Fri, 12 May 2017
Today's Flash Back Friday takes us back to Episode 72 from September 2012.
Jason Hartman interviews Perry Lawrence, aka Mr. Video, who has taken the video marketing steps used by professionals and distilled them down to an easy to use formula that guarantees better videos.
Perry shares his camera and microphone recommendations, explains simple lighting solutions that improve the look of video, and wireless solutions for an inexpensive startup. He also talks about the best kinds of videos to shoot, such as your core passions, called the “topical approach.” “Be a giver; give your audience what they’re there for,” advises Perry. Other approaches include vocabulary (the ABC’s of your product) and a diary approach. Perry stresses the importance of limiting the whole production to 3 – 5 minutes, which he describes as the YouTube sweet spot.
Fri, 5 May 2017
Today's Flash Back Friday takes us to Episode 44, from December 2011.
Jason Hartman talked with Stephanie Chandler, author of Booked Up! and a self-publishing expert. They two look at how you can successfully write and self-publish your book in a way that enhances your business. Stephanie explains why self-publishing is becoming a big trend, best marketing practices, and different revenue models you can use.
Stephanie is also Founder and CEO of AuthorityPublishing.com, which does custom book publishing for nonfiction works.
Wed, 3 May 2017
For this 10th episode, Jason Hartman talks with Jen Sincero, author of the bestselling author of You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life, as well as You Are a Badass at Making Money. Jen helps explain how mindset changes can be achieved, and how learning to embrace the concept of gratitude allowed her to achieve financial security.
[10:08] The key ideas of Jen’s You are a Badass book.
[11:16] How staying in your comfort zone you aren’t getting anywhere.
[12:47] Jen’s personal and financial transformation.
[15:47] How does someone change their internal dialogue?
[19:10] God is the ‘G’ word.
[21:23] We choose the direction of our lives whether purposely or unpurposely.
[23:46] Jen explains the chapter, Lead with Your Crotch.
[26:42] Jen’s new book deals with the judgments and mindsets we have surrounding money.
Fri, 28 April 2017
Today's Flash Back Friday takes us to Episode 75, from April 2013.
There is hardware and software technology available for seemingly everything, and more are being developed every day. But who actually uses them the way they were intended, let alone to their full potential? Often people just let the tools get stale while they go off looking for the next great thing.
Jason Hartman is joined by techno-geek Sierra Modro, technology futurist, speaker, and consultant. The two talk about how businesses can save a lot of money by simply learning to properly use many of the resources they've already purchased. New products may seem to be the latest and greatest, but are they worth the time and money to switch to? Sierra explains how the iPad is being underutilized for business needs.
Sierra also gives some recommendations for cheap or free tools that businesses should look into, Dropbox being one of them. Most organizations already have more technology than they are effectively using. Stop wasting your technology resources.
Fri, 21 April 2017
Today's Flash Back Friday takes us to Episode 67, from January 2013, with Pat Flynn.
In today's world it's becoming more and more possible to make extra money passively. Pat Flynn is an advocate for passive income, generating passive income through multiple streams like e-books, audio guides, affiliate marketing, and more.
Flynn reminds listeners that passive streams of income don't just happen overnight, you have to work at it, put in the time, THEN it can become passive. Pat gives listeners some ways they can use existing platforms to spread their message and increase their passive income.
And Pat doesn't just talk, his blog has over 50,000 subscribers, and his YouTube videos have millions of views.
Fri, 14 April 2017
SW 267 - FBF - Marketing Strategies for Your Non-Fiction Book with Centaur Strategies Stefanie Hartman
Jason Hartman talks with Stefanie Hartman, founder of Centaur Strategies, to discuss marketing strategies for experts looking to position themselves better in their field.
Stefanie has worked with top industry players such as T. Harv Eker, Matt Bacak, Eric Lofholm and Cynthia Kersey. She was able to increase one client's revenue by $4.3 million in 2 years.
Wed, 5 April 2017
Jason Hartman talks with Daniel Pink, author of Drive and To Sell is Human, about what he did on his Nat Geo show crowd control, and some interesting ways we can motivate others.
