Fri, 24 November 2017
SW 314 - FBF – Perfecting Information Marketing Techniques with the King of Information Marketing, Fred Gleeck
Today's Flash Back Friday comes from Episode 64, from December 2012.
Known as the king of information marketing, Fred Gleeck joins Jason Hartman for a great interview, talking about his experiences in information marketing from over the last 24+ years. Fred weaves together the progression and changes in info marketing, stressing that trust is the one thing that has never changed. Fred teaches on a range of topics, i.e. writing an ebook, creating and marketing audio information and video information, and finding a niche and audience. He explains the benefit of developing products in all forms to fit all of the different learning types of your customers, which includes CDs, DVDs, ebooks, physical books or workbooks, etc. He then goes on to talk about revenue maximization. He advises keeping books between 2000 – 65,000 words, and encourages price testing.
In addition to working on his own info products, Fred helps others to sell their information products as well. Fred has been perfecting his information marketing techniques over the last 24+ years he has been doing it. If you want to learn how to sell information products on the internet, he is the right person to consult with. The information marketing business is changing. Fred knows and understands the information marketing secrets that few others use or know. He uses them himself in his own business and then passes that knowledge along to others in his seminars and workshops on creating information products.
Selling information products for himself and for his coaching clients is his ONLY business. He is the author of over 15 books and helps others who sell info products to create their own books, ebooks, audio and video programs. He splits his time between Las Vegas, Los Angeles and New York City. Fred’s most recent book is entitled Sell Your Brain Power, in which he passes along his years of knowledge.
Wed, 22 November 2017
It's imperative that every business knows exactly what the mission is, and that every employee in the business knows where the company is headed. It's the only true way to get, and stay, ahead of the competition.
Cameron Herold, author of Double Double: How to Double Your Revenue and Profit in 3 Years or Less, and Meetings Suck, talks with Jason Hartman about how his Vivid Vision can clarify your purpose and help you get on the right path.
[2:15] How writing your Vivid Vision can author your future
[5:39] Reverse engineering your Vivid Vision
[8:26] Finding the "sweet spot" in length for your Vivid Vision, and how to properly use it
[11:43] What should you do with your Vivid Vision? How much does David share his?
[16:32] How to run meetings properly
[19:41] How long should you book your meetings?
Fri, 17 November 2017
Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the CEO and co-founder of DragonSearch, with more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing. As an artist, Ric has been shown in countless group and solo shows.
He is a regular guest columnist for Marketing Land, and Social Media Monthly, and a speaker at many marketing and business conferences.
Wed, 15 November 2017
Nice guys finish last, right? Or maybe our long held maxims don't hold up under scrutiny. Jason Hartman talks with Shayne Hughes, President at Learning As Leadership and author of Ego Free Leadership, about whether ego is good or bad, how we can identify our negative tendencies, ways we can counter our natural instincts, and how we're not alone in our feelings of inadequacies.
[1:18] Is ego always bad?
[4:40] Our desire to prove ourselves hijacks our purpose
[8:53] Some of our ego baggage comes from things that happened when we were young, and can come off as personality but aren't truly that
[12:51] Work places with turf wars aren't committed to their endeavor, and can tear apart a company
[16:12] When your ego is ratcheted up in intensity you can feel an impulse of tension. They key is to not beat ourselves up
[19:16] We all feel alone with our stress and insecurities, but every other person has something similar going on.
"People, deep down, are yearning for a sense of safety, authenticity, belonging, and a larger purpose"
Fri, 10 November 2017
Today's 10th Episode Flash Back Friday comes from Episode 100, from February 2012.
On this episode, Jason Hartman is joined by Jack Canfield, America’s #1 Success Coach, to talk about Jack’s journey to success as founder and CEO of Chicken Soup for the Soul Enterprises, founder and chairman of The Canfield Training Group, and his latest project, Bestseller Blueprint Training Program. As the beloved originator of the Chicken Soup for the Soul® series, Jack Canfield fostered the emergence of inspirational anthologies as a genre - and watched it grow to a billion dollar market. As the driving force behind the development and delivery of more than 123 million books sold through the Chicken Soup for the Soul® franchise (and over 500 million copies in print worldwide), Jack Canfield is uniquely qualified to talk about success. His proven formula for success reached global acclaim with his most recent National Bestseller, The Success Principles™: How to Get from Where You Are to Where You Want to Be. For his fascinating story, listen at: www.SpeakingofWealth.com.
