Patrick Hanlon joins the Speaking of Wealth audience and talks to Jason Hartman about his book, Primal Branding. Patrick sits down with Jason to talk about the seven primal rules of branding and how it can apply to small and big businesses alike. As a side note, Primal Branding was released in 2006 and there is now a newer version of the book with more recent tech examples entitled Social Code.

Key Takeaways:

1:30 – Jason gives a short introduction of Patrick. 

5:10 – It can be hard to relate to these bigger companies, but remember, they had to start somewhere too. 

8:45 – Patrick shares a neat story about Maxwell House coffee. 

12:30 – Patrick talks about the non-believers or the 'opposites'. 

17:10 – Do the creation stories work better when you're a larger business? 

20:30 – America's brand is entrepreneurship. 

25:10 – How do you apply Primal Branding to social media? 

27:25 – Social Code is the name of the new book. 

Mentioned In This Episode:

Primal Branding by Patrick Hanlon

Social Code by Patrick Hanlon

Simon Sinek TED Talk

http://thinktopia.com/

On today's Speaking of Wealth show, Jason Hartman brings the CEO of Clarus Marketing on to the show, Tom Caporaso. Tom also works closely with FreeShipping.com and talks to Jason about the importance of loyalty programs, what his company offers, and more in this quick 13 minute episode. 

Key Takeaways:

1:10 – Jason welcomes Tom on to the show. 

1:20 – How can small businesses and entrepreneurs benefit from loyalty programs? 

4:05 – What kind of loyalty programs are out there? 

7:00 – Tom talks about FreeShipping.com

8:03 – If the price of the item you purchased drops within 90 days, FreeShipping.com will cover you for that. 

9:45 – Costumers have a lot more options now, so giving them great value, product, and customer service is key. 

11:50 – The US market loves the convenience of monthly subscription deliveries of daily goods. 

Mentioned In This Episode:

ClarusMarketing.com

FreeShipping.com 

ReturnSaver.com

Whether it’s your spouse, significant other, family, friends, or even business associates, each individual speaks his or her own love language.  “The Five Love Languages” are:  Words of Affirmation, Quality Time, Receiving Gifts, Acts of Service, and Physical Touch.  Understanding which of these languages makes that special someone feel loved can be essential to the success of any relationship.   Join Jason Hartman and renowned author, Dr. Gary Chapman as they discuss these timeless concepts and how our primary language affects our interactions in our relationships.  Please visit: http://www.jasonhartman.com/podcast.

Dr. Gary Chapman seeks to fulfill his call to the ministry as a pastor, speaker, and author. He speaks extensively throughout the U.S. and internationally on marriage, family, and relationships. The government of Singapore invited him to present his marriage seminar there and the Chaplain’s Office of NATO issued a special invitation for Dr. Chapman to speak to the NATO forces in Germany. Other engagements have taken him to England, Africa, Saudi Arabia, Turkey, Mexico and Hong Kong. Sales exceeding 5 million copies earned him the Platinum Book Award from the Evangelical Publishers Association for The Five Love Languages, which has been translated into over thirty-six languages. Twenty-seven other books and five video series are also among his publications.

Jason Hartman sits down with Jeff Berry for today's Speaking of Wealth show. Jason does a quick 16 minute interview with Jeff to talk about his company, Colloquy and why small businesses should adopt loyalty programs. Jeff talks about how loyalty programs help you understand the customer better and how they can also help you tailor your business to your best customer's needs on today's episode. 

Key Takeaway:

1:10 – Jeff's company, Colloquy, is actually a word. Jeff talks about what the word means. 

1:45 – Jeff is currently located in Toronto. 

4:50 – Small businesses are often closer to their clients and these businesses might not see the value of adopting a loyalty program. 

6:55 – Learning about what the customer wants is just as important for a large business as it is for a small business. 

9:40 – If you take your loyalty program digital, you'll be able to learn more about the customer and their needs. 

11:30 – Where's the future headed with loyalty programs? Jeff explains in this segment. 

15:30 – It's free to subscribe to Colloquy. 

Mentioned In This Episode:

500friends.com

https://www.loyalty.com/

https://colloquy.com/

Jonathan Deutsch joins Jason Hartman to talk about his company, Tumult, and product called Hype.  And, explains how it can benefit people in graphic design.

Key Takeaways 

02:40 – HTML5 is use to render websites and also the language of the web. Tumult uses HTML5 into their tools.

03:56 – Hype is good for making interactive and animated websites and it's similar to PowerPoint and Keynote.

05:09 – Example for using Hype.

06:40 – La Presse has done some pretty interesting things with Hype.

09:10 – You can also use Hype for making out any type of card for people.

10:10 – Hype is desktop application for Mac and it using key frames to animate.

11:24 – You don't have to be very technical to use Hype. 

11:58 – Go to Tumult to buy and HyperEdit is also a product that people can buy.

Mentioned in this episode

Tumult

La Presse

Today’s Speaking of Wealth Show sees Jason Hartman talk to the Executive VP of PressReader, Alex Gruntsev. In a world where print media is rising and falling, and technology is constantly bettering itself, PressReader is the service that answers all of your wishes. Alex discusses what his company can offer to consumers world-wide, and also gives his opinion on the future of publishing and marketing industries. 

