Fri, 27 July 2018
Today's Flash Back Friday comes from Episode 201, originally published in May 2015.
Brian Kane is the host of ProfitCast and an avid podcaster. He has a background in radio and shares tips to Jason's audience on how you can be a better podcaster, remove those filler words, get listener loyalty and engagement, and much more on today's show.
[1:35] How can podcasters gain listener loyalty? Brian has five ways.
[10:10] Jason finally started asking his listeners personally for reviews.
[12:30] Find the common enemy with our listeners.
[17:20] Give honest reviews on iTunes instead of five star reviews.
[22:35] iTunes is implementing consequences for shows that have 'too many' reviews.
[26:45] Brian has tips on how to reduce your filler words.
[28:40] What's a good podcast format?
[33:50] Put yourself in the seat of the listener and ask yourself if this is a show you want to listen to.
Mentioned In This Episode:
Wed, 25 July 2018
Jason Hartman talks with Aaron Muller, founder of Lifestyle Business Owner Academy and owner of 8 multi-million dollar companies, about how to go about properly buying a business and what you can do to set that company up to where you don't have to work in it.
Everyone dreams of making money while not being involved in their business, but the process of actually getting to that point can be intimidating. Aaron, however, has figured out a way to get out of that rut and will happily tell you how.
[2:06] How to buy a good business you don't have to work in every day
[6:41] What you should do as the owner to check up on your CEO after hiring
[10:29] Some marketing tips to reduce your cost per lead
[12:45] Where's the best place to look for a business to buy?
[17:56] What do you do for the contract when you're ready to buy the business
Fri, 20 July 2018
Today's Flash Back Friday comes from Episode 177, originally published in December 2014.
Former online guru, Ryan Moran, joins Jason Hartman to talk about the pitfalls and success of working with marketing and info-publishing in this Internet-fueled world. They discuss topics such as how to optimize product selection and sales on Amazon, as well as how you can use other people’s actions as a chance to work out what’s best for your business.
[3:58] Passive income streams are always best when there’s no correlation between time invested and money gained
[6:02] If you’re selling with Amazon, be sure to think clearly about how you want your products conveyed
[10:01] Ryan Moran gives some of his more specific strategies for success which worked for him
[16:13] Look at what everyone else is doing and work out what you can do differently
[18:17] Like with Google, there are a few key ways to working through Amazon’s algorithm
[22:22] Before you even think about selling strategies, you need to ask some questions to optimize your product selection
[27:38] Think about the lifestyle you envisioned and stick to that. Don’t lose your purpose
[30:12] The longer your vision of success, the more successful you will be
Fri, 13 July 2018
Today's Flash Back Friday comes from Episode 206, originally published in June 2015.
Lori Cheek has faced the sharks on Shark Tank and tells Jason about her experience. She shares her story from the beginning of the application process to the end when the show was aired. She talks about what her business is about and where it is today after she survived the sharks.
[2:30] What is the Shark Tank application process?
[5:30] Shark Tank requires you to produce a five minute video of yourself during the application process
[11:25] She couldn't talk about Shark Tank to her friends, family, and even the other contestants on the show
[13:55] Lori talks about what it was like facing the sharks
[18:00] What's Lori's business about?
[19:40] Once the sharks heard Lori's numbers, they didn't want to go further
[23:00] Shark Tank doesn't take equity from your business anymore
[24:20] The day after the show aired, Lori received so many visitors on her website
[26:05] Where is Lori's business today?
Fri, 6 July 2018
Today's Flash Back Friday comes from Episode 213, originally published in September 2015.
Jim Beach is the founder of School for Startups and former Professor at Georgia State University. He was the co-founder and CEO of American Computer Experience of Atlanta, which became the world's largest technology training company for children. He talks with Jason about the entrepreneurial bet with his students, how creativity is overrated in entrepreneurship and how he recommends getting started.
[5:15] "I walked into class one day with a prototype ottoman, and we cut it in half to see what it looked like on the inside."
[10:17] Find out Jim's definition of entrepreneur that frees you
[14:45] Learn what you actually have to have passion for to be a successful entrepreneur
[19:45] Hear how Jim's friend started a successful used car business with just $12,000
Fri, 29 June 2018
Today's Flash Back Friday comes from Episode 193, originally published in April 2015.
Jason Hartman invites online marketing consultant Joseph Bushnell to today's Speaking of Wealth show. Joseph does a dive into the five key things he looks for in a successful marketing funnel and talks about how you can attracted more customer opt-in emails to your business. In the show, Joseph talks about some of the differences between popular marketing funnel builders as well as shares some important tips on how you can succeed in funnel marketing.
[2:00] Joey gives a run down on the five key problem areas he looks at and helps with
[7:33] LeadPages is more about getting opt-in pages than anything else, but with what ClickFunnels you have better template options
[10:55] Joey would use ClickFunnels for making funnels and OptimizePress for creating whole websites
[11:39] Lead magnets nowadays need to stand out since people have seen almost everything
[13:14] Market research is very important for creating noticeable lead magnets as well as compelling copywriting
[15:03] Joey has done a lot of research to find the best copywriters which you can find more about on his blog
[17:31] There's really no fixed price in hiring copywriters. New copywriters are more likely to cost a lot less than the professionals
18:36] Getting case studies from previous clients will show potential customers they can trust you and buy from you
[21:25] Joey explains more about his strategy of building market funnels in an easy step to step process.