Jack is a multiple New York Times bestselling author, including titles such as The Power of Focus, The Aladdin Factor, Dare to Win, You’ve Got to Read This Book! and The Key to Living the Law of Attraction. He is the Founder and Chairman of The Canfield Training Group in Santa Barbara, California, which trains entrepreneurs, educators, corporate leaders and motivated individuals how to accelerate the achievement of their personal and professional goals. Jack is also the founder of The Foundation for Self-Esteem in Westlake Village, California, which provides self-esteem resources and trainings to social workers, welfare recipients and human resource professionals. Jack wrote and produced the Goals Program, a video training program for California welfare recipients. To date, the program has been responsible for helping 450,000 people get off welfare.
Jack is a featured teacher in the movie “The Secret”, “The Opus”, “The Cure”, "The Tapping Solution”, and “Yes IS the Destination...No is How You Get There.” He has recently been filmed for inclusion in two more films entitled “Discover the Gift” and “Awakening.”
Wed, 8 November 2017
Jason Hartman talks with Jason Treu, author of Social Wealth: How to Build Extraordinary Relationships by Transforming the Way We Live, Love, Lead and Network. The two discuss ways that you can improve your social worth, expanding your network by focusing on others rather than on your own self.
The two look into the potential power of mastermind groups or just informal get togethers, as wel as why you should never let your network become stagnant.
[1:29] The basic concept of social wealth
[4:38] The one downside to paying to be in the right room with experts
[8:01] Deep self awareness is crucial to building relationships with other people
[10:22] The building blocks of building relationships are repoire, likeability, and trust
[13:47] The easiest way to build likeability
[16:59] Your network should always be growing because over time some relationships will become less helpful
[20:46] A very informal get together can generate huge returns to your social wealth
"When you start looking around the room or start thinking about other things, people notice that, so they can tell you don't care"
"The quickest way to build trust with someone is to show you care"
"If you lead with giving you put yourself in rarified air"
Fri, 3 November 2017
Today's Flash Back Friday comes from Episode 137, published in March 2014.
Shelby Larson started Content Divas back in 2007, initially to offer stay-home moms a way to make legitimate income from home. Over the past three years, she has successfully expanded her business from a small team of content providers to a staff of over 300 members world-wide, providing the highest quality outsourcing and generation organic traffic services on 50% of internet content.
Thu, 2 November 2017
Most people in today's world are selling their time for money and going through the grind of life assuming that is the way it is. But it doesn't have to be.
Jason Hartman talks with MJ DeMarco, author of The Millionaire Fastlane: Crack the Code to Wealth and Live Rich, about the hyperrealities that are abundant in our world, and what we can do to overcome them and live the life we truly desire.
[1:51] MJ's world view and how they impact his philosophies
[5:52] We need to open our eyes to hyper-realities and how they're impacting us
[9:41] Nearly all the people who've gotten rich through the stock market are activist insiders. If you want to get rich you have to go about it differently
[14:29] It all boils down to the concept over leverage, with your money, time, people, or anything else
[17:48] MJ's thoughts on the entitlement economy and how we're becoming economic slaves
[22:08] Winning inspires passion, so do the hard work to create the passion (and money will follow)
[25:34] Creating an environment where you're living your life on your terms
"Passion does not lead, it follow"
Fri, 27 October 2017
Today's Flash Back Friday comes from Episode 103, from October 2013.
Cynthia Sanchez launched Oh So Pinteresting in February 2012 and after a few months she was approached by a company and asked if she would not only help them with Pinterest but also manage their social media accounts. In September 2012, Cynthia left her job as full time radiation oncology nurse to focus on growing Oh So Pinteresting and her new social media business.
Just like the medical world, social media is ever evolving and changing. It requires continuous study to stay up to date on the latest methods and products. Since launching the blog, Cynthia spends time taking courses and attending several conferences a year focused on social media.
In growing and marketing her own business, she has had to learn multiple social media platforms and how to create content for them. Cynthia writes the content for the blog, produces her own podcast, records videos and creates graphics.
Cynthia uses her experience as a nurse to help her empathize with clients. She continues this approach in her business and encourages clients to take the same approach in their social media marketing.
For fun, aside from exploring the usefulness of Pinterest, Cynthia enjoy traveling with her family, which consists of two sets of twins, crafting, and learning photography.
Fri, 20 October 2017
This week's Flash Back Friday takes us to episode 41, originally airing on September 27, 2011.
Join Jason Hartman and Jean Hamilton, founder of Speaking Results, and find out how to develop and hone your speaking, presenting, and storytelling skillsets. It's crucial that when you're in front of your audience you're at home.
Jean offers a variety of NLP tips to combat common public speaking fears, as well as to help you gain confidence in your own abilities.
Prior to starting Speaking Results in 1998, Jean spent 15 years in the arts, doing modern dance, mime, and theater with several professional companies. She had the opportunity to tour the US and the Pacific Rim. After she started studying Neuro-Linguistic Programming (NLP) she used the tools she learned to help others become the presenter they want to become.