Speaking Of Wealth

Susan Wiggs is a best-selling romance writer. The publishing business is struggling yet she's sold almost 30 million books. In this interview, Wiggs discusses her secrets to success.
Susan was a math teacher before turning to writing to full-time. She shares her advice to people who want to break into the book publishing industry. 

In conjunction with the release of her new book, she is sponsoring a contest to win a trip for two to a Sonoma, California resort. She explains how YOU can get in on this.
 
Find out more about Susan Wiggs at www.susanwiggs.com.

Direct download: sow-79-SusanWiggs.mp3
Category:Podcast -- posted at: 6:08pm EDT

Naresh Vissa is a Digital Media Sales Consultant, having done work for clients such as the Hard Assets Alliance, The Wall Street Shuffle, and The Institute for Energy Research. He is also the former Director of The Stansberry Radio Network and former Director of Media Strategy for Stansberry & Associates Investment Research, which is one of the largest private investment publishers in the world.

Naresh has a very unique skillset in the online media and publishing areas. He tells us how he got started in this arena while still an underclassman in college. By the time he graduated from Duke University with a Master's Degree, he was able to launch the Stansberry Radio Network into one of the most successful podcasting businesses on the Internet. 

In this high-energy interview, Naresh discusses the power of podcasting and why he thinks it's the future of radio. He also shares some data and trends to help explain where the digital landscape is heading.

As an entrepreneur, marketing strategist, journalist, and media producer for various national networks and renowned publishers, Naresh Vissa is now the Manager of the Hard Assets Alliance: the only online physical precious metals trading platform available to retail investors. 

Naresh freelances in broadcast and print media for several national publications, including USA TodayBusiness InsiderYahoo!HumDesi Radio, and Minyanville. He has been featured on MSNBCBloombergBusiness WeekHuffington PostHindustan TimesIndia Today and other media. In 2009, Naresh co-hosted the top-rated financial talk show in the Dallas/Fort Worth metropolis, The Wall Street Shuffle. Regular guests on his shows have included Congressman Ron Paul, CNN Chief Business Correspondent Ali Velshi, Senate candidate Peter Schiff, Girls Gone Wild founder Joe Francis, and authors Steve Forbes, Michael Lewis and Robert Kiyosaki. He has booked more than 800 guests in the fields of finance, economics, business management & consulting, self-help, leadership, sales and marketing.

Naresh also founded Krish Media & Marketing, Inc., consulting for an eclectic set of clients that includes The Financial Survival Network and Racine Assets. He has worked for JP Morgan Chase, Houston Astros, and the American Junior Golf Association. In addition, Naresh aided the Houston Rockets’ staff in selecting draft picks Aaron Brooks, Carl Landry and Donte Greene in the 2007 and 2008 NBA Drafts.

While making a name in the business world, Naresh never compromised his education. Despite taking as many as 27 credit hours a semester while at Syracuse University, Nareshgraduated Magna Cum Laude from the Renée Crown University Honors Program, triple majoring in broadcast and digital journalism, finance, and accounting at the S.I. Newhouse School of Public Communications and Martin J. Whitman School of Management. He was given numerous awards for his academic, leadership and speaking abilities, and Morgan Stanley nominated him as an Emerging Student Leader. During his junior and senior years, he served as an analyst for the Orange Value Fund, where he managed an investment portfolio in excess of $1.2 million of private investor money. Upon graduation, he was named as one of the highest achieving students in his graduating class.

Naresh earned a Master’s Degree from Duke University’s Fuqua School of Business, concurrently working as an admissions recruitment coordinator, marketing and communications blogger, and strategy research assistant to Executive in Residence Professor Bill Sax.

A former academic tutor, counselor to underrepresented students, and middle school assistant basketball coach at the nationally renowned Village School in Houston, Nareshfrequently donates his time to community service and social advocacy. He holds a first-degree Black Belt in Taekwondo.

Visit Naresh Vissa's website at www.nareshvissa.com.

