Fri, 26 August 2016
David Meerman Scott is an internationally acclaimed strategist,whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR, now in its 5th edition, has been translated into 28 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 350,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking,World Wide Rave, and the new hit book The New Rules of Sales & Service. He co-authored Marketing the Moon (now in production as a feature-length film) and Marketing Lessons from The Grateful Dead.
David stops by the podcast today to talk about newsjacking, the art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow business.
[1:45] What newsjacking is and why you should care
[5:15] How to find the right story to newsjack
[7:05] A real life story of a newsjacking blog post that made one company $15,000,000
[10:10] Taking a look at news stories and brainstorming potential newsjacking ideas
[14:00] The importance of Twitter hashtags, but why blog posts are the best for newsjacking
[18:10] The dangers of newsjacking stories about disasters
To get going with the newsjacking online program, please visit the Newsjacking site, go to the "Master Newsjacking" page, click the “buy now” button and register with an email and a password. After you’ve registered, during the checkout process, you will enter the coupon code of "jason" that makes the online registration $50 off.
Direct download: SW_251_David_Meerman_Scott.mp3
-- posted at: 8:13pm EDT
Fri, 5 August 2016
At only 23 years old, Jairek was awarded the Congressional Award (Gold Medal) from the United States Congress. Today, the 31-year old is unlocking secrets for maximizing employee performance and organizational success (and he’s just getting started).
Oliver Wendell Holmes once said “a mind that is stretched to a new idea never returns to its original dimensions.” As an innovator, Jairek is applying his own philosophy and living a life of adventure, philanthropy, and entrepreneurship. Whether it’s cage diving with great white sharks, hanging with silverbacks in Rwanda, white water rafting down the Nile, working as a volunteer in underdeveloped regions, or building a powerful enterprise that’s built for results, Jairek does more than talk about it; he stretches the boundaries of traditional thinking and makes it happen.
[2:30] Key moments of Jairek's life that shaped him
[5:10] The semester at sea that made Jairek evolve
[7:05] The old man in Africa that caught Jairek's attention and what drove him
[9:39] Why getting sick (and nearly dying) in Africa made Jairek confront what he really wanted out of life
[12:55] How you can use Jairek's techniques to achieve success, and a quick way to kick a bad habit
[15:40] The quick, easy way to create a new habit
[19:00] Designing your perfect day
[23:24] The 3 part message Jairek lives by
Direct download: SW_250_Jairek_Robbins.mp3
-- posted at: 11:24pm EDT
Fri, 22 July 2016
As one of the most established ghostwriters in the nation, New York Times best-selling author Michael Levin has written, co-written or ghostwritten more than 100 books, of which eleven are national best sellers. He appeared on ABC’s Shark Tank on January 20th, 2012.
In the past, Michael has published with Simon & Schuster, Random House, St. Martin’s Press, Putnam/Berkley, and many other houses. His works have been optioned for film and TV by Steven Soderbergh/Paramount, HBO, Disney, ABC, and others. One of his own novels became Model Behavior, an ABC Sunday night Disney movie of the week.
He has also made contributions to the New York Times, the Wall Street Journal, Forbes.com, Politico, the Los Angeles Times, the Boston Globe, the Jerusalem Post, Writers Digest, CBS News. Michael has had the experience to teach writing classes at the University of California – Los Angeles and New York University.
As an Amherst College and Columbia Law School graduate, Michael served for many years as a member of the prestigious Authors Guild Council and as Treasurer of the Authors Guild Foundation.
[2:08] How to go about finding a ghostwriter
[5:31] The nickname that Michael Gerber (from E-myths) has given him
[7:49] Why Michael's company only employs US writers
[9:40] The 3 critical issues Michael discusses with clients on their first call
[11:54] The price point that should make you wonder whether the person you're dealing with has ever written a book before
[16:41] Michael's tips for vetting prospective authors
[19:45] What it takes to get published by a New York company
Direct download: SW_249_Michael_Levin.mp3
-- posted at: 5:42pm EDT
Sat, 4 June 2016
Careers with Wings is a unique approach developed by President and Founder Marcy Morrison that provides you with the freedom to truly do what you love to do, what you are good at doing and combine that with how you can make the biggest impact with your role in making a difference in the world. Passion + Purpose = World Change (TM). With this formula at the core, you will wake up with energy and enthusiasm every day loving what you do knowing that you are making a difference.
