Speaking Of Wealth

On this episode of Speaking of Wealth, join Jason Hartman and Craig Duswalt as they discuss Craig’s RockStar System for Success. Learn how publishing a small book of tips can promote your business. Craig discusses why having a title is much easier than remembering a name, and he divulges his Seven RockStar Rules for standing out from the competition and becoming the go-to person in your industry.

Craig Duswalt is the creator of the RockStar System For Success – How to Achieve RockStar Status in Your Industry. Craig’s background includes touring with Guns N’ Roses, as Axl Rose’s personal manager, and Air Supply, as the band’s personal assistant. In his presentations, Craig shares numerous stories of his days with Guns N’ Roses and Air Supply, and behind-the-scenes encounters with some of the biggest names in entertainment; people like Bono, U2, Metallica, Queen, Kurt Cobain, Steven Tyler, Liz Taylor, Liza Minnelli, George Michael, David Bowie, Annie Lennox, Robert Plant, Elton John, Gianni Versace, Rolling Stones, Nine Inch Nails, Dave Navarro, Rick Springfield, Eddie Money, Michael Hutchense, and a bunch more.

Craig was also an award-winning copywriter, working as a Creative Director for a Los Angeles-based ad agency until opening up his own ad agency, Green Room Design & Advertising, which was named the 2002 Santa Clarita Valley Chamber of Commerce Small Business of the Year. Craig combined his backgrounds in both music and marketing, and is now a professional speaker and author, promoting his RockStar System for Success all over the country, teaching entrepreneurs, small businesses, home-based business and the self-employed how to promote themselves and their business by thinking outside the box at his 4-Day RockStar Marketing BootCamps every March and September in Los Angeles.

Craig Duswalt also speaks to corporations on how to market like a RockStar, to colleges about drug awareness, and at numerous seminars, associations and conferences, teaching entrepreneurs how to use outside the box marketing techniques to attract clients, and how to stand out from the competition by throwing televisions out hotel windows — Like a RockStar.

Direct download: sow-19-CraigDuswalt.mp3
Category:Podcast -- posted at: 2:50pm EDT

Jason Hartman welcomes Stefanie Hartman, founder of Centaur Strategies, to the show to discuss behind the scenes marketing strategies for experts to better position themselves in their given fields.

Stefanie shares her own expert knowledge in marketing, such as “Thinking Outside the Book,” what to do after your book is written. Jason and Stefanie also talk about back-end sales strategies, copywriting and campaign design. At Centaur Strategies, Stefanie Hartman works with a team of behind the scenes specialists when you need to make the profits happen, including: copywriters, virtual assistants, joint venture specialists, branding experts, media experts and advertising executives. Often referred to as “The Expert’s Expert”, Certified Trainer and Marketing Consultant Stefanie Hartman is a highly sought after Marketing Strategist and Speaker in the niche market of non-fiction book marketing.

Whether they need extraordinary sales results for an upcoming teleclass, speaking engagement or product launch, or a complete overhaul of their marketing strategy – Best-selling Authors, Speakers and Entrepreneurs serious about selling Information Products have called her number. She has worked with top industry players such as T. Harv Eker, Matt Bacak, Eric Lofholm and Cynthia Kersey.

Stefanie is well-known in the inner circles of multi-millionaire authors, speakers and experts. She rarely advertises her services as 90% of her business is through satisfied client referrals. Her work often speaks for itself. Stefanie’s marketing strategies contributed to an increase of revenue of $4.3 Million in 24 months for one client. Stefanie’s specialty is customizing and creating marketing strategies that are simple for her client to use, but rapidly increases their profits and sales results. She teaches her clients “why” she recommends specific strategies so they can build their own ‘marketing eyes’. She is very warm and cares about her client’s well-being and success. As she puts it “Your Success is my Business.”

Direct download: speaking-of-wealth-18.mp3
Category:Podcast -- posted at: 4:53pm EDT

 

Join Jason Hartman as he interviews Shannon Cherry, The Power Publicist, about the best practices to get companies to sponsor small business owners, coaches, consultants, and non-profit leaders who want to reach a certain target demographic.  Shannon founded the Sponsorship Made Simple Academy and has been helping organizations secure hundreds of thousands of dollars in sponsorships for more than 15 years.

As the Power Publicist, Shannon Cherry, APR, MA, helps business owners and entrepreneurs attract more customers through publicity and marketing. She is the founder and president of Cherry Communications and its subsidiaries, Be Heard Solutions and Penny Pinching Publicity.

A former TV and newspaper journalist, Shannon has developed hundreds of innovative public relations strategies. Her clients have appeared on the pages of USA Today, the New York Times, Money Magazine, Associated Press, and Parenting and have been featured on the Today Show, CNN, The History Channel, Good Morning America, and Oprah.

