Thu, 5 April 2018
Love him or hate him, you have to admit that Trump did what he needed to do to win the presidency. A political novice, Trump used his knowledge of marketing and branding to make a successful run at what many considered an impossible feat. Jason Hartman talks with Joel Gilbert, director of Trump: The Art of the Insult, about what tactics Trump used, why they resonated with people, and how ordinary Americans can also use the tactics in their business career.
[2:26] Can other people replicate Trump's presidential branding strategy?
[6:06] The importance of acknowledging a failure and moving on
[9:20] Trump inspired people to believe he was not going to be another guy who goes into office and stabs everyone in the back
[11:32] The art of the counter attack
[13:58] Would Trump's tactics work in the business world?
[18:19] How does Trump look to Joel now and what does he think about 2020
Fri, 30 March 2018
Today's Flash Back Friday comes from Episode 61, originally published in June of 2012.
Jason Hartman interviews author, Scott Fritz, who shares his story that became his book, The 40 Hour Work YEAR, about how he became a passive investor in his business instead of entrenched in working on and in his business.
Running and growing a business requires a lot of dedication, passion, and often an incredible chunk of one’s life. Many business owners find themselves working 80 or more hours per week, with little to no time to enjoy the benefits of their success. But with a change in mindset and armed with a few good tools, one can enjoy life again and still have a sound, successful business.
Scott explains how the right systems and key people create a smooth business structure. “When you get a group of people who are focused on the company’s success first and then focused on how they can be a part of making that happen, it is amazing. I call it my decision filter,” says Scott. He defines the decision filter as company first, owner second, and employees third, going further into detail about what each of those factors mean. He has found that putting all decisions through that filter makes it easier to make good decisions.
Scott Fritz is an Entrepreneur, Business Coach, Angel Investor and Author. In March of 2008 he founded Growth Connect – growthconnect.com. By leveraging and combining the services of business coaching, advisory board development and angel investment resources, Growth Connect specializes in the hyper growth entrepreneur and business owner. Mr. Fritz founded his previous company, Human Capital in 1997. Through persistent passion and focus, Scott grew his company into a nationwide player with 2007 annual revenues of $170 million dollars. This hyper growth landed Human Capital and its affiliate division on the INC. 500 list in 2003 and 2004 with growth rates in excess of 1,000 percent. Servicing 350 client companies and 5,000 employees in over 40 states, Human Capital was sold to a nationwide staffing firm in December of 2007. As an active Angel investor, Mr. Fritz has invested in multiple ventures over the past ten years.
Some areas of investment include: land development, environmental services, business services, technology and entertainment. His involvement with these companies ranges from passive investor and advisory board member to paid coach and consultant. Scott enjoys sharing his experiences in growing companies, coaching budding entrepreneurs, and developing strategic plans for each of his endeavors. One of his recent investments sold for $70 million dollars within three years of his initial funding, equaling well over a 300% return on investment. Mr. Fritz resides in Las Vegas, and is the Past President of the local Entrepreneur’s Organization (EO) Chapter. Scott has held various volunteer positions within EO over the past ten years including Global Chapter Development Committee Chair, Regional Director and Area Director. Mr. Fritz is also an EO Certified Strategy Summit and Accelerator Facilitator. This role enables him to coach the “leaders of leaders” and improve the focus and alignment of EO Chapter Boards and Accelerator programs throughout the United States and Canada. Since 2005 Scott has facilitated over one hundred individual strategic sessions and coaching programs.
Thu, 29 March 2018
Jason Hartman talks with David Burkus, author of Friend of a Friend and Associate Professor of Leadership & Innovation at Oral Roberts University, about how to grow your network, develop key connections, the newest renaissance in business structure, new vacation policies, and more.
[2:33] Is there a scientific method to networking?
[5:46] The best thing to do if you're trying to reach a specific contact
[11:49] The experimenting in getting away from the org chart
[16:45] You need to trust your employees and not punish the 99% because 1% couldn't be trusted
[19:13] Are things like unlimited vacation only available to companies with large funding bases?
