Speaking Of Wealth (general)

James Karl Butler is a serial entrepreneur who has built four companies from the startup phase into a million dollar business. He is the author of seven books and talks about his most recent book, The System is the Secret. He tells Jason why it's important to have a good system in place and how strong systems are the key to business growth in any industry you are in. 

 

Key Takeaways:

[2:05] Good systems are the key to growing your business rapidly. 

[3:40] James talks about the various moving parts needed for a successful business. 

[4:50] How do you develop a good lead generating system? 

[15:05] You need some kind of lead magnet that will attract your potential customer to your website.

[18:35] How do you find good talent for your company? What's the hiring process?  

[23:30] Ask your potential employee lots of questions about your business to see who they are as people and also see where you're business is lacking. 

[25:00] Crave out 90 minute blocks once a week to work on these very important systems. 

 

Mentioned In This Episode:

The E-Myth by Michael Gerber

Influence by Robert Cialdini

 

http://soundlawsofsuccess.com/

Direct download: SoW_207_James_Karl_Butler_The_System_is_the_Secret.mp3
Category:general -- posted at: 8:55pm EDT

Lori Cheek has faced the sharks on Shark Tank and tells Jason about her experience. She shares her story from the beginning of the application process to the end when the show was aired. She talks about what her business is about and where it is today after she survived the sharks. 

 

Key Takeaways:

[2:30] What is the Shark Tank application process? 

[5:30] Shark Tank requires you to produce a five minute video of yourself during the application process. 

[11:25] She couldn't talk about Shark Tank to her friends, family, and even the other contestants on the show. 

[13:55] Lori talks about what it was like facing the sharks. 

[18:00] What's Lori's business about? 

[19:40] Once the sharks heard Lori's numbers, they didn't want to go further. 

[23:00] Shark Tank doesn't take equity from your business anymore. 

[24:20] The day after the show aired, Lori received so many visitors on her website. 

 

[26:05] Where is Lori's business today? 

Direct download: SoW_206_Lori_Cheek_How_To_Get_On_Shark_Tank_Or_Any_Reality_TV_Show.mp3
Category:general -- posted at: 12:50pm EDT

Kyle Gray talks on how our audience is constantly being bombarded by content, which is why we need to find creative new ways to grab their attention. He personally recommends using visuals elements like graphs, charts, and infographics to convey your message and get more exposure. He talks on how to create high-quality infographics for free to low-cost and much more on today's show. 

 

Key Takeaways:

[1:40] People are looking for a story and don't want to read huge blocks of text. 

[2:30] How do we do visual content? 

[9:15] Graphs are actually pretty easy to make. 

[11:45] If you can afford it, have someone create a custom image for your blog. 

[13:35] Kyle prefers finding skilled artists on Dibbble. 

[16:05] Why is Buzzfeed so popular? 

[20:30] How should we label images or the files from an SEO perspective? 

 

Mentioned In This Episode:

Skitch

Jing

Visme.co

Visage.co 

http://www.maggieappleton.com/

Dribbble

http://wpcurve.com/increase-engagement-through-visual-content/

WPCurve.com

 

@KyleTheGray 

Direct download: SoW_205_Kyle_Gray_Content_Marketing.mp3
Category:general -- posted at: 6:12pm EDT

Jon Benson is a marketing guru and has some great tips on how to capture your target audience. He is the creator of the 3X Video Sales Letter Formula and the 3X Sellerator. Jon talks to Jason about the importance of improving your copy writing, having an ideal avatar, why he loves video sales letters, and much more. 

 

Key Takeaways:

[2:30] When writing a sales letter or copy, don't be afraid to overuse the word 'you' and break the rules of grammar. 

[8:55] Write to your audience like you're writing to a family member. 

[13:40] People love to back people who have strong voices and opinions. 

[17:50] Niche down on your topic and you will make more money.

[21:20] 3X Sellerator is as easy as you can get when generating a video sales letter. 

[24:00] What is modality marketing? 

[29:30] Use both a video sales letter and a traditional text-based sales letter to sell your product. 

[32:10] Jon has some special offers for Jason's audience. 

 

Mentioned In This Episode:

 

HartmanMedia.com/VSL

Direct download: SoW_204_Jon_Benson_Video_Sales_Letter_26_Copy_Writer.mp3
Category:general -- posted at: 2:59pm EDT

Kathleen Gage has been successfully self-employed for the past 20 years and has developed quite a track record. She helps entrepreneurs make money online and has a no-nonsense approach to business. Kathleen is also the author of Power Up for Profits. Jason and Kathleen talk about mastermind groups, how to start one, and why making that big investment is worth it. 

 

Key Takeaways:

[2:30] What has Kathleen learned from being a participant of mastermind groups? 

[4:35] When people have to pay to be part of a mastermind group, they bring their A game with them. 

[14:00] Starting your own mastermind? Start small. 

[15:30] Talk to your colleagues who have already started masterminds. 

[19:15] There is no cookie cutter answer to how you should price your mastermind. 

[20:15] How should you structure the meetings? 

[23”30] Kathleen doesn't like large mastermind groups. She prefers them more intimate. 

 

Mentioned In This Episode:

 

http://www.powerupforprofits.com/


Ben Krueger is the owner of Authority Engine and is an avid podcaster. His company specializes in helping people start podcasts and other podcast related trainings. He talks to Jason on some very helpful podcast marketing tips to better utilize your audience and how you can build stronger relationships with your listeners. 