Marcy sees each person as a multi-faceted puzzle and when the pieces are put together and celebrated – the magic can happen – where people love what they do and can make the biggest impact – making not only their lives wonderful but those lives that they affect wonderful as well – that includes families, friends, communities and strangers. People are not meant to be put into a box but are meant to be celebrated for their uniqueness and their incredible gifts that they are meant to be shared with the world.
Marcy talks with Jason about what it means to find your true calling, how you can do it, and what it can lead to.
[2:48] How people can find their true passion
[5:36] Whether we should pursue our dream career if we have a job in this turbulent economy
[7:09] Defining success how YOU want it, rather than how society does
[9:37] If it's possible to be passionless
[12:58] How to go about getting the experience you need for the job you want
[14:59] Ways you can network in the job you have now to get the job of your dreams
[17:51] What people are willing to give up to do what they love to do
[18:50] The book and advice that Marcy gives to everyone because it changed her life
Direct download: SW_248_Marcy_Morrison.mp3
-- posted at: 12:26am EDT
Sat, 28 May 2016
Jamie was born knowing that SOMEDAY she would have a million dollars. Initially she assumed that meant she had to put on work clothes, pack a lunch, and trudge into the office for a salary. By the age of 22 she was making six figures, and by the age of 24 she was over $70,000 in debt...
Eventually she realized there was another way to make a million dollars. While she may not be there yet, she has been interviewing millionaires for the past 4 years on her podcast and has a wealth of knowledge from the more than 150 millionaires that she's talked to. She's committed to bringing everyone the greatest tools and advice for growing your business, and help you create an amazing life while building your net worth.
[2:25] Jamie's back story
[3:47] The realizations that Jamie's had while interviewing millionaires
[6:53] Focusing on finding the things you're doing today that are moving you towards the wealth
[8:58] The cliche, but terribly important, piece of advice that you need to hear
[11:22] The story of Jamie's first mastermind group
[14:19] How Jamie found people to join her mastermind group when she was a nobody
[17:11] Ways to run your mastermind group so it doesn't turn into a farce
[21:34] In person versus virtual masterminds, the pros and cons
[24:15] Jamie describes "The Hot Seat" method her group uses
[28:20] Following up to keep everyone accountable
[31:00] Jamie's mastermind group absence policy
Direct download: SW_247_Jamie_Tardy.mp3
-- posted at: 12:16am EDT
Fri, 20 May 2016
Tony Little is an American television fitness personality and businessman, best known for his fitness infomercial products.
Little is a certified personal trainer and identifies himself as "America's Personal Trainer". He is known for his over-the-top, hyper-enthusiastic personality and long blond ponytail. Four of Little's favorite catchphrases are "You can do it," "It's technique!," and "Always believe in yourself". Little’s infomercials have generated more than $4 billion in sales globally. Little averages about 6,000 hours a year in front of a TV.
Tony is also author of There's Always a Way, How to Develop a Positive Mindset and Succeed in Business and Life.
[1:50] Tony gives some lifespan increasing tips
[4:11] What's going on with Tony's favorite meat and what it can do for you
[6:43] The importance of creating a sustainable life style
[10:08] Tony's Temple Theory
[11:42] What influence, if any, Tony had on helping his son lose weight, and some advice for parents on how they can do it too
[13:11] How we can motivate ourselves
[15:54] The journey of Tony's first TV show experience
[17:58] The gutsy move Tony made to become the first on-air guest of any shopping channel in the world
[19:22] How Tony got into informercials
[20:42] "Step up to stand out"
Direct download: SW_246_Tony_Little.mp3
-- posted at: 8:00am EDT
Fri, 13 May 2016
Tor decided to leave his six-figure job in order to follow his passion - to help online entrepreneurs save time and increase results. He is a productivity coach, entrepreneur and blogger.
As an unknown blogger, Tor was featured in 158 blogs in 14 months and wrote a post about productivity tips that surpassed 20,000 views in 6 days. He talked with Jason about how he did it, and some of the important steps you can take to boost your productivity.
[2:05] How Tor started getting featured on other blogs
[4:06] Tor gives an important tip on what to ask for when you email your influencers
[6:09] Some of the best tips Tor got in response for his article
[7:35] The most important time management tip Jason has ever had in his life
[11:03] How Tor actually got influencers to agree to be a part of a post for an unknown blogger
[14:21] The way Tor marketed the article after he had it posted, even finding support from surprising sources
[16:51] How you need to view your blog posts in order to make them succeed.
