Internet-based companies in the early 2000s, developing and trademarking innovative brand packaging and creating distribution networks that put her products onto major retail shelves across the United States, Canada, Europe, South America and Asia.

Key Takeaways:

[4:45] How to look at your business and see what's newsworthy to aid in publicity

[10:16] How studying overlooked things can aid your business' development and lead to unique opportunities

[14:19] What it is about her new publicity app that could disrupt the PR firms stranglehold

Websites Mentioned:

www.upitchapp.com
www.fullscalemedia.com

Direct download: SW_225_Allison_Kugel.mp3
Category:general -- posted at: 12:30am EST

Dane Maxwell was scammed for $12,000 when he bought a website for sale online at the age of 22. Embarassed and broke, he lived in his parents’ basement for a year trying to make it work. Finally inspiration struck, and with less than $200 to his name, he created his first six-figure business. Since then, he has created more than four different six-figure products with no idea what to build, no money and zero credibility. He accidentally discovered how to “Start From Nothing,” and now teaches this framework to aspiring entrepreneurs all over the world. His lucrative software companies run on autopilot while he gets to focus on what he loves.

Key Takeaways:

[4:40] Dane's first business creation and how it solved a pain point to generate income

[8:37] Whether Dane would rather own a lot with a Home Depot on it or a software company making $50,000/month

[13:21] How you find pain points to start your business

Websites Mentioned:

www.thefoundation.com

Direct download: SW_224_Dane_Maxwell.mp3
Category:general -- posted at: 10:06pm EST

Jack Canfield is a Harvard graduate with a Master's Degree in psychological education, the founder and former CEO of Chicken Soup for the Soul® Enterprises, the Founder and Chairman of The Canfield Training Group, a multiple New York Times bestselling author, and author of The Success Principles: How to Get From Where You Are to Where You Want to Be.

Jack Canfield holds the Guinness Book World Record for having seven books simultaneously on the New York Times Bestseller List. He also holds the Guinness Book World Record for the largest book-signing ever for Chicken Soup for the Kid’s Soul. And he's the only author to have won both the ABBY (American Booksellers Book of the Year) Award and the Southern California Book Publicist Award in the same year --- honoring him as both an outstanding writer and a consummate book marketer.

Key Takeaways:

[3:50] How a man with a traumatic brain injury was able to use the success principles to defy all the odds and become a motivational speaker

[8:46] Hear about Jack's goal of training 1,000,000 people

[13:16] How having money may not make you happy if you're missing this one ingredient

[18:31] If you have to be passionate about the job you're chasing or if it's enough just to be passionate about not having a corporate job

[24:01] How Google's stance on degrees is going to help job seekers

Websites Mentioned:

www.jackcanfield.com
www.jackcanfield.com/freegift
Text "free gift" to 96000

Direct download: SW_223_Jack_Canfield.mp3
Category:general -- posted at: 8:37pm EST

Christian Fioravanti is the founder and creator of Attractionology, co-founder and co-creator of "20 Minute Video Payday" and founder and publisher of "Project Catapult". He has been a small business owner since 2007. He owns and operates several web-based businesses and has authored several books and other pieces of literature related to business.

Key Takeaways:

[4:45] A good reason for dealing with physical products

[9:12] The secret sauce for giveaways

[14:56] The sweet spot to make free offers really work

[20:31] The Jason Hartman bumper sticker tag

[27:58] The funnel process that's 3 years ahead of everyone else

[31:08] If there's a barrier to what size companies can use funnels

Websites Mentioned:

www.mouseflow.com

www.clickfunnelscomp.com

www.stripe.com

www.christianfioravanti.com

Direct download: SW_222_Christian_Fioravanti.mp3
Category:general -- posted at: 4:00am EST

Victor Prince is author of "Lead Inside the Box: How Smart Leaders Guide Their Teams to Exceptional Results" and is the Managing Director of DiscoveredLOGIC. He has 20+ years of experience in corporate and government leadership positions using and teaching advanced problem-solving techniques.

Victor was a consultant and case team leader for Bain & Company, a leading management consulting firm. He worked on and led strategy engagements with clients in the US, UK, France and Spain in a variety of industries. While at Bain, he was also a trainer in the Associate Consulting Training program, a two-week intensive session held annually to train new college hires from across all of Bain's global offices in all aspects of Bain's consulting methodology.