Direct download: sow-78-NareshVissa.mp3
Category:Podcast -- posted at: 8:00am EDT

Jason Hartman welcomes Zac Johnson, a widely respected leader in the blogging and online marketing community. Through Zac’s popular blogs, bloggingtips.com andzacjohnson.com, he has helped thousands of readers grow their brands and make money online. Zac shares his success story, including tips for gathering leads, the step-by-step affiliate marketing process, becoming a merchant, finding offers to promote and much more. He discusses using Amazon.com, Click Bank, and more to get the best commission sales. He also answers the question about how to pick a niche to focus on if you want to be a successful affiliate marketer. For more tips, tools and advice, visit www.SpeakingofWealth.com.

A self-taught entrepreneur, Zac has been making money online for over 15 years and has been involved in nearly every facet of internet marketing, while also finding great success in the world of blogging. In 2007, Zac launched his first blog at ZacJohnson.com, which is focused on his successes and failures, case studies, industry news and guides on how to make money online. In addition to his own personal experiences, Zac also writes about the latest online marketing trends and informs his readers on how and where they could be creating new revenue online. Zac's personal blog currently has thousands of daily readers and has referred over $5,000,000 in new business to his advertisers and network partners since launching the blog. 

Direct download: sow-77-ZacJohnson.mp3
Category:Podcast -- posted at: 12:00am EDT

Jon Ferrara is the Founder & CEO of Nimble. Nimble is revolutionizing social media and CRM through social selling. Ferrara explains how he is powering it.

Ferrara also discusses why he is doing everything in his power to help start-ups.

Jon has over 20 years of experience in Customer Relationship Management (CRM) and Sales Force Automation (SFA). An entrepreneur at heart, Jon founded GoldMine CRM in 1989 with a college friend and turned it into a very successful venture that he eventually sold to FrontRange. In 2009, Jon founded Nimble, Inc. and is ready to strike again! 

Visit Nimble at www.nimble.com.

Direct download: sow-76-JonFerrara.mp3
Category:Podcast -- posted at: 12:00am EDT

SOW 75 - Activating Your Dormant Technology Assets with Sierra Modro

There is hardware and software technology available for every business need under the sun, with more being developed every day, yet many people who purchase these tools rarely use them to their full potential or the tools become dormant and replaced by the next new thing on the market. Jason Hartman is joined by self-proclaimed techno-geek, Sierra Modro of Leap to Greatness, to talk about how to uncover the resources businesses already have on hand. Sierra explains that most people don’t realize the full potential and profitability of the technology they currently own, often being drawn in by new products and services claiming to save time and money. They may not realize how much time and work will go into fully implementing all of the available tools of a new product or service. Sierra gives the example of the iPad and how it is not being fully utilized for business needs. She recommends several useful tools that businesses can implement inexpensively or free, such as Dropbox. For more details, listen at:  www.SpeakingofWealth.com.

A true technology geek at heart, Sierra Modro has been working with computers since her first Commodore 64. For more than 18 years, Sierra was an internationally recognized technology evangelist for Intel Corporation, Informix and Digimarc Corporation, promoting new technology in 14 countries around the world, from Portland to Prague and Moscow to the Midwest. Recognized by Microsoft for her contributions in touch and tablet computing, Sierra stays on the cutting edge of technology.

Sierra leverages her extensive background in hardware, software, and user design to help organizations to Activate Your Dormant Assets. She works with organizations to optimize technology adoption with existing investments, creating a technology positive environment. Most organizations already have more technology than they are effectively using. Stop wasting your technology resources. Increase revenue, improve productivity, and reduces expenses.  Sierra can be found at: http://www.leaptogreatness.com/activate-your-dormant-assets-with-sierra-modro/.

