Speaking Of Wealth (general)

Today's Flash Back Friday comes from Episode 159, originally published in July 2014.

Scott Petinga is the Founder of Akquracy, which specializes in data driven marketing to better optimize leads and existing contacts. Petinga joins the show to explain how to better segment lists and use marketing correlations to boost revenue.

Petinga discusses why most "marketers" completely miss the mark, so he lists some things that great marketers get that failing ones don't. He also shares modern strategies for building market share.

Petinga caps the discussion by telling the story of how he launched Akquracy in his basement after surviving cancer.

Website:

www.Akquracy.com.

Direct download: SW_376_FBF_Scott_Petinga.mp3
Category:general -- posted at: 5:04pm EST

Jason Hartman talks with Ross Baird, President at Village Capital Group and author of The Innovation Blind Spot, about where all the startup money is going these days. Venture capital is flowing to tech and everyone's trying to hit a home run, not a bunch of singles. Ross discusses the danger of our current "winner take all" mentality, some options for what to do with the big companies like Google and Facebook, and why sometimes looking in your back yard for an investment is the way to go.

Key Takeaways:

[2:48] Where is all the startup money going?

[5:57] Most people in positions of power and influence are unintentionally leaving out entire swaths of the population

[8:47] We're living in a "winner take all" type society right now

[11:18] The 3 options for what needs to happen to these big public companies

[15:04] You don't always have to look for the next big thing, sometimes you just have to look at what's going on right around your home town

[19:06] Everyone goes for location in real estate, but the better yield is in the non-trophy property

Website:

www.VilCap.com

Direct download: SW_375_Ross_Baird.mp3
Category:general -- posted at: 5:07pm EST

Today's Flash Back Friday comes from Episode 126, originally published in December 2013.

Adam Dince is the Head of Organic Search (SEO) at Deluxe Corp. He joins the show to discuss what small online businesses can offer that big businesses can't and how to better optimize keyword search. 

He also explains what teenagers can teach businesses about social media and why young shoppers are flocking to boutiques. Dince thinks Millennials are extremely important demographics for all businesses. He shares how businesses can reach and retain them. 

Website:

www.AdamDince.com

www.Deluxe.com

Direct download: SW_374_FBF_Adam_Dince.mp3
Category:general -- posted at: 8:25am EST

Today's Flash Back Friday comes from Episode 132, originally published in January 2014.

Paul Tobey is a digital marketing, data mining, SEO and social media expert. He's the CEO of Training Business Pros, which coaches executives in public speaking and consultation marketing. He's also a renowned jazz pianist, producer, arranger, composer, and director. 

Tobey discusses his key hypnotic marketing concepts that will increase online conversions. He explains how people can leverage the Internet and social media to grow their reputations.

Tobey believes everyone should follow his basic rules of marketing, whether marketing a business or oneself. He shares some advanced Internet marketing techniques.

Website:

www.PaulTobey.com

www.TrainingBusinessPros.com

Direct download: SW_373_FBF_Paul_Tobey.mp3
Category:general -- posted at: 4:52pm EST

Today's Flash Back Friday comes from Episode 133, originally published in February 2014.

Julia Herz is Publisher of CraftBeer.com and the Craft Beer Program Director at the Brewers Association. She joins the show to discuss an array of topics dealing with beer.

The fourth quarter been the biggest annual sales period for the craft beer market over the last five years, largely because of the holidays. Herz explains the correlation.

Herz also discusses some of the best "hometown" beers available, how people can go about getting access to these beers, and pairing tips to make the beers taste delicious. She thinks people should switch to craft beer ASAP!

Website:

www.CraftBeer.com

www.BrewersAssociation.org

Direct download: SW_372_FBF_Julia_Herz.mp3
Category:general -- posted at: 4:15pm EST

Today's Flash Back Friday comes from Episode 112, originally published in November 2013.

Jason Drohn is an American marketing expert, author, entrepreneur, and ex-truck driver for Pepsi Bottling Group in Erie, Pennsylvania. His is a genuine story of overcoming adversity. Alongside his wife Chelsey, he has gone from living too broke to buy spaghetti noodles to leaving his truck driving job in 2006 because of the successful business he built with the power of digital marketing.