Most recently, Victor was the Chief Operating Officer (COO) of the Consumer Financial Protection Bureau (CFPB).

Key Takeaways:

[5:01] How to try and hire only the best and how to evaluate your current team to maximize results

[9:38] How you can tailor your job posting and interviewing to figure out what kind of worker you're dealing with.

[14:01] Whether a team can survive if you have nothing but exemplars and how to deal with it if you don't

Websites Mentioned:

www.victorprince.com
www.leadinsidethebox.com

Direct download: SW_221_Victor_Prince.mp3
Category:general -- posted at: 1:06am EST

Jason Hartman talks with Kevin Ring, Director of Strategic Initiatives for Families Against Mandatory Minimums, former lobbyist and associate to Jack Abramoff.

Key Takeaways:

[2:48] Hear about the kind of money a lobbyist can make

[11:23] The amount of money he spent as a lobbyist that got him sent to prison on bribery charges.

[15:03] The United States incarceration rate and the government’s ability to find a crime you committed

[22:21] How much money Kevin had to spend, while cooperating with the government, to defend himself in court

[27:17] The dangers of privatized prisons

[32:40] What people can do to change the system

Website Mentioned:

www.famm.org

Direct download: SW_220_Kevin_Ring.mp3
Category:general -- posted at: 6:41pm EST

Jason Hartman talks with Mark Ford, an American author, entrepreneur, publisher, real estate investor, filmmaker, art collector, and consultant to the direct marketing and publishing industries.

Ford is the author of essays and books on entrepreneurship, wealth-building, economics, and copywriting. He has also written a book of poetry and a book on word use titled Words that Work.

Ford's business writing is published under the pen name Michael Masterson. His books, Automatic Wealth and Ready, Fire, Aim, were recognized on the Wall Street Journal and New York Times Best Sellers lists.

Ford is active in real estate development both in the United States and abroad.

Key Takeaways:

[3:07] The history of the financial newsletter

[10:04] Breaking down "Ready, Fire, Aim"

[13:33] His movie making ventures

[17:42] Finding your optimal selling proposition

[23:05] Real estate investing

[28:53] How we let some industries teach us terribly

Websites Mentioned:
www.palmbeachgroup.com

Direct download: SW_219_Mark_Ford.mp3
Category:general -- posted at: 1:45am EST

Jason Hartman talks with Mitch Russo, former CEO and President of Business Breakthroughs with Tony Robbins, co-found of Timeslips Corp and author of The Invisible Organization: How Ingenious CEOs are Creating Thriving, Virtual Companies.

Key Takeaways:

[5:10] How he got into creating virtual companies

[9:30] The real issue you HAVE to understand in order to be prepared to take your company virtual

[15:22] Dealing with staff output and hours with a virtual company

[20:15] How to screen all the available technologies and which ones he likes

[26:17] When creating virtual companies hit an inflection point

Websites Mentioned:

www.invisibleorganization.com

Direct download: SW_218_Mitch_Russo.mp3
Category:general -- posted at: 11:46pm EST

Communications coach Beth Noymer Levine is an expert in helping Fortune 500 executives, professional and world-class athletes, and other high-profile individuals effectively think about, prepare for, and deliver their messages to important audiences. Beth is author of author of Jock Talk, Five Communication Principles Exemplified by Legends of the Sports World.

Key Takeaways:

[3:51] The 5 core principles of effective communication

[10:41] What business leaders have to do to come out ahead

[13:26] How Donald Trump and Hilary Clinton's images have (or haven't) changed because of their authenticity

[16:16] How LeBron James gave one of the best insights into his career with effective communication

[20:56] How brevity can be applied in our everyday life and make us more effective

Websites Mentioned:

www.smartmouthcommunications.com
www.jocktalkbook.com

Direct download: SW_217_Beth_Levine.mp3
Category:general -- posted at: 6:55pm EST

Jason Hartman talks with Aaron Hoos, a funnel design expert, about good copywriting and sales funnels

Key Takeaways:

[5:08] The importance of a headline, and where headlines, unexpectedly, show up today

[11:01] The founders of copywriting strategy

[15:17] Working through the sales funnel

Websites Mentioned:

www.realestateinvestingcopywriter.com

Direct download: SW_216_Aaron_Hoos.mp3
Category:general -- posted at: 3:43pm EST

Jason Hartman talks with Jenny Q. Ta, CEO of Sqeeqee, about monetizing social networking.