[21:01] The most surprising thing about creativity
Sat, 24 March 2018
Today's Flash Back Friday comes from Episode 106, originally published in October 2013.
Kristi Hines is a highly sought after writer, blogger, and social media commentator who's expertise in creating high quality content for business and corporate blogs has elevated the sales and status of many companies. Hines focuses on teaching businesses the right formula to educate their customers while increasing their sales. She's been featured on an impressive list of the top info marketing websites including Social Media Examiner, Search Engine Journal, Search Engine Watch, KISSmetrics, Unbounce, and CrazyEgg.
Kristi's home base for her personal and professional blog is called "Kikolani," which covers blog marketing and blogging tips for personal, professional, and business bloggers to succeed in search and social media marketing.
Sat, 17 March 2018
Today's Flash Back Friday comes from Episode 163, originally published in August 2014.
Brian Carter is the Founder of the Brian Carter Group. He joins the show to discuss how Facebook can revolutionize an organization if they use it effectively.
Brian Carter is respected as one of the elite internet marketing experts in the world. His hands-on business experience, cutting edge insights, background in improv and stand up comedy culminate in a speaker and trainer who leaves every audience not only entertained, but armed with powerful strategies and tactics.
Brian is co-author of the bestselling book Facebook Marketing, and author of the forthcoming book, The Like Economy. He also has authored an ebook called How To Get More Fans On Facebook.
Brian has 12 years experience with Google, Twitter and Facebook marketing, both as a consultant and marketing agency director. He has trained and managed Gen X and Gen Y employees, in addition to the more than 5,000 students of his FanReach Facebook marketing online course.
Brian develops strategies and builds search visibility and social marketing fanbases for companies of all sizes, including well known entities such as Universal Studios, The U.S. Army, Hardee's and Carl's Jr. He is quoted in the book Twitter Marketing For Dummies and has been quoted and profiled by Information Week, U.S. News & World Report, The Wall Street Journal, and Entrepreneur Magazine.
Brian writes for two of the most popular marketing blogs, Search Engine Journal and AllFacebook with a combined readership of over 400,000. He has more than 30,000 Twitter followers and an overall reach of more than 50,000 fans through Facebook, LinkedIn, and his other social marketing channels.
A speaker and trainer for top marketing conferences such as SEOmoz, SMX, Pubcon, The AllFacebook Expo, Socialize, The South Carolina Society of Association Executives and The American Marketing Association to name a few. Brian is a seasoned expert and most entertaining presenter in Internet marketing.
Fri, 9 March 2018
Today's Flash Back Friday comes from Episode 134, originally published in February 2014.
Matthew Mather is the best-selling author of "CyberStorm" and a leading member of the world’s cybersecurity community. He joins the show to discuss a "Third Path" to publishing that winds between the traditional publishing and self-publishing models.
Mather was rejected by more than 100 agents and publishers. He never believed that self-publishing would make you so much money, but he's now sold nearly 200,000 books in the past 18 months and sold the film rights of his latest novel, "CyberStorm," to 20th Century Fox Walk. Mather explains the process he used to make a lot of money and market his books.
Matthew is the best-selling author of CyberStorm and the six-part hit series Atopia Chronicles. He is also a leading member of the world's cybersecurity community who started out his career working at the McGill Center for Intelligent Machines. He went on to found one of the first tactile interface companies, which became the world leader in its field, as well as creating a major award-winning brain training video game. In between he's worked in a variety of start-ups,everything from computational nanotechnology to electronic health records, weather prediction systems to genomics, and even social intelligence research. His writing credits include #1 best-selling Atopia Chronicles and CyberStorm novels. He spends his time between Charlotte, NC, and Montreal, QC, hanging out with his bright and beautiful girlfriend Julie and their three dogs and a cat.
Fri, 2 March 2018
Today's Flash Back Friday comes from Episode 187, originally published in February 2015.