Direct download: sow-75-SierraModro.mp3
Category:Podcast -- posted at: 6:42pm EDT

SOW 74 - The Barefoot Spirit with Michael Houlihan & Bonnie Harvey

Jason Hartman invites Michael Houlihan and Bonnie Harvey, co-founders of Barefoot Wine, to discuss “out-of-the-box” marketing principles that led to Michael’s and Bonnie’s highly successful wine business. Though his business card reads, “Head Stomper,” Michael officially served as president and CEO for 19 years. She was Vice President and “The Original Foot” for 19 years. There she had a wide variety of duties, doing whatever was necessary to operate the business. While Michael’s role was “big picture visionary,” Bonnie translated his ideas into workable processes and displayed a genius for managing the millions of details that come with a start-up. She proved to possess a rare combination of creativity and business savvy that served Barefoot well.

Starting with no money and no knowledge of the wine industry, Michael and Bonnie used out-of-the-box thinking coupled with solid business principles to build a leading national brand. They relied on “worthy cause marketing” instead of conventional advertising to grow a loyal following and promote their favorite causes. Their new book is entitled:  The Barefoot Spirit: How Hardship, Hustle and Heart Built a Bestselling Wine. To hear more details, visit:  www.SpeakingofWealth.com.

Barefoot Wines went on to win the industry’s top sales awards. They were selling well over a half a million cases annually when the E&J Gallo family purchased the brand in 2005. Since then, along with Bonnie, Michael has been a valued advisor to large and small corporations and start-ups, offering his real world experience to improve their profitability, grow their brands, and improve their culture. Sales, marketing, and performance-based compensation are his sweet spots. He also donates professional time to non-profits to help them improve their image, increase donations and achieve financial sustainability.

Michael is a funny, informative, and inspiring speaker who delivers keynotes for conventions, corporations and national conferences. (Audiences love the quirky Barefoot stories he weaves in with how-to advice they can put into practice right away.) He is also a seminar and webinar leader, a guest lecturer at business and entrepreneurial schools, and a contributor to a variety of publications. Bonnie has a passion for helping young entrepreneurs choose the right path. With her varied “hard-knocks” experience, she offers practical solutions for all aspects of starting a business. She loves showing others how to avoid painful and costly mistakes and directing them toward profitability. Michael and Bonnie coauthor weekly business blogs at www.thebarefootspirit.com and www.thebrandauthority.net

Direct download: sow-74-Barefoot.mp3
Category:Podcast -- posted at: 7:24pm EDT

SOW 73 - DO IT Marketing with David Newman

Marketing techniques have evolved exponentially with the introduction of the internet and social media apps, and to stand out from the competition, it requires strong thought leadership. Jason Hartman is joined by marketing expert, David Newman, to talk about the four level s of marketing. David explains what 80% of business owners miss that causes marketing overwhelm and sales burnout, whether more is better than less marketing, and how to laser-focus marketing to get better results.  He shares examples of successful marketing efforts of a wide range of businesses. David emphasizes doing what you know and following the Three E Rule:  Easy, Effortless and Enjoyable. Additionally, three important factors for a successful thought leader are credibility, trust and relevance. For more information, visit:  www.SpeakingofWealth.com.

David Newman is a marketing expert who works with corporations, entrepreneurs and groups who want to use speaking and thought leadership strategies to sell more products and services. David is also the author of the upcoming book, Do It! Marketing: 77 Ways to Boost Sales, Maximize Profits and Crush Your Competition. There are a ton of free resources on David's website, www.doitmarketing.com, and that's also where you can go to download his free 96-page strategic marketing ebook.

Direct download: sow-73-DavidNewman.mp3
Category:Podcast -- posted at: 11:43am EDT

SOW 72 - Organizing and Executing Your Events with Anthony Krumeich

Jason Hartman teams up with Bloodhound.com founder, Anthony Krumeich, to talk about organizing and executing successful trade shows. Anthony talks about the path that led to him becoming the 26-year-old successful co-founder and CEO of Bloodhound.com. What began as an idea to do something with text messaging apps ended up turning into the development of apps that provide practical tools and solutions for event organizers.  The apps are very attractive to organizers because they work for small or large events, can be customized, provide many relevant and timely features, and the more chaotic the event the better the Bloodhound app works.