Key Takeaways:

[4:25] How the user can profit from social networking on her site

[10:43] The viral growth of Sqeeqee

[15:23] If we're in another technology bubble

Website Mentioned:

www.sqeeqee.com

Direct download: SW_215_Jenny_Ta.mp3
Category:general -- posted at: 4:52pm EST

Jason Hartman talks with Michael O'Neal, host of the popular podcast "The Solopreneur Hour" and creator of The Solo Lab about how to be a successful entrepreneur.

Key Takeaways:

[4:41] How he developed his business

[8:31] Who you need to know to get what you want

[14:51] What you HAVE to have when you attend a conference

[22:52] How to use the elevator to get over your fear of public speaking

[26:46] The best business hack ever

Websites Mentioned:

www.solohour.com

www.iwantsololab.com

Direct download: SW_214_Michael-O-Neal.mp3
Category:general -- posted at: 6:32pm EST

Jim Beach is the founder of School for Startups and former Professor at Georgia State University. He was the co-founder and CEO of American Computer Experience of Atlanta, which became the world's largest technology training company for children. He talks with Jason about the entrepreneurial bet with his students, how creativity is overrated in entrepreneurship and how he recommends getting started.

[5:15] "I walked into class one day with a prototype ottoman, and we cut it in half to see what it looked like on the inside."

[10:17] Find out Jim's definition of entrepreneur that frees you

[14:45] Learn what you actually have to have passion for to be a successful entrepreneur.

[19:45] Hear how Jim's friend started a successful used car business with just $12,000


Mentioned in this episode:
www.schoolforstartups.com
Slicing Pie

Direct download: SoW_213_James_Beach.mp3
Category:general -- posted at: 1:47am EST

Jim Palmer is the founder of the Dream Biz Academy and Dream Business Coaching and Mastermind Program. He is a coach, speaker, and business-building expert. Jim recently wrote the book DECIDE:The Ultimate Success Trigger and talks to Jason on some of the key things you can learn in the book. On the episode, Jim talks on the importance of delegating your work, cleaning out your headtrash, and pushing through criticism. 

 

Key Takeaways:

[2:20] Highly successful entrepreneurs make a decision and move forward with it. 

[5:11] If you wait too long and stay in 'squishyville', you will miss the opportunity. 

[7:55] How did Jim clear his headtrash? 

[12:15] Everybody has headtrash. 

[18:20] People will always criticize you. Brush it off and keep moving forward. 

[20:55] When is it a good time to get help? 

[22:45] Start small, hire a virtual assistant for ten hours a week. 

 

Mentioned In This Episode:

 

http://www.decideforsuccessbook.com/

Direct download: SoW_212_Jim20Palmer.mp3
Category:general -- posted at: 11:12am EST

Steve Siebold is a public speaker and mental toughness coach. Steve is the author of How Rich People Think, a book that compares the thoughts, habits, and philosophies of the middle class and the upper class when it comes to wealth. Steve has spent nearly three decades interviewing millionaires around the world and shares some of his valuable insight to Jason on the show. He also talks on the subject of how you can be a better public speaker and to build mental toughness. 

 

Key Takeaways:

[1:20] How do rich people think? 

[4:.00] It's only been about three decades where we've had an abundance of stuff. Before then, resources were scarce. 

[5:40] Anybody can adopt a rich mindset. It's not rocket science. 

[6:30] How can people be better public speakers? 

[9:35] Nobody is perfect and experienced speakers make mistakes all the time.

[13:05] You're really doing two types of speeches in one. 

[14:50] Self-effacing humor is a great way to connect with the audience. 

[17:30] Steve and Jason talk about good public speakers in politics. 

[21:20] Please visit SpeechWorkshop.com if you're interested in attending a Bill Gove workshop. 

 

Mentioned In This Episode:

http://speechworkshop.com/

 

http://freespeakingcourse.com/


The Real Brian is the founder of Profitcast and Arrow Squad. Brian has a strong passion for podcasting and talks to Jason on the subject of growing your audience. He shares useful tips on how to build a loyal following, Twitter strategies you can use to grow your audience, and the different ways you can monetize your podcast. 

