Speaking Of Wealth
SOW 58 - "Link Building:  The Best Marketing Strategy You’ve Never Heard Of" with Alison Groves

Alison Groves of Raven Internet Marketing Tools joins Jason Hartman on this episode to discuss the marketing strategy of link building, literally a public relations tool to find relevant websites to help drive traffic to a business website, the actual acquisition of back links. Link building is an ethical, organic marketing approach, and Alison explains the process, beginning with good old-fashioned research, organization, and relationship building. Blogging, commenting on blogs, and writing reviews for reputable sites are just a few effective methods of link building. Marketing is turning more and more to building meaningful relationships in a business’s niche. Alison shares information about other tools that her company, Raven Marketing Tools has developed to assist marketers with reaching those niches and proving themselves to be experts in their fields. For more details on the benefits of link building, listen at:  www.SpeakingofWealth.com.

Alison Groves ( @RavenAlison) spent nearly a decade in the music business before coming to the world of internet marketing. As the Product Coordinator for Raven Internet Marketing Tools, she works side by side with Raven's Chief Product Officer to ensure the Raven platform is constantly moving forward. Raven Internet Marketing Tools (http://raventools.com/) is an online platform that helps users quickly research, manage, monitor and report on SEO, social media and other Internet marketing campaigns. Alison is very passionate about using link building as a marketing strategy and encourages people to explore the benefits.

Direct download: sow-58-AlisonGroves.mp3
Category:Podcast -- posted at: 11:34am EST

Jason Hartman is joined by Dino Dogan, founder of Triberr, to talk about the secrets to building communities of customers, clients, audience, etc. for businesses and bloggers. Dino explains how relationships between businesses and consumers have changed through the years, emphasizing the need for businesses to engage with consumers to gain their trust and loyalty. [...]
Direct download: sow-57-DinoDogan.mp3
Category:Podcast -- posted at: 4:05pm EST

Jason Hartman is joined by the Director of Social Media for Moncur Associates, David Murray, to talk about social media content strategies for building a successful business. Dave says that content is “the number one element that will make or break your Social Media execution.”  In this interview, Dave explains the ten most important content [...]
Direct download: sow-56-DaveMurray.mp3
Category:Podcast -- posted at: 8:49am EST

Founder of Speakermatch.com, Bryan Caplovitz joins Jason Hartman to talk about the benefits of using a speakers’ bureau, how to market yourself as a speaker, how to connect with the audience, compensation, and much more. Bryan explains in detail what makes a great speaker, including marketing strategies that work best for speakers and how the [...]
Direct download: sow-55-BryanCaplovitz.mp3
Category:Podcast -- posted at: 4:17pm EST

Jason Hartman is joined by author of The Naked Interview: Hiring Without Regret, David Jensen to talk about the often difficult and uncertain process of hiring employees. David noticed there are two common deficiencies in businesses, marketing and personnel. Focusing on the hiring, David talks about the “Ten Truths” that help businesses take the proper [...]
Direct download: sow-54-DavidJensen.mp3
Category:Podcast -- posted at: 4:59pm EST

With the advancement of Smartphone cameras and streaming video through UStream, YouTube, etc, raw photos and videos are in higher demand and more available. Jason Hartman interviews Rawporter founders, Kevin Davis and Rob Gaige about the wide uses of raw photos and videos and how the Rawporter App works. For details, listen at:  www.SpeakingofWealth.com. Rawporter [...]
Direct download: sow-53-RawPorter.mp3
Category:Podcast -- posted at: 11:20am EST

Video marketing has been around for many years and has evolved into a much simpler and far less expensive approach to reaching a desired customer base. Gone is the need to lug around huge video cameras and cords and cables, and the need to pay high fees for a professional studio. Jason Hartman interviews Perry [...]
Direct download: sow-52-PerryLawrence.mp3
Category:Podcast -- posted at: 3:37pm EST

Jason Hartman is joined by co-founder of Mojo Video Marketing, Ira Rosen to talk about strategic video marketing. Ira talks about the video revolution going on right now and the effect short, personal videos have on clients. He offers creative ideas to reach your targeted market and stay in front of your clients. He also [...]
Direct download: sow-51-IraRosen.mp3
Category:Podcast -- posted at: 7:51am EST

SOW 70 - Personal Integrity with Laurie Gerber

We progress through this life often believing that our experiences define who we are and how we respond to situations. We may believe we are essentially good, but have negative and self-defeating beliefs about ourselves that we perceive as truth based on previous experiences. Jason Hartman interviews life coach, Laurie Gerber of Handel Group, about eliminating these falsehoods through personal integrity to overcome whatever is blocking a person from success. For more details, visit: www.SpeakingofWealth.com. Laurie explains her five steps to personal integrity, using having more money as an example.

  1. Change your mind
  2. Find your role model
  3. Make your plan
  4. Keep promises and keep track
  5. Dare to do business


Laurie also talks about the “chicken” and the “brat” in each of us. We can make every excuse in the book for not pursuing and following through with our dreams. They sound legitimate in our heads, but if we’re honest with ourselves, they are just excuses that prevent us from realizing our goals. The Handel Group Life Coaching teaches many different exercises, beginning with what Laurie calls dream statements and moving into purging all negativity surrounding those statements. Obtaining personal integrity is empowering and she encourages people to use this power to change the world for the better. Laurie Gerber is President of Handel Group Life Coaching (HGLC) and an expert life coach herself. Passionate about personal development, Laurie has been coaching individuals and groups for 15 years. Before enthusiastically joining The Handel Group, Laurie owned and operated Partners with Parents, a tutoring and educational consulting business in New York City. Laurie oversees 16 coaches in their work with clients on improving all areas of life. She considers herself “an angel recruiter” because she is busy looking for other people who share her mission to instill more joy and peace in the world. “When all people are living true to their ideals, then I can rest,” she says. She doesn’t anticipate being able to rest anytime soon.

For the majority of her adult life, Laurie has been teaching and coaching adults and children in a variety of settings including lectures, discussion groups, seminars, classroom teaching, tutoring and one-on-one coaching. Laurie holds a degree in Education and Political Science from Swarthmore College, along with her teaching certification. She leads large groups at Kripalu Center, Esalen Institute, Equinox Fitness, Soho House, the JCC of Manhattan and Natural Health Magazine’s Women’s Wellness Weekends. She regularly blogs for The Daily Love, Huffington Post, Crazy Sexy Wellness, Dr. Frank Lipman, HGLC’s own weekly newsletter and more. Laurie's rigorous yet loving coaching style was recently showcased in MTV's True Life Special "I'm Getting A Second Chance." In April 2012, she launched “Wake Up Your Week,” an on-going subscription to weekly live teleseminars. Laurie feels blessed to spend her days (and most nights) doing work that makes her proud and she is inspired by HGLC clients for having the guts to look at themselves honestly.

Direct download: sow-50-LaurieGerber.mp3
Category:general -- posted at: 1:02pm EST

As the face of business evolves, more small and medium businesses are outsourcing work to remote employees or independent contractors versus maintaining the brick and mortar offices with onsite employees. The advances in technology have made it possible to find employees and contractors around the world. But what kinds of work should be done remotely, [...]
Direct download: sow-49-MarkMurphy.mp3
Category:Podcast -- posted at: 11:10am EST