 

Key Takeaways:

[2:30] Podcasting allows you to create content in a very easy way and it builds relationships. 

[5:20] Can podcasting work for the local provider? The dentist, chiropractor, etc? 

[9:45] Don't be afraid to turn some people off. 

[14:15] Develop a podcast the way you'd develop any friendship. 

[16:25] Ben shares direct response marketing tips to convert listeners into potential customers.

[22:10] Jason loves Tucker Max's show notes. 

[29:00] Podcast between 17-22 minutes long works really well for listeners. 

 

Mentioned In This Episode:

Influence by Robert Cialdini

Auphonic.com 

Audio-Technica ATR2100 Microphone. 

Skype Call Recorder

Pamela

 

AuthorityEngine.com

Direct download: SoW_Ben_Krueger_Authority_Engine.mp3
Category:general -- posted at: 2:05pm EDT

Brian Kane is the host of ProfitCast and an avid podcaster. He has a background in radio and shares tips to Jason's audience on how you can be a better podcaster, remove those filler words, get listener loyalty and engagement, and much more on today's show. 

 

Key Takeaways:

[1:35] How can podcasters gain listener loyalty? Brian has five ways.  

[10:10] Jason finally started asking his listeners personally for reviews.

[12:30] Find the common enemy with our listeners. 

[17:20] Give honest reviews on iTunes instead of five star reviews. 

[22:35] iTunes is implementing consequences for shows that have 'too many' reviews. 

[26:45] Brian has tips on how to reduce your filler words. 

[28:40] What's a good podcast format? 

[33:50] Put yourself in the seat of the listener and ask yourself if this is a show you want to listen to. 

 

Mentioned In This Episode:

http://www.wdwradio.com/

Made to Stick by Chip and Dan Heath 

 

ProfitCastUniverse.com

Direct download: SoW_201_Brain_Kane_ProfitCast_Podcasting.mp3
Category:general -- posted at: 5:22pm EDT

Introduction:

Shane Snow is the co-founder of Contently and the author of the book Smartcuts: How Hackers, Innovators, and Icons Accelerate Success. Shane Snow's book talks on the patterns of people throughout history beating expectations and revolutionizing their industry. In today's episode, Shane talks on the different ways you can think about ideas, problem solve, and three important questions to ask yourself when you're trying to be innovative. 

 

Key Takeaways:

[2:40] What are some of the great hacks that innovators have done throughout history 

[6:15] It's risky to do things differently, but there can be a much higher reward from doing things differently in a smart way. 

[6:35] In the book, Shane talks about shortening, leverage, and soar. He explains what this means. 

[11:30] How do you become important to an influencer? 

[18:05] What are some of the questions you can ask yourself to think differently?

[23:50] Advice for people who want to become an entrepreneur? Join a startup.  

 

Mentioned In This Episode:

Give and Take by Adam Grant. 

Contently.com

 

ShaneSnow.com

Direct download: SoW_200_Shane_Snow_SmartCuts.mp3
Category:general -- posted at: 2:55pm EDT

Introduction:

Steven Essa started out as a broke musician and now has done over $8 million in webinar sales. He shares some fantastic tips on how to make a great 60 minute webinar presentation, utilizing other people's marketing lists to generate sales, and much more on today's episode. 

 

Key Takeaways:

[1:35] Steven talks a little bit about his story. 

[5:40] Doing your webinars live brings a more natural message to the audience. 

[7:00] A product $1,000 or less, it's a 60 minute webinar. If it's more than $1,000, then it's 90 minutes.

[14:10] You want to have between 3 to 5 steps and really break it down so the content is simple. 

[21:00] Steven explains how he closes the deal in a webinar. 

[26:25] How do you get people to your webinar? 

[31:05] If you're getting more than a 10% conversion rate, your prices are too low. 

 

Mentioned In This Episode:

 

SteveEssa.com

Direct download: SoW_199_Steven20Essa-WEBINAR20MARKETING.mp3
Category:general -- posted at: 11:10am EDT

Adam Hommey is a conversions expert and shares fundamental tips on how to use both Facebook and LinkedIn discussion groups. He talks on the difference between a closed and secret group, how to get the attention of your peers, and how to sell without selling. 

 

Key Takeaways:

[3:05] Why are discussion groups important? 

[6:10] The point of a discussion group is to build a tribe and a community. 

[10:00] Direct people to a landing page, have them opt-in, and then lead them to a secret discussion group. 

[14:40] Instead of working off a theoretical avatar, you have the person right there in front of you. 

[20:30] On Facebook, don't add members to a discussion, invite them instead. 

[27:50] Just by being helpful in a group, Adam has made a lot of affiliate income. 

[33:20] Add me and message me is Adam's five magic words. 

 

Mentioned In This Episode:

http://www.helpmywebsitesell.com/

http://www.businesscreatorsinstitute.com/

http://www.prweb.com/releases/2013/7/prweb10924908.htm

Jason Parker's List Building Club

 Marketing Megaminds

Internet Marketing Super Friends

Business Dojo

 

Your Virtual Assistants

Direct download: SOW_198_Adam_Hommey.mp3
Category:general -- posted at: 10:42am EDT