 

Key Takeaways:

[1:30] Why the name 'The Real Brian'? 

[4:00] Brian and Daniel J. Lewis did a special episode about the subject of monetization. You can find it at http://www.profitcastuniverse.com/31.

[7:10] Rob Cesternino makes $6,100 in Patreon donations. 

[11:45] You can monetize your podcast by reselling products. 

[15:05] Podcasters have also done well with premium content as a way to generate income. 

[20:50] If you have a loyal following of only 1,000 people, you can still make quite a bit of money. 

[27:30] Brian talks about Twitter strategies to increase your following. 

[31:05] Develop a clear idea of what you want to do with your podcast before you market yourself. 

[34:50] Final thoughts? Podcast on your passion. That's huge. 

 

Mentioned In This Episode:

http://www.profitcastuniverse.com/

http://www.profitcastuniverse.com/31

https://www.patreon.com/

http://www.keithandthegirl.com/

 

https://manageflitter.com/

Direct download: SoW_210_The_Real_Brian_Podcasting_26_Profitcasting.mp3
Category:general -- posted at: 2:01pm EST

Kimanzi Constable has an amazing story to share with the audience. He is a writer for The Huffington Post, Entrepreneur Magazine, and much more. He is also the author of two books, Are you Living or Existing? And Tales of the Everyday Working Man and Woman. On the show, he shares his story with Jason on how he switched from being a bread delivery truck driver to an author, speaker, and consultant.  He shares key tips on how to increase your following and live the life you've always wanted. 

 

Key Takeaways:

[1:55] Kimanzi shares his story and background. 

[5:25] In Kimanzi's book, he shares stories of the everyday working man and woman. 

[6:58] Kimanzi read Amanda Hocking's success story in a USA Today magazine and was instantly inspired to become an author himself. 

[11:40] Kimanzi found great success in guest blogging and appearing in podcast interviews to expand his audience. 

[14:10] How did Kimanzi get all these guest post/podcast interview opportunities? 

[17:05] Don't get discouraged. Kimanzi was able to push through hardship because he had goals. 

[19:40] It's possible to live your dream. 

[21:05] Final business tips? Try to target larger websites to guest post on. 

[24:45] Kimanzi now consults companies how to improve their online presence. 

 

Mentioned In This Episode:

http://www.48days.net/

http://kimanziconstable.com/

 

http://lanyrd.com/

Direct download: SoW_209_Kimanzi_Constable_From_Bread_Delivery_to_Aurthor.mp3
Category:general -- posted at: 3:57pm EST

Omar Zenhom is the host of The $100 MBA podcast, which won the iTunes award for The Best of iTunes 2014. He and his business partner, Nicole Baldinu, create quick ten minute daily podcasts. Omar talks about his background in education, how to successfully generate buzz for your new podcast, and much more on today's show. 

 

Key Takeaways:

[2:15] The $100 MBA wasn't Omar's first podcast. 

[4:00] Omar's podcast balances quality between content and production really well. How does he do it? 

[6:45] Use your strengths to help people. 

[10:35] Omar was accepted into Wharton business school, but he left after a semester later.  

[13:20] Universities often have nothing to do with teaching or learning. 

[17:30] Both Omar and Jason hate listening to banter on podcasts. They want to hear the information quickly. 

[20:35] Omar talks about how he generated buzz for his podcast before it launched. 

[26:35] What's Omar's work flow? 

[29:50] Who listens to Omar's podcast? 

[34:50] Final tip? Define your own success. 

 

Mentioned In This Episode:

http://100mba.net/

http://100mba.net/show

 

http://100mba.net/free-course

Direct download: SoW_208_Omar_Zenhom_The_24100_MBA_26_Business_Republic.mp3.mp3
Category:general -- posted at: 2:26pm EST

James Karl Butler is a serial entrepreneur who has built four companies from the startup phase into a million dollar business. He is the author of seven books and talks about his most recent book, The System is the Secret. He tells Jason why it's important to have a good system in place and how strong systems are the key to business growth in any industry you are in. 

 

Key Takeaways:

[2:05] Good systems are the key to growing your business rapidly. 

[3:40] James talks about the various moving parts needed for a successful business. 

[4:50] How do you develop a good lead generating system? 

[15:05] You need some kind of lead magnet that will attract your potential customer to your website.

[18:35] How do you find good talent for your company? What's the hiring process?  

[23:30] Ask your potential employee lots of questions about your business to see who they are as people and also see where you're business is lacking. 

[25:00] Crave out 90 minute blocks once a week to work on these very important systems. 

 

Mentioned In This Episode:

The E-Myth by Michael Gerber

Influence by Robert Cialdini

 

http://soundlawsofsuccess.com/

Direct download: SoW_207_James_Karl_Butler_The_System_is_the_Secret.mp3
Category:general -- posted at: 8:55pm EST

Lori Cheek has faced the sharks on Shark Tank and tells Jason about her experience. She shares her story from the beginning of the application process to the end when the show was aired. She talks about what her business is about and where it is today after she survived the sharks. 

 

Key Takeaways:

[2:30] What is the Shark Tank application process? 

[5:30] Shark Tank requires you to produce a five minute video of yourself during the application process. 

[11:25] She couldn't talk about Shark Tank to her friends, family, and even the other contestants on the show. 

[13:55] Lori talks about what it was like facing the sharks. 

[18:00] What's Lori's business about? 

[19:40] Once the sharks heard Lori's numbers, they didn't want to go further. 

[23:00] Shark Tank doesn't take equity from your business anymore. 

[24:20] The day after the show aired, Lori received so many visitors on her website. 

 

[26:05] Where is Lori's business today? 

Direct download: SoW_206_Lori_Cheek_How_To_Get_On_Shark_Tank_Or_Any_Reality_TV_Show.mp3
Category:general -- posted at: 12:50pm EST

Kyle Gray talks on how our audience is constantly being bombarded by content, which is why we need to find creative new ways to grab their attention. He personally recommends using visuals elements like graphs, charts, and infographics to convey your message and get more exposure. He talks on how to create high-quality infographics for free to low-cost and much more on today's show. 

 

Key Takeaways:

[1:40] People are looking for a story and don't want to read huge blocks of text. 

[2:30] How do we do visual content? 

[9:15] Graphs are actually pretty easy to make. 

[11:45] If you can afford it, have someone create a custom image for your blog. 

[13:35] Kyle prefers finding skilled artists on Dibbble. 

[16:05] Why is Buzzfeed so popular? 

[20:30] How should we label images or the files from an SEO perspective? 

 

Mentioned In This Episode:

Skitch

Jing

Visme.co

Visage.co 

http://www.maggieappleton.com/

Dribbble

http://wpcurve.com/increase-engagement-through-visual-content/

WPCurve.com

 

@KyleTheGray 

Direct download: SoW_205_Kyle_Gray_Content_Marketing.mp3
Category:general -- posted at: 6:12pm EST

Jon Benson is a marketing guru and has some great tips on how to capture your target audience. He is the creator of the 3X Video Sales Letter Formula and the 3X Sellerator. Jon talks to Jason about the importance of improving your copy writing, having an ideal avatar, why he loves video sales letters, and much more. 

 

Key Takeaways:

[2:30] When writing a sales letter or copy, don't be afraid to overuse the word 'you' and break the rules of grammar. 

[8:55] Write to your audience like you're writing to a family member. 

[13:40] People love to back people who have strong voices and opinions. 

[17:50] Niche down on your topic and you will make more money.

[21:20] 3X Sellerator is as easy as you can get when generating a video sales letter. 

[24:00] What is modality marketing? 

[29:30] Use both a video sales letter and a traditional text-based sales letter to sell your product. 

[32:10] Jon has some special offers for Jason's audience. 

 

Mentioned In This Episode:

 

HartmanMedia.com/VSL

Direct download: SoW_204_Jon_Benson_Video_Sales_Letter_26_Copy_Writer.mp3
Category:general -- posted at: 2:59pm EST

Kathleen Gage has been successfully self-employed for the past 20 years and has developed quite a track record. She helps entrepreneurs make money online and has a no-nonsense approach to business. Kathleen is also the author of Power Up for Profits. Jason and Kathleen talk about mastermind groups, how to start one, and why making that big investment is worth it. 

 

Key Takeaways:

[2:30] What has Kathleen learned from being a participant of mastermind groups? 

[4:35] When people have to pay to be part of a mastermind group, they bring their A game with them. 

[14:00] Starting your own mastermind? Start small. 

[15:30] Talk to your colleagues who have already started masterminds. 

[19:15] There is no cookie cutter answer to how you should price your mastermind. 

[20:15] How should you structure the meetings? 

[23”30] Kathleen doesn't like large mastermind groups. She prefers them more intimate. 

 

Mentioned In This Episode:

 

http://www.powerupforprofits.com/


Ben Krueger is the owner of Authority Engine and is an avid podcaster. His company specializes in helping people start podcasts and other podcast related trainings. He talks to Jason on some very helpful podcast marketing tips to better utilize your audience and how you can build stronger relationships with your listeners. 

 

Key Takeaways:

[2:30] Podcasting allows you to create content in a very easy way and it builds relationships. 

[5:20] Can podcasting work for the local provider? The dentist, chiropractor, etc? 

[9:45] Don't be afraid to turn some people off. 

[14:15] Develop a podcast the way you'd develop any friendship. 

[16:25] Ben shares direct response marketing tips to convert listeners into potential customers.

[22:10] Jason loves Tucker Max's show notes. 

[29:00] Podcast between 17-22 minutes long works really well for listeners. 

 

Mentioned In This Episode:

Influence by Robert Cialdini

Auphonic.com 

Audio-Technica ATR2100 Microphone. 

Skype Call Recorder

Pamela

 

AuthorityEngine.com

Direct download: SoW_Ben_Krueger_Authority_Engine.mp3
Category:general -- posted at: 2:05pm EST

Brian Kane is the host of ProfitCast and an avid podcaster. He has a background in radio and shares tips to Jason's audience on how you can be a better podcaster, remove those filler words, get listener loyalty and engagement, and much more on today's show. 

 

Key Takeaways:

[1:35] How can podcasters gain listener loyalty? Brian has five ways.  

[10:10] Jason finally started asking his listeners personally for reviews.

[12:30] Find the common enemy with our listeners. 

[17:20] Give honest reviews on iTunes instead of five star reviews. 

[22:35] iTunes is implementing consequences for shows that have 'too many' reviews. 

[26:45] Brian has tips on how to reduce your filler words. 

[28:40] What's a good podcast format? 

[33:50] Put yourself in the seat of the listener and ask yourself if this is a show you want to listen to. 

 

Mentioned In This Episode:

http://www.wdwradio.com/

Made to Stick by Chip and Dan Heath 

 

ProfitCastUniverse.com

Direct download: SoW_201_Brain_Kane_ProfitCast_Podcasting.mp3
Category:general -- posted at: 5:22pm EST

Introduction:

Shane Snow is the co-founder of Contently and the author of the book Smartcuts: How Hackers, Innovators, and Icons Accelerate Success. Shane Snow's book talks on the patterns of people throughout history beating expectations and revolutionizing their industry. In today's episode, Shane talks on the different ways you can think about ideas, problem solve, and three important questions to ask yourself when you're trying to be innovative. 

 

Key Takeaways:

[2:40] What are some of the great hacks that innovators have done throughout history 

[6:15] It's risky to do things differently, but there can be a much higher reward from doing things differently in a smart way. 

[6:35] In the book, Shane talks about shortening, leverage, and soar. He explains what this means. 

[11:30] How do you become important to an influencer? 

[18:05] What are some of the questions you can ask yourself to think differently?

[23:50] Advice for people who want to become an entrepreneur? Join a startup.  

 

Mentioned In This Episode:

Give and Take by Adam Grant. 

Contently.com

 

ShaneSnow.com

Direct download: SoW_200_Shane_Snow_SmartCuts.mp3
Category:general -- posted at: 2:55pm EST

Introduction:

Steven Essa started out as a broke musician and now has done over $8 million in webinar sales. He shares some fantastic tips on how to make a great 60 minute webinar presentation, utilizing other people's marketing lists to generate sales, and much more on today's episode. 

 

Key Takeaways:

[1:35] Steven talks a little bit about his story. 

[5:40] Doing your webinars live brings a more natural message to the audience. 

[7:00] A product $1,000 or less, it's a 60 minute webinar. If it's more than $1,000, then it's 90 minutes.

[14:10] You want to have between 3 to 5 steps and really break it down so the content is simple. 

[21:00] Steven explains how he closes the deal in a webinar. 

[26:25] How do you get people to your webinar? 

[31:05] If you're getting more than a 10% conversion rate, your prices are too low. 

 

Mentioned In This Episode:

 

SteveEssa.com

Direct download: SoW_199_Steven20Essa-WEBINAR20MARKETING.mp3
Category:general -- posted at: 11:10am EST

Adam Hommey is a conversions expert and shares fundamental tips on how to use both Facebook and LinkedIn discussion groups. He talks on the difference between a closed and secret group, how to get the attention of your peers, and how to sell without selling. 

 

Key Takeaways:

[3:05] Why are discussion groups important? 

[6:10] The point of a discussion group is to build a tribe and a community. 

[10:00] Direct people to a landing page, have them opt-in, and then lead them to a secret discussion group. 

[14:40] Instead of working off a theoretical avatar, you have the person right there in front of you. 

[20:30] On Facebook, don't add members to a discussion, invite them instead. 

[27:50] Just by being helpful in a group, Adam has made a lot of affiliate income. 

[33:20] Add me and message me is Adam's five magic words. 

 

Mentioned In This Episode:

http://www.helpmywebsitesell.com/

http://www.businesscreatorsinstitute.com/

http://www.prweb.com/releases/2013/7/prweb10924908.htm

Jason Parker's List Building Club

 Marketing Megaminds

Internet Marketing Super Friends

Business Dojo

 

Your Virtual Assistants

Direct download: SOW_198_Adam_Hommey.mp3
Category:general -- posted at: 10:42am EST

Patrick Hanlon joins the Speaking of Wealth audience and talks to Jason Hartman about his book, Primal Branding. Patrick sits down with Jason to talk about the seven primal rules of branding and how it can apply to small and big businesses alike. As a side note, Primal Branding was released in 2006 and there is now a newer version of the book with more recent tech examples entitled Social Code.

 

Key Takeaways:

1:30 – Jason gives a short introduction of Patrick. 

5:10 – It can be hard to relate to these bigger companies, but remember, they had to start somewhere too. 

8:45 – Patrick shares a neat story about Maxwell House coffee. 

12:30 – Patrick talks about the non-believers or the 'opposites'. 

17:10 – Do the creation stories work better when you're a larger business? 

20:30 – America's brand is entrepreneurship. 

25:10 – How do you apply Primal Branding to social media? 

 

27:25 – Social Code is the name of the new book. 

 

Mentioned In This Episode:

Primal Branding by Patrick Hanlon

Social Code by Patrick Hanlon

Simon Sinek TED Talk

 

http://thinktopia.com/

Direct download: SOW2018820Patrick20Hanlon.mp3
Category:general -- posted at: 6:54pm EST

Whether it’s your spouse, significant other, family, friends, or even business associates, each individual speaks his or her own love language.  “The Five Love Languages” are:  Words of Affirmation, Quality Time, Receiving Gifts, Acts of Service, and Physical Touch.  Understanding which of these languages makes that special someone feel loved can be essential to the success of any relationship.   Join Jason Hartman and renowned author, Dr. Gary Chapman as they discuss these timeless concepts and how our primary language affects our interactions in our relationships.  Please visit: http://www.jasonhartman.com/podcast.

 

Dr. Gary Chapman seeks to fulfill his call to the ministry as a pastor, speaker, and author. He speaks extensively throughout the U.S. and internationally on marriage, family, and relationships. The government of Singapore invited him to present his marriage seminar there and the Chaplain’s Office of NATO issued a special invitation for Dr. Chapman to speak to the NATO forces in Germany. Other engagements have taken him to England, Africa, Saudi Arabia, Turkey, Mexico and Hong Kong. Sales exceeding 5 million copies earned him the Platinum Book Award from the Evangelical Publishers Association for The Five Love Languages, which has been translated into over thirty-six languages. Twenty-seven other books and five video series are also among his publications.