An award-winning publicist and published author of two books, Shannon was named one of the top 60 business bloggers in the world & one of the top 30 PR bloggers. Shannon publishes the popular and highly-recommended e-zine, Be Heard!, delivered to more than 6500 subscribers each month.

Direct download: speaking-of-wealth-17.mp3
Category:Podcast -- posted at: 9:40am EDT

Join Jason Hartman as he interviews Bronwyn Saglimbeni, founder of Bronwyn Communications, on the art of public speaking and how to push yourself beyond the basics so that your presentation captivates your audience from start to finish. 

For nearly 15 years, Bronwyn has worked with clients to improve their public speaking and media relations skills, challenging them to bring out more of themselves in their communications. Bronwyn is known for her playful, irreverent approach to coaching, combined with her knack for delivering “tough love” in a way that allows executives to achieve true breakthroughs.

Bronwyn encourages clients to be authentic, engaging and approachable, which has resulted in successful interviews for clients in publications such as the New York Times, the Wall Street Journal, Businessweek, and speaking engagements at top industry events including Ad:Tech, AAAAs, AdAge Digital, CreativityandTech, Web 2.0 Expo and others. Bronwyn has also worked with clients preparing for television appearances including American Idol, The Oprah Show, and Home Shopping Network.

Bronwyn’s corporate communications career spans from working with digital marketing agencies (Isobar, Carat, Freestyle Interactive, Organic) to enterprise software companies (Jive Software, Interwoven, Savvion, Onyx Software, HNC Software), to financial services organizations (ClearStation, E*TRADE) and consumer technology start-ups (Vello, AnchorFree, Propel).

Direct download: speaking-of-wealth-16.mp3
Category:Podcast -- posted at: 1:03pm EDT

Jason Hartman talks with James Malinchak who has delivered over 2,200 presentations at conferences and meetings worldwide and is considered the top Big Money Speaker trainer in America.

 

James began his sales career right out of college as a stockbroker with a major Wall Street Investment Firm and was awarded Most Outstanding Performance (twice) and #1 in New Account Openings (twice). While in his twenties, James became a partner in a company that handled the investments for many famous entertainers, authors and professional athletes.

Currently, James owns three businesses and has read and researched over 1,500 books on personal and professional development.

Direct download: speaking-of-wealth-15.mp3
Category:Podcast -- posted at: 10:16am EDT

Jason Hartman interviews Josh Shipp, host of the TV show Jump Shipp and author of “The Teens Guide to World Domination,” regarding encouraging everyone to overcome struggles and live life to the fullest. Josh has established an international reputation as an inspiring youth motivational speaker , whose mission is to help teens “get it” and help those who care about teens “get through” to them. He has a simple and entertaining, yet challenging message.

Josh has spoken at Harvard University, Stanford, UCLA, M.I.T., and to over 1.5 million teenagers live. He is a recognized teen expert for such media outlets as MTV, CNN, and FOX. He is known as a teen communication expert who can get through to any teen. Josh offers a healthy dose of advice that he calls “in your face, but on your side.” He counsels teenagers on everything they care about and it’s all done in a youth-friendly, humorous tone that is more hilarious survival guide than preachy sermon.

Josh certainly knows a thing or two about survival. Abandoned and abused as a child, he was able to triumph over the tragedy. He attributes his personal growth to the support of a great foster family, dynamic teachers, and enriching school programs that opened his eyes to his true potential. After serving as State DECA President and on the School-to-Work student advisory committee, Josh decided to commit his life to helping teens. Josh lives in sunny California, is a spokesperson for National Foster Care Month, and a guitar hero.

Direct download: speaking-of-wealth-14.mp3
Category:Podcast -- posted at: 12:20pm EDT

Join Jason Hartman as he and Don Osborne, President and Founder of INQUARTA, discuss powerful, yet simple internet marketing techniques to boost your small business.

Don shares his expertise on how to get started and what to do next when marketing your business online, as well as how to get the financial results you desire.

Don Osborne founded INQUARTA in 1994 and has counseled over 2,000 applicants to graduate school. Don has worked for The Princeton Review as co-author of their MCAT verbal program and author of the “Verbal Accelerator” course. A prolific speaker and author, Don has delivered more than 400 speeches and is the author of 15 books, guides, planners and DVDs available through INQUARTA Publishing.

He has been an adjunct faculty member with the University of Redlands, where he taught economics and financial management. He earned his MBA from Pepperdine University in 1991. Don is also Lead Trainer and Course Developer for Nitro Marketing and is the co-organizer of Orange County Internet Marketers.