Fri, 22 June 2018
Today's Flash Back Friday comes from Episode 219, originally published in October 2015.
Jason Hartman talks with Mark Ford, an American author, entrepreneur, publisher, real estate investor, filmmaker, art collector, and consultant to the direct marketing and publishing industries.
Ford is the author of essays and books on entrepreneurship, wealth-building, economics, and copywriting. He has also written a book of poetry and a book on word use titled Words that Work.
Ford's business writing is published under the pen name Michael Masterson. His books, Automatic Wealth and Ready, Fire, Aim, were recognized on the Wall Street Journal and New York Times Best Sellers lists.
Ford is active in real estate development both in the United States and abroad.
[3:07] The history of the financial newsletter
[10:04] Breaking down "Ready, Fire, Aim"
[13:33] His movie making ventures
[17:42] Finding your optimal selling proposition
[23:05] Real estate investing
[28:53] How we let some industries teach us terribly
Fri, 15 June 2018
Today's Flash Back Friday comes from Episode 92, originally published in September 2013.
Born in Zimbabwe, Gary Bembridge has a Bachelor of Commerce from the University of Natal-Kwazulu (South Africa) and has been based in London since 1987. During his varied career he held roles as diverse as the Global Vice President Marketing for the iconic Johnson’s Baby brand, the Global Vice President of eBusiness and the Global Vice President of the RoC Anti-Age Skincare.
He now consults, talks, runs training programs, blogs, podcasts, and writes on his main interests of brand building, positioning and differentiation through his company "Gary Bembridge Unleashed".
Gary’s Unleashed on Marketing Podcast won awards in the European Podcast Awards in 2010, 2011 and 2012.
Fri, 8 June 2018
Today's Flash Back Friday comes from Episode 80, originally published in May 2013.
Relationship expert and best-selling author, Dr. John Gray, joins Jason Hartman to talk about research studies and Dr. Gray’s new work, “Boys to Men.” Dr. Gray talks about how his observations have been backed up by and further explained by brain studies, showing obvious differences between men and women in brain function and hormones that affect health and behavior. He offers a deeper explanation of these differences based on scientific research showing how activities particular to each gender, diet, and an increased existence of xenoestrogens in our environment play a significant role in hormonal balance and imbalance. Dr. Gray discusses the proper use of supplements and the dangers of pharmaceuticals. This leads into his new work regarding healthy male development and his upcoming new book, Boys to Men, a look at how boys have been affected by today’s culture, showing a higher dropout rate than girls, lower comprehension, and higher instances of boredom and depression. The high carbohydrate diet we consume plays a big role in this trend, and he cites inflammation in the brain as one factor in decreased comprehension. He describes activities, diet and supplements that can alleviate inflammation and stress and bring about optimal health in both men and women.
John Gray, Ph.D. is the best-selling relationship author of all time and the most trusted voice in relationships today. He is the author of 17 books, including The New York Times #1 Best-Selling Book of the last decade, MEN ARE FROM MARS, WOMEN ARE FROM VENUS. His 17 books have sold over 50 million copies in 50 different languages around the world.
John is a leading internationally recognized expert in the fields of communication and relationships. His unique focus is assisting men and women in understanding, respecting and appreciating their differences. John's advice can be easily used to improve relationships at home and in the workplace.
For more than 35 years, John Gray has conducted public and private seminars for thousands of participants. In his highly acclaimed books, videos and transformational seminars, John entertains and inspires audiences with practical communication techniques. John’s purpose is to create a world where men and women understand, respect, appreciate and ultimately work together.
Summit Entertainment (Lionsgate) has purchased the rights to John Gray’s bestseller “Men are From Mars, Women are From Venus” with the intention of creating a feature film and TV series. Summit has hired Harry Elfont and Deborah Kaplan to adapt and direct the title into a romantic comedy, with BermanBraun's Lloyd Braun and Gail Berman producing.
John Gray is a popular speaker on the national and international lecture circuit and often appears on television and radio programs to discuss his work. He has made guest appearances on such shows as Oprah, The Dr. Oz Show, Good Morning America, The Today Show, The CBS Morning Show, Live with Regis, Fox & Friends Weekend, Good Morning New York, Larry King Live, CNN and Company and many others. He has been profiled in major publications across the United States. John Gray lives with his wife and children in Northern California.
Wed, 6 June 2018
Jason Hartman talks to Ruth Soukup, founder of Elite Blog Academy and creator of LivingWellSpendingLess.com, about the process of starting her blog, gaining traction with it, and how she was able monetize it. After telling her husband that she was going to make enough money for their family to live on, Ruth took it seriously and within a few years was making enough that he could quit and become a stay-at-home dad. Jason and Ruth discuss her company Elite Blog Academy, and the mission it has to teach bloggers of all forms to turn their side hustle into a main hustle.
[1:20] How Ruth's entreprenuerial journal started
[3:51] The books that helped Ruth the most when starting her blog, and her biggest SEO tip
[7:45] What's the income breakdown for Ruth's company?
[10:50] The best products that you can sell are those that people are already asking for
[15:08] How does Ruth offer her courses? Is it audio, video, Facebook groups?
[18:48] Why does Ruth only take students once a year?