On today's Speaking of Wealth show, Jason Hartman brings the CEO of Clarus Marketing on to the show, Tom Caporaso. Tom also works closely with FreeShipping.com and talks to Jason about the importance of loyalty programs, what his company offers, and more in this quick 13 minute episode.
1:20 – How can small businesses and entrepreneurs benefit from loyalty programs?
4:05 – What kind of loyalty programs are out there?
7:00 – Tom talks about FreeShipping.com
8:03 – If the price of the item you purchased drops within 90 days, FreeShipping.com will cover you for that.
9:45 – Costumers have a lot more options now, so giving them great value, product, and customer service is key.
11:50 – The US market loves the convenience of monthly subscription deliveries of daily goods.
Mentioned In This Episode:
Fri, 23 February 2018
Today's Flash Back Friday comes from Episode 30 originally published in December 2010.
Jason interviews his early mentor Dr. Denis Waitley on "The Psychology of Winning." At age 17, Jason discovered Waitley and it was a life altering event leading to his early and sustained success. Waitley is one of America's most respected authors, keynote lecturers and productivity consultants on high performance human achievement.
He has inspired, informed, challenged, and entertained audiences for over 25 years from the board rooms of multi-national corporations to the locker rooms of world-class athletes and in the meeting rooms of thousands of conventioneers throughout the world. Recently, he was voted business speaker of the year by the Sales and Marketing Executives' Association and by Toastmasters' International and inducted into the International Speakers' Hall of Fame.
With over 10 million audio programs sold in 14 languages, Denis Waitley is one of the most listened-to voices on personal and career success. He is the author of 15 non-fiction books, including several international best sellers, "Seeds of Greatness," "Being the Best," "The Winner's Edge," "The Joy of Working," and "Empires of the Mind." His audio album, "The Psychology of Winning," is the all-time best selling program on self-mastery.
Thu, 22 February 2018
SW 329 - Brad Feld - Be Smarter Than Your Lawyer and Venture Capitalist & Startup Communities, Building an Entrepreneurial Ecosystem in Your City at Foundry Group Venture Deals
Jason Hartman talks with Brad Feld, Managing Director at Foundry Group and author of Venture Deals: Be Smarter Than Your Lawyer & Venture Capitalist, about startup communities around the nation and what causes them to flourish and how long they can take to really get going. The two also look at how an entrepreneur with an idea can go about turning their vision into a reality, and a key habit Brad thinks most (if not all) entrepreneurs should have.
[1:35] What other parts of the country are similar to Silicon Valley, and how you can launch a startup in your city
[5:02] Is the startup community, mentality, and atmosphere just for the young?
[8:36] How can you go about creating that startup environment in your community?
[14:03] What should a person with an idea do to have their idea grow
[16:13] Why entrepreneurs should write
Fri, 16 February 2018
Today's Flash Back Friday comes from Episode 191, originally published in March 2015.
Jason Hartman invites Jessica Rhodes on to the show to talk about how to book better guests and how to be a better guest as well. Jessica is the founder of Interview Connections and has booked some big names in the industry. She talks about how persistence and follow up are key to booking bigger names, how to properly pitch yourself to a podcaster, her latest project with Corey Coates titled The Podcast Producers, and much, much more on today's show.
1:20 – Jessica has added a lot of value to Jason's show with the types of guest she's brought on.
5:30 – There are quite a few podcasters who want fresh people on their show who haven't done the podcasting circuit yet.
14:50 – At the end of the day, you want to be both a podcast host and also a guest.
22:20 – Be specific as possible on what you can bring to the table when you're pitching to a host.
27:10 – There are so many different types of entrepreneurs that you can cater to, so don't worry about excluding people.
28:40 – Jessica is doing a 10 episode series with Corey Coates from Podfly Productions about podcasting. It launches on April 6th.
29:30 – Final thoughts? Do not be afraid to start. There's never a perfect time, so just do it now.
Mentioned In This Episode: