Wed, 25 April 2012
Further exploring why and how people podcast, Jason Hartman interviews philosopher Mark Linsenmayer about the origins of The Partially Examined Life, a free philosophy podcast hosted by Mark and two of his philosophical counterparts. Listen at: www.SpeakingofWealth.com. Mark earned his degree in philosophy, but made a life choice to go into marketing and research communications [...]
Tue, 24 April 2012
Jason Hartman is joined by host and quiz master of Good Job, Brain!, Karen Chu. Karen founded a trivia podcast as a hobby, joined by her pub trivia team, because they just love sharing trivia with others. Karen relates how important being passionate about your genre and your topics is to successful podcasting. She feels [...]
Tue, 24 April 2012
Join Jason Hartman and co-founder and director of Neuro Leadership Institute, Dr. David Rock, as they explore conceptual issues of the brain as it pertains to work, such as focus, managing distractions, why our brains feel taxed, and how to maximize mental resources.
Dr. Rock explains how being able to get a mental picture makes it easier to process and hold information, but when you can’t come up with a mental picture, you’re more likely to lose your train of thought or have more difficulty retaining connections, causing the brain more stress.
Dr. Rock also discusses optimal times for scheduling work, meetings, and undisturbed workspace. He stresses that creative work needs a lot of space in the brain, as well as a lot of quiet. “Creative work first, urgent/important second, and everything else after,” says Dr. Rock.
Dr. Rock also shares the many types of quirks of the brain, such as a blue room with high ceilings increases creativity, or changing rooms actually makes it difficult to access memories formed in the previous room. His suggestion is that people need to create their own workspace. Additionally, he talks about the unconscious and conscious brain and how breakthrough moments tend to happen when trying to solve a difficult problem.
The quiet brain is most important for solving problems. Dr. Rock delves into the five domains that the brain is always tracking. It is very important that we don’t get a “threat” response in any of these domains because they activate the brain’s pain network, leading to defensiveness.
David is the founder and CEO of Results Coaching Systems (RCS), which has operations in 15 countries across the globe. In his capacity as CEO, David works with Fortune 500 clients specializing in embedding internal coaching capacity within organizations to develop leaders, retain talent, improve performance, and change culture. David Rock is one of the thought leaders in the global coaching profession.
Mon, 23 April 2012
Jason Hartman interviews Professor Corey Olsen, President of Mythgard Institute, about how podcasting has allowed him to reach a wider audience than lectures or articles would reach. Prof. Olsen took the podcast route to appeal to his own lecture style involving his voice, and he says it has been a lot of fun being able to reach out to people.
Through the podcast experience, Prof. Olsen found there were hundreds of thousands of people out there that are interested in the academic conversation. Jason asks Prof. Olsen about his experiences with software and delivery of the podcast, which is found on iTunes ranked in the Top Ten.
Professor Olsen also began recording class lectures and hosting recorded study groups, as well as producing segments on various works of literature. He said his content has been driven primarily by listener feedback, and as his podcast has grown, he has been able to establish long-term relationships, which has opened the door for an audience excited about taking classes and looking forward to Professor Olsen’s new book. He says it’s all about being genuine about something you love.
In his teaching website, “The Tolkien Professor”, Professor Olsen brings his scholarship on Tolkien to the public, seeking to engage a wide and diverse audience in serious intellectual and literary conversation. His website features a series of detailed lectures on The Hobbit, and recordings of the weekly meetings of the Silmarillion Seminar, which has been working its way through The Silmarillion chapter by chapter, as well as more informal Q&A sessions with listeners. He is currently writing a book titled Exploring The Hobbit, which will be published by Houghton Mifflin in September 2012.
Corey Olsen teaches in the English Department at Washington College in Chestertown, Maryland, where he began teaching in the Fall of 2004. His undergraduate and graduate teaching subjects include J.R.R. Tolkien, Arthurian literature, Chaucer, and Sir Thomas Malory. He got his BA in English and Astrophysics from Williams College in Massachusetts and his PhD in medieval literature from Columbia University. At Washington College, Professor Olsen has served as the Faculty Coordinator of Academic Integrity, the Faculty Advisor for Sigma Tau Delta, the English honor society, and Master of the Revels at Washington College’s hotly contested annual Wheelbarrow Jousting Tournament.
Sun, 22 April 2012
In this first episode of our series on podcasting, Jason Hartman hears founder of Palladium Education, Inc, Alex Haddox’s story of how he began podcasting to enhance his business. One of Alex’s favorite things to do was radio shows and was in public relations for many years. He began marketing his seminars through podcasts and building his brand. Alex currently has over 200 podcasts.
He explains how he tracked downloads, noting that it takes a while to build up a listening audience. He learned how to engage the audience and to fulfill their desire for more episodes. He came up with the idea of doing a Quick Tip every other episode. As he posted these podcasts, his listening audience increased six-fold. He encourages consistency and diligence, explaining that having a passion for it, for the content, is very important for success.