Direct download: SoW_186.mp3
Category:general -- posted at: 2:30pm EST

Today, Jason Hartman welcomes Brian Horn of The Authority Alchemy podcast to the show. Brian has helped top celebrity entrepreneurs with their branding, search engine results, and internet marketing. In 2010, he was named 'Google Guru' by Inc Magazine and he has recently released a new book titled The Authority Mindset. He talks to Jason today about SEO and shares some important insider SEO tricks with him. 

 

Key Takeaways:

5:00 – Brain saw a dramatic increase in his conversions when he told people he had been featured on high-end news websites. 

8:20 – Amazon has more best-selling authors than anywhere else, because it's so easy to get into their system. 

11:00 – All people want to know is if you can help them or not. It's important to cater to that or else you won't succeed. Brain calls this, 'Educator/Advocate'. Focus on helping others succeed. 

14:40 – Focus on a specific market or niche. This helps you become an expert. 

22:00 – Ask yourself what your target customer is asking? Then target those specific keywords for them. 

25:20 – The Google Penguin update really scared Brain's clients away from SEO services. 

27:40 – Stay consistent with your message. Brain explains how you can fit into one of these fours characters to help with you brand. 

 

 

 

Mentioned In This Episode:

R.O.I. Marketing Secrets Revealed by Brain Horn

How to Backlink: Using the NEW Linkerati to Reach Page 1 of Google by Brian Horn

http://authorityalchemy.com/

 

http://authoritykickstart.com/

Direct download: SoW_171_20_Brian_Horn_The_Authority_Alchemy_Show.mp3
Category:general -- posted at: 10:44am EST

SOW 70 - Personal Integrity with Laurie Gerber

We progress through this life often believing that our experiences define who we are and how we respond to situations. We may believe we are essentially good, but have negative and self-defeating beliefs about ourselves that we perceive as truth based on previous experiences. Jason Hartman interviews life coach, Laurie Gerber of Handel Group, about eliminating these falsehoods through personal integrity to overcome whatever is blocking a person from success. For more details, visit: www.SpeakingofWealth.com. Laurie explains her five steps to personal integrity, using having more money as an example.

  1. Change your mind
  2. Find your role model
  3. Make your plan
  4. Keep promises and keep track
  5. Dare to do business


Laurie also talks about the “chicken” and the “brat” in each of us. We can make every excuse in the book for not pursuing and following through with our dreams. They sound legitimate in our heads, but if we’re honest with ourselves, they are just excuses that prevent us from realizing our goals. The Handel Group Life Coaching teaches many different exercises, beginning with what Laurie calls dream statements and moving into purging all negativity surrounding those statements. Obtaining personal integrity is empowering and she encourages people to use this power to change the world for the better. Laurie Gerber is President of Handel Group Life Coaching (HGLC) and an expert life coach herself. Passionate about personal development, Laurie has been coaching individuals and groups for 15 years. Before enthusiastically joining The Handel Group, Laurie owned and operated Partners with Parents, a tutoring and educational consulting business in New York City. Laurie oversees 16 coaches in their work with clients on improving all areas of life. She considers herself “an angel recruiter” because she is busy looking for other people who share her mission to instill more joy and peace in the world. “When all people are living true to their ideals, then I can rest,” she says. She doesn’t anticipate being able to rest anytime soon.

For the majority of her adult life, Laurie has been teaching and coaching adults and children in a variety of settings including lectures, discussion groups, seminars, classroom teaching, tutoring and one-on-one coaching. Laurie holds a degree in Education and Political Science from Swarthmore College, along with her teaching certification. She leads large groups at Kripalu Center, Esalen Institute, Equinox Fitness, Soho House, the JCC of Manhattan and Natural Health Magazine’s Women’s Wellness Weekends. She regularly blogs for The Daily Love, Huffington Post, Crazy Sexy Wellness, Dr. Frank Lipman, HGLC’s own weekly newsletter and more. Laurie's rigorous yet loving coaching style was recently showcased in MTV's True Life Special "I'm Getting A Second Chance." In April 2012, she launched “Wake Up Your Week,” an on-going subscription to weekly live teleseminars. Laurie feels blessed to spend her days (and most nights) doing work that makes her proud and she is inspired by HGLC clients for having the guts to look at themselves honestly.

Direct download: sow-50-LaurieGerber.mp3
Category:general -- posted at: 1:02pm EST