Fri, 26 October 2018
Today's Flash Back Friday comes from Episode 132, originally published in January 2014.
Paul Tobey is a digital marketing, data mining, SEO and social media expert. He's the CEO of Training Business Pros, which coaches executives in public speaking and consultation marketing. He's also a renowned jazz pianist, producer, arranger, composer, and director.
Tobey discusses his key hypnotic marketing concepts that will increase online conversions. He explains how people can leverage the Internet and social media to grow their reputations.
Tobey believes everyone should follow his basic rules of marketing, whether marketing a business or oneself. He shares some advanced Internet marketing techniques.
Fri, 19 October 2018
Today's Flash Back Friday comes from Episode 133, originally published in February 2014.
Julia Herz is Publisher of CraftBeer.com and the Craft Beer Program Director at the Brewers Association. She joins the show to discuss an array of topics dealing with beer.
The fourth quarter been the biggest annual sales period for the craft beer market over the last five years, largely because of the holidays. Herz explains the correlation.
Herz also discusses some of the best "hometown" beers available, how people can go about getting access to these beers, and pairing tips to make the beers taste delicious. She thinks people should switch to craft beer ASAP!
Fri, 12 October 2018
Today's Flash Back Friday comes from Episode 112, originally published in November 2013.
Jason Drohn is an American marketing expert, author, entrepreneur, and ex-truck driver for Pepsi Bottling Group in Erie, Pennsylvania. His is a genuine story of overcoming adversity. Alongside his wife Chelsey, he has gone from living too broke to buy spaghetti noodles to leaving his truck driving job in 2006 because of the successful business he built with the power of digital marketing.
Even while studying at Mercyhurst College, Jason recognized he had a talent for communication that resonated and motivated, and he has used those gifts to build an amazingly successful marketing company and assist major companies explode their bottom line profits.
Literally thousands of people have benefited from Jason's digital training and coaching programs such as MoneySites.com and Leveling Up Marketing to name a few. He has consulted privately with both major companies and home-based business owners all over the world. Jason's business strategies for marketing on the internet are state of the art and have become one of the highest standards of quality.
Fri, 5 October 2018
Today's Flash Back Friday comes from Episode 166, originally published in September 2014.
Izabela Russell is the Managing Director at Music Radio Creative. She joins the show to give insight into the field of audio branding and the effects high quality audio has on a podcast. Izabela Russell is an entrepreneur - Managing Director of Music Radio Creative - an audio production company that works with DJs, podcasters, radio stations and businesses on their audio image.
Izabela's personal and professional passion is the audio branding - through Music Radio Creative she gets to work with podcasters, individuals and businesses in creating their own unique sound and encompassing it within their marketing strategies.
Find out more about Izabela Russell at www.IzabelaRussell.com.
Visit Music Radio Creative at www.MusicRadioCreative.com.
Fri, 28 September 2018
Today's Flash Back Friday comes from Episode 105, originally published in October 2013.
Rich Brooks is founder and president of Flyte New Media, a web design and marketing firm in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, Internet marketing and social media.
He presents and blogs at www.FlyteBlog.com on web marketing topics such as social media, search engine optimization, email marketing, blogs and building websites that sell.
He is currently an Expert Blogger at www.FastCompany.com and a regular contributor at www.SocialMediaExaminer.com.
Rich is a founder of The Agents of Change Digital Marketing Conference, an annual conference on search, social & mobile marketing.
He is the “tech guru” on WCSH Channel 6’s evening news show, 207, and teaches web marketing and social media courses for entrepreneurs at the University of Southern Maine's Center for Continuing Education.
Fri, 21 September 2018
Today's Flash Back Friday comes from Episode 86, originally published in August 2013.
James Altucher is the Managing Director of Formula Capital and Founder of Stockpickr. He writes the popular blog, "Altucher Confidential." He is also the author of the new book, "Choose Yourself: Be Happy, Make Millions, Live the Dream."
James first first went through big publishers to get your investing-related books out, but you now self-publish everything. James explains how viable self-publishing is and how he gets the word out for his books.
James frequently holds Twitter chats with his followers and has even written books based off these conversations. Now he is paying people to read his new. book. This strategy is already revolutionizing content marketing.
James is the first person to pre-sell a book on Bitcoin. He describes his outlook on this currency, and how will it affect gold's value.
Fri, 14 September 2018
Today's Flash Back Friday comes from Episode 116, originally published in November 2013.
David Newman is the Founder of Do It! Marketing. He's a prolific marketing speaker and author of the #1 Amazon Bestseller: "Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition."
Newman discusses the services he offers professional speakers, authors and consultants to maximize their income. He also shares some tips for speaking more profitably.
The conversation then shifts to personal marketing, including key differences between marketing one's business vs. their career. Newman explains whether the Door-to-Door Salesman can survive today. He talks about the future of marketing and selling - and business in general.
Newman tops it all off with some myths about marketing that are just no longer true, and he answers whether kickstarters work for marketing young businesses.
Fri, 7 September 2018
Today's Flash Back Friday comes from Episode 207, originally published in June 2015.
James Karl Butler is a serial entrepreneur who has built four companies from the startup phase into a million dollar business. He is the author of seven books and talks about his most recent book, The System is the Secret. He tells Jason why it's important to have a good system in place and how strong systems are the key to business growth in any industry you are in.
[2:05] Good systems are the key to growing your business rapidly.
[3:40] James talks about the various moving parts needed for a successful business.
[4:50] How do you develop a good lead generating system?
[15:05] You need some kind of lead magnet that will attract your potential customer to your website.
[18:35] How do you find good talent for your company? What's the hiring process?
[23:30] Ask your potential employee lots of questions about your business to see who they are as people and also see where you're business is lacking.
[25:00] Crave out 90 minute blocks once a week to work on these very important systems.
Mentioned In This Episode:
The E-Myth by Michael Gerber
Influence by Robert Cialdini
Fri, 31 August 2018
Today's Flash Back Friday comes from Episode 203, originally published in May 2015.
Kathleen Gage has been successfully self-employed for the past 20 years and has developed quite a track record. She helps entrepreneurs make money online and has a no-nonsense approach to business. Kathleen is also the author of Power Up for Profits. Jason and Kathleen talk about mastermind groups, how to start one, and why making that big investment is worth it.
[2:30] What has Kathleen learned from being a participant of mastermind groups?
[4:35] When people have to pay to be part of a mastermind group, they bring their A game with them.
[14:00] Starting your own mastermind? Start small.
[15:30] Talk to your colleagues who have already started masterminds.
[19:15] There is no cookie cutter answer to how you should price your mastermind.
[20:15] How should you structure the meetings?
[23:30] Kathleen doesn't like large mastermind groups. She prefers them more intimate.
Thu, 30 August 2018
Jason Hartman talks with Stephan Spencer, founder of Netconcepts and host of Marketing Speak and The Optimized Geek podcasts and author of The Art of SEO: Mastering Search Engine Optimization, about how to get to the top of the Google rankings. Stephan discusses how to get quality links in today's online world, how to avoid getting banned by Google (and other search engines), and the main pillars of the SEO community.
[2:12] Paying a random company who contacts you in a spam sort of way can end up making you worse off than you were before
[4:41] You have to be topically relative and authoritative to rank in Google
[6:21] Links are not created evenly
[9:35] The 3 SEO Pillars: Content, Architecture & Links
[12:14] How to find the right company to help you with your SEO
[16:12] How to make remarkable content
[20:47] Some tools to identify good keywords,