Before founding Bloodhound, Anthony studied symbolic systems and mathematics at Stanford and participated in honors research in systems neuroscience. He also studied philosophy of mind at Oxford. He grew up in a suburb of New York City and won 1st place at the 2004 Intel International Science & Engineering Fair.  Anthony is passionate about combining his interests in technology, human behavior, and design to create new opportunities. He enjoys live music, sailing, and his Boxer, Champ. The website ishttp://bloodhound.com/.

Direct download: sow-72-AnthonyKrumeich.mp3
Category:Podcast -- posted at: 1:08pm EDT

SOW 71 - BlogTalkRadio with CEO Alan Levy

In 2006, Alan Levy, BlogTalkRadio’s Co-founder and CEO, starting writing a blog to update his family and friends about the condition of his ailing father. It was then that he saw the power of the social web, but realized that there were no platforms, which enabled a live two-way conversation with an audience. Jason Hartman is joined by Alan Levy to talk about the progression from a simple blog to a live online format on which people could call in. Alan set out to create in Internet talk radio network that leveraged a device everyone has – a phone. Listen at:  www.SpeakingofWealth.com.

No stranger to voice-based communications, Alan has founded multiple telecommunications companies. Alan was President and COO of Destia Communications, helping build Destia into a global telecom enterprise with operations and customers in 10 countries and more than $350 million in annual revenue. Destia’s May 1999 IPO was shortly followed in December 1999 by the sale of the company to Viatel in a transaction valued in excess of $1 billion. Today, BlogTalkRadio, powered by Cinchcast, is the only platform that provides hosts the ability to interview multiple guests in different locations and take moderated questions from listeners tuning in live via landline, mobile or Skype. Alan explains how BlogTalkRadio works, the various platforms and the ad model available, and talks about the newest innovations available through the Cloud. He offers some great tips about standing out from the crowd.

Cinchcast is Alan’s newest endeavor in 2010. His online publishers wanted something they could use within their own environment. The Cinchcast platform provides them with the concept of their own radio network and allows a large company or organization to host such things as a large townhall meeting, conference calls and more because it is built on a conference bridge and phone integration, unlike platforms like GoToMeeting that have limited space and chat integration.

Alan wraps up by sharing his story of successes that ultimately led him to the creation of BlogTalkRadio and Cinchcast. The mission of his company is to provide an accessible platform that gives anyone the ability to express themselves and connect with an audience anytime, anywhere in the world.

Direct download: sow-71-AlanLevy.mp3
Category:Podcast -- posted at: 10:54am EDT

SOW 70 - Crucial Conversations with Kerry Patterson

Communication is an art and science. Some people are great communicators, while others struggle to talk to anyone. Jason Hartman invites Kerry Patterson, co-author of Crucial Conversations, to talk about some of the basics of interpersonal communication. While researching this subject, the problems were pretty obvious – power struggles, strong emotions and differing opinions. The solutions were less obvious. Kerry talks about listening and verbal skills, where often what happens is people avoid a crucial conversation or handle a conversation badly, suffering the consequences either way. The solutions begin with having an open mind and putting persuasion aside, and listen, even when others overreact or withdraw. Kerry discusses high-stakes confrontations and conversations in the business setting and in the family setting. He stresses it is very important not to tell yourself an ugly story about why someone did or didn’t do something that upset or disappointed you, and to realize you don’t know the facts. Actions themselves are neutral. Focus on the facts, not a conclusion. Please listen at:  www.SpeakingofWealth.com for more valuable information on effective communication.

Kerry Patterson is the four-time New York Times best-selling co-author of Crucial Conversations, Crucial Confrontations, Influencer, and Change Anything. For more than 25 years, he has served as an expert in organizational behavior, interpersonal communication and corporate training. Patterson is also the co-founder of VitalSmarts, an innovator in corporate training and organizational performance. VitalSmarts has consulted with more than 300 of the Fortune 500 companies, has been listed by Inc. magazine as one of the fastest-growing companies in America for eight consecutive years, and trained more than 800,000 people worldwide. More can be found at www.vitalsmarts.com.

Direct download: sow-70-KerryPatterson.mp3
Category:Podcast -- posted at: 12:34pm EDT