Direct download: speaking-of-wealth-13.mp3
Category:Podcast -- posted at: 4:28pm EDT

Jason Hartman talks with Darren LaCroix, the World Champion of Public Speaking, who out-spoke 25,000 contestants from 14 countries to win that title. That was just a benchmark. Since that victory, Darren has traveled the world demystifying the process of creating a powerful speech. He has roused audiences in faraway places like Saudi Arabia, China, Malaysia, and Taiwan with his inspirational journey from first-rate chump to first-class champ, proving anything is possible if you are willing to work for it.

Darren may have been “born without a funny bone in his body,” but he possessed the desire to learn and the willingness to fail necessary to achieve his dream. The self-proclaimed “student of comedy” is living proof that humor is a skill that can be learned. As a keynote speaker since 1994, he brings his incredible story to conferences around the world. He is consistently the top rated speaker at conferences.

He changes the way people think about challenges, humor, and presentations… forever. His clients include IBM, Fidelity investments, and numerous associations too long to list! He is known as the person who helps speakers launch their careers in professional speaking. His trademarked program Get Paid to Speak by Next Week.

Now, Darren is in high demand as a speaking coach. The new standard for advanced presentation skills was created when he co-created How Professional Presenters Can Own the Stage. There is no other program on the market that even comes close to this transformational program. Viewers witness exactly how coaches can create lasting significant improvement in just two days.

His successful book, Laugh & Get Rich: How to Profit from Humor in Any Business (6th printing), contains interviews with corporate executives who share his philosophy. Now translated into three languages, it is a mainstay on business bookshelves. As co-founder of The Humor Institute and a co-creator of The Humor Boot Camp®, Darren directs seminars that help presenters wisely use the power of humor to “lighten up” their presentations. He is also an award-winning producer of the film Healing, Hope, and Humor.

Direct download: speaking-of-wealth-12.mp3
Category:Podcast -- posted at: 10:54am EDT

Jason Hartman talks with Dustin Mathews, Chief Marketing Officer for 7 Figure Speaking Empire, 2010 Speaker Coach Of The Year and 2010 Infusionsoft’s Marketer of The Year Finalist.

There’s a figure behind the scenes of the world’s most sought after speakers, gurus and information marketers.  His name is Dustin Mathews and he is known for creating “marketplace frenzies” that drive people to buy products and services in quantity.  He has created millions of dollars not only for himself but for his clients, including a startup company that landed at #35 on the Inc. 500 Fastest Growing Companies.

Dustin managed and marketed over 200 events, seminars and boot camps per month generating over $12 million dollars in the course of a year.  Now he runs multimillion dollar product launches online. In his spare time, he publishes the most widely read offline newsletter for speakers and promoters, Dirty Talk.  Dustin has the gift for transforming a complete newbie into a larger than life speaker.  He has also authored, How To Get Rich Working For FREE and Secrets of the Real Estate Millionaires.

Well, what’s new in the world of speaking?  When it comes to speaking for profit, the core fundamentals remain unchanged. Superior credibility, believable social proof, entertaining stories that further the sale, a mouth watering offer, etc. are vital to every talk. But here’s what’s changed: the mindset of your audience. Any one speaking to make money, from stage and even webinars, needs to understand the shift taking place in the minds of the consumer. What worked in the past won’t fly in today’s marketplace.

Those experiencing lower conversions and sales are most likely using out of date techniques and strategies. Consumers are savvy now and can see yesterday’s sales tactics from a mile away. There exists a new formula for profitable speaking in today’s marketplace. Those that understand this new way of selling stand to gain higher closing percentages, more invitations to speak and increased profits.

Direct download: speaking-of-wealth-11.mp3
Category:Podcast -- posted at: 1:54pm EDT

Jason interviews his early mentor Dr. Denis Waitley on "The Psychology of Winning."  At age 17, Jason discovered Waitley and it was a life altering event leading to his early and sustained success. Waitley is one of America's most respected authors, keynote lecturers and productivity consultants on high performance human achievement.  

He has inspired, informed, challenged, and entertained audiences for over 25 years from the board rooms of multi-national corporations to the locker rooms of world-class athletes and in the meeting rooms of thousands of conventioneers throughout the world. Recently, he was voted business speaker of the year by the Sales and Marketing Executives' Association and by Toastmasters' International and  inducted into the International Speakers' Hall of Fame.

With over 10 million  audio programs sold in 14 languages, Denis Waitley is one of the  most listened-to voices on personal and career success. He is the  author of 15 non-fiction books, including several international best  sellers, "Seeds of Greatness," "Being the Best," "The Winner's  Edge," "The Joy of Working," and "Empires of the Mind." His audio album, "The  Psychology of Winning," is the all-time best selling program on  self-mastery.

Direct download: speaking-of-wealth-10.mp3
Category:Podcast -- posted at: 1:56pm EDT