In 2015, Daniel was named one of the top 10 business thinkers in the world by Thinkers 50, and his TED Talk on the science of motivation is one of the 10 most-watched TED Talks of all time, having been watched over 19 million times. Prior to becoming an author and a speaker, Daniel worked as chief speechwriter for Vice President Al Gore from 1995-1997.
[5:00] How Daniel's show was able to help a beef jerky vendor double his sales
[9:47] Daniel's fascination with the width to height ratio of people's faces based on scientific research
[13:54] Daniel's idea to stop bike theft in New Orleans that didn't work so well (but he still thinks is a great one)
[19:41] It's human nature to discount the future self
[21:40] What motivates people and how we can be better at it
[26:57] The importance of giving people a purpose, not just a job
Fri, 31 March 2017
Today's Flash Back Friday goes back to Episode 37.
Jason Hartman is joined by Shannon Cherry, The Power Publicist, to figure out how to get companies to sponsor small business owners, coaches, consultants, and non-profit leaders who need to reach a specific demographic. Shannon has been matching oranizations with sponsors for nearly two decades, and has helped them get hundreds of thousands of dollars through her Sponsorship Made Simple Academy.
As the Power Publicist, Shannon Cherry, APR, MA, helps business owners and entrepreneurs attract more customers through publicity and marketing. She is the founder and president of Cherry Communications and its subsidiaries, Be Heard Solutions and Penny Pinching Publicity.
A former TV and newspaper journalist, Shannon has developed hundreds of innovative public relations strategies. Through her hard work, many clients have seen themselves in media like USA Today, NY Times, the AP, CNN, Good Morning America, and other highly watched/read venues.
Shannon was named one of the top 60 business bloggers in the world & one of the top 30 PR bloggers. She also runs the popular and highly-recommended e-zine, Be Heard!, delivered to more than 6,500 subscribers each month.
Fri, 24 March 2017
SW 263 - FBF - Making a $1 Million Speaking Empire with 2010's Speaker Coach of the Year Dustin Mathews
This weeks Flash Back Friday takes us to Episode #31.
Jason Hartman interviews Dustin Mathews, Chief Marketing Officer for 7 Figure Speaking Empire, 2010 Speaker Coach Of The Year and 2010 Infusionsoft’s Marketer of The Year Finalist, about how to properly start a profitable speaking career.
Dustin has managed and marketed hunders of events, seminars and boot camps, sometimes generating over $12 million dollars in a year. Dustin prides himself on transforming a new, green speaker into a beloved, sought after speaker. He's also the author of How To Get Rich Working For FREE, and Secrets of the Real Estate Millionaires.
The fundamentals of being a successful speaker haven't changed: impeccable credibility, social proof, engaging stories that impact the sale, an enticing offer, these are all needed. What HAS changed is the mindset of your audience. And if you don't understand how the mindset has changed, you're not going to get through to them, and you won't be successful.
So if you're getting lower conversion and sales rates than you have before, it's likely because you're using old, dated strategies and techniques. The formula for profitable speaking is different now, and you have to understand it to further your career. Listen in as Jason and Dustin go over the NEW way you need to be addressing your audience to make your listeners your customers.
Wed, 22 March 2017
Jason Hartman talks with Chris Guillebeau, author, world traveler, and non-conformist. From 2002-2013, Chris made it his mission to visit all 193 countries, and succeeded. His first book, The Art of Non-Conformity, led him to his second book, The $100 Startup. Those books have been translated into more than 20 languages and sold over half a million copies.
Chris joined Jason to talk about his travel adventures, his beliefs on entrepreneurialism, and the power that being geographically independent brings to each individual.
[2:22] How Chris' trip across the US and Canada led to his book The $100 Startup
[5:30] What being geographically independent can mean for you and your lifestyle
[9:15] Why Chris decided he should write about non-conformity
[12:15] Chris' experience between writing his thesis paper compared to blogging
[16:02] What The Happiness of Pursuit means to Chris
[20:11] Chris' advice to any aspiring authors