Alex calls podcasting a “long game.” He has his own equipment, does his own editing and uploading, and has low overhead costs. By joining a podcasting network, Alex’s audience doubled. He explains the benefits of the podcast network, i.e. the support and rapport that is built, leading to a close knit group of podcasters. All in all, Alex has experienced great success with his podcasts, having never spent money on advertising for his show, and managing the process himself.
Alex Haddox’s diverse background led him to founding Palladium Education, Inc., Workplace Violence Prevention and Crisis Intervention Training. Mr. Haddox spent nearly a decade working for Amgen, Inc., one of the world’s largest multinational biotech firms, as a Senior Business Analyst and Senior eLearning Analyst. Among his many projects, he designed instructor-led and e-learning training modules for the Global Regulatory Affairs and Safety Education and Development department. Mr. Haddox was also the Product Manager and co-founder of the Symantec AntiVirus Research Center (SARC).
He was considered one of the world’s leading computer virus experts, traveled worldwide on speaking engagements, and appeared on national television programs including Good Morning America, CNBC, the Discovery Channel and Fox News Network. He has been quoted in innumerable print publications from The New York Times to USA Today and was on the Advisory Board to the industry’s leading publication, “Virus Bulletin.”
Mr. Haddox is a skilled martial artist and self-defense instructor. He has nearly two decades of combined traditional martial arts training in multiple styles including American Kenpo, Hapkido and Gracie Jiu-Jitsu. Mr. Haddox also holds firearms instructor credentials from the National Rifle Association.
Wed, 29 February 2012
Social media has taken the world by storm, becoming the most used medium for advertising, information sharing, and business development, with many platforms through which to reach and network with customers around the world. Jason Hartman interviews Deirdre Breakenridge on the changes in public relations, how to find the people you’re trying to attract, how to monitor your community of consumers, and listening and meeting the needs of your clients by providing more meaningful information.
Some of the most popular platforms today are Facebook, YouTube, Twitter, and Vimeo. Deirdre explains how to “listen” on the various platforms, including searching Google and Yahoo, describing different powerful software platforms that can provide this tool for bigger brands. She also discusses effective public relations monitoring for speakers and publishers, including being part of community chats, blogs, and forums in social media communities, such as Twitter. She encourages people to be and act like the thought leader, but to also be available to answer questions or speak or coach. Deirdre stresses who you are online is really who you need to be all the way around. Your online presentation should match who you are in real life. “Be your brand,” says Deirdre.
Jason and Deirdre touch on the subject of news releases, the changes beyond traditional outlets, including the ability to hyperlink resources and embed YouTube videos in your material. Deirdre refers to this function as PR 2.0, a more customized story that can be shared in communities. In the new age of social media and public relations platforms, there are many more options available to reach customers/consumers.
As these outlets evolve, several are becoming much more cost effective. Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, Deirdre has counseled senior level executives at companies including Empire Today, Hershey’s, JVC, Kraft, the Public Relations Society of America (PRSA) and the World Bank. Deirdre is the author of four Financial Times books. Her book, “Putting the Public Back in Public Relations,” published in March 2009, is available in major bookstores and online. She has also authored: “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.”
Her fifth and most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” will be published by FT Press, a Pearson company in February 2012.
Wed, 15 February 2012
On this episode of Speaking of Wealth, Jason Hartman invites Amish Shah to share his story of his outstanding success as an internet entrepreneur. Amish talks about how his vision and attitude changed throughout his journey until everything became aligned to lead to many successful endeavors. One lesson Amish learned was to not be too attached to the money, but more to the creation and how it’s going to make one feel. Belief and passion are the real catalysts to innovative entrepreneurialship, while focusing on the revenue of the business tends to bring one down. Amish is really into personal development and is passionate about helping others learn the secrets to personal achievement and enlightenment. He believes that with success, you should also give back.
Amish also talks about the limiting beliefs many entrepreneurs, many people, tend to have, and how it is possible to combine fun and passion while making money. Although Amish Shah is an expert in many areas, he is best described as a savvy new-age internet entrepreneur. Amish is a visionary and a futurist with many of his ideas and concepts being larger than life. Amish is best known for developing automated tools and software as well as his impressive traffic strategies. He is also very popular from his popular “Magic Bullet” courses and seminars as well as his record-setting 6-figure daily affiliate marketing earnings that changed the face of affiliate marketing forever and created a buzz no one will soon forget. Do you remember all that buzz about the “$100k Man”? That was him!
Amish successfully dominated the affiliate marketing scene through his company, DigiSpace, and moved on to develop the Magic Bullet System that taught clients how to build successful affiliate marketing businesses. DigiSpace was named the 60th fastest-growing advertising and marketing company in the United States, as well as the 10th fastest-growing in San Diego, CA by INC Magazine. Amish is a very sought after consultant to high-end clients and businesses looking to expand or increase the results of their internet-based marketing and advertising strategies, as well as build their business and increase their bottom lines.