Direct download: SW_245_Tor_Refsland.mp3
-- posted at: 4:19pm EDT
Fri, 6 May 2016
Nile Nickel is a self-made time tested LinkedIn Expert. He attended Business School at St. Petersburg’s Eckerd College, and has incorporated his love for technology into all of his businesses. He is currently the President and CEO of Balance Engines LLC, Small Change LLC, and Revenue Assurance Holdings LLC.
Nile has a vast Social Media background and when LinkedIn was launched he was one of the first people to dive in, noticing the tremendous SEO potential and value behind it.
[1:48] Nile's LinkedIn philosophy
[3:34] How LinkedIn is more than most people think
[5:13] How to start the process of creating a great LinkedIn profile
[7:59] Using keywords in your LinkedIn profile and where to find them
[11:11] Nile breaks down the difference in pay levels for LinkedIn and what would actually make them worth the cost
[13:51] Tackling the Summary part of your profile
[17:26] The increasing use of LinkedIn in the job market
[18:40] Why job seekers and job recruiters love LinkedIn
[21:49] Breaking down if you really want as many connections as possible, or if you should pick and choose carefully
Direct download: SW_244_Nile_Nickel.mp3
-- posted at: 10:15pm EDT
Fri, 29 April 2016
Mary Spio is Chief Visionary & Product Architect at CEEK VR.
She started her career as a Deep Space Engineer working with
companies such as Boeing Digital Cinema, Intelsat and Aerospace
Corp developing technologies that have changed media and
communications. Through her ventures she's provided technical
guidance and content solutions for over 200 radio stations,
Microsoft XBOX, Tribune News Company, Coca Cola, Toyota and much
Every once in a while something comes along with the potential to
shift the way we do things, as a Digital Cinema pioneer at Boeing,
she had the rare opportunity to help create the technology that
changed the entire movie distribution paradigm working with Lucas
Films, 20th Century Fox and other major studios. From there she
pioneered an online video distribution platform that became the
defacto standard for many media companies and brands to distribute
their content digitally. And now…here she is again building what
she believes will be the standard for mixed reality content
creation and distribution CEEK.
Mary talks with Jason about where virtual reality is now, where
it's going and what it all means for the individual.
[2:28] How quickly technology in the virtual reality world is
[4:57] The best VR technology on the market today
[6:31] The difference between virtual and augmented reality
[9:34] Mary describes a virtual reality experience
[12:17] How CEEK has had to meld their new technology with existing
[15:35] The consumer readiness of VR technology and how phones
might be the first things targeted
[18:05] How Mary got into the VR world
[20:56] The entry cost for VR technology
Direct download: SW_243_Mary_Spio.mp3
-- posted at: 10:49am EDT
Fri, 22 April 2016
Craig Valentine is the President of The Communication Factory,
LLC, which is an award-winning company that helps organizations
profit by presenting with impact and persuading with ease. As a
motivational speaker, he has spoken in the United States, Taiwan,
Canada, Jamaica, Qatar (Doha), England, Bahamas, Hong Kong, China,
Saudi Arabia, Kuwait, Indonesia, Japan, South Africa, India, Sri
Lanka, and Australia giving as many as 160 presentations per year.
He is the 1999 World Champion of Public Speaking for Toastmasters
Craig Valentine is also the Co-Founder of the World Class Speaking
program, which helps up-and-coming speakers and speech coaches turn
their presentations and programs into huge profits. Craig is the
author of the groundbreaking book, The Nuts and Bolts of Public
Speaking, Co-Author of the books, World Class Speaking and World
Class Speaking In Action, and contributing author for the books
Guerrilla Marketing on the Front Lines, Success Secrets of the
Social Media Marketing Superstars, and Guerrilla Marketing
Jason and Craig talk today about how to properly use humor in your
speeches to help sell.
[2:22] How winning the 1999 World Champion of Public Speaking gave
him a new motto
[5:45] The importance of stories as anchors in speeches
[7:51] The progression of a successful story
[10:00] Some of the master speakers that Craig likes
[12:32] Using self deprecating humor
[16:34] How to not fear the sell
[18:49] Always sell the result
[21:45] Using facial expressions in speeches to maximize
Direct download: SW_241_Craig_Valentine.mp3
-- posted at: 11:43pm EDT