Even while studying at Mercyhurst College, Jason recognized he had a talent for communication that resonated and motivated, and he has used those gifts to build an amazingly successful marketing company and assist major companies explode their bottom line profits.

Literally thousands of people have benefited from Jason's digital training and coaching programs such as MoneySites.com and Leveling Up Marketing to name a few. He has consulted privately with both major companies and home-based business owners all over the world. Jason's business strategies for marketing on the internet are state of the art and have become one of the highest standards of quality.

Website:

www.JasonDrohn.com.

Direct download: SW_371_FBF_Jason_Drohn.mp3
Category:general -- posted at: 3:50pm EST

Today's Flash Back Friday comes from Episode 166, originally published in September 2014.

Izabela Russell is the Managing Director at Music Radio Creative. She joins the show to give insight into the field of audio branding and the effects high quality audio has on a podcast. Izabela Russell is an entrepreneur - Managing Director of Music Radio Creative - an audio production company that works with DJs, podcasters, radio stations and businesses on their audio image.  

Izabela's personal and professional passion is the audio branding - through Music Radio Creative she gets to work with podcasters, individuals and businesses in creating their own unique sound and encompassing it within their marketing strategies.

Find out more about Izabela Russell at www.IzabelaRussell.com

Visit Music Radio Creative at www.MusicRadioCreative.com.

Direct download: SW_271_FBF_Isabela_Russell.mp3
Category:general -- posted at: 10:47am EST

Today's Flash Back Friday comes from Episode 105, originally published in October 2013.

Rich Brooks is founder and president of Flyte New Media, a web design and marketing firm in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, Internet marketing and social media.

He presents and blogs at www.FlyteBlog.com on web marketing topics such as social media, search engine optimization, email marketing, blogs and building websites that sell.

He is currently an Expert Blogger at www.FastCompany.com and a regular contributor at www.SocialMediaExaminer.com.

Rich is a founder of The Agents of Change Digital Marketing Conference, an annual conference on search, social & mobile marketing.

He is the “tech guru” on WCSH Channel 6’s evening news show, 207, and teaches web marketing and social media courses for entrepreneurs at the University of Southern Maine's Center for Continuing Education.

Website:

www.TakeFlyte.com

Direct download: SW_369_FBF_Rich_Brooks.mp3
Category:general -- posted at: 8:24pm EST

Today's Flash Back Friday comes from Episode 86, originally published in August 2013.

James Altucher is the Managing Director of Formula Capital and Founder of Stockpickr. He writes the popular blog, "Altucher Confidential." He is also the author of the new book, "Choose Yourself: Be Happy, Make Millions, Live the Dream."

James first first went through big publishers to get your investing-related books out, but you now self-publish everything. James explains how viable self-publishing is and how he gets the word out for his books. 

James frequently holds Twitter chats with his followers and has even written books based off these conversations. Now he is paying people to read his new. book. This strategy is already revolutionizing content marketing.

James is the first person to pre-sell a book on Bitcoin. He describes his outlook on this currency, and how will it affect gold's value. 

Website:

www.JamesAltucher.com

Direct download: SW_368_FBF_James_Altucher.mp3
Category:general -- posted at: 7:45am EST

Today's Flash Back Friday comes from Episode 116, originally published in November 2013.

David Newman is the Founder of Do It! Marketing. He's a prolific marketing speaker and author of the #1 Amazon Bestseller: "Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition."

Newman discusses the services he offers professional speakers, authors and consultants to maximize their income. He also shares some tips for speaking more profitably. 

The conversation then shifts to personal marketing, including key differences between marketing one's business vs. their career. Newman explains whether the Door-to-Door Salesman can survive today. He talks about the future of marketing and selling - and business in general.

Newman tops it all off with some myths about marketing that are just no longer true, and he answers whether kickstarters work for marketing young businesses. 

Website:

www.DoItMarketing.com.

Direct download: SW_367_FBF_David_Newman.mp3
Category:general -- posted at: 4:41pm EST