Mon, 30 January 2012
Social media is truly today’s wave of marketing and it doesn’t have to require a multi-million dollar marketing budget to really create a name for yourself. Jason Hartman talks with Sinan Kanatsiz, Chairman and CEO of KComm and Chairman and Founder of The Internet Marketing Association. Sinan shares his expertise in making social media marketing a success without going broke.
Building a brand for yourself starts with understanding Google Analytics and social media, and creating a robust website with strong content. Sinan also recommends a content management system and a strong e-newsletter to create a strong social media presence. E-newsletters and e-zines are quickly replacing paper newsletters and magazines. In today’s marketing world, a good newsletter is paramount to your brand. It should be personalized and contain educational material promoting the industry you work in, without a big sales pitch for your own business. Consumers respond to stimulation, so the newsletters should be well illustrated and laid out, and with all of the new gadgets available today for reading, such as e-Readers and smart phones, it should also be created with portability in mind.
Sinan also shares with listeners how to market their brand through other brands without using pay-per-click. He discusses the basics of loosely defined partnerships, advises giving away for free some of what you do in your business, and using organic search engines for SEO. Sinan Kanatsiz is the Chairman and CEO of KComm, a marketing communications firm specializing in Public Relations, Public Affairs, Internet Marketing, Events and Strategic Relationships, founded in a sewing room in Sinan’s parents’ house in 1995. It has grown to be a large business, with a client roster that encompasses large and small, local and global clients.
Sinan is also the Chairman and Founder of The Internet Marketing Association (IMA), a professional organization that currently boasts over 515,000 members in various fields, including sales, marketing, business ownership, programming and creative development. Sinan started IMA with four key values as a foundation for success in today’s highly competitive business environment: integrity, communication, professionalism and education.
Thu, 22 December 2011
Join Jason Hartman and self-publishing expert, Stephanie Chandler as they discuss the numerous advantages of writing your own book and self-publishing, and how it can enhance your business. Stephanie shares how she got started in the custom publishing business and offers some of her methods for writing, such as starting with an outline and chiseling away at it to get it done.
Stephanie relates that self-publishing is becoming more and more attractive to even those who have been traditionally published due to the lower expenses involved and the quicker rewards. Stephanie also explains additional ways to generate revenues from a book, as well as the benefits of both trade paperbacks and ebooks, and best marketing practices.
Stephanie Chandler is the author of Booked Up! How to Write, Publish, and Promote a Book to Grow Your Business, and has authored several other business and marketing books. She is the founder and CEO of Authority Publishing.com, a company that specializes in custom book publishing for nonfiction books.
Stephanie is also a frequent speaker at business events and on the radio, and has been featured in Entrepreneur Magazine, BusinessWeek, Wired Magazine, and many other media outlets, including blogging for Forbes.com. Stephanie started her career in Silicon Valley, reaping the rewards and surviving the burst of the Dot Com Boom. In 2003, she fled the corporate world and opened a bookstore in Sacramento, CA. She began studying online marketing strategies and put the techniques to use to quickly put her store website in the top of Google. From this experience, a passion for internet marketing was born.
Mon, 19 December 2011
Join Jason Hartman and Facebook Marketing 101 guru, Brian Carter, as they explore the best practices to get the most out of marketing your products or services on Facebook. Brian explains how Facebook compares to Google AdWords and SEO, and how to use Twitter as well as an enhancement. He talks about the difference between a group and a page and how to decide which one to choose.
He also discusses how to use Facebook inexpensively and with the biggest impact, describing how to engage with your targeted audience and how to promote your page to get more fans. Brian shares many incredibly useful tips and breaks down the process into simple, easy-to-follow steps.
Brian Carter is a respected elite internet marketing expert around the world. He is known for his hands-on business experience, cutting edge insights, background in improve and stand-up comedy, which has made him a much sought after speaker and trainer. Brian is the co-author of Facebook Marketing, and has authored an ebook called How to Get More Fans On Facebook. He also offers a training program, called Facebook Marketing 101. Brian develops strategies and builds search visibility and social marketing fanbases for companies of all sizes, including Universal Studios, The U.S. Army, Hardee’s, and Carls’ Jr.
He has been quoted in Twitter Marketing for Dummies and has been quoted and profiled in such publications as Information Week, U.S. News and World Report, The Wall Street Journal, and Entrepreneur Magazine. Brian also writes for Search Engine Journal and AIIFacebook. He is a speaker and trainer for top marketing conferences, such as SEOmoz, SMX, Pubcon, The AIIFacebook Expo, Socialize, The South Carolina Society of Association Executives, and The American Marketing Association, among others. He is the CEO of The Brian Carter Group.