Key Takeaways

01.26 – Alex Gruntsev talks about the idea behind PressReader, a unique reading experience. 

02.53 – The days of managing individual newspaper and magazine subscriptions are coming to an end.

07.27 – English language publications make up just a fraction of PressReader’s available stock, so take the chance to brush up on a foreign language too!

08.03 – The publishing industry is in a massive state of change, and now you no longer have to settle on just one publication. Feel free to pick and choose as much as you want.

11.17 – With music and film industries going digital, maybe it’s time print followed suit?

15.08 – Innovations in one area open up so many other opportunities for innovation in related markets and industries.

19.45 – To find out more and sign up, head to www.PressReader.com 

Speaking of Wealth, today, focuses on the value and variation of incubator services. Jason Hartman speaks to Sramana Mitra, the Founder of One Million by One Million, who talks about what it means to be a part of a global virtual incubator and just what membership can offer you and your company to promote and stimulate growth in such an unstable world. 

Key Takeaways

01.50 – Sramana Mitra explains what sets One Million by One Million apart from other incubator services.

06.00 – Don’t be one of the 600,000 entrepreneurial businesses that falls apart every year. 

06.48 – Take advantage of the chance to get involved with weekly online entrepreneurial seminars.

08.55 – Even if you don’t fit into the 1% of being fundable, all is not lost.

11.30 – In a world where networking and knowing the right people is so vital, getting involved in a large, evolving community can only be a good thing.

13.33 – Every year it seems that more businesses are being created to help ease the logistics of starting your own business. 

16.28 – For more information about One Million by One Million and to access all of their free services, head to www.1Mby1M.com 

In a world where everyone is trying to increase and improve their online presence, some insider know-how and a platform that does the hard work for you seems pretty appealing. Today’s Speaking of Wealth Show sees Jason Hartman speak to Demian Farnworth, Chief Writer of Copyblogger Media about web hosting, creating the best podcast possible and securing a keen, passionate audience. 

Key Takeaways

02.11 – In such a full stage, how do you make sure people hear you?

05.06 – The answers you’ll get are only as good as the questions you can ask.

10.00 – Challenge what people think and everyone will come away with a wider, fuller knowledge. 

11.30 – Rainmaker is a platform designed for those who want to expand their media presence – hassle-free.

18.49 – Getting a strong following takes time. Stick at it and figure out what works for you.

22.40 – Find a way to monetize any fame you’ve got and it’ll be worth the effort.

24.58 – Infographics – only worth doing when you’ve got money to invest in the right designer.

31.36 – Make your asset pillars work by showing how versatile they can be through different media.

33.35 – For more information, head to www.Copyblogger.com, or Demian’s personal website, www.TheCopyBot.com 

Mentioned in this episode

www.Dribble.com

www.DeepDyve.com

Today’s guest is Jane Sotkin of Property Place, who provides her wisdom and insight into the tricky topic of emotions. She brings up the interesting idea that emotions are habits formed in childhood, but which if not kept in check, can seriously affect the way your brain works as an adult. 

Key Takeaways

02.52 – Joan Sotkin describes how her background led her to her current field of work.

05.50 – Such fundamental things as birth-order and number of siblings can have a huge impact on your psychology as an adult.

10.30 – It doesn’t matter how you process these emotions, but it is vital that you find a way that works for you.

17.10 – We think our lives are set in stone but they’re not. They’re always flexible and changeable. 

22.30 – A big part of success is about sticking to what you believe and paying little attention to how others judge you.

27.26 – Find out more about Joan Sotkin and get access to some great resources at www.ProsperityPlace.com

Mentioned in this episode

Build Your Money Muscles by Joan Sotkin

www.ProsperityPlace.com

Today’s  Speaking of Wealth Show features the ultimate in the world of travel, Chris Guillebeau, who has visited every one of the world’s countries. Together, he and Jason Hartman discuss many of the issues facing those looking at finding alternative sources of income, as well as providing general life tips to achieve the most success and satisfaction from what you do. He also describes some of the personal, real-life stories included in his latest book The Happiness of Pursuit. 

Key Takeaways

02.36 – Chris Guillebeau is one of the rare few who can say they’ve visited every country in the world, but it’s not just about bragging rights.

04.47 – Having just a $100 start-up gives you the chance to branch out, become empowered and find meaningful freedom.

10.20 – Once you’ve figured out what you want to get from life, you can work your projects around that.

12.16 – There are certain questions you need to ask yourself to be sure you’re really getting everything you can out of life.

16.12 – Try not to regret late starts – it’s almost never the first movers who end up most successful. 

18.55 – Chris Guillebeau’s book, The Happiness Pursuit, deals with the undertaking of various challenges, how real people have dealt with them and the effects they’ve had on them.

21.21 – People like having some kind of marker that shows how far they’ve come and how far they’ve got to go. It can help to make the challenge feel even more real. 

22.39 – For more information and to read Chris’s blog, head to www.ChrisGuillebeau.com

23.21 – Whatever it is you want to do, start it. No-one’s going to do it for you and you have to start somewhere.

Mentioned in this episode

The $100 Start Up by Chris Guillebeau

The Happiness Pursuit by Chris Guillebeau

www.TheMilesGuy.com

The Lean Start Up by Eric Ries